Showcasing Success Highlights from WOMEX 2011

Copenhagen, Denmark

October 26 – 29, 2011

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Executive Director’s Message

Caribbean Export Development Agency (Caribbean Export) is pleased to have been

able to facilitate the attendance and participation of some of the region’s most

talented and versatile music professionals and artistes at the World Music Expo

(WOMEX) 2011.

The Caribbean region is filled with a plethora of musical talent and genius, and we

thought it fitting to provide an outlet to foster this ingenuity. However, we could not

have had our largest and most successful Caribbean delegation at WOMEX without

the partnership of key stakeholders, namely the Regional Council of Martinique

(RCM), the CARICOM Secretariat, and the Chamber of Commerce and Industry of

Martinique (CCIM).

Upon the conclusion of the WOMEX 2011 mission, Caribbean Export felt encouraged

by the satisfaction expressed by participants with its efforts to support Caribbean artistes at this international event.

Caribbean Export is even more cognizant of the wide interest in the Caribbean product, which resulted in

important south-south contacts with SABRE (Brazil). The Agency is further mindful of the opportunities yet to be

explored for deeper cooperation and the promotion of exchanges and best practices between CARIFORUM,

French Outermost Caribbean States (FCORs), and African States.

In looking ahead, Caribbean Export held discussions with the representatives from WOMEX to examine how best to

engage for the benefit of the industry. A possible collaborative initiative discussed was workshop facilitation

throughout the region to provide technical assistance, mentoring, and training on the Business-to-Business

engagement process.

The Agency is committed to working with our beneficiaries throughout their journey to success and as such

periodically monitors progress made since initial engagement. Suggestions and recommendations are also taken

on board to ensure our responses and interventions remain relevant.

In this regard, Caribbean Export is pleased to have facilitated the participation of twenty-two (22) representatives

of the cultural industries, of which music and related business formed a major part, on a Study Tour to Manchester

England, Berlin Germany and Paris France during the month of July 2012. The Agency has also held discussions

with the organisers of WOMEX 2012 with regards to favourable options to facilitate a Caribbean presence at the

Thessaloniki Greece venue from October 17-21, 2012.

Caribbean Export remains committed to supporting the export of cultural goods and services from CARIFORUM

states. Support to the Music industry is critical to the achievement of the Agency’s work programme. This effort

demonstrates our commitment to facilitate greater contact between the Private sector from CARIFORUM states

and those from FCORs. We are pleased to have partnered with the regional council of Martinique on this initiative

and look forward to improving the level of cooperation between our institutions

We will continue to pledge our support to the growth and export development of the Caribbean music industry,

and by extension the Cultural Industries, as we take Caribbean Excellence to the World.

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WOMEX runs the last

weekend of October

every year. Although

WOMEX is primarily

intended for

professionals and

trade visitors within the

world music scene,

locals and tourists can

buy tickets for most of

the showcases.

WOMEX (World Music Expo) is an international world music support

and development project based in Berlin, whose main event is an

exposition held annually in different locations throughout Europe.

It integrates a trade fair, showcases, conferences, film market,

networking sessions, and awards. Musicians and their works have

the possibility to make contacts for international touring and

album distribution.

For 2009-2011, WOMEX was hosted in Copenhagen, Denmark in a

new partnership with World Music Fair Copenhagen, a consortium

of the Roskilde Festival, the Copenhagen Jazz Festival, and tourist

organization Wonderful Copenhagen. Additional partners were

the events producers Welcome, the Danish Center for Culture and

Development, Global CPH and World Music Denmark.

In 2011, The Caribbean Export Development Agency (Caribbean

Export) in collaboration with the Regional Council of Martinique

(RCM) under the cooperation programme INVEST KARAIB,

facilitated the participation of Caribbean music professionals and

artistes at the World Music Expo (WOMEX) 2011. Thirty (30) persons

from fourteen (14) CARIFORUM States directly benefitted from this

international trade event, participating in a joint Caribbean

pavilion at the event. With music identified as a priority sector

under INVEST KARAIB, WOMEX was chosen as a prime venue since

it held particular interest to both Martinique and CARIFORUM

States.

Facilitation of this mission represented a significant milestone

towards the attainment of longer-term results for the Creative

Industries of the Caribbean region. These speak to: Enhanced

Cooperation between the CARIFORUM and FCOR Private Sector;

Enhanced co-produced material; Enhanced cooperation

between Caribbean Export and RCM; Identification of technical

assistance needs and the requisite support offered to firms;

Increased distribution of music from the Caribbean and an

increase in the number of international performances and

Increased Business linkages developed between CARIFORUM

Music Representatives and those from the Rest of the World.

About

WOMEX 2011

Continued on page 4

MISSION OBJECTIVES

Promote Caribbean music

and culture

Provide training to firms in the

music and related industries

Expose CARIFORUM music

professionals and artistes to

international buyers,

promoters and other business

prospects

Increase the visibility and the

competitiveness of music

and its derivative products

from CARIFORUM and

Martinique

Foster exchanges between

the industry representatives

from the Caribbean and

professionals from extra-

regional markets

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I wish to again extend my appreciation for being chosen to participate in

WOMEX 2011, as a part of the Caribbean delegation. I think that the

greatest benefit from the opportunity was the networking, fellowship and

exchange of ideas amongst all participates.

I had the opportunity to build relationships that might easily translate into

collaborations over time. Most importantly, I was able to introduce our

delegation and some of the people I met at WOMEX, to the music of the

Bahamas. WOMEX opened much-needed opportunities for the Caribbean

music industry, and I trust more

activities will be implemented to

nurture and help to grow our music

communities and industries in region.

Though at times overwhelming, I found

the Expo itself a great experience, and

equally found the internal Caribbean

Export workshops and activities

incredibly beneficial. I believe we

might be better served to a meeting of

the Caribbean music community, with

an agenda and plans for consistent

follow-up activity. For instance, a

“Caribbean World Music Industry

Retreat”, which may serve as a more

intimate version of WOMEX, would

probably be ideal.

A number of critical WOMEX connections were established during this event

and I remain in touch with them currently. They have most recently allowed

me to use them as a reference when submitting my music to major

production music companies such as Universal and EMI. This is a definite

advantage when trying to get the attention of a major music publishing

entity.

Commendation must therefore go to the Caribbean Export team for such a

massive undertaking. The atmosphere in which we shared and exchanged

was very inviting and it was a rare treat to not only meet, but also fellowship

with artists, managers, agents, and record label personnel from the 14

countries in the region.

Pa

rtic

ipa

nt

Test

imo

nia

ls

Terneille Burrows BAHAMAS

Joan Webley

Nanook Enterprises Limited

JAMAICA

WOMEX 2011 was the most beneficial mission of this type that I

have experienced. The opportunity to meet with and share

opinions and concerns with my Caribbean counterparts was

one of the most important aspects of the trip.

In addition the solid presence of the Caribbean let the "world"

know that we were truly there to do business and I believe it

helped to level the playing field with international counterparts

(France, Australia, etc) with whom I had previously been

exploring business opportunities.

Since the trip, I have had the opportunity to meet with and

entertain persons met in Jamaica (both Caribbean and

international) and I believe in coming months Nanook will be

even better poised to capitalise on ongoing discussions and

negotiations.

WOMEX 2011 afforded me the ability to establish linkages with

like-minded entities region-wide; the ability to re-establish

international networks; attract potential business partners;

access information and resource persons; and the opportunity

to explore industry innovations and trends.

I believe Caribbean Export was the vital element that made

this trip so beneficial. The attention to detail in preparation of

the trip made it easier to focus on the business at hand. Having

persons there not only able, but also willing to assist with

everything from project development and strategizing, to

entertaining possible business partners was an excellent

complement to the strong Caribbean music products and

companies represented.

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Livingston Nelson

Tivoli Drummers and

the Grenada Cultural

Foundation GRENADA

I was invited to join the Caribbean team of thirty (30) CARIFORUM

delegates to participate in what can be described as the largest

musical faire in Copenhagen, Denmark.

Participation in WOMEX 2011 gave us an opportunity to talk with

each other and to share some valuable insight about the music

industry in general. The team was comprised of persons from 14

CARIFORUM countries.

Team Caribbean, as we were called, had an early induction and

dialogue led by Ivan Berry. It became quite obvious then that the

Caribbean music industry was lagging behind in terms of the

collective experience and the readiness of our group to take

advantage of the networking that presented itself to us.

It was from that session that we decided that even before we enter

into the trade faire that our first task was to network and do more to

promote the music of the region within each other territory.

To all those persons and organizations that saw the reason for me

going to Copenhagen I would like to thank them personally. To

Caribbean Export, the Regional Council of Martinique, Chamber of

Commerce and Industry of Martinique and to my Board of Directors

at the Grenada Cultural Foundation I would like to say thank you for

a wonderful opportunity. The initiative, the vision and the potential

of our people is unlimited. The Caribbean display at WOMEX 2011

and on the train was a show outside of the show that brought much

needed attention to the region. What was obvious is that we can

grab the opportunities once we do the marketing so that we can

expose the world to us.

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Ivan Duran

Stonetree Records BELIZE

The experience of attending WOMEX 2011 with the Caribbean

delegation was beneficial since it allowed us to have a stronger

presence in a very crowded market where individual artists and

companies often find it hard to compete. For Stonetree Records it was

very successful trade fair, we were able to close several new deals

while meeting with of our international partners.

I sincerely hope that Caribbean Export continues to support these

types of initiatives by helping us defray the high costs of attending

international expos. As a result of Caribbean Export's support,

Stonetree Records was able to invest more in promotional materials

during and post-WOMEX and as a result we are now better positioned

to continue to be one of the leading World Music labels in the region.

During WOMEX 2011 we were able to establish some relationships

based on reciprocity, and Kross Kolor was happy to be a part of such

a diverse group of Caribbean participants. Caribbean Export did more

than their fair share in ensuring that networking and training

opportunities were made available for all participants and we look

forward to future collaboration.

Denis Ward

Kross Kolor Records GUYANA

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Jason Dasent

Studio Jay Recording TRINIDAD & TOBAGO

WOMEX 2011 was truly an amazing experience, which has and will

continue to play a part in the growth and development of Studio Jay

Recording Ltd. While in Copenhagen, we were able to meet with,

sample and gain an understanding of our neighbouring artists and

music industry practitioners from the Caribbean. The atmosphere

created by the three organising bodies of this delegation - Caribbean

Export, The Regional Council of Martinique and the Martinique

Chamber of Industry & Commerce - was very conducive to a

genuine exchange of ideas and techniques. Even more far-reaching

were the relationships that were established between member

countries on this trip that have continued to develop to this date.

The Caribbean Pavilion was outstanding and provided the

confidence to meet with and set the stage for collaboration with

industry counterparts further afield. It was astounding to learn of how

many opportunities await beyond our shores such as: the vast

number of Annual Music Festivals of every genre that would take

years to explore had we attempted this without the support and

guidance of our sponsors and organisers.

In addition, during this Expo we learnt that our industry counterparts

around the world are open to collaborating with us in the Caribbean

both in live and recording arenas. To date we have already had the

opportunity to entertain in our studio Norwegian Artist/Manager Jon

Henriksen of Samspill International Music Network, who we met at

WOMEX 2011 thus forging a relationship that could lead to future

collaboration between Trinidad and Tobago & Norway.

It is our hope that Caribbean Export would be interested in partnering

with us in future initiatives as their reputation and ability to reach the

entire world will add weight and credibility, which will go a long way

in ensuring that any venture reaches it fullest potential.

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Andre Woodvine BARBADOS

My experience at WOMEX 2011 was very positive. The greatest

value of the trip was the relationships I established with my fellow

delegates from the Caribbean region, relationships that have

continued today. I now have a better understanding of the best

strategies and practices to employ while attending a music trade

show and was able to successfully apply them during a recent trip to

MIDEM 2012 held in Cannes, France.

The opportunity for exposure to fresh, different ideas and cultural

enlightenment in the wonderful city of Denmark was priceless.

Obviously attendance at any foreign trade show is costly, Caribbean

Export's assistance was absolutely crucial in making the trip possible

and I am appreciative of this.

First I would like to congratulate again Caribbean Export for giving

my organization the opportunity to take part to the WOMEX in

Denmark last year. It was a rewarding experience in my career as a

representative, manager of artists and show producer. Training

provided as part of the trip to Denmark in prelude to WOMEX

allowed me to review my work, to extend and define my goals while

having a clearer vision of my expectations. I assume the idea of this

great Caribbean who must work together.

This involvement ultimately was a way to understand how turns the

industry of World Music and this first experience allowed me to make

my class. I learned a lot. I wish I could repeat this experience

because I know I will be better armed. I will have better approaches.

And my wish is to be able to participate with artists from my home so

that they measure the level of professionalism of the artists in the

world.

Gary Lubin

Tamise HAITI

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Buggy Nhakente BARBADOS

The weather, people, energy, and the entire

atmosphere was a just about the perfect setting

for Caribbean people to grace Copenhagen

with their presence.

Being a part of the team was not only a learning

experience, but also a chance to apply my skills

to the current project. Everyone on the

Caribbean Export team was extremely helpful

and took time from their schedule to pay close

attention to our requests.

I made many invaluable International contacts through WOMEX, even doing

a live interview and performance for German TV and Radio. Even though I

had no WOMEX showcase, my management and I secured a headline spot

at “Pumpeheuset” for the “We remember Natasja” memorial show, which

many of my WOMEX contacts attended. As a result of this engagement, I

also am now in dialogue with a French Tour company organizing a

European tour for summer 2013. I also had one of my WOMEX contacts

come to Barbados to experience my performances at the Barbados

Reggae Festival.

I also generated interest from the management of European Band, “The

Harmonics group” who, along with my team, are in a collaborative effort to

secure bookings in Europe and Africa. I currently have three bookings for

summer 2012.

The WOMEX experience was definitely a very good initiative. Just being

there created opportunities for myself, music and brand, not only

internationally, but also regionally through the integration of a contingent

that was from diverse Caribbean backgrounds. It was one of the best

opportunities available for any artist or company to expand on their present

development in Europe.

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Davina Lee ST LUCIA

My WOMEX 2011 experience was a wonderful one and I thank

Caribbean Export for affording me the opportunity. It gave me a great

opportunity to network, even more with my regional counterparts.

Being together with a group of persons from the Caribbean was very

rewarding. I was especially happy to have interactions with my

neighbors from Martinique. Thanks to this meeting I was able to get

music for my film 'The Coming of Org' from Producer Fred Jean Baptiste

and his artiste Madniss.

We are also currently collaborating on music videos and seeing how a

partnership between us can work. Mr. Jean Baptiste has been back to

St Lucia twice for meetings where we met with other Audio/ Visual

practitioners. We are hoping that more collaboration between St Lucia

and Martinique can happen in Audio/ Visual.

Another great opportunity for my film arose from attendance at

WOMEX 2011. While there, I realized that IMZ screens music related

films during the event. I have submitted my recently completed film for

consideration for WOMEX 2012's IMZ screenings. I am currently awaiting

word on whether it has been accepted. If it has been accepted I will

hopefully be presenting my film in Greece at this year's WOMEX.

My first attendance at WOMEX was a learning experience, seeing how

things work in the world music arena and seeing how I fit in as a

filmmaker. What I would love to see is more inter-regional meetings

between musicians and A/V practitioners.

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Participation in WOMEX 2011 was an essential step in building a

professional network, within the Caribbean and internationally.

Relations between Caribbean professionals are often difficult because

of the geographical and linguistic fragmentation. This type of meeting

helps to strengthen links between colleagues of the same region. A

number of these colleagues - Erica Smith COSCAP from Barbados, Ivan

Duran of Stonetree Records of Belize, and Roldan Marmol of the

Dominican Republic, were subsequently invited to attend meetings of

professional musicians in Port-au-Prince, Haiti, in January 2012, under

the project "Network World Music Festival" an initiative led by the

French association "Free Zone", with support from the program for ACP

cultural industries of ACP Group of States funded European Union.

Also, due to the international exposure and visibility acquired,

CARACOLI has been chosen to partner on a number of international

projects. These meetings have yielded concrete results in terms of

contract and collaboration.

Caribbean Export provided not only the financial assistance to make it

possible to participate in WOMEX 2011, but also and more importantly,

facilitated the production of a promotional musical CD featuring the

work of the members of the delegation. Caribbean Export also hosted

a crucial preparation session. This initiative has served to bring

Caribbean artistes together thereby creating and utilizing synergies

that would otherwise been untapped.

I believe that Caribbean Export should continue to work toward the

development of the music industry by investing in a number of export-

ready artistes and companies. The Agency should follow the progress

of these artistes and companies in the medium and long term to

ensure positive and sustainable results. I would be even more happy

for Haitian professionals to increase their involvement in the process.

Pascale Janunay HAITI

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Heather Cunningham

Belizean Society of Composers

Authors Publishers BELIZE

Attending WOMEX 2011 was a great experience. Prior to

submitting the application I was unclear as to how and why

my attending WOMEX would benefit Belizean Society of

Composers Authors Publishers (BSCAP), as the organization

had just recently commenced on the ground activity in Belize

and we had tremendous pressure to commence licensing

music users (as a top priority). In any event, I was encouraged

to apply and participate with the understanding that the

copyright collective management movement would be

pushed from a regional perspective.

While at WOMEX 2011, I was able to meet a number of

talented and professional musicians and colleagues from the

various countries within the Caribbean. I was also able to

network with international counterparts and generate

dialogue as it related to copyright protection from a regional

perspective.

I believe that Caribbean Export can support BSCAP by

keeping us informed of events and opportunities that will

further advance the creative arts community (specifically

musicians) within, and outside of the Caribbean, so that we

can in turn pass the information on to our membership. Also,

by facilitating initiatives throughout the Caribbean that raises

awareness about copyright, and the inherent value that lies

therein, Caribbean Export will further assist BSCAP in

developing into a strong collective management organization

operating from Belize.

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WOMEX 2011

Participants List

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WOMEX 2011

SCHEDULE

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Caribbean Export Development Agency

Head Office

1st Floor Baobab Tower

Warrens

St Michael BB22026

BARBADOS, W.I.

Tel: +1(246) 436-0578

Fax: +1(246) 436-9999

Email: info@carib-export.com

Sub Regional Office

Calle Carlos Lora No.9

Ensanche Los Restauradores

Santo Domingo

DOMINICAN REPUBLIC

Tel: (809) 531-2411

Fax: (809) 473-7532

Email: c.export@codetel.net.do

Website: www.carib-export.com

Facebook: www.facebook.com/Caribbean.Export

Twitter: www.twitter.com/CaribXport

YouTube: www.youtube.com/TheCaribbeanExport