showtime outdoor media

1

Copyright Information goes here Company Proprietary and Confidential

Premiere Digital Billboard Network in Puerto Rico

!!!"#$%!&'()*"+%',,

Company Proprietary and Confidential Revised March 2012

LINEUP 2012

2


POR QUÉ “OUTDOOR ADVERTISING”?

Revised March 2012

3


POR QUÉ “OUTDOOR ADVERTISING”?

• 2do Medio de Mayor Recordación en PR

• 90% OVERALL MEDIA AWARENESS* • Solamente superado por la televisión local (94%)

•70% está expuesto por lo menos una vez en semana • 33% está expuesto diariamente

* Según estudio de “Non- traditional Advertising”, The Marketing Center, noviembre 2009.

Revised March 2012

4


LO QUE HACE A SHOWTIME ESPECIAL

Revised March 2012

5


VENTAJAS DE VALLAS DIGITALES

Revised March 2012

6


MANEJO Y MONITOREO “ONLINE”

Revised March 2012

7


DIGITAL BILLBOARD NETWORK

Revised March 2012

8


Localidad Tamaño Inbound Outbound Dorado I 14X48 In / 13X48 Out DIGITAL DIGITAL

Dorado II 13X48 In/ 14x48 Out DIGITAL FIJA

Exp. Martínez Nadal 13X48 Ambos DIGITAL DIGITAL

San Patricio Plaza 14X48 Ambos DIGITAL DIGITAL

Exp. Las Américas 12X36In / 10X36 Out DIGITAL DIGITAL

Exp. Kennedy 14X48 In / 13X48 Out FIJA DIGITAL

Salinas (Peaje) 14X48 In / 13X48 Out DIGITAL DIGITAL

Ponce (Universal) 13X48 In / 14X48 Out DIGITAL TRIVISION

Mayagüez (Viaducto) 13X48 In / 14X48 Out DIGITAL FIJA

Mayagüez (Universal) 13X48 In / 14X48 Out DIGITAL TRIVISION

Hatillo 13X48 In / 14X48 Out DIGITAL FIJA

Fajardo 13X48 Ambos DIGITAL DIGITAL

Añasco 10X36 In / 12X36 Out FIJA DIGITAL

Ave. Los Filtros (American) 14X48 Ambos FIJA FIJA

Caguas 14X48 Ambos DIGITAL FIJA

Isabela 12X24 Ambos TRIVISION TRIVISION

NUESTRAS LOCALIDADES

Revised March 2012

9


SAN PATRICIO PLAZA

Revised March 2012

10


SAN PATRICIO PLAZA- DIGITAL + DIGITAL

LOCATION: Rd. # 2 (San Patricio Plaza)

POINTS OF INTEREST: San Patricio Plaza, Rd. #2, Las Américas Exp., Kennedy Ave.

CITY: Guaynabo

VIEW: Both Sides

RATING: A

MONTHLY TRAFFIC: 1,552,480 (D.T.O.P.)

SIZE: Inbound (DIGITAL) 14’T X 48’W Outbound (DIGITAL): 14’T X 48’W

Revised March 2012

11


MARTINEZ NADAL EXP.

Revised March 2012

12


MARTINEZ NADAL EXP.

LOCATION: Martínez Nadal EXP.

POINTS OF INTEREST: Road to Caguas, San Patricio Plaza, Plaza Guaynabo

CITY: Guaynabo

VIEW: Both Sides

RATING: A


SIZE: Inbound (DIGITAL): 13’T X 48’W Outbound (DIGITAL): 13’T X 48’W

Revised March 2012

13


LOS FILTROS (PR-177)

Revised March 2012

14


LOS FILTROS (PR-177)

INBOUND Bayamón to Guaynabo

Guaynabo to Bayamón

LOCATION: Los Filtros (PR 177)

POINTS OF INTEREST: Costco, entrance to Bayamón, American Military Academy

CITY: Guaynabo

VIew: Both Sides


RATING: A

SIZE: Inbound (FIXED): 14’T X 48’W Outbound (FIXED): 14’T X 48’W

Revised March 2012

15


LAS AMÉRICAS EXP. (PR-52) (DOMENCH EXIT) DIGITAL + DIGITAL

Revised March 2012

16


LAS AMÉRICAS EXP. (PR-52) ( DOMENCH EXIT) DIGITAL + DIGITAL

LOCATION: Las Américas Luis A. Ferré Exp. (PR-52). Front of estadio Hiram Bithorn

POINTS OF INTEREST: Plaza las Américas, San Juan

CITY: Hato Rey, San Juan

VIEW: Both Sides

RATING: A++


SIZE: Inbound (DIGITAL): 12’T X 36’W Outbound (DIGITAL) 10’T X 36’W

Revised March 2012

17


CAGUAS ( TOLLGATE CAGUAS NORTH / PR-52)

Revised March 2012

18


CAGUAS (TOLLGATE CAGUAS NORTH / PR-52)

LOCATION: Expreso Las Américas Luis A. Ferré (PR-52)

POINTS OF INTEREST: Caguas Tollgate, Catalinas Mall, Road to Humacao and Ponce

CITY: Caguas

VIEW: Both Sides

MONTHLY TRAFFIC: 5,678,027 (D.T.O.P)

RATING: A+

SIZE: Inbound (DIGITAL): 14’T x 48’W Outbound (FIXED): 14’T x 48’W

Revised March 2012

NOTE: Height will be lowered by 5/17/12

19


DORADO I & DORADO II (TOLLGATE BRIDGE / PR-22)

Revised March 2012

20


LOCATION: De Diego EXP. (PR 22).

POINTS OF INTEREST: Entrada de Dorado, Prime Outlets, Northbound traffic

CITY: Dorado

VIEW: Both Sides


RATING: A++

SIZE: Inbound (DIGITAL): 14’T x 48’W Outbound (DIGITAL): 13’T x 48’W

DORADO I (TOLLGATE BRIDGE/ PR-22) DIGITAL + DIGITAL

Revised March 2012

21


LOCATION: De Diego Exp. (PR 22).

POINTS OF INTEREST: Entrance to Dorado, Prime Outlets.

CITY: Dorado

VIEW: Both Sides


RATING: A++

SIZE: Inbound (DIGITAL): 13’T x 48’W Outbound (FIXED): 14’T x 48’W

DORADO II (CLOSE TO NEW SHOPPING C./ PR-22)

Dorado to San Juan

Revised March 2012

22


SALINAS (TOLLGATE/ PR-52)

Revised March 2012

23


LOCATION: Las Américas Luis A. Ferré Exp. (PR 52)

POINTS OF INTEREST: Salinas Tollgate, Albergue Olímpico

CITY: Salinas

VIEW: Both Sides

DAILY TRAFFIC: 170,000

RATING: A

SIZE: Inbound (DIGITAL) 14’T X 48’W Outbound (DIGITAL): 13’T X 48’W

SALINAS (TOLLGATE/ PR-52) DIGITAL + DIGITAL

Revised March 2012

24


HATILLO (PR-2)

Revised March 2012

25


HATILLO (PR-2) INBOUND DIGITAL

LOCATION: PR 2 Exit to San Juan (PR-22)

POINTS OF INTEREST: Arecibo, northwest, El Buen Café

CITY: Hatillo

VIEW: Both sides


RATING: A

SIZE: Inbound (DIGITAL): 13’T X 48’W Outbound (FIXED ): 14’T X 48’W

Revised March 2012

26


A ASCO (PR 2)

LOCATION: PR # 2

POINTS OF INTEREST: Aguadilla Mall, Mayagüez

CITY: Añasco

VIEW: Both Sides


RATING: A

SIZE: Inbound (FIXED): 12’T X 36’W Outbound (DIGITAL): 12’T X 36’W

Revised March 2012

27


LOCATION: Rd. # 2)

POINTS OF INTEREST: Overpass, Downtown Mayagüez, Mayagüez Mall

CITY: Mayagüez

VIEW: Both Sides

MONTHLY TRAFFIC: 1,743,000 al mes (D.T.O.P)

RATING: A

SIZE: Inbound (DIGITAL): 13’T X 48’W Outbound (FIXED): 14’T X 48’W

MAYAGÜEZ (OVERPASS / PR-2) INBOUND DIGITAL

Revised March 2012

28


MAYAGÜEZ (OVERPASS / PR-2) INBOUND DIGITAL

Inbound: (Southbound)

Revised March 2012

29


MAYAGÜEZ UNIVERSAL PR-2 DIGITAL + DIGITAL

LOCATION: Rd. # 2)

POINTS OF INTEREST: Mayagüez Mall, Litoral, PR 100, Cabo Rojo

CITY: Mayagüez

VIEW: Both Sides


RATING: A

SIZE: Inbound (DIGITAL): 13’T X 48’W Outbound (DIGITAL ): 14’T X 48’W

Revised March 2012

30


FAJARDO (PR 3) OUTBOUND DIGITAL

LOCATION: Rd. # 3 , Fajardo (Front of AT&T)

POINTS OF INTEREST: Walmart Shopping, West Marine, El Conquistador, Marinas

CITY: Fajardo

VISTA: Both Sides

MONTHLY TRAFFIC: 401,040 (D.T.O.P.)

RATING: A

SIZE: Inbound ( FIXED): 14’T X 48’W Outbound (DIGITAL): 14’T X 48’W

Revised March 2012

31


FAJARDO (PR-3)

Inbound: (Westbound)

Outbound digital

Revised March 2012

32


PONCE UNIVRESAL PR 2 EXIT (PR-52)

LOCATION: PR 2 Exit (PR-52)

POINTS OF INTEREST: Ponce Hilton, Exit to PR-10, Traffic to San Juan Metro, Aeropuerto Mercedita

CITY: Ponce

VIEW: Both Sides

MONTHLY TRAFFIC: 342,000 (D.T.O.P.)

RATING: A


Revised March 2012

33


NEW LOCATIONS 2012

• Baldorioty • Centro de Bellas Artes Santurce • Bayamón PR-2 (front of Gigi Motors) • Canóvanas PR-3 • De Diego Expressway PR-22 • Mega Mesh (Minillas Building) • Others (To be announced)

Revised March 2012

34


PONCE EXPRESSWAY (PR-52) NEW

LOCATION: PR-52

POINTS OF INTEREST: Ponce Hilton, Exit to PR-10, Traffic to San Juan Metro, Aeropuerto Mercedita

CITY: Ponce

VIEW: Both Sides

MONTHLY TRAFFIC: TBA

RATING: A+

SIZE: Inbound (FIXED): 14’T X 48’W Outbound (DIGITAL): 14’T X 48’W

Revised March 2012

35


CENTRO DE BELLAS ARTES, SANTURCE MINILLAS / NEW

LOCATION: PR-52 Expressway

POINTS OF INTEREST: Entrance to Minillas Tunnel San Juan to Carolina

CITY: San Juan

VIEW: One Side


RATING: A++

SIZE: Inbound (DIGITAL): 14’T X 48’W

Revised March 2012

36


ROUTE 66 NEW

LOCATION: Route 66

POINTS OF INTEREST: Route 66 NEW exit to PR-3. Ralph’s Food Warehouse, Rio Grande

CITY: Rio Grande

VIEW: Both Sides


RATING: A


Revised March 2012

37


ART SPECS DIGITAL

DIGITAL! "#$%! &#'%("! RES.! COLOR! FORMAT!

•San Patricio (2) •Dorado I Inbound •Salinas Inbound •Caguas!

14’X48’! 888 X 260! 72 dpi! RGB ! JPEG!

•Expreso (Domenech) Inbound

12’X36’! 648 X 180 ! 72 dpi! RGB! JPEG!

•Hatillo Inbound •Mayagüez Viaducto •Mayagüez Universal (2) •Ponce Universal •Dorado I Outbound •Dorado II Inbound •Martínez Nadal •Salinas Outbound •Fajardo •Kennedy

13’X48’! 864 X224 HI RES: 1728X448

72 dpi! RGB! JPEG!

•Añasco Outbound 12’X36’! 648 X 180 HI RES: 1296X360!

72 dpi! RGB! JPEG!

Revised March 2012

38


INFORMATION

SHOWTIME OUTDOOR MEDIA O. 787-294.6000 F. 787.641.4450

Centro Internacional de Mercadeo, Torre 1

100 Carr. 165, Suite 406 Guaynabo, PR 00968-8053

www.showtimepr.com

Betty Martínez Sales

C. 787-525-0046 [email protected]

Rafi Moreno, MBA VP Sales & Marketing

O. 787-294-6000 X 1003 C. 787-647-1600

E. [email protected]

Revised March 2012

showtime outdoor media

Documents