sieckgrowth design portfolio

Corporate Identity

Print Communications

Interactive / Web

Packaging

Portfolio

growth insights

creativitybrand

s t r a t e g y

grow

research

SieckGrowthfor your brand

http://www.sieckgrowth.com

Corporate IdentityPrint Communications

Interactive / Web

Packaging

Naming & DesignKroger online coupon

program

SieckGrowth


Interactive / Web

Packaging

Naming & DesignInternational mobile cash platform

SieckGrowth


Interactive / Web

Packaging

Yahoo! PersonalsDating site identity

http://tinyurl.com/jumbobloom

bloom

SieckGrowth


Interactive / Web

Packaging

Naming & DesignEmployee benefit offering that seamlessly

integrates health insurance and wellness

SieckGrowth

healthea

SieckGrowthCorporate IdentityPrint Communications

Interactive / Web

Packaging

Naming & Design

Naming & Design

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for Sun Microsystemsonline gaming site

SieckGrowthCorporate IdentityPrint Communications

Interactive / Web

Packaging

Joseph Alioto Veronese

[email protected]

j vero wines

sonoma, california

700 montgomery st.

san francisco, ca 94111

fax: 415 723.7200

tel: 415 225.3027

vero

j

J Vero Wines & Debra McGuire,Couturier

Corporate Identity


Interactive / Web

Packaging

J VeroPinot Noir from Carneros

SieckGrowth

Corporate Identity


Interacive / Web

Packaging

Hansen’s Cola SieckGrowth

Corporate Identity


Interacive / Web

Packaging

Portalia SieckGrowth

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TravelStore, Inc.11601 Wilshire Blvd.Los Angeles, CA 90025310 575.5540 tel310 575.5541 faxwww.travel-store.com

D eb orah M ulvihi l l Col l isClient Services Manager

310 575.0129 [email protected]

travelstore

[ a p a s s i o n f o r s e r v i c e ][ a p a s s i o n f o r s e r v i c e ]

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travelstore


Interactive / Web

Packaging

TravelStoreTravel services agency

Strategy: “A Passion for Service”

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TravelStore, Inc.11601 Wilshire Blvd.Los Angeles, CA 90025310 575.5540 tel310 575.5541 faxwww.travel-store.com

D eb orah Mulvihi l l Col l isClient Services Manager

310 575.0129 [email protected]

travelstore

[ a p a s s i o n f o r s e r v i c e ][ a p a s s i o n f o r s e r v i c e ]

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travelstore SieckGrowth

ixRR ix

Din i n g & Co c k t a i l s Los Angeles 1997


Interactive / Web

Packaging

RixRestaurant

SieckGrowth


Interactive / Web

Packaging

RixRestaurant

The BarThe Bar

The BarThe Bar

Bar Menu

ixRR ix

SieckGrowth

Employee Health is Instrumental to Your Success

......................................

......................................

.......................

For most American businesses, the traditional way of managing escalating healthcare

premium costs has been to change insurance companies, modify employee benefits or

increase each worker’s contribution. And sometimes all three.

Unfortunately, none of these methods is effective in controlling the relentless rise in

the cost of premiums. This is because not one of them addresses the underlying cause:

an inefficient and confusing healthcare delivery system that has had to increasingly

accommodate the growing number of employees who make poor lifestyle choices day

in and day out. Choices that have not only significantly impacted their own health, but

also have markedly decreased their productivity — and their company’s profitability.

Often, an employee’s harmful lifestyle decisions have pervasive ill effects: besides

causing low morale on the team, in the department and company-wide, there’s an

inability of the employee to be present as part of a workforce as well as a reduced

capacity to focus on work whenever — or if ever — he or she comes onto the premises.

Many CEOs are not completely aware of the actual costs

related to worker’s compensation claims management and

claimants’ medical treatment, absenteeism, disability and

presenteeism.

In fact, studies show that employees who are high-risk

(with 5 or more lifestyle risk-factors) cost, on average,

36% more in disability, worker’s compensation, absences

and medical/pharmacy claims than employees who are

lower-risk.

Adding up the costs associated with these risk levels, a

high-risk employee can burden employers with more than

$5,052 in preventable costs per year, per employee.

How Do Healthy Employees Equal Healthy Companies?

......................................

......................................

.......................

AFIS Benefits offers a revolutionary way to control healthcare costs. An involving,

empowering and incentivizing system to ensure that each individual employee is helped

to get healthier. Which, in turn, helps lower healthcare premiums.

All to make your company truly exceptional.

..........................

Corporate Identity

Print CommunicationsInteractive / Web

Packaging

AFIS BenefitsCorporate health insurer

offering prevention programs

Healthy Employees = Healthy CompanyHealthier Employees Make Healthier Companies

AFISBenefits & Insurance Services

SieckGrowth

Corporate Identity


Packaging

MOCA Behind the Scenes tour

direct mail piece

SieckGrowth


Interactive / Web

Packaging

ixRR ix

Din i n g & Co c k t a i l s rix restaurantLos Angeles 1997

SieckGrowth

ixRR ix

Din i n g & Co c k t a i l s rix restaurantLos Angeles 1997

Case Study Healthier Employees make

Healthy Companies

SieckGrowthca

se s

tudy

Cooper Health Club

The Cooper Companies wanted to launch a global employee wellness

program with the goal of improving the health of their employee and

lowering their healthcare costs. We created the Cooper Health Club, a

branded program suppported by integrated internal communications that

got everyone on-board, excited and living healthier.

Strategy

Launch Event


Email program

Website

Corporate Identity


Interactive / Web

Packaging

Cooper CompaniesIdentity and marketing materials for

corporate wellness website launch

SieckGrowth

Get rewarded for getting healthy

Corporate Identity


Interactive / Web

Packaging

Cooper CompaniesIdentity and marketing materials for

corporate wellness website launch

SieckGrowth

Come to the Cooper Health Club and enroll in our new Wellness website. You’ll learn how to live a healthier life, eat better, and exercise more. Best of all, have loads of fun and earn points to win cool prizes. Join today at cooperhealthyrewards.com/xyz

FEEL THE REWARDS OF GETTING HEALTHY

Case Study “My life, my way” SieckGrowthca

se s

tudy

Mivia

Migros Department Stores of Switzerland and GE Bank wanted to reach

an untapped, credit-wary market with a new MasterCard product. The

name Mivia is nearly the literal translation of the brand driver, “My life,

my way”. It is about my everyday life, my routine, where I am going. The

Mivia card enables me to be who I want to be, to go where I want to go. It

appeals to the consumer’s desire to enjoy life’s possibilities, to be

vital and connected. It bridges two targets easily with its celebration of

uniqueness and individuality... a universal appeal and also extremely

personal–it speaks to one and many at the same time.

Strategy

Brand Identity

Outdoor Advertising


SieckGrowthMiviaMigros Department Stores

of Switzerland and GE Bank


Interactive / Web

Packaging

Case Study Look again. SieckGrowthca

se s

tudy

San Francisco Opera

Look again. New General Director Pamela Rosenberg wanted people –

subscribers, younger newcomers, and the opera community – to give

opera a second look. A daring new look, inspired by the artform itself,

provoked strong reactions. The challenge was to broaden the subscriber

base by appealing to younger audiences, partnering with other arts

organizations, and renewing the perception of opera as a vital and

relevant art form.

Strategy

Brand Identity

Advertising


SieckGrowthSF OperaCorporate IdentityPrint Communications

Interactive / Web

Packaging

Case Study Building a healthy brand

for the Next 100 years

SieckGrowthca

se s

tudy

Children’s Hospital Oakland

Children’s Oakland is a vital part of the community, providing critical

care and breakhrough medical research for northern California and

beyond. But few know the depth and breadth of what Children’s Hospital

Oakland stands for; with most believing that it is a small, community

hospital serving mostly the poor in Oakland. We took on the challenge

of developing a strategy that would re-energize the brand and make it

relevant to a broader group of prospective parents and donors. Our

approach was to express a big goal for the brand and bring it to life

through communications and community.

Strategy

Brand Video

Advertising


Community

Corporate Identity


Packaging

Children’s Hospital OaklandBuilding a healthy brand

for the Next 100 years

SieckGrowth

Corporate Identity


Packaging

Children’s Hospital OaklandPositioning & branding campaign

including design standards, multi-media

ads, brand essence video

SieckGrowth

Children’s Hospital OaklandBrand essence video

SieckGrowthCorporate Identity


Interactive / WebPackaging

click image to play

http://dl.dropbox.com/u/6732764/CHO_Final_Small.mov

Case Study From a Gadget to a

Necessity

SieckGrowthca

se s

tudy

Roku

People love to watch TV. But it’s hard to find exactly what you want to

watch, and can be expensive to do so. Enter Roku. A nice little gadget that

streams video content right to your living room TV... just like 100 other

products from brands like Apple, Samsung and Sony. By understanding just

how much people love their TV time and how frustrated they’ve been with

their current experience we were able to position Roku as the brand that

makes TV time more fun and more worthwhile.

Two years later, the video streaming category is a two-horse race between

Apple and little Roku. A true David and Goliath success story.

Strategy

Brand Video

Advertising


Community

RokuBrand book

SieckGrowth

For people who really love watching TV, Roku is the streaming platform that makes TV more worthwhile and more fun by offering more selection,the easiest user experience and great value,so you can make your TV time count.

At Roku, we are people pleasers. It makes us feel good to over-deliver. We have done the research, and we know what our customers want, so we’re giving them just that:

Selection— we’re constantly adding to our almost infinite selection of movies, shows,

music, sports and news from all around the world.

Ease— easy set up, easy search, and an interface that a hamster could manage

Value— an affordable price that makes anything we offer very low risk.

Positioning

2

We believe a good movie is best watched in pajamas.

To preserve the Roku logo’s integrity, always maintain a minimum clear space around the logo. This clear space isolates the logo from competing graphic elements, such as copy, photos, background patterns or other logos that may divert attention and dilute the legibility and visual clarity of the Roku logo.

Using the clear space around the logo to provide maximum impact, the area (shown here as the cap height of “R”) serves as a “breathing room” around the logo and it should be kept clear from text or image. Please note also that this clear space should be proportionally maintained when the logo is enlarged or reduced in size.

Clear Space

.5” .35”

y

x

x

.75x

y

Minimum size refers to the smallest size at which the logo may be reproduced to ensure its legibility. The logo should not be reproduced in a width size smaller than .35” for the logotype and .5” for the logo tag, as illustrated.

1.1

Let the signature breathe. Give it some space!

y

y

y y


Interactive / Web

Packaging

SieckGrowthRokuBrand essence video


Interactive / Web

Packaging

click image to play

https://dl.dropbox.com/u/6732764/Roku_BrandVideo_FINAL.mov

Case Study The easy and convenient way

for everyone to use money

SieckGrowthca

se s

tudy

Quisk

A company called MobiBucks wanted to help unbanked and cash-only

consumers be part of the modern economy by enabling them to pay for

goods (and transfer cash to others) simply by using their cell phones. They

needed a new name and a modern look to make the brand appealing and

relevant around the world.

Strategy

Naming

Brand Identity

Brand Guidelines

Trade Show Graphics


Interactive / Web

Packaging

Naming & DesignMobile payments company

SieckGrowth


Interactive / Web

Packaging

Naming & DesignInternational mobile cash platform

SieckGrowth


Interactive / Web

Packaging

Naming & DesignMobile payments company

SieckGrowth

Case Study “Forever First” SieckGrowthca

se s

tudy

First Citizens Bank

First Citizens is a 100 year old regional bank located in North Carolina.

To compete with the “too big to fail” national banks, First Citizens Bank

needed to freshen its face and its voice. We took their well-recognized

logo and updated it, maintaining strong ties to the past while imparting

energy and strength.

Brand Identity


Interactive / Web

Packaging

Brand Identity ReviseWell established regional bank

SieckGrowth


Interactive / Web

Packaging

Brand Identity ReviseWell established regional bank

SieckGrowth

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