show-n-tell sales presentation
DESCRIPTION
This is introductory presentation sent after and initial contacts to explain in detail the Show-N-Tell product offering.TRANSCRIPT
for more information go to www.show-n-tell.co
The Death Of The Consumer
Thursday, March 29, 12
The Death Of The Consumer
Thursday, March 29, 12
In The Past Advertising Informed Consumers What And Where To Purchase
“Okay” “Sure” “Yes” “Maybe” “Yay!”“One my way”
“BUY!”The Death Of The Consumer
Thursday, March 29, 12
Today Your Customers Know As Much About Your Products As You Do
“Um... no” “Okay”
“I can find it cheaper online”
“I hate it.I’m telling everyone!”
“Why do you offer less features?”
“Where are your
reviews?”
“Is it compatible?”
“Uh Oh”
“I’ll Check Facebook”
“What Does Twitter Say?” “My friend
said it worked!”
The Death Of The Consumer
Thursday, March 29, 12
The Death Of The Consumer
Of Americans Seek Out MULTIPLE ProductReviews Before Making Most Purchases
70%CATEGORY NUMBER OF SOURCES AVERAGE USAGE RESEARCH INFLUENCED
AUTOMOTIVE 18.2 34% 97%
TECHNOLOGY 14.8 30% 92%
CONSUMER HEALTH 9.8 18% 78%
TRAVEL 10.2 22% 99%
GROCERY 7.3 15% 61%
HEALTH/PERSONAL CARE 7 15% 63%
RESTAURANTS 5.8 12% 72%
BANKING 10.8 25% 91%
INSURANCE 11.7 26% 94%
CREDIT CARD 8.6 19% 81%
INVESTMENTS 8.9 20% 89%
Thursday, March 29, 12
But I’m just a small business, how can I possibly compete?
The Death Of The Consumer
Understand how (and why) your customers are using your product on a ongoing basis, and make improvements.
Understand that each customer has the capabilitiesto become your greatest salesperson.
Understand the problems your customers arefacing and communicate your solutions effectively.
Thursday, March 29, 12
The Death Of The Consumer
It’s No Longer About AdvertisingIt’s About An Ongoing Conversation
Old Business Communication Modern Business Communication
InterruptingBy trying to force yourself into the conversation
(television, radio, print) that is not about you. Customers have simply learned to ignore you.
ShoutingToday there will be 2 billion display ads, 3 million
radio ads, and more than 300,000 television commercials. How many do you remember?
RO InvestmentRemember how annoying your younger sibling was when they wanted your attention? It’s the
same when you try to buy customers attention.
EngagingYou must first understand your target audience culture. Once you do, begin empowering their
passions with your product offering.
Content DeliveryUnicorns do exist! If you are providing a unique and effective solution for your customer they will seek out your “advertising” to learn more.
RO InvolvementYour brand is no longer owned by you. It is
owned by your customers believing you are who you say you are, and then telling others.
Thursday, March 29, 12
Reviewer
Producer
Your Customer
Influencer
Tech Savvy
International
Your customers are more capable of talking about you than ever before.The question is “What are they saying?”
The Death Of The Consumer
Thursday, March 29, 12
The Death Of The Consumer
That’s all good, but I don’t know how to do any of that!
That’s okay. We know exactly what to do.
And we developed an incredible business development portal to help you every step of the way.
Thursday, March 29, 12
ProductDefinition& History
Phase One:Defining
Phase Two:Hypothesis
Phase Three:Testing
Phase Four:Expansion
Phase Five:Referrals
ClientLog-in &
Homepage
1 2
3
4
5
CompetitiveResearch
Vision Board
Refining Message
Meet WithBizComAdvisor
Meet WithBizComAdvisor
Meet WithBizComAdvisor
Meet WithBizComAdvisor
Meet WithBizComAdvisor
Wire framehypothesis
testing
Predictableresponsetesting
MVPCreation
MVPRevision or
Pivot
1
2
1
2
3
1
2
MessageTesting
OnlineFocus Group
Testing
Look & FeelRefining
CustomerExcitement
Testing
Sales TrackerLaunch
MarginTrackerLaunch
ReferralTrackerLaunch
Cost PerCustomerTracker
Buying %
Usage %
Referring %
DefineLaunch Goals
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2
3
1
2
11 2
3
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5
e X U ` S
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7
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The Death Of The Consumer
Show-N-TellSocial
Network
R R R R R
(The Show-N-Tell BizCom CustomerProduct Development Portal Site Map)
Thursday, March 29, 12
The Death Of The Consumer
What You Get...Tried and true methodology customized specifically for your business
A powerful online portal with 30 product development tools
One on one consultation with Show-N-Tell at the end of each phase
The Show-N-Tell social network where you can meet and connect with other Show-N-Tell entrepreneurs across the country
After your down payment we only collect the final paymentwhen the Show-N-Tell program has generated the additional income
All For Less Than A Single Ad!
Thursday, March 29, 12
The Death Of The Consumer
With 20 years as a creative director in San Francisco I was fortunate to be part of some of the most successful product launches ever. However, while billion dollar companies have the resources to test, revise and launch products effectively most small businesses do not.
Show-N-Tell was created to even the playing field.
I received a compliment from one of our clients lately that made me truly believe that we are on the right track. The comment was simply that this is the first time that working with a business consultant did not feel like he was working with an attorney. In fact he said it was down right fun. We hope you have the same experience with Show-N-Tell as well.
I truly look forward to our combined success.
Founder/[email protected]
Call 719-375-9592for a free consultation and demonstration
of your Show-N-Tell customer portal
Thursday, March 29, 12
We help you create more sales, better margins and endless referrals
for more information go to www.show-n-tell.co
Thursday, March 29, 12