PR MeetingMay 2008

Summary

• Short synopsis of year’s highlights

• Forthcoming Attractions

• PR/Media trends

• Consumer/Trade Expectations

• Challenges

Short synopsis of year’s highlights

“Palace of the Lost City”

12 page fashion/travel destination feature on Sun City . This is the first feature with additional feature on Table Bay and Zimbali and Egypt in the pipeline for 4th quarter.

August - Circulation 120’000 - Value $’ 42’000.00

Sensation Magazine (Argentina)Sensation Magazine (Argentina)

Golf Style Magazine

4 pages note of The Route of the African Sun - every two months

December - Circulation 25.000 issues - Value USD 4.420

Perfil Newspaper – Saturday Home Supplement

Double page spread Port Ghalib including 4 wonderful pictures

November 24 - Circulation 55.000 issues - Value USD 26.600

Expressions – AE Platinum Cardholders Magazine

5 pages on the The Table Bay

December - Circulation 22.000 issues - Value USD 24.500

Bilon

Bilon – Rafael Gonzalez Amaya – 2nd publication after The Palace –12 pages.

4 pages on Cape Town, only recommending the Table Bay. Distributed every 2 monthsDistribution also reaches Duty free shops, yacht clubs, private jets, hangars, 5 star hotels in Argentina, Chile, Colombia, Ecuador, Mexico, Panama, Peru, Uruguay Venezuela.

May 2008 (late May in the street) Circulation 22.000 issues - Value USD 21.000

Vitacora de Viaje - TV Program – TVN Chile

The Palace and The Table Bay750.000 audience - Tourism TV program of National Chilean TV. TVN is the National Chilean Television and it is the most important open TV channel in Chile..

They also reach Argentina, Ecuador, Costa Rica,Paraguay, United States, part of Europe through a satellite signal. They have their own web site www.tvn.cl where the program is also transmitted.

"Buenos dias a todos" is a daily 4 hours program Monday to Friday starting at 8 am with an important local audience of 750.000 people

Turismo Cocha – Platinum Collection

Special brochure for the Platinum Banco Santander/Mastercard Cardholders including 27

proposals selected under different items such as Spa and beaches, Luxury Vacations, Great

Cities. A package including The Table Bay was included in their Luxury Vacations.

Patagonik Golf Championship – Buenos Aires Golf

Participation in a golf tournament organized by Patagonik Travel for

their 100 top clients from the different companies they handle. The

tournament was on November 2007 at one of the best golf courses of

Argentina. We were present there offering a glass of Amarula to all the

players in one of the 18 holes with our banners and brochures. During

the evening we participated in the final cocktail showing the ROAS

properties and raffling two stays, one at the Table Bay and the other

one at The Palace.

Coverage Received

Forthcoming Attractions

Created by the Sport Automobiles Club of Argentina (CAS), and is now part of the FIVA (International Federation of Ancient Motor Vehicles) world calendar.

It gathers annually the lovers of classic cars which will travel over 1000 km around the Patagonia lakes, valleys and mountains, fighting for the first position in teams, divided into competitions by brand, capacity, ladies, journalists, personalities, newcomers, and habitués awards.  The 1000 Millas Sport Argentina, XX Edition is the most important race within the Argentine Sport Motor Vehicles Historic Regularity Championship where the richest people from Argentina participated.

1000 MILLAS PARTICIPATION

Fashion TV Program reaching all Latin America

Ad campaign in Port Ghalib – Ossira (women brand)

Special 30 minutes “Making of” TV program at FTV –Fashion TV- Latin America. The model of the ad campaign would be the famous Florencia Fabiano.

Cost: USD 69,000 each program. Audience: 22.000.000 home.

At present we are negotiating a second 30 minutes TV Show named “Un día con…(One day with a top model at the destination)

PR Media Trends• At present, the internet is the major information gathering tool used.

• However, Latin American markets need to have a good reference about a destination. Fashion and lifestyle magazines and TV shows set the trends for most target markets.

• Mixplay, video streaming sites which host Open TV programs, video clips, fashion shows etc offer freedom of choice.

•Media are often spoilt for choice with regards to media trips and therefore can pick and choose what destinations they wish to visit.

•Unique, exclusive and tailor-made spa and lifestyle experiences

Consumer/ Trade expectations • Direct consumers like to see a TV star/ top model/ personalities living and feeling the destination. More and more aspirational travel is taking place.

• The Argentinean market has the money to spend but want to feel they are getting value for money.

•Spanish language websites

•Growing trend of partnering with large credit card companies offering the consumer added benefits and special deals.

•Special interest packages e.g. golf, adventure, honeymoon, spa

Challenges

• Lack of direct flights from Buenos Aires

• Competitive destinations eg Indian Ocean Islands

• Hotel availability

• Keeping Sun International top of mind

THANK YOU.