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sieckgrowth branded house vs. house of brands

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House of Brands (several brands) Branded House (one dominant brand) Brand Strategy Essen.als Brand Por6olio Spectrum © 2015 SieckGrowth Branding & Design Reinforce a global, unified mindset Build brand equity in master brand Maximize synergies across business units Build equity in mulCple brands Target discrete markets or customer segments

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Page 1: SieckGrowth Branded House vs. House Of Brands

HouseofBrands(severalbrands)

BrandedHouse(onedominantbrand)

BrandStrategyEssen.als

BrandPor6olioSpectrum

©2015SieckGrowthBranding&Design

Reinforceaglobal,unifiedmindset

Buildbrandequityinmasterbrand

Maximizesynergiesacrossbusinessunits

BuildequityinmulCplebrands

Targetdiscretemarketsorcustomersegments

a journey of house of brands

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A Discussion on the Merits of House of Brands Strategy

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Six months ended 30 September 2014 - TodayIR.com · marketing collaboration *House brands = Own brands + Sole-agent brands Six months ended 30 Sep 14 . Outlook And The Way Forward

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Why Branded Entertainment? · Why Branded Entertainment? ! ©ADFARM2010’ Brand entertainment is becoming& a important tool in any marke4ng& arsenal.& Brands& are& demanding& more&