Shuttle Service in Mumbai

Vijay Madanu 17Ankur Rathi 37Vishal Roge 38Sachin Shah 42Deepak Singh 47Nikhil Thadani 52

Research proposal

Executive Summary

Background of research

Objective of the research

Research Approach

Time and Costs required.

Mumbai – Sabki Jaan

Total Population of Mumbai = 21 million

Transportation in Mumbai Public Transport

Rail & Bus : 88% of commuters Taxis & Auto-rickshaw : 35% of commuters

Private Vehicles Private Buses : 1% Personal Vehicles : 25%

Objective – Shuttle Services

Advance public transit system with best technology

On-time performance

Cost efficient and accessible

Reliable and rapid mode of transport

Door – to -door synchronized service.

An alternate to personal & over -crowded public transport system

Least possible travel time.

Park and ride concept

Reasons for Shuttle Service

Traffic Congestion

Over loaded public transport system – Buses / trains

Rising Cost of fuel

Lack of Robust Public Transport system encouraging people to switch their mode of transport.

Environmental Concerns – Failure of Car Pool, Pollution

Parking problems / costs

Rapid expansion of the city.

Advantages of Shuttle Service

Environment Consciousness.

More convenient than driving

Cost savings – parking, fuel etc

Travel time savings.

Efficient/Dependable transit system.

Safety

Reduction in stress

Chance to meet people and socialise.

Reduction in traffic conjestion

Challenges - Shuttle Services

Long transfer time – from pick up to the shuttle station

Long waiting time – one of the major reasons why people avoid public transport.

Safety

Lack of Flexible schedules.`

Research Objective

Who will use it?

Why will they use it?

What kind of service, features are likely to attract consumers or make them switch over from their personal vehicles.

To assess the travel characteristics and profile of the potential users.

To identify attributes necessary to support the Shuttle service, including waiting time, no of stops, fare structure etc.

Research Problem

Demand Analysis - Should a Shuttle Service be launched in Mumbai Key Routes to run the service Target & Potential Commuters Service attributes that would attract consumers - Needs? Types of Service (Pick-up/ Boarding)

Door – to – Door Point – to – Point

Mode of transportation Price Commuters/Consumers willing to pay Existing & Potential Threats Entry, Exit & Operational Barriers

Define Research Problem-Situation Analysis

Own Vehicles Door to Door (+) Parking Problems (-) Self-driven Cars: Driving through

traffic(-) Adds to traffic (-) Rising Fuel Cost (-)

Pre-booked Taxis (eg. Meru) Comfortable (+) Costly Service (-)

Taxis / Autos Only Long / Short Distance (-) Will go to location of their choice only (-) No Comfort Guarantee (-) Only adds to the traffic (-)

Public Transports – Trains / Buses Low Cost (+) Good Frequency (+) Overcrowded (-) Not comfortable (-) A/c buses are comfortable but have

limited routes & frequency is less (-)

Model Development – Mumbai Shuttle Services

End-2-End Commuting Solutions Pick-up & Boarding Points Routes to be catered to Mode of Transport

Reduced Commuting Time Frequency

Comfortable & Safe Commuting AC / Non-AC Refreshments Entertainment

Cost Effective Shared Transport System Interconnected Transport System Fuel Efficient Vehicles

Solution to Traffic Congestion Reduced use Public & Personal vehicles

Specification of information requirements

Necessity of End-to-End Shuttle Service Positive – Go ahead with Launch

Factors associated with it. Negative – Alternatives

Reasons for non-acceptance.

Estimated value of the informationto be provided by the research

New Concept

High CAPEX

Different Consumer Requirements

High operational risk

Established Transport systems

Impact on stakeholders (Direct/ Indirect)

Data to be used to design the routing strategies if positive

Data Collection Method(s)

Primary Data: Survey E-mail Interviews Personal Interviews CATI (Computer Aided Telephonic Interviews)

Secondary Data : Government Reports Consultants Data from Metro reports

Type of Questionnaire

How Do you Commute?

Rail Car Ac/Non AC Bus Auto Taxi/Meru

Avg distance of commuting in km (per day) 5km 10km 15km 20&above

Avg time lost in reaching your destination (traffic congestion) 0.5hr 1hr 1.5hr 2&above hr

Preferred mode of transport Road Rail

Would you prefer Sea Transport Yes No

Need for amenities during travel (water / newspaper) Yes No

Ready to spend for end – to – end travel solutions Yes No

Avg expense on commuting <50 <150 <250 <500

Measurement Techniques

Survey - CATI

Rating Scales

Depth Interviews – with transport authorities, consultants and various government bodies.

Criteria for Participation

Be 18 years or older

Be a permanent resident

Commute or makes frequent trips away from home by some means other than walking & bicycling.

Open towards a public personalized shuttle service.

Topics to be included in the survey

Trip characteristics – long / short

Willingness to use shuttle service

Willingness to pay for the service, how much?

Current mode of transport

Current route frequented.

Desired attributes in the shuttle service

Demographics of the respondents.

No of stops, pick-ups , drops, frequency of using the service – all factors important in designing a shuttle service.

Aptitude Test - Rating Scale

Suppose a Shuttle service is available via sea route that provided you with a pick up and drop from home, the service would be comfortable, air conditioned and pick ups would be scheduled at convenient timings throughout the day how interested you would be in it?

1 would mean not interested at all and 5 meant very interested.

Will cost be a barrier to you?

Will entertainment a key driver for you?

Would you want a personalized express service?

Sample

Various traveling groups from different clusters will be surveyed using CATI for the research.

Sampling Unit - Long Distance Commuters Traveling by 1st Class AC Buses Personal Vehicles

Sampling Size – 1500 pax of the above Sample Units

Sampling Procedure Probability Sample

Stratified random sample: 1st Class, AC Buses, Personal Vehicles Cluster (area) sample: Andheri, Bandra, Dadar, Worli, Churchgate

Non Probability sample Quota sample: Interviews with Industry Expert

Consumer Groups – Clusters

Possible consumer groups in this case could be divided upon the following parameters.

Captive Public transport users – ones who are already using some public transport system and can be targeted

Capture the driver audience – people using their own vehicles for transport.

Further it can also be divided in to: Gender Auto Ownership

Household without cars would be keen to adopt. Ethnicity Employment status

Employed people are more likely to use the shuttle services.

Analytical approach – Survey Results

Demographically – Sample is a representation from selected clusters Highly educated Environmentally conscious Middle and higher income group.

Most people have the flexibility to choose a transportation mode to get to work, college or other destinations while others have constraints with respect to time etc.

Transport paradigm 64% - Commuted to work 27% - School / college 2% - to both equally.

80% start their work before 10am and 20% after 10 am.

Of the group – 78% took public transport 19% drove their vehicles 2% - car-pooled

Ethics to be followed in research

Proper information will be provided to respondents.

Questions will be tightly woven

Keep best interests for all in mind.

Willing participation by Respondents

Proper and honest conclusions.

Zero influence on respondents.

Correct tabulated information / no arbit data.

Specify the time and financial cost

The research will be completed in 6 months

8hrs of individual work hour for the given period with 5 working days a week

Experienced Professional to head the entire survey and conclude with logical findings

The allocated cost of the research is Rs. 70 lakhs, breakup is as follows – Manpower cost: Rs. 10 lakhs

Professionals needs to be hired. 30 people required to conduct CATI Surveys / Rating scale tests,

prepare questionnaire etc Session with Industry experts (Depth Interviews): Rs. 2 Lakhs Test Marketing & Infrastructure cost: Rs. 50 Lakhs Managerial Expenses: Rs. 8 Lakhs

Post Research

Logical Conclusion to research

Data to help on further research for routing strategies.

Scheduling to depend on the research.

Efficient and reliable data for optimal solutions to Shuttle services problems.

Thank You