Info-Guide

Expect emotions

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Impressum

Publisher Euro 2008 SAHeadquartersRoute de St.-Cergue 91260 Nyon 1SwitzerlandTel.: +41 (0) 848 00 2008Fax: +41 (0) 848 01 2008

Translation UEFA Language ServicesDesign The Works Ltd. / Leeds (England)Layout/Setting team2graphics / Helsingør (Denmark)Printing ATAR Roto Press SA / Vernier (Switzerland)Photos: Keystone, GEPA, Action Images, L’Equipe, EMPICS, Terry Linke, Euro 2008 SA, UEFA

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Contents

The Henri Delaunay trophy and EUROPASS, the official UEFA EURO 2008™ match ball.

4 Editorial – Expect emotions6 UEFA EURO 2008™ – Facts and figures7 Countdown8 Distances and travel times

10 UEFA EURO 2008™ match schedule12 The stadiums14 The finals15 The winning captains

The champion coaches16 Attendances17 Numbers games from 2004 in Portugal18 Brief portraits of the host countries22 The two host associations26 The organisers27 The Board of Administration32 Tasks of Euro 2008 SA33 The Management Board36 EURO ABC –

from A for accommodation to Z for Zurich70 Contact details

The official UEFA EURO 2008™ slogan, expect emotions, describes in a nutshell what the 2008 EuropeanChampionship has to offer: emotions that are felt by everyone alike – be they fans, players, coaches, referees, officials or organisers.

Over a million spectators will flock to the 31 matches in the eight stadiums. Many millions will celebrate onthe streets and in the official fan zones. Eight billion (cumulative) television viewers will share the excitementon screen. UEFA EURO 2008™ is by far the biggest sports event ever to take place in Austria and Switzerland.The European Football Championship will move the masses for 23 days and in 31 matches. It promises amultitude of matches marked by conviviality and openness, and unforgettable moments that will foreverremain unique.

This information brochure serves as a reference work. On the pages ahead you will find facts and figures allabout the forthcoming tournament.

Expect emotions

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Ralph ZloczowerPresident of theSwiss FootballAssociation (SFV)

Friedrich SticklerPresident of theAustrian FootballAssociation (ÖFB)

Michel PlatiniUEFA President

Friedrich Stickler, Michel Platini and Ralph M. Zloczower.

The 13th UEFA European Football Championship finalround will be held in Austria and Switzerland from 7 to 29 June 2008.

It is only the second final round (after Belgium/Nether-lands in 2000) to be jointly hosted by two countries.

16 national teams will do battle on 23 days and in 31 matches for the title of European champion. Thetitleholder is Greece.

The matches will be contested in eight stadiums (four in Austria and four in Switzerland, from east to west):Vienna, Klagenfurt, Salzburg and Innsbruck, Zurich,Basel, Berne and Geneva. The distance betweenVienna and Geneva, the two venues that are thefurthest apart, is 1,032km.

UEFA EURO 2008™ – Facts and figures

6

The opening match will kick off in Basel at 18.00 on 7 June; the final at 20.45 on 29 June in Vienna.

No fewer than 1,050,000 fans will fill the stadiums.

About 1,500 people (per match) will be employed tolook after the players, safety and organisation in the stadium.

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Countdown

2008

EURO Experience Tour visits 13 cities in Switzerland and Austria

Workshop for the 16 final-round participants in Vienna

Workshop for the 12 final-round referees in Zurich

Handover of stadiums to Euro 2008 SA

Opening match in Basel

Final in Vienna

From 28 January

12/13 March

14-17 April

12 May

7 June

29 June

Distances and travel times

8

Basel

Berne

Geneva

Zurich

Vienna

Klagenfurt

Innsbruck

Salzburg

—

—

—

1:30

4:001)

3:001)

3:101)

1:05

2:30

1:00

8:30

7:10

4:00

5:30

0:58

2:42

1:06

10:21

11:08

5:13

7:15

—

—

3:302)

4:203)

4:403)

4:203)

1:40

1:30

8:40

7:45

4:30

5:50

1:46

0:58

10:05

10:25

4:51

6:59

—

1:50

4:001)

3:501)

4:001)

2:50

10:00

8:10

5:45

7:15

2:43

11:50

12:01

6:36

8:44

1:20

3:101)

3:101)

3:201)

7:30

6:20

3:00

4:40

8:55

8:40

3:47

5:49

Pla

ne/

Ca

r/

Tra

in

Basel Berne

98 255 85

157 128

280

Geneva Zurich

0:50

1:15

0:50

3:15

4:40

3:00

4:12

5:00

2:37

2:351)

2:451)

4:00

2:15

4:45

3:16 3:201) 1:50 1:59

Vienna Klagenfurt

750

791

850

665

320

840

874

1032

755

365 539

408

560

280

477

320

587

740

461

300

227

185

Innsbruck Salzburg

Dis

tanc

e in

km

1) via Vienna 2) via Munich 3) via Munich and Vienna

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Distances

BASEL

SWITZERLAND

AUSTRIA

98 km

85 km

128 km280 km

185 km

300 km

227 km

320 km

157 km

BERNEVIENNA

GENEVA

INNSBRUCKKLAGENFURT

ZURICHSALZBURG

Distance Geneva – Vienna: 1,032km

UEFA EURO 2008™ match schedule

WIENErnst-Happel-Stadion

SALZBURGStadion Salzburg Wals-Siezenheim

INNSBRUCKStadion Tivoli NEU

KLAGENFURTWörthersee Stadion

BASELSt. Jakob-Park

ZÜRICHLetzigrund

BERNStade de Suisse Wankdorf

GENÈVEStade de Genève

3 4

3

3

3

3

3

3

3

3

18:00AUT - CRO

20:45GER - POL

20:45GRE - SWE

18:00ESP - RUS

18:00SUI - CZE

20:45POR - TUR

18:00ROU - FRA

20:45NED - ITA

20:45AUT - POL

18:00CRO - GER

20:45GRE - RUS

18:00SWE - ESP

18:00ITA - ROU

20:45NED - FRA

20:45AUT - GER

20:45POL - CRO

20:45GRE - ESP

20:45RUS - SWE

20:45FRA - ITA

20:45NED - ROU

20:45TUR - CZE

20:45SUI - POR

50,000

30,000

30,000

30,000

40,000

30,000

30,000

30,000

AC

H

Stadion / Stadia / Stade

Spiele / Games /Matches

GruppenGroups

Groupes

1/41/2

Final(e)

1. SPIELTAG / MATCH DAYS / JOURNÉE DE MATCHES 2. SPIELTAG / MATCH DAYS / JOURNÉE DE MATCHES 3. SPIELTAG / MATCH DAYS / JOURNÉE DE MATCHES

SA / SAT / SA

SO / SUN / DIM

MO / MON / LUN

DI / TUE / MAR

07.06 08.06 09.06 10.06

MI / WED / MER

DO/ THU / JEU

FR/ FRI / VEN

SA / SAT / SA

11.06 12.06 13.06 14.06

MI / WED / MER

SO / SUN / DIM

MO / MON / LUN

DI / TUE / MAR

15.06 16.06 17.06 18.06

3

8

4

7

1

5

6

2 9

14

13

10

11

15

16

12 20

23

24

22

21

19

17

18

20:45SUI - TUR

18:00CZE - POR

10

The match schedule is according to CET (Central European Time).

20:45WB - RA

20:45WD - RC

20:45WC - RD

20:45W29 - W30

20:45W27 - W28

20:45W25 - W26

GENÈVEStade de Genève

WIENErnst-Happel-Stadion

KLAGENFURTWörthersee Stadion

SALZBURGStadion Salzburg Wals-Siezenheim

ZÜRICHLetzigrund

INNSBRUCKStadion Tivoli NEU

BERNStade de Suisse Wankdorf

SUI - CZESUI - TURSUI - POR

POR - TURCZE - PORTUR - CZEAUT - CROAUT - POLAUT - GERGER - POLCRO - GERPOL - CROROU - FRA

ITA - ROUFRA - ITANED - ITANED - FRANED - ROUGRE - SWEGRE - RUSGRE - ESPESP - RUS

SWE - ESPRUS - SWE

A

B

C

D

VIERTELFINALSPIELE / QUARTER-FINALS / QUARTS DE FINALE

FINALE / FINAL / FINALE

HALBFINALSPIELE / SEMI-FINALS / DEMI-FINALES

RUHETAGE / REST DAYS / JOURS DE REPOS

RUHETAGE / REST DAYS / JOURS DE REPOS

Stadion / Stadia / Stade MANNSCHAFT / TEAMS / TEAMS

SPIEL / GAME /MATCH

11017

3

1220

5

1322

81623

2

18

4

19

61421

715

24

11

9

DO/ THU / JEU

FR/ FRI / VEN

SA / SAT / SA

SO / SUN / DIM

19.06 20.06 21.06 22.06

MO / MON / LUN

DI / TUE / MAR

23.06 24.06

MI / WED / MER

DO/ THU / JEU

25.06 26.06

FR/ FRI / VEN

SA / SAT / SA

27.06 28.06

SO / SUN / DIM

29.06

26 28

2725

30

29

31

20:45WA - RB

BASELSt. Jakob-Park

11

W - WinnerR - Runner-upO - Match Number

The stadiums in Austria

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Vienna, Ernst Happel stadium (50,000)Built in 1931 and renamed theErnst Happel stadium in 1993,the venue for the final hasbeen extensively renovatedover the past three years. Thenew VIP area – two floors,1,850m2, capacity of 960people – was opened on 1 March 2006 for the international matchbetween Austria and Canada. Other additions: undersoil heating,two new scoreboards, electronic ticket barriers and direct accessto the Vienna underground network. The enlarged spectator areaswill be ready by the beginning of 2008 and will be used for the firsttime at the matches against Germany (6 February 2008) and Hol-land (26 March 2008).

Klagenfurt, Wörthersee stadium (30,000)The old stadium was demo-lished in November 2005 andbuilding work on the newstadium commenced barelytwo months later. The stadiumwas opened on 7 September2007 for the international be-

tween Austria and Japan. The post-UEFA EURO 2008™ downsizing(to a capacity of 12,000) will take place in 2009, at a cost of EUR 7million. It will be financed by the Austrian state and the spare standswill be used in other stadiums in Austria. In all, the project costs EUR66.6 million (funded in equal proportions by the federal, provincialand municipal authorities).

Salzburg, Wals Siezenheim stadium (30,000)The highlight of the renova-tion work (increasing the ca-pacity from 18,000 to 30,000)was the lifting of the roof on 6June 2006. The 17,000m2 roofwas raised by 10.5 metresusing 68 supporting pillars andsteel cables with an exceptionally high load-bearing capacity. Theroof weighs 1,900 tonnes, the equivalent of 10 Boeing 747s. The first match using the new stadium capacity and on a (temporary)natural pitch was played on 25 July 2007 (Salzburg – Arsenal).

Innsbruck, Tivoli NEU (30,000)The stadium was opened in2001 with a capacity of18,000. Unlike in Salzburg, theroof was lifted in three stages.The expansion was finished in September 2007 and, just a few weeks later, on 17

October, the stadium hosted a friendly match between Austria andthe Ivory Coast. After UEFA EURO 2008™, the stadium will be scaledback to its original size.

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The stadiums in Switzerland

Zurich, Letzigrund (30,000)The new stadium was builtextremely quickly. In a re-ferendum on 5 June 2005, thepeople of Zurich approved aEUR 69 million loan and workbegan five months later. Theold stadium was demolishedon 22 August 2006. Just over two years after the referendum, thenew Letzigrund was opened for the traditional “Weltklasse Zürich”athletics meeting on 7 September 2007. On 13 October 2007,Switzerland beat fellow host nation Austria 3-1 there in a friendly.

Basel, St Jakob Park (40,000)The stadium, complete withits own station, was opened in2001. It also features a shop-ping centre with restaurantsand fitness studio, and a nurs-ing home. On 15 November2006, Switzerland played Brazil

in front of 39,000 spectators at St Jakob Park. The capacity is beingincreased slightly for the final rounds of the European Champion-ship. Construction work on the adjacent buildings, including a newaccess platform for spectators, was completed at the beginning ofthe year.

Berne, Stade de Suisse (30,000)The new stadium was inaugu-rated in August 2005 on thesite of the legendary Wank-dorf stadium, the venue ofthe “miracle of Berne” in the1954 World Cup. Since itsinauguration, the new multi-functional arena has hosted many Swiss league matches as well as FC Thun’s matches in the UEFA Champions League in 2005/06.The Stade de Suisse staged the Swiss Cup final on 28 May 2007. Theartificial surface will be replaced with natural grass in April 2008.

Geneva, Stade de Genève (30,000)The stadium was opened inLa Praille, near the Frenchborder, in 2003. Only slightadjustments were required forUEFA EURO 2008™. The multi-functional venue includes ashopping centre, a hotel and

other service companies. The stadium offers direct access to theGeneva RER network, its own station and the motorway. The inter-national friendly between Switzerland and the Netherlands tookplace at the Stade de Genève on 22 August 2007.

The finals at a glance

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Date Teams Result Venue Attendance Referee

10.07.1960 USSR – Yugoslavia 2-1 * Paris 17,966 Arthur Ellis (ENG)

21.06.1964 Spain – USSR 2-1 Madrid 79,115 Arthur Holland (ENG)

08.06.1968 Italy – Yugoslavia 1-1 * Rome 68,817 Gottfried Dienst (SUI)

10.06.1968 Italy – Yugoslavia 2-0 ** Rome 32,886 José Ortiz de Mendibil (ESP)

18.06.1972 Germany – USSR 3-0 Brussels 43,066 Ferdinand Marschall (AUT)

20.06.1976 Czechoslovakia – Germany 2-2 *** Belgrade 30,790 Sergio Gonella (ITA)

22.06.1980 Germany – Belgium 2-1 Rome 47,860 Nicolae Rainea (ROM)

27.06.1984 France – Spain 2-0 Paris 47,368 Vojtech Christov (CZE)

25.06.1988 Netherlands – USSR 2-0 Munich 62,770 Michel Vautrot (FRA)

26.06.1992 Denmark – Germany 2-0 Gothenburg 37,800 Bruno Galler (SUI)

30.06.1996 Germany – Czech Republic 2-1 **** Wembley 73,611 Pierluigi Pairetto (ITA)

02.07.2000 France – Italy 2-1 **** Rotterdam 48,100 Anders Frisk (SWE)

04.07.2004 Greece – Portugal 1-0 Lisbon 62,865 Markus Merk (GER)

* after extra time / ** replay / *** 5-3 on pens / **** Golden Goal

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The winning captains1960: Igor Netto (Soviet Union)1964: Fernando Olivella (Spain)1968: Giacinto Facchetti (Italy)1972: Franz Beckenbauer (Germany)1976: Anton Ondrus (Czechoslovakia)1980: Bernard Dietz (Germany)1984: Michel Platini (France)1988: Ruud Gullit (Netherlands)1992: Lars Olsen (Denmark)1996: Jürgen Klinsmann (Germany)2000: Didier Deschamps (France)2004: Theodoros Zagorakis (Greece)

The champion coaches1960: Gavril Katchalin (Soviet Union)1964: José Villalonga / Miguel Muñoz (Spain)1968: Ferruccio Valcareggi (Italy)1972: Helmut Schön (Germany)1976: Vaclav Jezek (Czechoslovakia)1980: Jupp Derwall (Germany)1984: Michel Hidalgo (France)1988: Rinus Michels (Netherlands)1992: Richard Møller Nielsen (Denmark)1996: Berti Vogts (Germany)2000: Roger Lemerre (France)2004: Otto Rehhagel (Greece)

4,728 goals in 1,685 matches Attendances

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Total (including finals) Final tournaments

Goals Matches Average Goals Matches Average

1958-60 108 28 3.86 17 4 4.251962-64 171 54 3.16 13 4 3.251966-68 311 102 3.05 7 5 1.401970-72 292 109 2.68 10 4 2.501974-76 308 108 2.85 19 4 4.751978-80 354 122 3.31 27 14 1.931982-84 382 131 2.91 41 15 2.731986-88 313 131 2.38 34 15 2.271990-92 365 138 2.64 32 15 2.131994-96 744 262 2.84 64 31 2.061998-00 737 259 2.84 85 31 2.742002-04 643 241 2.67 77 31 2.50

Total 4,728 1,685 2.76 426 173 2.46

Final tournaments

Teams Matches Attendance Average Host country

1960 4 4 78,958 19,740 France1964 4 4 156,253 39,063 Spain1968 4 5 260,939 52,188 Italy1972 4 4 106,510 26,628 Belgium1976 4 4 106,087 26,522 Yugoslavia1980 8 14 350,655 25,047 Italy1984 8 15 599,655 39,977 France1988 8 15 849,844 56,656 Germany1992 8 15 429,241 28,616 Sweden1996 16 31 1,276,171 41,167 England2000 16 31 1,126,443 36,337 Belgium/

Netherlands2004 16 31 1,148 ,886 37,061 Portugal

Total 173 6,489,642 37,512

It was at the UEFA Congress in London in July 1966 that thedecision to change the competition’s name from Cup of Nations to European Football Championship wasapproved.

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116,785 visitors to the fan park in Lisbon

600,000 foreign fans (staying an average ofseven days and each spending anaverage of EUR 1,320; 81% of fans weremen and the average age was 32)

1,241,898 million spectators in the stadiums

500 million internet hits and 40 million users onthe official tournament homepage

840 million euros in revenue

7.9 billion (cumulative) TV viewers

10 stadiums in 9 cities

16 teams

17 sponsors

77 goals (in 31 matches; average 2.48)

272 full-time organising committee staff

4,947 volunteers

6,584 on-site media representatives (554 photo-graphers, 1,135 host broadcaster staff re-sponsible for international TV production,1,533 written press representatives and 3,362TV and radio reporters)

28,378 hours of TV commentary on 234 channels in200 countries

Numbers games from 2004 in Portugal

Brief portraits of the host countries

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AustriaSurface area: 83,871km2

Population: 8,308,906 – a population density of 99 inhabi-tants per square kilometre (as at 1 April 2007)

Capital city: Vienna

Largest cities by population size: Vienna 1.67 million, Graz250,000, Linz 190,000, Salzburg 150,000, Innsbruck 118,000,Klagenfurt 92,000 (1 April 2007)

Official language: German (regional (minority) lang-uages: Croatian, Hungarian, Slovenian)

Main religions: 74.1% catholic, 4.6% protestant

State and government structure: parliamentary demo-cratic federal republic since 1918. The parliament has 183 members (elected every four years), the Bundesrat(federal council) as the parliament of the Länder has atotal of 62 members.

Head of state: President Heinz Fischer (Social DemocraticParty/SPÖ), since 8 July 2004. The president serves a six-year term and may be re-elected.

Head of Government: Alfred Gusenbauer (Social Demo-cratic Party/SPÖ), since 11 January 2007. The federalgovernment is responsible for running the country. Itsmembers include the federal chancellor, vice-chancellorand other ministers (Number of members: 12 as at 11January 2007).

National holiday: 26 October (adoption of the 1955Neutrality Act).

Currency: EUR 1 = CHF 1.65 (October 2007)

Gross national product per inhabitant: EUR 19,660 (1 May2006)

The Vienna Philharmonic led by Georges Prêtre in its 2008 New Year’s Concert.

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SwitzerlandSurface area: 41,285km2

Population: 7,507,300 – a population density of 180.7 in-habitants per square kilometre (as at December 2006)

Capital city: Berne

Largest cities by population size: Zurich approx. 360,000(agglomeration 1,080,000), Geneva 185,000, Basel166,000, Berne 127,000 (2005 figures)

Language regions: German 63.7%, French 20.4%, Italian6.5%, Romansch 0.5%, others 9.0%

Main religions: 41.8% catholic, 35.3% protestant

State and government structure: The Swiss Confederationhas been a federal state since 1848. Switzerland has a federal structure, with semi-direct democracy. The Swiss parliament has two chambers. The 200-memberNationalrat (National Council) represents the people,

while the Ständerat (Council of States) represents the 26cantons. Both are directly elected by the people (mostrecently on 21 October 2007). The Swiss government comprises the seven members ofthe Bundesrat (Council of Ministers), who are elected bythe federal assembly (parliament) for a four-year term.

Federal president: elected for one year, during whichtime he acts as primus inter pares, i.e. first among equals.He chairs meetings of the Bundesrat and fulfils certainofficial duties.

National holiday: 1 August (in remembrance of the oathtaken on the Rütli mountain by the founders of the SwissConfederation in 1291)

Currency: CHF 1 = EUR 0.65 (October 2007)

Gross national product per inhabitant: EUR 29,803 (1 May2006)

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Football at 3,454 meters: The “One Year To Go” event at the top of the Jungfraujoch on 8 June 2007.

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The Austrian Football Association (ÖFB), with a total of592,375 members and 2,211 clubs, is by far the largestsports federation in Austria. To put it another way: 7.4% of the whole population plays football for a club, puttingAustria in sixth position among the 53 UEFA member asso-ciations, even ahead of Germany.

The Austrian Football Association was founded in 1904 (it joined FIFA in 1907 and UEFA in 1954). The Englishgardeners of the noble Rothschild family had broughtfootball to Austria. The country’s first ten internationalmatches were all against neighbours Hungary.

The two host associations

The Austrian national team has played in seven WorldCup final tournaments, finishing third in Switzerland in 1954and fourth in Italy in 1934. It failed to qualify from thegroup phase on its last appearance in the finals, in Francein 1998 (drawing 1-1 with Cameroon and Chile, losing 1-2to Italy).

Austria has never previously qualified for the UEFA Euro-pean Championship finals.

Former Bremen and Bayern star Andreas Herzog is themost-capped Austrian player (103 caps) and also thecountry’s UEFA EURO 2008™ ambassador. The nationalteam’s record goalscorer is Anton Polster with 44 goals,followed by Johann Krankl with 34.

President Friedrich Stickler has been in his post since 7April 2002. General secretary Alfred Ludwig has been inoffice – with a short pause – for more than 20 years. Thenational team coach is Josef Hickersberger. Capped 39

23

times, he took the job at the start of 2006. Born in LowerAustria (Amstetten, 27 April 1948), he won the Austrianleague title with Rapid as a player in 1982 and as coachin 2005, taking Austria’s most successful club into the UEFAChampions League in 2005/06. Hickersberger previouslycoached the national team from 1987 to 1990, reachingthe World Cup finals in Italy.

Austria’s biggest victory in an international match was 9-0 (against Malta in Salzburg on 30 April 1977, including 6 goals by Hans Krankl) and its heaviest defeat was also9-0 (against Spain in Valencia on 27 March 1999).

This year will see Austria take part in its first ever European FootballChampionship final round.

The Swiss Football Association (SFV) was one of the sevenfounder members of FIFA in 1904. The SFV itself was esta-blished in 1895. Today, with around 1,500 clubs, 13,000teams and 250,000 licensed players on its books, it is thecountry’s largest sports organisation.

The Swiss national team enjoyed its first major success in1924, when they reached the final of the Olympic Gamestournament in Paris. Although they lost the final 3-0 toUruguay, they were given the unofficial title of Europeanchampions after beating Sweden 2-1 in the semi-finalswith two goals by Max “Xam” Abegglen. Another high-light was the 1954 World Cup which Switzerland hosted –the Swiss team beat Italy twice but, after leading 3-0,went down 7-5 in the quarter-final against Austria, whowent on to finish the tournament in third place.

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In all, Switzerland has played in eight World Cup finalrounds and has reached the quarter-finals three times(1934, 1938 and 1954). In 2006 in Germany they wereknocked out from the last 16 by Ukraine (3-0 after penalties), having kept a clean sheet throughout thegroup matches (2-0 against South Korea and Togo, and0-0 against France).

The Swiss have qualified twice for the UEFA EuropeanChampionship finals (1996 and 2004), going out after the group phase on both occasions. In England in 1996,Switzerland achieved a highly respectable 1-1 draw withthe host nation, but lost their other two matches (1-0 toScotland and 2-0 to the Netherlands). In Portugal in 2004,they drew 0-0 with Croatia before losing 3-0 to Englandand 3-1 to France. The Swiss consolation goal went downin the history books, as 18-year-old Johan Vonlanthenbroke Englishman Wayne Rooney’s record (at 25) as theyoungest ever goalscorer at a European Championshipfinal round.

Switzerland’s most-capped player is Heinz Hermann, whoappeared 117 times for the national team. The top goal-

25

scorers are Kubilay Türkyilmaz and Max Abegglen with 34 goals each.

Ralph M. Zloczower has been president of the Swiss Foot-ball Association since 10 February 2001; Peter Gilliéron isthe general secretary (since 1993). The national team iscoached by Jakob “Köbi” Kuhn, who as a player won sixSwiss league titles with FC Zurich and 63 caps. Before hetook the job in June 2001, Kuhn coached the nationalUnder-21 team. Under Kuhn, Switzerland qualified forUEFA EURO 2004™ and the 2006 FIFA World Cup™. Theyqualified automatically as hosts for UEFA EURO 2008™.

The Swiss national team’s biggest victory was 9-0 againstLithuania (in Berne on 25 May 1924) and their heaviestdefeats were 9-0 against England in Basel on 20 May1909 and against Hungary in Budapest on 29 October1911.

This will be Switzerland’s third appearance in a EuropeanChampionship final round (after 1996 and 2004).

26

The overall organisation of EURO 2008 is the responsibilityof Euro 2008 SA, a 100% subsidiary of UEFA with its head-quarters in Nyon and tournament offices in Vienna andBerne. Its operational budget is CHF 177 million. By theend of 2007, it had 170 employees, a number which willgrow to about 450 in June 2008.

The organisers

The supreme decision-making body of the company,which was founded on 17 December 2004, is the Board ofAdministration, which comprises representatives of UEFAand the two host associations. SFV president Ralph M.Zloczower chaired the Euro 2008 SA Board until the end of 2006; ÖFB president Friedrich Stickler took over at thestart of 2007.

Euro 2008 SA

Board of Administration

Management Board

Tournament Office, Switzerland

Event Management TV & MediaOperations

OperationsTournament Office, Austria

Special ProjectsAdministration

27

Peter Gilliéron(Switzerland, born on 5 May 1953)

General secretary of the Swiss Football Association and aqualified lawyer, Gilliéron began his career at the FederalSocial Insurance Office (1978-1982), before spending nineyears as the head of Legal Services at the Swiss CheeseUnion, including four as the deputy director. He becamegeneral secretary of the Swiss FA on 1 August 1993. PeterGilliéron is a member of UEFA’s Stadium and SecurityCommittee and has been on the Euro 2008 SA Board ofAdministration since 18 January 2005.

Herbert Hübel(Austria, born on 10 January 1958)

President of the Salzburg Football Association andmember of the UEFA Legal Committee, Hübel success-fully completed his law degree before undertaking ayear’s post-graduate study at John Hopkins University inBologna. He has worked as a freelance lawyer in Salzburgsince 1986. Herbert Hübel was elected president of theSalzburg Football Association in 2001 and has been on theEuro 2008 SA Board of Administration since 26 September2006.

The Board of Administration (The nine members in alphabetical order)

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Gianni Infantino(Italy, born on 23 March 1970)

UEFA Deputy General Secretary and Director of LegalServices, Infantino, a lawyer, started his career as thesecretary general of the International Center for SportsStudies at the University of Neuchâtel. Infantino thenworked as a freelance specialist, among other things forthe football leagues in Italy, Spain and Switzerland. GianniInfantino served for four months as the interim generalsecretary of UEFA from 1 February to 31 May 2007 (whenDavid Taylor took office). He has been on the Euro 2008SA Board of Administration since 19 March 2007.

Lars-Åke Lagrell (Sweden, born on 20 January 1940)

President of the Swedish Football Association and deputychairman of the UEFA National Teams Committee, Lagrellwas a member of the Euro 2004 SA Board. His career in football administration started at the age of 13 as youthleader of IK Cyrus in Jönköping. He has since filled anumber of football association roles, beginning as chair-man of the Småland regional association, then as aboard member of the Swedish FA in 1980, becominggeneral secretary in 1986 and finally being elected pre-sident in 1991. Lars-Åke Lagrell has been on the Euro 2008SA Board of Administration since 18 January 2005.

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Marios N. Lefkaritis(Cyprus, born on 28 November 1946)

Vice-president of the UEFA Executive Committee,member of the FIFA Executive Committee and honorarypresident of the Cyprus Football Association, the business-man has been a member of the supervisory board of the Lefkaritis group (oil and natural gas) since 1971 andwas elected to the UEFA Executive Committee in 1996. InFebruary 2007 he became vice-president of the UEFAExecutive Committee, chairman of the Finance Com-mittee and member of the FIFA Executive. Marios N.Lefkaritis has been vice-chairman of the Euro 2008 SABoard of Administration since 19 March 2007.

Giorgio Marchetti (Italy, born on 27 February 1960)

UEFA Director of Professional Football (since 2004),Marchetti is a literary scholar from the University of Milanand joined the Italian FA in 1980. In 1984 he switched tothe Italian Football League, where he became deputygeneral secretary in 1991 and general secretary in 1997.Giorgio Marchetti has been on the Euro 2008 SA Board ofAdministration since 18 January 2005.

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Friedrich Stickler (Austria, born on 18 January 1949)

Chairman of the Euro 2008 SA Board of Administrationand president of the Austrian Football Association (since2002), Stickler is currently the general director of Öster-reichische Lotterien, the Austrian lotteries association, anda member of the European Lottery Association executivecommittee. He came into contact with football throughthe UEFA Intertoto Cup and is chairman of the UEFA ClubCompetitions Committee and consequently a memberof the UEFA Executive Committee. Friedrich Stickler hasbeen a member of the Euro 2008 SA Board of Ad-ministration since 18 January 2005 (and chairman since 1 January 2007).

David Taylor(Scotland, born on 14 March 1954)

UEFA General Secretary, Taylor, once himself a footballerat amateur and semi-professional level, is a devoted fol-lower of the Scottish national side. He has accompaniedhis team to all five of their World Cup appearances since1960. A lawyer and former director of Scottish TradeInternational, Taylor became the chief executive of theScottish Football Association in 1999. As the generalsecretary of UEFA since 1 June 2007, he heads the UEFAadministration and has been on the Euro 2008 SA Boardof Administration since 12 October 2007.

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Ralph M. Zloczower (Switzerland, born on 21 February 1933)

President of the Swiss Football Association, Zloczoweropened a law practice in Berne in 1960 after havingstudied law in Berne and Heidelberg. In the 1970s, he was elected president of the Swiss Curling Associationand then of the BSC Young Boys football club. He playedvarious roles at the Swiss FA before being elected as itspresident on 10 February 2001. Ralph Zloczower is amember of the UEFA National Team Competitions Com-mittee and the Media Committee. He has been on theEuro 2008 SA Board of Administration since 18 January2005 (as chairman until the end of 2006 and as vice-chairman since).

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Organise the 31 matches of the UEFA European Football Championship final round

Cooperate with the Austrian and Swiss governments in collaboration with the host associations, in areas such as security and infrastructure

Implement the commercial rights programme in cooperation with UEFA

Provide assistance to the participating teams

Organise accommodation for commercial partners, media, employees, officials, etc.

Organise ticket sales and corporate hospitality

Organise the accreditation system

Set up a volunteer programme

Organise various events (such as the qualifying and final-round draws, logo launch, mascot presentation, finalists’ workshop, etc.)

Provide media facilities (including comprehensive assistance)

Key areas such as legal services, marketing and sponsorship, and the sale of TV and radio rights are dealt with internally by UEFA.

Tasks of Euro 2008 SA

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The Management Board

Martin Kallen(Born on 22 July 1963 in Frutigen, Switzerland)

Chief Operating Officer

Responsibilities: Operational management of Euro 2008SA.

Background: Originating from the Bernese Oberland,Kallen joined UEFA in 1994. He started his UEFA career inthe Marketing Department as head of Corporate Identitybefore becoming event manager with responsibility for allcommercial matters. As deputy head of the MarketingDepartment, he was involved in marketing UEFA’s TV,sponsorship and new media rights. After being promotedto senior manager of the newly established EventManagement unit in 2000, he was responsible for thesuccessful implementation of all UEFA finals and finalrounds. In 2002, he was appointed COO of Euro 2004 SAand in Portugal organised undisputedly the best Euro-pean Championship finals of all time. He intends to makeUEFA EURO 2008™ even better.

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Christian Mutschler(Born on 13 February 1970 in Basel, Switzerland)

Tournament Director, Switzerland

Responsibilities: Coordinating cooperation with theauthorities, implementation of stadium contracts, con-tact person for partners in Switzerland and responsible forthe UEFA EURO 2008™ volunteer programme.

Background: Before joining the European Football Cham-pionship project, Mutschler worked in various financialcompanies in the field of business and process manage-ment. He was also CEO of Basel United Stadium Manage-ment Ltd., responsible for the new St Jakob Park stadiumin Basel, and made a name for himself as one of the co-organisers of the UEFA European Under-21 Championshipin Switzerland, several matches of the Swiss nationalteam, FC Basel 1893’s UEFA Champions League matchesand Swiss Cup finals. Incidentally, Christian Mutschler isthe longest-serving member of the UEFA EURO 2008™team, having been appointed Tournament Director bythe Swiss Football Association in 2003.

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Christian Schmölzer(Born on 25 June 1968 in Möllbrücke, Austria)

Tournament Director, Austria

Responsibilities: Coordinating cooperation with theauthorities, stadium contracts, contact person forpartners in Austria and implementation of the volunteerprogramme in Austria.

Background: After playing in goal for the Austrian Under-18 and Under-21 teams, Christian Schmölzer lost no less than three years of his football career after a caraccident on his 20th birthday, when he tore a nerve in hisright shoulder. The Carinthian made a comeback andplayed for a further seven years as a professional with FKAustria Wien. A degree in commerce opened the doorfor Schmölzer to join the Austrian Football League, wherehe became head of Marketing and then deputy CEO. In2004, he was appointed Tournament Director for UEFAEURO 2008™.

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EURO ABC – from A for accommodation to Z for Zurich

Accommodation

For the different target groups – teams, referees, sponsors,guests of honour, media and staff – Euro 2008 SA has

A

A

A

A

B

B

B

B

Switzerland

CzechRepublic

Portugal

Turkey

Austria

Croatia

Germany

Poland

Switzerland

Austria

Switzerland

Switzerland

Austria

Austria

Switzerland

Austria

Panorama Resort, Feusisberg

Dorint Sofitel, Seefeld

Beau Rivage, Neuchâtel

La Réserve Genève, Bellevue

Balance Resort, Stegersbach

Avita Thermen-Wellnesshotel, Bad Tatzmannsdorf

Il Giardino, Ascona

Spa Der Steierhof, Bad Waltersdorf

Chrummen sports ground, Freienbach

Seefeld sports centre

Stade de Littoral, Colombierand Chanet, Neuchâtel

Colovray sports centre, Nyon

Stegersbach sports ground

Oberwart sports centre

Tenero sports centre

Thermenstation Bad Waltersdorf

Group Team Hotel Training Ground Country

Team base camps and training grounds

booked at total of 22,000 rooms in 440 hotels, corre-sponding to over 140,000 nights.

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C

C

C

C

D

D

D

D

Netherlands

Italy

Romania

France

Greece

Sweden

Spain

Russia

Switzerland

Austria

Switzerland

Switzerland

Austria

Switzerland

Austria

Austria

Beau Rivage Palace, Lausanne

Hotel Schloss Weikersdorf Residenz, Baden bei Wien

Säntispark, St Gallen

Le Mirador Kempinski, Mont Pèlerin

Arabella Sheraton, Hof bei Salzburg

Hotel Villa Sassa, Lugano

Milderer Hof, Neustift

Der Krallerhof, Leogang

La Pontaise, Lausanne

Sports centre Südstadt,Maria Enzersdorf

Espenmoos, St Gallen

Stade du Lussy, Châtel-St-Denis

Aug sports centre, Seekirchen

Cornaredo sports centre

Kampl sports ground, Neustift

Leogang sports centre

Group Team Hotel Training Ground Country

Team base camps and training grounds

Up to and including the first semi-final on 25 June, all the referees will be based at the Mövenpick hotel in Regensdorf (Switzerland). From 26 June, those still involved in the tournament will move to theRenaissance Penta hotel in Vienna.

Accreditation

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Players, officials, staff, volunteers, service staff, stewards,media representatives, technical staff etc., all need ac-creditation for UEFA EURO 2008™. Up to ten differentaccess areas are defined – from the pitch to the dressingroom area and VIP club to the media centre and catering zone. A total of around 35,000 accreditations will be required.

The different types of accreditation at UEFA EURO 2004™ in Portugal.

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Basel

The Basel region is where Germany, France andSwitzerland all meet. The city of Basel, with an officialpopulation of 166,000, is a small, distinguished Europeancity. Not least because of its geographical location in the heart of Europe, it has developed over the centuriesinto a cosmopolitan, innovative economic, cultural andresearch centre. Thanks to Baselworld, the world watchand jewellery show, as well as Art Basel, the world’sleading art fair, it is also Switzerland’s most importantexhibition and conference city. The adjacent Baselbietprovides a scenic contrast to the city. Numerous historicalsites, such as the Roman town of Augusta Raurica, arewell worth a visit. Basel’s St Jakob Park stadium, home toFC Basel 1893, will host six matches, including the openingmatch, two quarter-finals and one semi-final. The multi-functional stadium seats 40,000 spectators.

The Rhine with the bridge known as Mittlere Brückeand the cathedral.

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Founded in 1191, capital city of Switzerland and home of the Swiss parliament since 1848. Its Wankdorf stadiumwas the venue of the 1954 World Cup final, where (withGermany’s success over runaway favourites Hungary) the so-called “miracle of Berne” took place. Berne has127,000 inhabitants and is on the Aar river, nestlingbetween the Jura and the world-renowned Jungfrauregion. The ancient city centre has been on the UNESCOWorld Heritage List since 1983. The Young Boys Bernfootball club is one of Switzerland’s oldest sports clubs.Berne’s ice hockey club, the SCB, boasts Europe’s highestaverage attendance of around 16,000 spectators permatch. Three EURO 2008 group matches will be held inthe Stade de Suisse Wankdorf, which has a capacity of30,000.

Berne

The Zytglogge tower in the old town.

Corporate hospitality packages for UEFA EURO 2008™went on sale at the end of April 2007. The packagesinclude:

Category one seating

Gourmet catering

A special pre- and post-match entertainments pro-gramme

Access to the hospitality area

These hospitality packages could be purchased on a first-come first-served basis via www.euro2008.com. As theexclusive agent, IMG was entrusted with the sale of all80,000 packages.

The following customised products were available:

Follow-Your-Team package (group stage team series) –Valid for all three group matches of the national teamof your choice. Price: EUR 2,900;

Corporate hospitality

Stadium Series package (stadium series) – Valid for the matches at a specific venue. The prices varydepending on the stadium and number of matches.Per person they are between EUR 2,500 (e.g. for threematches in Zurich or Salzburg) and EUR 13,900 (for sevenmatches incl. the final in Vienna);

Knock-Out package (for quarter-final matches on-wards) – Valid for matches in the most crucial part ofthe tournament. The offer stretches from three matches(two semi-finals and final) up to seven (four quarter-finals, two semi-finals and final) and prices start at EUR16,000 (per person).

Individual group matches from EUR 1,250.

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The old trophy, designed by Arthus Bertrand in Paris in1960, had been in service for 45 years. Now, nearly half acentury later, it is being confined to the trophy cabinet,paving the way for the new Henri Delaunay trophy. Thenew trophy is 18cm taller and 2kg lighter (i.e. 60cm highand 8kg in weight). The modern design was conceivedby British lifestyle house Asprey of London. Another newfeature is the inscription of the names of all previouswinners on the back. The trophy – named after HenriDelaunay, UEFA’s first general secretary – will be pre-sented to the newly crowned European champions on 29 June 2008. It will remain the property of UEFA until acountry wins it either three times in a row or five times in all.

Henri Delaunay: the man behind the trophy name…

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Doping controls EURO Experience Tour

These will be carried out at all 31 final-round matches –with, for the first time, not only urine but also blood tests(two players per team). Tests will also be conducted in therun-up to the finals and at many qualifying matches. Overthe last ten years (1995–2005), around 3,900 players havebeen tested at UEFA competitions – of those, only 12 havetested positive. Since 2005 UEFA has also carried out spotchecks: in the previous Champions League season all 32 teams were tested at least once. In 51 spot checks, a total of 506 players were tested, even for EPO in mostcases. All tests came back negative. UEFA spends aroundEUR 1.6 million on its doping control programme eachyear. UEFA currently has a pool of 40 anti-doping experts,each of whom has to pass annual aptitude tests.

As part of a EURO Experience Tour, the Henri Delaunaytrophy will pay a visit to 13 towns in Austria and Switzer-land, together with the largest inflatable tour tent in theworld (height: 14m, width: 40m, length: 60m, weight: 10t).Visitors can come along, free of charge, to watch a filmabout the history of the UEFA European Football Cham-pionship, see the original, brand-new European Cham-pionship trophy and make use of an interactive multi-media area. Also part of the tour is the official UEFA EURO2008™ hot-air balloon, in the shape of the EuropeanChampionship trophy.

The tour programme:

January/February AprilBasel 28.01.08 – 03.02.08 Klagenfurt 03.04.08 – 06.04.08

Geneva 07.02.08 – 10.02.08 Salzburg 10.04.08 – 16.04.08

Zurich 21.02.08 – 24.02.08 Graz 24.04.08 – 27.04.08

Berne 28.02.08 – 02.03.08

MayMarch Lugano 01.05.08 – 04.05.08

Lausanne 06.03.08 – 09.03.08 Lucerne 08.05.08 – 11.05.08

Innsbruck 20.03.08 – 23.03.08

Linz 27.03.08 – 30.03.08 JuneVienna 05.06.08 – 29.06.08

EURO history – From 1960 to the present day

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1927 is documented as the year in which Henri Delaunay,president of the French Football Federation and later the first-ever general secretary of UEFA, put forward at a FIFA meeting the idea of a European competition fornational teams. He pointed to South America, where acomparable (continental) competition had been stagedsince 1916.

Just 30 years later, Henri Delaunay’s idea became a reality: the first UEFA European Football Championshipwas held in France in 1960. The final in Paris was won bythe USSR, who beat Yugoslavia 2-1 in the final in front of17,966 spectators.

The competition’s biggest ever crowd – a record that has yet to be beaten – watched the 1964 final at theEstadio Santiago Bernabéu in Madrid. Around 125,000fans witnessed the hosts’ 2-1 victory over the USSR. How-ever, the official attendance was given as only 79,115.

UEFA EURO 2008™ is the 13th final tournament of the UEFAEuropean Football Championship. A total of 173 final-round matches have been played to date, watched by

6.5 million spectators (an average of 37,500 per match)and featuring 426 goals (2.46 per match). Germany is themost successful nation with three victories, followed byFrance with two. The USSR, Spain, Italy, Czechoslovakia,the Netherlands, Denmark and Greece have each wonthe tournament once.

The first European football champions ever, the Soviet Union.

45

More than 1 million spectators are expected at the 31matches in the eight stadiums. In conjunction with thePublic Authorities Project Organisation (Switzerland) andthe Federal Chancellery (Austria), all eight stadiumsduring the tournament will set up their own informationand contact points – so-called fan embassies – for fansfrom home and abroad. UEFA is supporting this initiative to the tune of EUR 375,000 (see also Social projects).

Fans Fan zones

The host cities will be broadcasting UEFA EURO 2008™matches on big screens in the official fan zones, locatedin the following places:

Vienna: Rathausplatz and Heldenplatz (includingBurgring), capacity: 70,000

Klagenfurt: Messegelände and Neuer Platz, 34,000

Salzburg: Residenzplatz, Mozartplatz and Kapitelplatz,25,000

Innsbruck: Bergisel-Skisprung-Arena, 20,000

Zurich: Sechseläutenplatz and Bellerivestrasse/Seepromenade, 60,000

Basel: Riviera/Kaserne, Pfalz/Münsterplatz, 40,000

Berne: Bundesplatz and Waisenhausplatz, 50,000

Geneva: Plaine de Plainpalais, 60,000

Over a million football fans will flock to the stadiums during UEFAEURO 2008™.

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Finance

1992 SWE ENG PORBEL/NED SUI/AUT

61,3 221

345

1,250

852

1996 2000 2004 2008

1200

1400

1000 800

600

400 200

0

UEFA is expecting UEFA EURO 2008™ to generate incomeof around EUR 1.25 billion, approximately 45% more thanthe 2004 European Championship in Portugal.

The total turnover of a European Championship finalround can be broken down into four main sources:

Media rights,

Commercial rights (sponsors, merchandising),

Match ticket sales,

Corporate hospitality (best seats in the stadiumcoupled with high-grade catering and a special enter-tainments programme).

Mill

ion

EUR

Media rights64%

Match tickets7%

Hospitality9%

Commercial rights20%

Revenue breakdown

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What happens to the revenue?The revenue from UEFA EURO 2008™ will be used firstly to cover the cost of the tournament, e.g. stadium rental,security and marketing costs, payments to the eight hostcities and staff costs, totalling EUR 600 million. This figurealso includes EUR 180 million in (performance-based) prizemoney for the participating teams.

The operational profit of UEFA EURO 2008™ will thereforeamount to around EUR 650 million. This money will be usedto fund development projects in all 53 UEFA memberassociations over the next four years. UEFA’s assistanceprogramme is called HatTrick and covers the followingareas:

Investment projects (construction of stadiums, trainingand education centres, artificial pitches, etc.)

Solidarity payments to associations (amounts vary de-pending on participation in youth and women’s com-petitions, compliance with the UEFA club licensingsystem and membership of the referees’ and coaches’conventions)

HatTrick training (basic and further training of asso-ciation staff in technical and administrative matters)

A total of EUR 450 million is earmarked for these projects.

The remaining EUR 200 million or so will be used to financeall UEFA’s youth and women’s competitions until 2012, theentire referees’ and coaches’ training programme andsome of UEFA’s administrative costs.

Geneva

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Meeting place for people and ideas, culture, financeand sport, Geneva is the home of the European head-quarters of the United Nations. The canton of Geneva hasa total of 450,000 inhabitants and lies at the heart of adynamic region on the shores of western Europe’s largestlake. The city’s history, dating back more than 2,000 years,provides a rich cultural heritage. Today, Geneva is notonly an important financial centre and a well-known con-gress and exhibition venue; it is also a city of watches,industry, science and gastronomy. Geneva also standsfor a high quality of life and is described as the “smallestof metropolises” on account of its manageable size. TheStade de Genève football stadium can hold 30,000spectators and will host three group matches.

The Jet d’Eau water fountain is the emblem of the city of Geneva.

49

Approximately 700 people (at the International Broad-casting Centre in Vienna and at the eight match venues)will be working to provide high-quality TV coverage of all31 final-round matches.

At least 28 cameras will be used in the group matches. In the opening match, the semi-finals and the final, thisnumber will swell yet further. Moreover, various specialcameras will be deployed.

In addition to producing the international picture signal,the 700-strong team will perform numerous tasks. “We look after all TV rights holders before and during the tour-nament and provide them with the necessary technicalinfrastructure such as commentary boxes and studios. Wealso ensure that the International Broadcasting Centre inVienna operates smoothly,” explains Alexandre Fourtoy,CEO of UEFA Media Technologies.

Host broadcast operations

Eight to ten million spectators will follow the European FootballChampionship final round on TV.

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Innsbruck

The former home city of Emperor Maximilian I has twicehosted the Olympic Winter Games (1964 and 1976) andhas a current population of around 130,000, including20,000 or so students. Innsbruck, the capital city of Tyrol,lies exactly 575m above sea level and is locatedbetween the Nordkette (2334m) and the Patscherkofel(2247m) mountains. The city’s emblem is the Golden Roof,a magnificent balcony covered with 2,657 gold-platedcopper tiles (commissioned by Emperor Maximilian I).Three group matches will be held in Innsbruck’s Tivoli stadium, home to FC Wacker Tirol. The venue can hold30,000 spectators.

The Golden Roof in Innsbruck.

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Klagenfurt

With a population of 91,000, Austria’s southernmostregional capital is the smallest of the eight host cities.Klagenfurt lies directly on the warmest European Alpinelake, the Wörthersee. It is the regular venue of the BeachVolleyball Grand Slam, which attracts more than 100,000visitors each year, the Ironman Austria competition inwhich over 2,000 competitors take part, and the Snow-boarding Big Air World Cup. Wörthersee stadium is thehome of SK Austria Kärnten and has a capacity of 30,000.

The Lindwurmbrunnen, or Dragon Fountain – a Klagenfurt emblem.

Marketing

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The sponsorship programme for UEFA EURO 2008™ wasconcluded in spring 2007. The total income amounts tosome EUR 260 million and the programme comprises 14sponsors, split into three categories:

EUROTOP partners (6: Carlsberg, Coca-Cola, Hyundai/KIA,JVC, MasterCard and McDonald’s) enjoy four years ofworldwide advertising rights for several national teamcompetitions – until 2009 – including UEFA EURO 2008™,the UEFA European Under-21 and Women’s champion-ships and the UEFA European Futsal Championship.

EURO sponsors (4: adidas, Canon, Castrol and Con-tinental) – their worldwide rights cover only UEFA EURO2008™.

National supporters (4 per host country: Telekom Austria,Österreichische Post AG, Hublot and UniCredit Group forAustria; UBS, Swisscom, Hublot and Ferrero for Switzerland)– they have exclusive national advertising rights.

“Qualifiers” For the first time, sponsors also had the opportunity to be involved in the European Championship qualifyingcompetition (starting in August 2006). Through the sportsmarketing agency Sportfive, and in cooperation with the associations, UEFA offered perimeter advertising and tickets for more than 170 matches. Continental,Hyundai/KIA and McDonald’s took over that option.

National supporters Austria

National supporters Switzerland

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The twin mascots, Trix and Flix, were created by WarnerBros. Consumer Products. Developing the mascots took agood six months, about 4,000 working hours and morethan 100 different drafts. This is the first time ever that aUEFA European Championship has been represented bytwin mascots. The number two is significant in severalways: firstly because you need at least two people toplay football and secondly because UEFA EURO 2008™ isbeing staged in two different countries. The twins repre-sent fair play, teamwork and tolerance.

Mascots Media

Around 8,000 media representatives are expected,including some 3,500 TV and radio employees (includingtechnicians), 2,500 newspaper journalists and 1,000 or sophotographers. The host broadcaster will have around700 staff.

Some 1,000 photographers are expected at UEFA EURO 2008™.

Media rights

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UEFA is treading new ground for the 2008 EuropeanChampionship final round. Philippe Le Floc´h, Director ofMarketing and Media Rights, says: “Between 1960 and2004, we assigned the European broadcasting rights tothe European Broadcasting Union, which bought the TVrights on behalf of its members and was responsible forthe production and transmission of pictures during thefinal round. It was a groundbreaking decision to departfrom this tradition.”

Instead, UEFA has assigned the European broadcastingrights to the Sportfive marketing agency. The media rightswere sold on a market-by-market basis in a process thatlasted about two years. “One condition was that most of the 31 matches are shown on free-to-air TV,” Le Floc´hadded, “including the opening match, the quarter-finals,the semi-finals and the final itself, as well as all matchesinvolving the national team of the respective country.”

In addition, TV broadcasters will be given the opportunityto show UEFA EURO 2008™ matches on a wide range ofmedia platforms, such as the Internet and mobile phones.

About 700 people will be working to broadcast pictures of the 31 matches.

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Official licensed products of UEFA EURO 2008™ havebeen in the shops since the beginning of June 2007. InAustria, they are available branches of BILLA, and inSwitzerland at Manor. Intersport is the official sports shopfor UEFA EURO 2008™. Around 3,000 products (supplied by nearly 40 licensees) are available, with Trix and Flixappearing on about half of them. The product rangeincludes leisurewear, footballs, bags and stationery.

Merchandising Mode of play

308 matches, i.e. 27,720 minutes of football, were neededto establish who the 14 final-round participants would be(alongside the two hosts). Matches were played in sevengroups (six with seven teams and one with eight). The top two teams in each group qualified for the finaltournament. Each of the 16 teams will play three groupmatches, with the top two in each of the four groupscontesting the quarter-finals. From there, the knock-outsystem continues.

If, after the quarter-finals, any match ends as a draw after normal time, two 15-minute periods of extra time willbe played. If there is still no winner, the match will bedecided on penalties.

There will be about 3,000 licensed products for UEFA EURO 2008™.

UEFA will distribute a total of EUR 184 million among the 16participating teams (in 2004 it was EUR 129m). Each teamis guaranteed a EUR 7.5m lump sum, with a bonus of EUR 1m for each group-stage win and EUR 500,000 for a draw. Teams that reach the quarter-finals will receivean extra EUR 2m, and EUR 3m for a place in the semis. TheEuropean champion 2008 will cash in an additional EUR7.5m, while the runner-up gets a respectable EUR 4.5m.This means, in an ideal world, that if the eventual cham-pion wins all three of its group matches, it could earn EUR23 million.

Prize money Public economic benefits

The Institute for Advanced Studies in Vienna estimatesthat Austria will benefit from an added value of aroundEUR 390 million, a purchasing power increase of EUR 260million and around 5,400 new jobs. In Switzerland, a studyby Rütter & Partner suggests that economic benefits willbe worth about EUR 790 million, with gross added value ofapproximately EUR 455 million. Up to 550,000 additionalhotel bookings and at least 6,300 new full-time jobs (overa one-year period) can be expected.

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57

For the first time at an event of this size, the match ticketsinclude free use of the entire long-distance and localpublic transport networks in Austria and Switzerland. UEFAEURO 2008™ match-ticket holders will be able to usepublic transport in both host countries to travel to andfrom the match free of charge over a 36-hour period (i.e.on the day of the match and until noon the followingday).

Euro 2008 SA is funding the combi-tickets to the tune ofEUR 5 million.

Public transport Public viewing

A UEFA licence is required by anyone looking to broad-cast European Championship final-round matches onscreens measuring over three metres diagonally.

A UEFA licence will be required only for commercialevents – i.e. if entry fees are charged or if sponsors are involved. The fee will depend on the size of the screen (CHF 10/EUR 6 per square metre and match).Licence applications can be made on the Internet atwww.euro2008.com.

One of three EURO trains in frontof the Châteaux de Grandson inYverdon (Switzerland).

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Referees

A total of 12 referees, 24 assistant referees and eight fourth officials will be active in UEFA EURO 2008™.

The officials at UEFA EURO 2008™

Referee Assistants Nationality

Konrad Plautz Egon Bereuter, Markus Mayr AustriaFrank De Bleeckere Peter Hermans, Alex Verstraeten BelgiumHoward Webb Darren Cann, Mike Mullarkey EnglandHerbert Fandel Carsten Kadach, Volker Wezel GermanyKyros Vassaras Dimitris Bozatzidis, Dimitris Saraidaris GreeceRoberto Rosetti Alessandro Griselli, Paolo Calcagno ItalyPieter Vink Adriaan Inia, Hans ten Hoove NetherlandsTom Henning Øvrebø Geir Åge Holen, Erik Ræstad NorwayLubos Michel Roman Slysko, Martin Balko SlovakiaManuel Enrique Mejuto González Juan Carlos Yuste Jimenez, Jesús Calvo Guadamuro SpainPeter Fröjdfeldt Stefan Wittberg, Henrik Andrén SwedenMassimo Busacca Matthias Arnet, Stéphane Cuhat Switzerland

The fourth officials

Ivan Bebek CroatiaStéphane Lannoy FranceViktor Kassai HungaryKristinn Jakobsson Iceland

Grzegorz Gilewski PolandOlegário Benquerença PortugalCraig Thomson ScotlandDamir Skomina Slovenia

59

Salzburg

This city is famous not only as part of the world’s culturalheritage with its historic old town, but also as a lively inter-national cultural centre with Easter and summer festivals.The city’s most famous son is Wolfgang Amadeus Mozart,who was born there on 27 January 1756. Salzburg is sur-rounded by a fantastic landscape of lakes and moun-tains, which also formed the set for the film “The Sound ofMusic”. In recent years, the city, which has a populationof 150,000, has made a name for itself as the venue ofmajor international sports events. Three group matcheswill be staged at Salzburg’s Wals Siezenheim stadium,home to FC Salzburg, the 2007 Austrian champions. It hasa capacity of 30,000.

The Hohensalzburger castle, an emblem of the town.

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Slogan Security

As far as safety and security are concerned, the relevantproject organisers in both countries are cooperatingclosely together and with Euro 2008 SA. The two host asso-ciations, ÖFB and SFV, remain responsible for privatesecurity in the stadiums and at all other official tourna-ment venues such as team hotels, training centres andofficial hotels. The operational implementation has beendelegated to the respective tournament offices of Euro2008 SA (in Vienna and Berne). The two host countriesbear full responsibility for public security.

The official UEFA EURO 2008™ slogan is:

Erlebe EmotionenL’émotion au rendez-vous

Emozioni da vivereExpect emotions

It was revealed in January 2007, 500 days before thetournament was due to begin. “A slogan,” said ÖFBpresident Friedrich Stickler, “that describes in a nutshellwhat the 2008 European Championship has to offer: allkinds of emotions – joy, disappointment, relief and hightension.” SFV president Ralph M. Zloczower said, “UEFAEURO 2008™ is pure emotion – and it will provide footballof the highest standard.”

The slogan also serves as a challenge to the population to play their part in ensuring that the event is a specialone.

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Social projects

UEFA is supporting a number of projects in connectionwith UEFA EURO 2008™, providing funding of around EUR1.2 million in total.

Under the title EUROSCHOOLS 2008, around 300 schools in Austria, Switzerland and Liechtenstein are spendingalmost a year focusing on the 53 UEFA member associa-tions. As well as intercultural exchanges, they will parti-cipate in football tournaments with special fair-play rules.

A final tournament will be played in Innsbruck during UEFAEURO 2008™.

As part of the Unite against Racism awareness campaign,two matchdays during the tournament will be dedicatedto the fight against racism and discrimination.

The so-called fan embassies in the host cities will act asspecial information and contact points for fans from allover Europe.

The International Committee of the Red Cross is theofficial charity partner of UEFA EURO 2008™. The project is a fund-raising campaign entitled Score for the RedCross. The amount that UEFA contributes will depend onthe number of goals scored. EUR 4,000 will be donated tothe ICRC for every goal.

At EUROSCHOOLS 2008 the games are played by special fair-play rules.

Jakob Kellenberger,president of theInternationalCommittee of theRed Cross, andMichel Platini, presi-dent of UEFA.

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A total of 1,050 000 tickets were produced for the 31 UEFAEURO 2008™ matches in Austria and Switzerland.

The distribution of match tickets was as follows:

38% were reserved for the participating associations (=average of 19% per match for each of the twoteams playing).

33% went on public sale on the Internet14% went to official partners such as sponsors and TV

partners – a large portion of these tickets alsoreached the public via prize draws.

8% were held back for the official corporate hospitalityprogramme (category one tickets combined withgourmet catering and a special entertainmentsprogramme).

3% were earmarked for guests of honour.3% went to the so-called football family (UEFA member

associations, especially representatives of associa-tions knocked out in the qualifiers).

1% were for the host cities and stadium owners.

Tickets

The cheapest ticket for a preliminary-round match costsEUR 45; the most expensive is EUR 110. Tickets for the finalin Vienna on 29 June 2008 range from EUR 160 to EUR 550.VAT is included, but administration and service chargesare not.

Public33%

Participating national associations

38%

Corporate hospitality programme

8%

Official partners, national supporters

and TV partners14%

UEFA football family3%

Host cities and stadium owners

1%

VIPs3%

Distribution of match tickets- Net capacity for the tournament: 1,050,000

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Three different types of match ticket were available:

Individual Match Tickets: maximum four tickets per personand per match; maximum one match per matchday;

Follow My Team Group: valid for three group matches ofthe team in question;

Follow My Team Tournament: valid for as long as the teamin question remains in the tournament; should it beknocked out, the pre-paid cost of the unplayed matchesis reimbursed.

What has happened so far?The ordering stage – at www.euro2008.com – ran from 1to 31 March 2007. All of the 31 matches were overbookedmany times over: 8.7 million orders were placed (18-timesmore booking requests than for UEFA EURO 2004™ inPortugal).

In mid-April 2007 a draw was held for each of the 31matches and for each of the three price categories. Atthe end of April 2007 all fans who had ordered ticketswere told whether they had been successful or not.Payments were taken in May and June 2007.

After the final-round draw in Lucerne on 2 December2007, the 16 participating associations put their ticketallocations on sale.

What will happen now?Tickets will be dispatched in April/May 2008, no later thanthree weeks before the start of the tournament.

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“We want to organise the best UEFA European FootballChampionship of all time – and these are not just emptywords,” says Martin Kallen, COO of Euro 2008 SA. Prepara-tions are under way in three offices – the headquarters in Nyon as well as in Berne and Vienna. At the end ofOctober 2007, Euro 2008 SA had 150 members of staff.During the tournament, it is likely to have around 450 full-time staff, from a total of 13 different countries (Austria,Columbia, France, Germany, Greece, Italy, the Nether-lands, Portugal, Romania, Serbia, Sweden, Switzerlandand the UK). The average age of staff is 33.

Approximately 1,500 people will be involved with theorganisation at each of the 31 final round matches(including volunteers, stewards, security staff, techniciansand officials).

Tournament organisation

The UEFA and Euro 2008 SA team at the final-round draw on2 December 2007 in Lucerne.

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UEFA

The Union of European Football Associations is Europeanfootball’s governing body and one of six confederationsthat form the global football federation, FIFA. UEFA – with headquarters in Nyon, Switzerland – comprises 53national associations, from Albania to Wales. The over-riding aim of UEFA is to safeguard the development ofEuropean football at every level and to promote theprinciples of unity and solidarity. The president of UEFA,Michel Platini, also acts as vice-president of FIFA.

UEFA presidents:

Ebbe Schwertz (Denmark, 1954–1962)Gustav Wiederkehr (Switzerland, 1962–1972)Artemio Franchi (Italy, 1973–1983)Jacques Georges (France, 1984–1990)Lennart Johansson (Sweden, 1990–2007)Michel Platini (France, since February 2007)

UEFA general secretaries:

Henri Delaunay (France, 1954–1956)Pierre Delaunay (France, 1956–1959)Hans Bangerter (Switzerland, 1960–1988)Gerhard Aigner (Germany, 1989–2003)Lars-Christer Olsson (Sweden, 2004–2007)David Taylor (Scotland, since June 2007)

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Vienna

The Austrian capital was once the stronghold of theHabsburgs. Emperor Franz Joseph had the city walls torndown and replaced with a ring road 130 years ago.Vienna was the home of great composers such as Haydn,Mozart, Beethoven, Schubert, Mahler and Schönberg.With a population of 1.5 million, the city lies at the foot of the Wienerwald, the most north-easterly foothills of the Alps. The Danube (which is up to 285m wide) flowsthrough the city.

Vienna’s Ernst Happel stadium, home to FK Austria Wienand SK Rapid Wien, will host more UEFA EURO 2008™matches (seven) than any other city, the highlight beingthe final at 20.45 on 29 June. Stadium capacity: 50,000.

The giant Ferris wheel at the Vienna Prater.

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Volunteers

Around 5,000 volunteers will be needed for UEFA EURO 2008™. Applications had to be submitted viawww.euro2008.com. Applicants had to be 18 or over on1 June 2008 and have sufficient language skills (i.e. beable to speak English, as well as German, French or thelanguage of another participating country). Volunteerswill be deployed in 14 different sectors, including accre-ditation, guest services, looking after VIPs and sponsors, IT, ticketing, transport, logistics, marketing, protocols and media services. A total of around 60 different rolesare available. In Basel and Vienna, approximately 1,000volunteers are required, with 500 needed in each of theother host cities.

The Innsbruck team of long-term volunteers.

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www.euro2008.com

The official website of the UEFA European FootballChampionship. For the last tournament in Portugal, theequivalent site recorded 500 million hits and more than 40million users between May and July 2004. This represents a285% increase on 2000. 45% of users came from Europe,27% from Asia and 20% from America.

The new-look www.euro2008.com website.

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Switzerland’s largest city, with 367,000 inhabitants, lies atthe northern end of Lake Zurich. The Limmat and Sihl rivers flow through the city. Zurich, home to long-standingFC Zurich (Swiss champions in 2006 and 2007) andGrasshopper-Club (record-holders with a total of 27championship wins), is famous as a global banking and financial centre. A wide range of cultural activities,lively nightlife and numerous events also make Zurich anexciting, fun-loving city. Three group matches will beplayed in the newly opened Letzigrund stadium, whichhas a capacity of 30,000.

Zurich

Zurich’s old town at sunset.

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Contact details

Euro 2008 SAHeadquartersRoute de St-Cergue 9CH-1260 Nyon 1SwitzerlandTel.: +41 (0) 848 00 2008Fax: +41 (0) 848 01 2008www.euro2008.cominfo@euro2008.com

Euro 2008 SATournament Office, AustriaErnst-Happel-Stadion, Sektor BMeiereistrasse 71190 ViennaAustriaTel.: +43 (0) 1 729 2008 4013Fax: +43 (0) 1 709 2008 4010

Euro 2008 SATournament Office,SwitzerlandNussbaumstrasse 21PO Box 1863000 Berne 22SwitzerlandTel.: +41 (0) 848 00 2008Fax: +41 (0) 22 707 2166

Media contactTel.: +41 (0) 22 707 2001Fax: +41 (0) 22 707 2002media@euro2008.com

AccreditationTel.: +41 (0) 22 707 2332Fame_accreditations@uefa.ch

Job applicationswww.euro2008.com

The EURO hot-air balloon on its maiden voyage over Châteaux-d’Oex, Switzerland.

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