sibesonke importance of mobile phones in africa
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Team Finland – Lähtöselvitys kansainvälisille markkinoille -seminaarin 18.3 esitysmateriaaliTRANSCRIPT
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Importance of Mobile Phones in Africa – Path to Success / Opportunities
March 2014
Uwe Schwarz, CEO [email protected] m: +358 50 3400 469 / +255 71 6653 697
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Winner AfricaCom Telecom Innovation of the Year
Winner Red Herring 100 Europe Finalist Finland Peer Award Winner Global Opportunity Award Helsinki Winner slush09 start-up competition
About Sibesonke Sibesonke, founded in 2009 as a spin-off from Nokia, provides services for farmers in developing countries over every phone and network - in cooperation with mobile operators and local Ministries.
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Which Phone is More Relevant?
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A Question of Perspective
1st screen 4th screen (Movie, TV, PC, Mobile)
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Mobile Payment (M-PESA)
From basic money transfer (2007) to a mobile money facility – even for smartphone users!
FACTS: • 75% of Kenya’s adult
population use it • 43 % of GDP flows
through M-Pesa • M-Pesa to distribute
dividends to shareholders
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Leap Frogging in Developing World
Leap Frogging: “Skipping inferior, less efficient solutions and move directly to advanced ones”
New Traditional
Mobile phones Fixed-line phones
Mobile banking Brick & mortar banks
Mobile agriculture Market place
Mobile health Health centers
Mobile education, etc. Class rooms
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Mobile Agriculture – Market Need
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“We explores ways to use mobile to improve agricultural productivity. But we cannot act on them alone.”
Vittorio Colao, Vodafone CEO
– 80% (35m) of population in agriculture.
– Low farming productivity: Maize yields 12% of North America
– Thin profits on selling harvest.
Wordwide, one third of humanity is fed through 500.000.000 smallholder farms. E.g. in Tanzania:
The problem: Isolation The solution: Mobile agriculture for individuals and for global food security
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Our Vision: Global Pioneer in Mobile Agriculture
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Farming information with a few clicks on the mobile phone that changes lives
Farming 1.Market 2.Transport 3.My Farming 4.Weather 5.Kwa Swahili
*149*50#
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How? With Strong Partners
Agro businesses (fertilizers, seeds, buyers, etc.)
Mobile Operators
Development Projects (e.g. USAID funded)
Tanzanian Ministries (Agriculture, Livestock)
Team Finland Premium services
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Team Finland Has Worked For Us!
• Cooperation Tz Ministries • Project Financing • Raising Profile • Awareness
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Opportunities for Finnish Companies
• Enormous market needs (education, health, infrastructure, ICT, etc.)
• Finnish know-how • Finland brand – Team Finland
• Tanzania: Sibesonke often asked to do more on its mobile platform
Challenges: • Business ethics, values • Out of sight, out of mind • Preloaded expectations • Finding local talent • Good Governance
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• Over 80% of respondents find the crop and livestock management content useful for their farming.
Customer Satisfaction Tanzanian Farmers
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Purchase loop for premium services
How It Works
14:20
Answer Exit
Farming 1.Market 2.Transport 3.My Farming 4.Weather 5.Kwa Swahili
14:20
Answer Exit
Get 3-‐day weather forecasts for 1.Tsh100, 1 days 2.Tsh200, 7 days 3.Tsh500, 30 days 0.Back
14:20
Answer Exit
Mtwara Today: min 23°C, max 30°C, mostly cloudy, chance of rain 1.Forecast 2.Change locaQon 0.Back
4 1
14:20
Answer Exit
Thank you. You are charged Tsh100. 1.ConQnue 0.Back 1
14:20
Answer Exit
Mtwara Forecast 3 days: Tomorrow 23..29°C, Clear -‐-‐ Saturday 23..29°C, Chance of T-‐storms -‐-‐ Sunday 22..28 °C, Partly Cloudy 0.Back
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Dial *149*50#