sial china china 2017 facts & figures 01 opening ceremony 02 exhibitor profile 03 visitor...

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SIAL CHINA 2017 FACTS & FIGURES 01

OPENING CEREMONY 02

EXHIBITOR PROFILE 03

VISITOR PROFILE 04

SIAL INNOVATION FINALISTS 05

LA CUISINE 06

CHOCOLATE WORLD 07

WINE INNOVATION FORUM 08

BEST BUY CHINA COMPETITION 09

CHINA NATIONAL SPECIALTY TEA BREWERS CUP 10

SEAFOOD FEST’ 11

RETAIL & HOSPITALITY FORUM 12

WORLD TOUR 13

SIAL AFTER PARTY 14

MATCH-MAKING SYSTEM 15

TESTIMONIALS 15

SINCERE THANKS 16

CONTENT

101,134professionals

sqm149,500

3,200exhibitors

SIAL CHINA 2017 FACTS & FIGURES

SIAL CHINA 2017 POST SHOW REPORT 01

NEWRECORD

From May 17th-19th, SIAL CHINA 2017, co-hosted by China

Commerce Development Centre (CCDC) and COMEXPOSIUM,

was held at the Shanghai New International Expo Center.

Taking the mantra of “international, professional and trading”

and concentrating on both import and export, SIAL CHINA has

become the leading food marketplace not only in China but

also in Asia.

4 Dedicated Product Zones

Top 10 Pavilions by Sqm

21 Product Sectors

China Korea USA France Brazil

Australia Spain Poland Argentina Turkey

BEVERAGE

MEAT

DAIRY WINE

Guest Country of Honor

Argentina

On May 17, a delegation of ministers from Argentina, Australia, Czech, Hungary, Lithuania, Russia, and Uruguay, including

ambassadors, consulate officials, and trade officers participated in the SIAL China 2017 Opening Ceremony.

Most pavilions were well represented. From China, Director of China Commerce Development Center, Director of Foreign

Economic Cooperation Center of MOA, Chairman of Gansu Commission of CCPIT, Chairman of Heilongjiang Commission

of CCPIT, General Manager of China Packaging and Food Machinery Co., Ltd, Deputy Director General of Department

of Commerce of Shandong Province, Secretary General of Cold Chain Logistics Committee and Vice President of

Chinese Academy of Agricultural Mechanization Sciences, attended the ceremony.

Argentina, the Guest Country of Honor, was represented by Marisa Bircher, Secretary of Agro-industrial Markets and Martin

Rivolta, Consul of General of the Argentine Republic in Shanghai. Other figures in attendance included Ms. Andrea Gulyás,

State Secretary of the Ministry of Agriculture of Hungary, Mr. György Czerván, State Secretary of the Ministry of Agriculture

of Hungary, Mr. Evegeny Nepoklonov, Ministry of Agriculture of the Russian Federation, Mr. Aguerre Tabaré, Minister of

Ministry of Livestock Agriculture and Fisheries of Uruguay, Mr. Arturas Bagotyrius, General Deputy Director of State Enter-

prise Lithuanian Agricultural and Food Market Regulation Agency, The Honorable Martin Hamilton-Smith, Minister for

Investment and Trade of South Australian Government, Australia, The Honorable

Philip Dalidakis, Minister for Small Business, Innovation and Trade of Victorian

State Government, Australia and Ms Viera Šedivá, Vice Minister of

Agriculture of the Czech Republic. Ambassadors and Consul Generals

of Bulgaria, Chile, Colombia, Costa Rica, Czech, France, Finland,

Greece, Hungary, Lithuania, Mexico, the Netherlands, Poland,

Russia, Spain, Ukraine and other nations also attended.

02SIAL CHINA 2017 POST SHOW REPORT

OPENING CEREMONY

4%

Africa

36%

Europe

27%

Asia

4%

Oceania

Korea USA Brazil Argentina

Russia France Australia Spain

Germany Turkey

26%

20%

12%

9%

6%

6%

6%

5%

4%

2%

03

82%Satisfaction

83%Recommendation

72%Next editionparticipation

Department of Commerce of Shandong Province Department of Agriculture of Zhejiang Province

Heilongjiang Commission of CCPIT Shanghai Municipal Agricultural Commission

Department of Commerce of Hunan Province Ningbo Free Trade Zone

Xiamen Food Industry Association Suifenhe Convention and Exhibition Bureau

China Council for the promotion of international trade HUZHOU committee Changchun Municipal Bureau of Commerce

Dongguan Municipal Bureau of Commerce Ningbo Municipal Commission of Commerce

Foreign Economic Cooperation Center of Ministry of Agriculture China Aquatic Products Processing and Marketing Alliance

CFLP Cold Chain Logistics Committee Ningxia Muslim Beef and Mutton Industry Association

Hong Kong Trade Development Council

International

51%Domestic

49%

SIAL CHINA 2017 POST SHOW REPORT

EXHIBITOR PROFILEProportion of international exhibitorsand domestic exhibitors

International exhibitors per continent

Satisfaction rate of exhibitors

Domestic pavilions

Exhibitors by product - Top 10

Classification per number of exhibitors - Top 10

Grocery products, dried products

Meat and tripe

Confectionery, biscuits and bakery

Fruits and Vegetables, dried fruits

Services and trade press

Dairy products, eggs

Wines and Spirits

Alcoholic beverages (others)

Fish, mollusc and shellfish

2%Poultry and game

Non-Alcoholic Beverages

5%

MiddleEast

24%

America

23%21%17%16%14%14%13%11%10%9%

6%

NorthAmerica

1%

6%

24%

5%

14%

18%

13%

60%

04

98% 91%84%Others

55%Shanghai

45%


Domestic visitor proportion

International visitors per continent

Visitor profile by business

Catering &food service

Food manufacturer/processor

Service

Retail & trade

International visitors by country/region - Top 10

Domestic visitors by region - Top 10

Visitors profile by post in work

Visitors interest of products - Top 10

Satisfaction rate of visitors

VISITOR PROFILE

Next editionparticipation

SatisfactionRecommendation

SouthAmerica

Africa

Europe

58%

Asia

Oceania

Korea

India

Shanghai Jiangsu Zhejiang Guangdong

Beijing Shandong Fujian

Liaoning Anhui

Henan

Russia

Australia

Singapore

Japan

Thailand

Malaysia

USA

Philippines

Sales

Purchasing Management-Buyer

Chairman, CEO, Managing Director ,Store Manager

Oenologist, Sommelier

Executive Chef/Chef, Kitchen staffFoodservice, F&B,

Catering Manager

Production-R&D - Quality

Marketing, Category Manager,

Communication

Confectionery, biscuits and pastry

Semi-finished food products andingredients (packed in bulk)

Frozen products

Dairy products, eggs

Fresh meat and offals

Health food and diet products, baby food

Fresh fruits and vegetables, dried fruits

Wines & spirits

Organic products

Grocery products

0.58%

0.31%0.78%

5.93%

15.17%

22.52%

26.79%

29.16%

SIAL INNOVATION

JIANGSU HESHUN FOODS CO., LTD.China

Booth no. E6 B 089

Booth no. E5 E 058

SILKChina

BallBall (beef ball product)

Sashimi Tura Filet

MauritiusBooth no. W3 E 074 Booth no. W1 E 078

SAPMER

San Remo Pulse Pasta Spaghetti Silk Original Skinned Walnut

SAN REMO Australia

INNER MONGOLIA YILI INDUSTRIALGROUP LIMITED BY SHARE LTD

ChinaBooth no. E5 F 062

Chicliz

Quinoa Fiber Cereal Beverage

RUBY'S NATURALS, INC.USA

Booth no. W1 A 056

Wheat Green Juice

GEOTHINK ECOTECH (SHANGHA) CO., LTD.

ChinaBooth no. E4 D 075

Vikingur

IC COREIceland

Booth no. W3 B 074

Fruit and Veggie Pops

QINGDAO RUICHENGINTERNATIONAL

TRADE GROUP CO., LTD.China

Booth no. E3 D 048

Numerous Types of Frozen Foods

KUGI FOODS CO., LTD.Taiwan Region

Booth no. E2 G 012

05

The star of the SIAL Network, SIAL Innovation, opened day one. In total, 528 innova-tive products were submitted of which 212 were selected by an independent jury for displaying expertise and a strong commitment to food innovation. Of the 212, 10 shortlisted for their contributions to pleasure, health, physical, convenience, and ethical food and beverage products.

This year the Gold Award went to SAPMER from Mauritius for its Sashimi Tuna Filet, while the Silver Award was awarded to San Remo from Australia for its San Remo Pulse Pasta Spaghetti, and the Bronze Award was handed to SILK from China, for its Silk Original Skinned Walnut.

SIAL INNOVATION FINALISTS


La Cuisine was endorsed by the World Association of Chefs Societies (WACS) for the 4th consecutive year. in total, 8 teams from Korea, Malaysia, Spain, Beijing, Dalian, Shanghai, Taiwan, and Xiamen competed for the championship. Each team consisted of 3 highly-skilled chefs who were required to complete themed dishes. After 2 rounds of tough competition, the team from came out on top to win the honor of 'Top Chef'.

Meanwhile, Argentina, the Guest Country of Honor presented cooking demonstrations that used their high-quality beef and other ingredients.

SIAL China 2017 La Cuisine received strong support from the following partners:


LA CUISINE

A total of 7 sessions were successfully held at the 6th edition of Chocolate World, including The

International KamCha Competition. This marks the first time the International KamCha Competition

has been held at SIAL China, which was one of the official celebration events for the 20th anniversary

of the Hong Kong Special Administrative Region.

Main sponsors of Chocolate World, Murray River Organics, and Pernigotti brought incredible on-site

shows. On the third day of the event, Mr. Jun YANG from Beijing Parkview Wuzhou Hotel and Mr.

Dong LI from the Opposite House Hotel performed on a chocolate top chef table.

07

YueChuqiuRestaurant HK

CUISINESMs. Xue Meining WeiHuang

Restaurant HKCUISINES

Ms. Yin Chunyan

Queen’Restaurant

HK CUISINESMr. Sun Huiyun

CHOCOLATE WORLD


Sponsors

Tim Wildman MW

Barry Dick MW

Nikhil Agarwal

Federico Leonart and Eric Paré

Thomas de Lagarde andJakub Wierzba

Patrick Langguth

Wang Zuming

Luan Dawei

Li Xinxin

Wu Minjie

Zhang Pei

Wang Jiangsong

Wang Dehui / Xin Ye

As soon as the first speaker opened the forum on May 17, this event became the spotlight of the wine sector. Mr. Tim Wildman MW joined us at Wine Innovation this year as the Keynote Speaker and led a star studded line-up that included Mr. Kenichi Ohashi MW, Sommelier Nikhil Agarwal, and many others. I total, 15 sessions were held attracting over 900 people. In addition, the 2017 edition brought more wines from emerging producers, like Japan, India, and Russia with wines known for their blend of maturity and freshness. The Wine Innovation Forum brought new perspectives and new insights into the wine business for visitors!


WINE INNOVATION FORUM

Speakers:

James DAI

Barry Dick MW

WEI JUN

Hideyuki Tsuji

Tim Wildman MW

Oliver ZHOU

William LI

Denis LIN

09

In partnership with WINE100 - one of the top professional and influential wine rating agencies in China, Best Buy China Competition brought an effective platform to showcase exhibitors’ star products.

On May 17, a panel of 8 judges including trade buyers and wine educators performed a blind tasting of the wines and spirits submitted by SIAL CHINA 2017 wine exhibitors. The Jury was presided by Tim Wildman MW.

This year, 40 exhibitors submitted their wines for Best Buy China Competition and 7 Honor Awards were awarded. In the presence of Mr. Nicolas Trentesaux, Managing Director SIAL Network, Martin Rivolta, Consul of General of the Argentine Republic in Shanghai, Mr. Tim Wildman MW, and all the VIPs at SIAL China, an awards ceremony was held on May 18 during the SIAL After Party. More than 400 officials, VIPs, and exhibitors from the industry attended the ceremony, witnessing the long-await-ed winners list for the Best Buy China Competition.


BEST BUY CHINA COMPETITION

Rank

1

2

3

4

5

6

Competitor

Yu Bochuan

Liu Weiyi

Qu Yongxiang

Li Lin

Feng Danhui

Liu Caixuan

Standard Infusion

Pemium Jasmine Green Tea

Lapsang Souchong Black Tea

Xin Hui Green Orange Peel Puer Tea

Jinjunmei Black Tea

Du Yun Black Tea from Guizhou

White Tea from Anji

Signature Beverage

Pemium Jasmine Green Tea, granulated sugar, and lime

Lapsang Souchong Black Tea, orange, panela, and Cinnamon Stick

Xin Hui Green Orange Peel Puer Tea, Taiwan pineapple

Jinjunmei Black Tea, strawberry, ice, and sugar

Shoumei White Tea from Fujian, peach syrup, rose, and peppermint

White Tea from Anji, Gushu, Puer Tea, Black Tea, litchi, and apple

Endorsed by Café Culture and Australasian Specialty Tea Association (AASTA), Tea Fashion honored tradition-al brewing skills and encouraged further tea innovations through organized competition. After 3 days of contests, Mr. Bochuan Yu, Mr. Andy Liu, and Mr. Yongxiang Ou finished first, second, and third, respectively.


CHINA NATIONAL SPECIALTYTEA BREWERS CUP

The 5th edition of Seafood Fest’, Right Seafood Right Wine, was jointly held by China Aquatic Products Processing and Marketing Alliance (CAPPMA), Global Aquaculture Alliance (GAA), Marine Stewardship Council (MSC), and Norwegian Seafood Council (NSC). With sessions dedicated to introducing the 'right seafood' with the 'right wines', Seafood Fest’ enticed the palate with gourmet foods and wine.


SEAFOOD FEST’

The 6th edition of the Retail & Hospitality Forum delivered intuitive insights and accurate analysis shared by an all-star lineup of speakers. Including, Alibaba, the world’s largest online and mobile marketplace, XTC World Innovation, consultants, and experts from PWC, Euro Monitor, Marine Stewardship Council as well as many others delivered talks on the hottest topics like food sustainability, import and export policy, food innovation, e-commerce, and market trends.


RETAIL & HOSPITALITY FORUM

The 2017 edition of the World Tour, created in partnership with Nielsen, is designed to help all exhibitors and visitors understand the specific characteristics of a nations food market. In total, 27 billboards featured confidence index and information to define the retail strategies, from Australia to the United Kingdom were on displayed.


WORLD TOUR

On May 18, the SIAL After Party was held offsite at Sasha’s, built in 1921. With a fantastic combination of select wines, gourmet food, over 400 VIP exhibitors and VIP buyers celebrat-ed their success at SIAL China 2017. In addition, the Best Buy China Competition awards ceremony was another highlight of the party.


SIAL AFTER PARTY

1Still White Wines

Best Buy (>10 €)

Haskell AnvilChardonnay 2015

23

4

6

5Still Red WinesBest Buy (4 €- 8 €)

TomillarReserva 2011

Still Red WinesBest Buy (8 €- 20 €)

AtamisqueAssemblage 2011

Sparkling WinesBest Buy

Colibri ChardonnayBrut Rose Wines

Best Buy

Rosadoli RoseWine Mavrud

SpiritsBest Buy

Reserva del Senor

In 2017, SIAL China Match-Making system became more convenient to use than ever. The added convenience and affordability attracted a lot of exhibitors and visitors to participate.

In total, there was 30,982 reservation made by 1,050 exhibitors and 12,097 visitors by the SIAL Match-Making system in 2017.

The SIAL China Match-Making system is an important service for exhibitors and visitors and is part of our commitment to supporting internationality and innovation.

This is our second time participating in SIAL China. We decided to return because last time was a great success. We believe Chinese consumers want healthy food options, like organic and natural products. Two of the trends discuss this week.- SAPMER, LD Mauritius

We came here for the very first time this year, and we are very excited because we have seen a lot of people coming to our booth and asking about our products. We know the Chinese market for organic foods is growing quickly, so we are planning to come again next year.- ORGANIC LATIN AMERICA

We work with wine products from Grande Province, South Africa. Right behind me is one of the wine products we export throughout the world. My client and I decided to participate in SIAL China because we know that the China market is growing quite substantially, and Chinese consumer is still learning about wines. I speak for every-one in the South Africa Pavilion when I say that South Africa will always have a presence at SIAL China, and we will most likely be back too.- South Africa Pavilion

We hear a lot about SIAL China in India. So I'm here to understand what exhibitors are here, and from which country they come from. I would definitely love to come back.- Rai, India

As an owner in the food catering industry, we are very happy to see so many HoReCae exhibitors coming to China. With their various products, they offer us so many options for food stuffs. This is very helpful for us, and I will definitely join next years exhibition.- Mr. Ge, Jiangsu Subei Catering Company

EXHIBITORS VISITORS


MATCH-MAKING SYSTEM

TESTIMONIALS

With the support of the relevant authorities, media, exhibitors, and visitors, SIAL China 2017 was a very positive event. And we sincerely thank all parties involved for making SIAL China a trusted platform for international food trade and cooperation.

A very special thanks goes to the Foreign Economic Cooperation Center (Ministry of Agriculture, P.R.China), China Food and Packaging Machinery Industry Association, China Aquatic Products Processing and Marketing Associa-tion, and local institutions from CCPIT Heilongjiang Committee, Department of Commerce of Shandong Province, Department of Agriculture of Zhejiang Province, Shanghai Municipal Agricultural Commission, Department of Commerce of Hunan Province, Ningbo Free Trade Zone, China Council for the promotion of international trade HUZHOU committee, Ningbo Municipal Commission of Commerce, Ningxia Muslim Beef and Mutton Industry Association, and the Hong Kong Trade Development Council.

We would also like to thank the international and domestic media for their strong support and interest in SIAL China.

Thank you!

162,000sqm to beexpected

14halls to beexpected

3,400exhibitors tobe expected

110,000professionals

to beexpected


THANK YOU

Preview of SIAL China 2018May 16-18th

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COMEXPOSIUM-SIAL EXHIBITION CO., LTD.

WORLD No.1 FOODINNOVATION NETWORK

21-25 Oct. 2018

30Apr - 02 May 2019

16-18 May. 2018

13-15 June. 2018

12-14 Dec.2017

22-25 Nov.2017

TEL：010-6588 6794 E-mail：[email protected]：www.sialchina.cn www.sialchina.com

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