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    A Case StudyOn

    Shriram Transport Finance Company Limited

    Submitted by:

    Rahul Kotak (126)Rahul Gupta (127)Rahul Doshi (128)Rashi Agarwal (129)Rasika Chavan (130)

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    INDEX

    INTRODUCTION BOARD OF DIRECTORS VISION BUSINESS ANALYSIS CV INDUSTRY OVERVIEW PORTFOLIO KEY GROWTH DRIVERS GROWTH STRATEGY BALANCE SHEET ANALYSIS CONCLUSION

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    INTRODUCTION

    Shriram Transport Finance Company Limited (Shriram Transport) is Indias largest asset

    financing Non Banking Financial Company (NBFC) with total Assets Under

    Management amounting to ` 30,240 crores. It is the flagship company of Chennai

    based Shriram Group and specialises on providing accessible and affordable loans to

    small time buyers of used Commercial Vehicles (CV), a segment shunned by most other

    financers.

    Since its inception in 1979 Shriram has focused on providing financial assistance to

    buyers of used vehicles. Its continuous focus on strengthening the bottom of the pyramid

    had helped it gain the confidence of truck owners which continue to remain loyal to the

    company. Today it has over 14,890 employees which collectively manage over 484branches and an expanding customer base of over 7lac. The company is listed on the

    Bombay Stock Exchange (BSE), Madras Stock Exchange (MSE) and National Stock

    Exchange (NSE) and has a market capitalisation of` 12,000 crores.

    BOARD OF DIRECTORS

    Chairman Arun Duggal

    Managing Director R. Sridhar

    Directors

    Adit Jain Mukund Chitale (Independent)

    S. Venkatakrishnan Lakshminarayan

    Maya S. Verma Puneet Verma

    Ranvir Dewan Sumatiprasad Bafna (Independent)

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    VISION

    Shriram Transport Finance Corporation was set up with the objective of offering the

    common man a host of products and services that would be helpful to him on his path to

    prosperity. Over the decades, the company has achieved significant success in reaching

    this objective, and has created a tremendous sense of loyalty amongst its customers.

    Operational efficiency, integrity and a strong focus on catering to the needs of the

    common man by offering him high quality and cost-effective products & services are the

    values driving Shriram Transport Finance Corporation. These core values are deep-rooted

    within the organisation and have been strongly adhered to over the decades.

    Shriram Transport Finance Corporation prides itself on a perfect understanding of the

    customer. Each product or service is tailor-made to perfectly suit customer needs. It is

    this guiding philosophy of putting people first that has brought the company closer to the

    grassroots, and made it the preferred choice for all the truck financing requirements

    amongst customers.

    Shriram Transport Finance Corporation also believes in adhering to fair trade practices

    and therefore is a leader in Corporate Governance in its sphere. The company strictlyadheres to the principles of fair trade practices and shall continue to do so in the coming

    years.

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    Business Analysis

    COMMERCIAL VEHICLE INDUSTRY OVERVIEW

    The performance of Indias Commercial Vehicle (CV) industry is directly linked to the

    countrys macro economic growth, especially industrial growth. In contrast, the

    correlation of the used commercial vehicle market to the countrys growth is much less. It

    is mostly driven by the aspirations of truck drivers willing to graduate as Commercial

    Vehicle Owner (CVO). New CV sales have strong linkages with the countrys economic

    growth and the growth in agricultural and the industrial production. Used CV sales

    however do not relate much to the countrys growth. The fact that Shriram has found its

    niche in the neglected used vehicles segment has helped it develop over the years without

    much competition.

    The pre owned commercial vehicle segment is largely catered by the unorganized sector

    and it largely consists of Small Truck Owners (STOs) that own typically less than five

    trucks and have no banking habits. However Shriram Transport was very adamant to

    bank on these vehicle owners and hence it took a long time for it to establish itself in the

    market.

    During the global recession of 2008 0 9 the Indian economy also faltered and the CV

    sales were down 22 %. However during 2009 10, the year of global economic

    resurgence commercial vehicle sales grew by over 34.6 % (in volume terms). Of these,

    used commercial vehicles accounted for nearly 70% of the total sales. This has helped

    Shriram Transport safeguard against the vulnerability of new vehicle sales.

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    PORTFOLIO

    Shriram Transport has always focused on Small Truck Owners (STOs) and First Time

    users (FTUs). It offers a variety of products for this segment.

    After establishing itself in this niche market, Shriram Transport has taken the path of

    widening its business and ventured into financing of three wheelers and two wheelers,

    tractors and passenger commercial vehicles such as buses & vans, multi utility vehicle

    finance and construction equipment finance. It has also ventured into unheard areas of

    engine replacement loan, tyre loan and working capital loan. Understanding its

    customers base and developing dedicated products as per their needs has helped Shriram

    always be a step ahead of competition.

    At the same time, it has created a value ecosystem by developing vertical integration in

    the sector. The company has gone on to develop strategic relationships with banks

    working in the rural part of the country and also with small time private lenders. The

    company has a number of kiosk terminals and has its own vast pan India network which

    comes in aid to drive sales.

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    KEY GROWTH DRIVERS FOR THE INDUSTRY

    There are a number of factors which would continue to fuel growth in the Commercial

    Vehicle industry. A number of these factors are likely to have a long term impact on the

    manner in which the industry is going to grow.

    1. Commercial Vehicles sold during the boom of 2003 04 are likely to hit the

    resale market very soon.

    During the economic boom of 2003 04 the commercial vehicle industry was

    growing at an unprecedented pace of 33% y-o-y. The vehicle sales had reached a

    peak of 6, 00,000 units annually. All those vehicles which were introduced in the

    market then would now sooner or later come in the second market as their life

    cycle completes a circle. This would bring these vehicles into potential client base

    of Shriram Transport which was the pioneer and continues to be the leader in used

    vehicle finance market.

    2. Growing Freight capacity.

    Due to the upsurge in economic activities and strong momentum in GDP growth,

    freight capacity is expected to increase at a healthy rate. Generally, freight

    capacity growth is 1.25-1.5 times the GDP growth. This high growth in freight

    capacity will create strong demand for CVs in the system.

    3. Increased aspirations of drivers to become vehicle owners.

    With the availability of finance from a number of NBFCs vehicle owners and

    drivers are getting more and more confident about expanding their fleet and

    creating their own enterprises. This segment which is a mix of old and potential

    customers is a lucrative segment for Shriram where it can grow without much

    effort.

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    4. Legislative measures to propel replacement demand.

    Legislative pressure on banning 15-year old trucks is likely to trigger the

    replacement boom. Transport associations have suggested Voluntary Retirement

    Schemes for old trucks. If these old trucks are to be replaced, it will create a

    trigger in replacement demand for 11 lac CVs.

    5. Massive investments in roads and highways to support growth.

    Government investments in the roads and highways sector is expected to support

    growth in the CV industry. According to the NHAI, Indias road network is nearly

    33 lac kilometers. Approximately 65% of freight and 85% of passenger traffic is

    carried by the road network. Such massive investments will be positive for overall

    demand

    6. Ban on overloading.The ban on overloading by Supreme Court will significantly enhance the demand

    for CVs in the system.

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    GROWTH STRATEGY

    The company already enjoys the first mover advantage in the industry which has helped it

    maintained its position in the market. At a time when other financers neglected the STO

    (Small Truck Owners), Shriram found a niche in them and help them grow by providing

    dedicated products which would suit the needs of the masses. Even today Shriram

    Transport continues to innovate and provide products which are either unparalleled in the

    market or are provided by very few peers which try to understand the market.

    A few strategies which are implemented by Shriram Transport include:

    1. Strengthening a knowledge-led organization

    During 2008-09 the Company initiated steps to create a knowledge-led organisation. It

    resulted in the creation of dedicated knowledge verticals including Customers, Territory

    and Products. During 2009-10, the key focus was to further strengthen the knowledge

    proposition by appointing credible and reputed intellectual capital from the industry as

    well as by further standardising the processes by inducting world-class technology

    platforms across branches and regions for better and timely access to real-time

    information. This resulted in cementing the Companys lending as well as collection

    processes and at the same time

    2. Creating dedicated product verticals

    The Company has witnessed rapid growth in the past decade. The growth has

    predominantly come from the pre-owned CV segment, where the Company has

    successfully created a reputed clientele in STOs. With thorough customer knowledge, the

    company became a leader in pre-owned CV segment. To strengthen each product

    vertical, the Company created dedicated product teams, each headed by an industry

    expert, having requisite experience in specific product. Each product vertical is

    considered to be a separate profit centre, thereby further cementing the multi-product

    organisation structure.

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    3. Construction equipment business

    The Company initiated the financing of construction equipment like forklifts, cranes,

    loaders etc. However, in the wake of increased infrastructure and construction activity,

    this segment witnessed a sharp surge in demand in the past two years. In the constructionequipment segment, although the Company caters to a similar consumer class (STROs),

    but the product knowledge required is totally different from CV financing. Therefore, the

    Company floated a 100% subsidiary consisting of a separate management team,

    comprising of professionals from the realm of construction equipment finance.

    4. Automalls

    This is yet another innovative concept that the company has adopted to drive sales and

    develop its market. These Automalls will provide a ready platform for buying and

    selling of pre-owned CVs. The platform would be used by the Company to earn a fee

    based income as well as strengthen its product valuation knowledge. The first

    Automalls is expected to begin operations by second quarter of this year. The company

    plans to open another 50 60 automalls over the period of next 12 18 months. These

    auto malls would not only act as a selling point but also as workshop for the repair and

    services of these vehicles. This would add another vertical to the cap of the growing

    enterprise.

    5. Purchase of CV & construction equipment loan portfolio

    During the year, the Company purchased hypothecated loan out standings of CVs and

    construction equipment of GE Capital Services India and GE Capital Financial Services

    aggregating to approximately ` 1,100 crores. Given the reach and collection ability of the

    Company, the portfolio would be a viable and profitable investment.

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    6. Fund raising initiatives

    In order to create a sustainable and scalable business model, it was very important to

    mitigate the key risks, especially those relating to interest and capital availability.

    Placement of Non-Convertible Debentures (NCD) with domestic investors

    During the year, the Company successfully placed ` 1,000 crores of NCD with

    domestic investors in a bid to diversify its liability profile. It was an indication of the

    strong credibility that the Company enjoys in the market that the issue was

    oversubscribed on the first day itself.

    Qualified Institutional Placement (QIP)

    The Company raised ` 583.86 crores through the QIP route during the year. The

    Company allotted 116.58 lac equity shares of the face value of` 10 each to domestic and

    international Qualified Institutional Buyers (QIB) resulting in a dilution of around 5.2%.

    The net proceeds from the offering will primarily be utilised to accelerate the expansion

    of the core CV financing business as well as for fresh investments in the equipment

    financing and vehicle trading ventures.

    7. Market expansion initiatives

    The company has over 484 branches across India and continues to expand its footprint

    across the country. This is helping it continuously reach to a wider customer base and

    advance its network. In terms of inorganic growth the company has been instrumental in

    the participation of private financiers into the organised segment. As a result, it not only

    empowered the private financiers through a fiduciary relationship to increase their reach

    but also enabled the STOs funded by private financiers, to access affordable finance to

    grow. As of March 2010 the company has tie ups with over 500 private financers. The

    company has also been the only financer to be involved in organizing truck bazaars and

    fairs which exclusively deal in sale and refurbishment of new and used commercial

    vehicles.

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    BALANCE SHEET ANALYSIS

    The balance sheet analysis helps provide an insight into how the company

    functions and how it manages its funds. When one observes the balance sheet of Shriram

    Transport it is not difficult to comprehend the acumen with which the company has been

    timely investing into resources which would help it grow.

    Shriram Transport Finance Corporation derives most of its income from the service and

    processing charges it levies for the processing of loan applications. The income from

    service charge & interest amount receivable accounts for nearly 80% of the companys

    income. The rest of the income is received from income received from securitization

    money margin money received on securitization.

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    The companys income in the year 2005 06 was a little over ` 900 crores and it has

    been steadily increasing to reach the mark of` 4500 crores for the accounting year 2009

    10. The company managed to maintain profits and even increase them about a ` 1200

    crores during the recession years of 2008 09. This is a commendable feat and can be

    attributed to its unique business model and focus on the customer. This tremendous

    increase is due to increase income from operations. An interesting facet about the

    company is that cash transactions account for nearly 70% of the`

    10 billion receivablesof the company.

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    The profit after tax (PAT) has steadily increased for the company from ` 142 crores in

    the year 2005 -06 to 619 crores in the year 2008 09. As per the audit report of the

    March 2010 the profit after tax was ` 873 crores.

    The term EPS implies the earning a shareholder earns per share. When we analyse the

    reports of Shriram Transport Finance Corporation it can be derived that the company is

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    smartly managing its finances to balance between returning value to its shareholders and

    investing money into expanding its business.

    The company has been giving a earning per share (EPS) of almost 10 for the last four

    years. Even during the recession the company managed to provide a return of 10.34 to its

    shareholders, which is a very good return by all standards and especially good for the

    recession period in comparison to other companies.

    The companys reserves were ` 2068 crores for the year 2009 10. The reserves were a

    mere ` 131 crores in the year 2005 06 and since then have been growing inline with the

    companys growth. The increase in reserve can be credited to the fact that the companys

    premium increased as it chose to give equity shares at a premium.

    A primary reason for the companys increase of reserves has been that the company

    receives almost its entire income from the loan interest and dues receivables. In case a

    situation arises that a major part of CV owners fail to pay the company should be able to

    continue with its operations normally. This is also the reason the company prefers to keep

    most of its reserves in the form of cash.

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    Cash Flow

    Consistently for the past five years the company has been withdrawing cash from

    operating activity and putting it in improving the financing activities. Money from the

    financing activities fund is being utilized to repay bank borrowings, long term

    borrowings and to pay dividends to investors to name a few.

    In March 2008, the company has made huge strategic investments in fixed assets, bank

    deposits and other investments as per its long term goals.

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    Dividend payout ratio implies to the percentage amount of profits the company decides to

    share with its shareholders. The company has been paying rich dividends to its

    shareholders over the years. The company gave 60% of total profits as a way of dividend

    to its shareholders in the year 2009 10. The dividend payout ratio for the last few years

    has been consistent improving. For the year 2005 06 it paid a dividend of 30% and for

    the year 2008 09 it paid a dividend of 50%. This has helped bring investor confidence

    in the company.

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    Current Ratio =

    Current Assets/Current Liabilities

    Current ratio is calculated to know the solvency or current obligations of the company. It

    acts as an indicator to know the short term credibility of the company. The industrial

    standard of current ratio is 2:1. As we can see the companys current ratio has been

    consistently above average. It was 5.34 for the year of 2005 06 and it came down

    heavily in the corresponding years due to the companys expansion activities. For the

    year 2009 - 10 the companys current ratio stood at 2.63

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    DEBT EQUITY RATIO = Debt / Equity

    Debt includes all the secured and unsecured loans. Equity includes the entire share capital

    (equity and preference both.) It signifies the proposition in which the company funds are

    divided into debt and equity. The capital gearing ratio of the company is debt ratio as the

    company has not issued any preferential shares till the 2010 audit report.

    For Shriram Transport Finance Corporation the debt equity ratio was 7.65 for the year of

    2005 06 and as per the annual report of 2009 -10 it was 8.86. This however has not

    refrained investors from investing in the company or customers from maintaining loyalty

    with Shriram Transport. An example of the reliability of the company can be cited from

    the fact that when it issued NCD (Non Convertible Debentures) of` 500 crores in May,

    2010 the issue got oversubscribed to 1000 crores in just 2 days and the issue was closed

    before its planned date. This is an important landmark as its issue was the second largest

    (of an NBFC) after Tata Capital.

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    CONCLUSION

    The companys financial analysis leads to the conclusion that the company manages its

    finances with great acumen. The company was able to manage profits even during the

    recession period. It was possible only because it has a relation based model where itkeeps thorough knowledge of its customers and their needs and develops products best

    suited for them.

    The company has a very strong financial track record driven by fast growth in AUM and

    with low NPA (Non Performing Assets). The company enjoys the strong support of all its

    investors, banks, institutions and shareholders and so has been able to generate funds and

    expand rapidly without running into any major troubles. The company continues to focus

    on financing of used commercial vehicles and has been developing products and services

    to service the sector. It is clearly evident by the companys focus plans to set up

    Automalls and venturing into businesses like construction equipment finance and vehicle

    equipment finance.

    At the same time, the company has managed to attain stability by balancing the need of

    funding the expansion and the requirement of attaining adequate cash flow within the

    organisation. The requirement of maintaining cash reserves and its dependency on the

    infusion of regular cash by way of payments received from the dues receivable from its

    customers. The advantage however, is that its niche of financing used commercial

    vehicles has still been untouched by other financers and also the sales of used commercial

    vehicles is not much dependent on the growth of the country. This is well reflected in the

    companys balance sheets where it can be seen the company did manage to increase its

    AUM and profits all through out the years. The company has never reported a reduction

    in AUM or profits or even growth right from its day of inception.

    As long as the company continues to maintain the quality of its assets under management,

    it should have no problem in continuing to grow. The company needs to maintain its core

    focus on developing and enhancing its relationship with its customers.