show me your mumu web strategy
TRANSCRIPT
Founded in 2010, Show Me Your MuMu is a fashion brand for women ages 18-34 that saw original success in an ecommerce setting selling mu mus, and now also sells in over 100 boutiques worldwide.
The majority of Show Me Your MuMu’s profits come from online shopping directly from the site or through other retailers.
Other profits come from in-store purchases through retailers.
Millennials, those consumers aged 18 to 34, remain the key age demographic for online commerce, spending more money online in a given year than any other age group.
Source: Business Insider
Key Words Currently Optimized For:Effortless stylesBoho chic essentialsCarefree collectionsBohemian styles
Suggested Key Words To Optimize For:Mu muFloral/printed RomperFloral/printed Dress
External FocusPROBLEM: global rank is low
HOWEVER: the company (and its inventory) is small and appears to a niche group
PROBLEM: few backlinks
SOLUTION: gain more trust, recognition in industry through social influencers
Internal FocusPROBLEM: pages lack meta descriptions
SOLUTION: create meta description / call to action prompting searchers to visit the site
PROBLEM: file names and ALT tags not optimized
SOLUTION: rewrite image names so they include descriptive, non-misleading ALT tags and short, descriptive file names
PROBLEM: site is not indexed accurately
SOLUTION: submit XML sitemap to Google Webmaster Tools
ConclusionCompany has lots of potential
Tie up split ends
Further integrate social media, particularly Pinterest and YouTube
Ease steps for locating an in-store retailer on website