shwaith sevak

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Social Entrepreneurship

Shwaith Sevak

Apka Ujjwal bhavishya, Hamara Sapna

SUBMITTED BY

MOHIT SALUJA (2010B47)

S.M. ARIF SHAFI (2010B51)

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Table of contents

1. The Big Picture -------------------------------------------------------------------------------------- 3

2. Situation Analysis ---------------------------------------------------------------------------------- 3

3. Mission & Vision ----------------------------------------------------------------------------------- 4

4. Inputs ------------------------------------------------------------------------------------------------- 4

5. About the product ---------------------------------------------------------------------------------- 4

6. Financials ------------------------------------------------------------------------------------------- 8

7. Plan of action -------------------------------------------------------------------------------------- 10

8. Partners --------------------------------------------------------------------------------------------- 10

9. Outcomes ------------------------------------------------------------------------------------------- 10

10. Target Customers Profile ----------------------------------------------------------------------- 11

11. Assumptions -------------------------------------------------------------------------------------- 11

12. External Factors ---------------------------------------------------------------------------------- 11

13. SWOT Analysis ---------------------------------------------------------------------------------- 11

1. The Big Picture

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India is the largest milk producer of milk in the world. It produces around 110 million

metric tonnes annually. But due to the lack of effective cold chain in the rural areas,

around 10 million metric tonnes get spoiled. This is a huge loss to the farmers which

also restricts them to produce more. Also a large quantity of vegetables is wasted

because of the same problem. The prime reason to this problem is shortage of

electricity in the rural areas. This cripples economic growth in many emerging

economies.

2. Situation Analysis

In the rural areas the collection of milk by the organised firms are done by sending a

milk van at a specified time which collects the milk from the farmers. If the Van is

missed then the produce will get spoiled. The collectors know about this problem and

instead of helping them, many firms take advantage of it. They usually pay less and

the farmers have no other option but to sell at low price. Similarly the vegetables get

rot if not stored at a proper low temperature.

2.1 What we provide to solve the current problem?

3. Mission & Vision

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Mission

To provide cost effective & easy solutions to poor farmers for storage of their

produce.

Vision

To alleviate the problem of storage of produce for farmers and raise their standard of

living.

4. Inputs

Who are we?

We Design and assemble rural refrigeration systems for commercial cold-storage

applications in off-grid and partially electrified areas. The compressor in a refrigerator

draws a lot of energy in terms of electricity units. Our product does not have a

compressor but works on the chemical properties of the refrigerant. This makes the

product quite cheap.

How we can help?

This system Enables food suppliers to reliably store and preserve perishable food

items such as milk, fruits and vegetables without the need for expensive diesel-

powered generators.

5. About the product

The product is a refrigerator which does not have a compressor but works on the

chemical properties of the refrigerant. The refrigerant used is a CFC free and

environmental friendly. There is a solar panel also which gives the required energy.

There are three products with different capacities but the other specifications are same

of all the three variants.

Specifications:

Capacity : 50 litres, 100 litres & 200 litres

Frame work : Stainless Steel

Refrigerant : R 134a (Environmental friendly CFC free)

Insulation : Polyurethane

Refrigerator Dimensions:

4x2x1 ft3 (200 litres)


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How it Works?

The refrigerator will work on the solar energy. The main four chambers of the refrigerator are

Generator, Condenser, Thermostatic valve and Evaporator.

It does not have the conventional compressor. Also the refrigerant used is R-134a which has a

very unique chemical property which is required for this process.

a) Generator: Refrigeration process starts from this chamber. It absorbs solar heat and

converts the liquid refrigerant into gas form. This is because R-134a has a boiling

point of -37 degree of centigrade. The refrigerant will now have high pressure and

high temperature. It will move towards the condenser.

b) Condenser: It cools down the super heated refrigerant and extra heat is extracted.

Now the refrigerant will have high pressure but low temperature. It will move to

expansion valve or thermostatic valve.

c) Thermostatic Valve: It is double inverted venturii which works on PV=nRT equation.

As the refrigerant is at high pressure at this point and the expansion valve will reduce

its by pressure and hence drops the temperature. The refrigerant will now have low

temperature and low pressure and liquid form. It will move to the evaporator now.

d) Evaporator: The product kept in the cylinder is coiled by a tube called as evaporator.

The super cooled refrigerant will extract heat from the product inside. Hence the state

of the refrigerant towards the end of the evaporator will be low temperature and high

pressure and gaseous form.

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How the Organisation will work?

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Circuit


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The organisation will contact the manufacturers of the components and buy at the cost

price of the manufacturer. As this product is for the social welfare, the manufacturers

will give it on cost price to contribute in the CSR activities. The components will be

assembled at Shewth Sewak factory. Collaboration with the NGOs will help in

distributing the product. The farmers will be benefitted.

6. Financials

Financial Strategy

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The project cost is about 1 crore rupees.

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7. Plan of action

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Installed and powered by the solar panel instead of electricity.

Sarpanch/women: Spreading awareness.

Training to the farmers with the help of NGOs for this.

Pitch to microfinance companies to provide loans on lower interests to help farmers

purchase this machine.

Farmers will be given the option of paying in monthly installments by charging a very

nominal interest rate.

The time period to payback will be 18 to 20 months.

8. Partners

NGOs with whom we intend to partner

o Action for Food production Field Unit Unit-VII, Rajasthan-Udaipur.

o Center for Integrated Rural Development, Udaipur.

o Ministry of Social Welfare, India.

o Confederation of NGOs Of Rural India.

Private Industries

o For collaboration for equipment at subsidized cost.

Opinion Leaders

o Sarpanch or social activists.

9. Outcomes

Provide them much needed solutions to storage issues.

Less wastage and spoilage.

Better Price for their produce.

Ease and convenience.

No dependency on Milk Vans.

Reduction in electricity bills (In case they are using conventional refrigerators.)

Helps in reduction of Green House gases (by avoidance of CFC Refrigerants).

Gradual Improvement in the standard of living of farmers.

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10. Target Customers Profile

Poor Farmers

Target Area: Rural Rajasthan, U.P, Haryana.

Monthly sale is less than Rs 2000.

No other source of Income.

Who dont have adequate storage facilities.

11. Assumptions

The farmers suffer from huge losses due to spoilage and wastage of their produce.

They cannot afford cooling systems to protect their storage.

They are forced to sell their produce at a low cost.

They are at the mercy of the milk vans.

Farmers are unaware of the better technologies that can help.

Our system will help to

Cater to all above problems.

Improve their standards of living.

Avoid environmental deterioration.

12. External Factors

Partnership with NGOs

Associations and terms with the Sarpanch.

Private companies that will provide the sourcing of equipment.

Agreement with Microfinance companies.

Servicing of equipment.

13. SWOT Analysis

STRENGTH

Least cost

Simplicity of Infrastructure

New Concept

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Profit Centre for Farmers

Fast Results

WEAKNESS

Battery Recharge

Some sensitive parts which requires Careful Handling

High lead time

OPPORTUNITY

Govt. subsidies

Market leadership

Cold storage for fruits & vegetables

CSR for companies

THREAT

Possible Non cooperation from the private industries

Shortage of man power in the initial phases

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