shut up and let your customers do your marketing for you
TRANSCRIPT
Shut Up & Let Your Customers Do Your Marketing For You
Jim WilliamsVice President of MarketingInfluitive @jimcwilliams
Kevyn KleinDirector of Customer Success and Advocacy
Edmodo
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300+ customers
Veteransof the B2B marketing revolution
Focused on the science of engagement
and advocacy
You don’t control your brand anymore.
Your customers do.
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“Your brand is what other people say about you when you’re not in the room.”
Jeff Bezos, founder of Amazon.com
Where your brand lives today
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1:1 CONVERSATIONS REVIEW WEBSITES SOCIAL NETWORKS
BLOG COMMENTS ANALYST REPORTS COMMUNITIES
Enlist your customers to become advocates,
build your brand and generate revenue.
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84% of B2B decision makers start the buying process with a referral
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ad•vo•cate1. One that promotes the interests
of others.
2. One that defends or maintains a cause
3. One that makes a non-financial investment in your
company
How do advocates contribute?
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REFER ENDORSE EDUCATE ENGAGE
Customers findnew leads
Customers say great things about you
Customers teach prospects about you
Customers provide feedback and intelligence
Referrals
Media Interviews
Reviews
Analyst Briefings
References
ContentDistribution
CaseStudies
SocialPromotion
ContentCreation
ProductSurveys
UserGroups
CustomerAdvisoryBoards
Community
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Bring your customers together in an advocate community to:
BOOST DEMAND
DRIVE MARKET AWARENESS
IMPROVE RETENTION
ACCELERATE SALES
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Visit the Influitive booth to download this new Forrester Research report
Featuring insights from 20+ advocate marketing users, including:• CMO at InsideView• Senior Director of Community at Salesforce • Senior Director of Marketing at Oracle• Customer Success Operations Manager at HP Software• Manager of Customer Advocacy at Marketo• And many more!
Your Advocate CommunityOn the web, on the go and in your app
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READ THE REVIEWS
LEARN MORE
www.influitive.com