shwood lookbook fall 2010
DESCRIPTION
Shwood Lookbook Fall 2010TRANSCRIPT
A simple experiment with nature. Born from
the limb of a Madrone tree, a rusty pair of
cabinet hinges, and lenses from the corner
store, Shwood has been a curious endeavor
from the beginning. An endeavor to create
a product that encompasses the individuality
and uniqueness that can only be found in
natural surroundings. A desire to experiment
with design, materials, and aesthetics in the
search for something uniquely perfect.
The result is truly handcrafted eyewear
that speaks for itself. It is with much blood,
sweat, and sawdust that we proudly present
Shwood’s debut line of eyewear.
THE CANBY(Available in Zebrawood, East Indian Rosewood, European Maple)
Since the beginning, the Canby has been Shwood’s flagship model, and for good reason. The classic wayfarer styling and refined aesthetics of the Canby lay the groundwork for an entire wood revolution. Simple but unforgettable, the Canby mixes timeless style with the luxuriousness of exotic hardwoods.
• Accompanied by wool storage pouch with leather
drawstrings and engraved label.
• Optical quality, CR-39 SOLA by Carl Zeiss lenses or
polarized lenses offer 100% UVA/UVB protection.
Features• Three-ply frame and two-ply temple construction.
• In-house, handcrafted manufacturing process.
• Sustainably-harvested wood, sourced from authorized
and supervised plantations in different African countries.
• Stainless steel optical hinges.
• Frame Measurements: 54-17-140
(mm - lens width x bridge x temple length)
THE GOVY(Available in Zebrawood, East Indian Rosewood)
The angular design of the classic-contemporary Govy makes it a perfect choice for anyone preferring a bolder look than the Canby. With a moderately boxier design, the Govy projects a slightly more masculine appearance than the Canby, while still maintaining unisex appeal.
• Accompanied by wool storage pouch with leather
drawstrings and engraved label.
• Optical quality, CR-39 SOLA by Carl Zeiss lenses or
polarized lenses offer 100% UVA/UVB protection.
Features• Three-ply frame and two-ply temple construction.
• In-house, handcrafted manufacturing process.
• Sustainably-harvested wood, sourced from authorized
and supervised plantations in different African countries.
• Stainless steel optical hinges.
• Frame Measurements: 53-17-134
(mm - lens width x bridge x temple length)
THE ASHLAND(Available in East Indian Rosewood)
The aviator inspired modeling of the Ashland pays tribute to classic utilitarian design while adding a unique twist to the traditional aesthetics. Offered solely in East Indian Rosewood coupled with polarized and mirrored lenses, the Ashland follows in the footsteps of its forefathers delivering stylish simplicity.
• Accompanied by wool storage pouch with leather
drawstrings and engraved label.
• Optical quality, CR-39 SOLA by Carl Zeiss lenses or
polarized lenses offer 100% UVA/UVB protection.
Features• Three-ply frame and two-ply temple construction.
• In-house, handcrafted manufacturing process.
• Sustainably-harvested wood, sourced from authorized
and supervised plantations in different African countries.
• Stainless steel optical hinges.
• Frame Measurements: 57-16-131
(mm - lens width x bridge x temple length)
LINE OVERVIEW
All non-polarized lenses are manufactured by Carl Zeiss and imported from Italy. Carl Zeiss Vision Sunlens is
one of the leading companies in the creation of sun products with superior optical performance, innovative
shapes and the ability and expertise to create and set color trends.(Contact information located on back cover)
* Disclaimer Please understand that no two pieces of wood are identical. That being said, no two pairs of Shwood sunglasses will be exactly
alike. Product photos should be used solely as a guide to what a product should look like, not as an exact representation.
CARL ZEISS LENSES
THE GOVYTHE CANBY
THE ASHLAND
Zebrawood
Zebrawood
East Indian Rosewood
East Indian Rosewood
East Indian Rosewood
Maple