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Siemens Ki DunyaNews & Views of Siemens Pakistan | August 2009

www.siemens.com.pk

Siemens Pakistan was declared one of the best managed compa-nies in the business and industrial sector

Siemens Pakistan Annual Report 2008 was declared the best overall Annual Report of the Country

Contents

3Siemens Ki Dunya | August 2009

Corporate Information Technology Spreading IS Awareness

Be Aware, Be Secure

Your Local IS Rules

Making your contribution to IS

News from Cluster Middle East Siemens Egypt Energy Saving Day

Siemens Egypt I IA/DT Wins

Siemens Egypt Moving to SAP

Solmssen Conducts Town Hall Meeting in Qatar

Siemens Signs two MoUs with Higher Colleges of Technology

Siemens Press Hot from Siemens Press Worldwide

Power and Water for the UAE

Siemens continues to Invest in Wind Energy R&D

Siemens Receives First Wind Power

Airtricity Secures Siemens Wind Turbines

Siemens to Build Wind Turbine

Siemens to Supply High-voltage Switchgear

Siemens to Expand Competence

Precautions against Flu Pandemic

Urdu Section

12-17

18-23

Healthcare Real-Time 3D Ultrasound

Siemens Analyzer is a Strong Partner

PET Scan of the Entire Body

Worlds First Dual Source CT Scanner

Highlights of SOMATOM Definition

Siemens Mammomat Inspiration

Siemens Healthcare to provide Al Razi Healthcare, Pakistan

Glimpses Surprise party for Zia Zuberi

Service Jubilee of Mr. Ashraf

Farewell for Saima Alnoor

Wedding Chimes

Surprise Party for Aliya Taqi

Silver Jubilee of Mr. Imtiaz Syed

Word of Advice from MD

Director CC Selected for IPRA Jury

Mr. Naukhez Arslan Presentation

Miscellaneous Secretarial Training Session 2009

Increasing Productivity: Avoid Distractions

Siemens Outplay Standard Chartered Bank

Compliance COMBOX Training

Our Own SPL by Aitezaz Ahmed Khan

Zia Zuberi Represents Siemens at CSR Seminar

Study Tours to Siemens Pakistan

Performance Management by Hiba Zaheer

Value of Know-How

Orientation Session for New Employees

Success through Uncharted Waters

PABX Exchange Inaugurated

Light for Life Screened

Campaign to Help Family

Siemens ITS at POGEE

Compliance First address to the Constituent

Compliance Roadshow

Sounding Board Meeting in Beijing

A Visit to Siemens – Japan

Compliance Helpdesk Update

24-2902

32-37

38-39

06-07

08-09

10-11

30-31

04-05

40-41

42-47

48-49

50-53

CEO Corner

Achievements Siemens Wins MAP Award

Siemens Bags Two Top Awards

Best Annual Report Award

Top 25 Companies Awards

6th Environmental Awards

Award of Excellence

ISP Gets EBIT Award Pakistan

Diversity Diversity Day at Siemens Pakistan

MD Congratulates Diversity Ambassadors

Diversity Ambassadors

Performance Cash is King - 1st Quarter

Cash is King - 2nd Quarter

Siemens Pakistan Receives ISO Certification

Notes Nadeem Kazmi takes over Energy Sector in Siemens Pakistan

Editor’s Note

Retirement of Mr. Ahmad Pervaiz

Zuberi Speaks at 90th Birthday of ILO

New Responsibilities

Energy Power from the World’s Highest

Siemens Generates Solar Power for California

Bio-mass Heating Power Station

Solar Valley: Solar Power

Local Boy Tops the World

Transformer Painting Facility

First 220 kV Transformer

Industry Automatic Toxicity Test System

Comfortable Office

SAP Partner Excellence Award

Siemens to implement SAP ERP

Siemens and Nortel Channel

SAP ERP GOES LIVE at Getz Pharma!

SAP Go Live At PARCO

Information Day for SAP

2 Siemens Ki Dunya | August 2009

Dear Colleagues

This issue of SKD is one of the two that will be published this year. We have reduced the frequency of this magazine from quarterly to half yearly for the simple reason that we want to cut down on our costs in these times of global recession and local economic down-turn.

This is not the only step taken by your management to keep our ship on even keel and weather the present storm.

A series of steps have been taken to protect the interests of the company and the employees so that together we can sail through these uncharted waters to attain success and maintain sustain-ability. You will be happy to know that the management has led from the front and voluntarily given up many facilities or curtailed existing facilities so that together we can overcome present difficulties.

The main aim of the top leadership is to ensure that maximum jobs are saved and the heartbreaking specter of parting from colleagues is avoided. We are perhaps among the few companies that are still hiring for acutely required manpower but all this can only continue if the world and Pakistan can surmount present difficulties within a reasonable

period of time.I am confident that with our portfolio of products, that represent environment friendly technologies, we have much to offer to Pakistan and achieve success while at the same time remaining committed to our ethical and moral principles.

As you all know we have launched a campaign, “Cash is King” and already have the first two winners whose pictures you will find in this issue. This demonstrates the importance your management attaches to positive cash flow.

We believe that this is the life line of the company. Profit in figures makes pretty good reading but it cannot pay your salaries or the suppliers bills. Cash in hand is what really counts. Speaking of suppliers, I must point out that our suppliers are very lucky that they are well looked after by our concerned managers and paid promptly.

I would request not only our customers but also our managers to treat Siemens in the same manner and ensure prompt payment for our supplies so that this chain of prompt payments to our suppliers and salaries to our staff can continue, unhindered.

Another important aspect of success is constant self evaluation and indeed learning from the evaluation of others. Criticism at the work place must be welcomed not resented, and treated as free advice that can help improve your performance.

Successful people welcome criticism and indeed challenge those around them to find shortcomings in their performance so they can perform even better.

Only if there is no desire to improve will

there be resentment against healthy criticism. I strongly think that mutual evaluation, leading to improvements in processes and attitudes can revolution-ize an organization. A positive attitude towards criticism also eliminates infighting which serves as a cancer to destroy organizations.

As this publication also reaches policy makers in the highest echelons of the government I would like to point out that the engineering industry in any country forms the backbone of the economy. Globally approx 60% of trade is of engineering based goods and services.

An engineering industry encouraged could be the engine for turning around the economy of the country and become the driving force for the future success of Pakistan. On the other hand an overtaxed engineering industry can slow down our growth and lead to further more serious recession in the country.

I am sure that the present government, that reflects the aspiration of the people, will act firmly to boost the engineering industry and give it the due importance it deserves.

In the end I again request all employees to put their heads down and work relentlessly to tide over these difficult times.

Over the years I have seen the amazing results produced by all of you and I am sure that these difficult times will only strengthen your resolve to reach even greater heights, and like the true fighters you have always been, win this one with flying colors.

Message from the MD

Sohail Wajahat H.Siddiqui

CEO Corner


Industry Solutions Pakistan Gets EBIT Award Pakistan

On the occasion of “Engineering Week" celebrated by the Institu-tion of Engineers Pakistan in Lahore Mr. Imran Raza General Manager Health Care Sector receiving the Award of Excellence in manufacturing sector for Siemens from Engr. Prof Dr. Mubashar Hassan, Former Federal Minister of Finance.

Also seen in the picture Engr. Aftab Islam Agha President IEP. The ceremony was held on May 7th,2009 at IEP Headquarters Lahore.

Award of Excellence

At the second international Business Conference of Industrial Technologies Industry Solutions Pakistan was awarded the EBIT award. This award signifies the best amongst 17 regions in this category and was given to recognize the outstanding accomplishment of Industry Solutions Pakistan.

The award was given by Ms. Elke Quasseck (former CFO Industrial Technologies) and received by Mr. Muhammad Mehdi & Mr. Mukarram Saeed .

Siemens Wins Top 25 Companies Award

Siemens again joins the elitist club at the Karachi Stock Exchange and is rated 2nd among the top twenty five companies registered at this premier stock exchange of the country.

This is a matter of pride for the company because the membership of the exchange stands close to 654 companies.

The award was given in an impressive ceremony by the advisor to Prime Minister on Finance Mr. Shoukat Tareen.

6th National Environmental Excellence Awards Organized by NFEH

At the 6th National Environmental Excellence Awards organized by National Forum for Environment and Health (NFEH) Federal Minister for Environment Mr. Hameedullah Jan Afridi, is giving the Environment Excellence Awards 2009 to Mr. Mansoor Iqbal Director CQPE Siemens Pakistan.Also in the picture Sindh Minister for Environment and Alternative Energy Mr. Askari Taqvi.


Siemens Pakistan has won two of the top awards in the country considered the Oscars in their respective areas. The first was the Management Association of Pakistan Excellence award in which Siemens came out on top winning not only best in Engineering Sector category but also the best managed company on an overall basis. The selection for this award is based on very stringent criteria and requires thorough investigation of all corporate practices by a jury that meets with top management to verify all data supplied.

This year we also won the Annual Corporate Report Award organized by the most prestigious institutions of the country the Institute of Chartered Accountants and the Institute of Cost and Management Accountants of Pakistan. Here again we bagged the top slot not only in the Engineering Sector but also on an overall basis placing our Annual Report on top for the year 2008.

It is rare that a company has won both these awards in the same year and wins we are the first to attain this honor. The MD who was present on both occasions

lauded the efforts of his team and declared it the result of team work and dedication.

Siemens Bags Two Top Awards Siemens Receives Best Annual Report Award by: ICAP and ICMA

Siemens Wins MAP Award for Corporate Excellence

Siemens won the well-known MAP award, considered to be the Oscar of Management awards in Pakistan. The award was given not only in the overall category of Business and Industry but also in the Engineering sector. The President of the State Bank of Pakistan,

Salim Raza, presented the award to Mr. Sohail Wajahat H. Siddiqui at the 26th MAP Excellence Award Ceremony in Karachi, which was attended by the heads of various national and multina-tional corporations, diplomats and elite of the city. This award recognizes

Siemens as one of the best managed companies in the business and industrial sector. The entrants are evaluated in the categories of sustainability, CSR, ethical practices etc. and on the basis of a visit by the awards committee which includes a Q&A session with the management.

Here are some glimpses of the award ceremony.

Siemens Pakistan Annual Report was declared the best overall Annual report for 2008 at the awards ceremony organized by Institute of Chartered Accountants of Pakistan and Institute of Cost and Management Accountants of Pakistan. Mr. Gerhard Wilcke Chief Financial Officer Siemens receiving the coveted award from Mr. Salim Raza Governor State Bank of Pakistan

Achievements


Ms. Wajiha Alam Siddiqui recently appointed as Diversity Ambassa-dor for Siemens Pakistan joined the company in August 2008. She has completed her MBA in Human Resource Management from Middlesex University

(UK) and B.A (Hons.) in Fashion Manage-ment from London College of Fashion (UK).

Wajiha has diversified professional experience of media, fashion, and human resources having worked in local and foreign markets. She has also taught and delivered lectures at various levels.

Wajiha started her professional career in 2004 as a fashion consultant and carried

out a consultancy project at the Fat Face, a UK based Leisure and Sports wear fashion company, where her core task included identification and segmentation of markets for potential customers. In 2005 Wajiha decided to penetrate the entertainment industry with her associa-tion with the prestigious national television network the PTV Prime in their office in UK as Marketing & Advertising Coordinator.

In the years to follow, she got more involved in the circle of academia in UK and delivered a series of lectures on media, fashion, and human resources as lecturer at the London Premier College from June 2006 to August 2007. In October 2007, Wajiha decided to focus completely on a full-time career in human resources. She started her career as a HR consultant at Parasol Recruit-ment Limited and obtained valuable

expertise in human resource budgeting and man power planning.

In 2008 she returned to Pakistan and joined Siemens Pakistan in August of the same year. Wajiha is designated as Human Resource Officer and is currently managing the portfolio of key accounts officer of Energy Sector. Wajiha also coordinates on administrative matters of employees regarding payroll, compensa-tion & benefits related issue, ERF management, deputation, training & development and web based training activities.

Considering her varied experience and her exposure to diverse cultures she was nominated as Diversity Coordinator and recently has been nominated as Diversity Ambassador for Siemens Pakistan.

Salma Kamal

Wajiha Alam Siddiqi

Ms. Salma Kamal is Manager, Business Development in our Industry Sector. Ms. Salma Kamal has a Masters in Electrical Engineering from the NED University and joined the company in 2004 as trainee engineer. In

a short span of a few years she has proven her mettle and has become the youngest woman manager of Siemens Pakistan.

Ms. Salma has also represented the company at various international

conventions and conferences including Business Conference of Industrial Services, at Lisbon, Portugal (November 2007) and in Business Strategy and Portfolio workshop of On- Call Logistics and Maintenance Business Unit at Mumbai, India (March 2008).

Ms. Salma takes keen interests in academics as well and is committed to transferring her knowledge and expertise to the graduating engineers of the country and serves as Associate Professor/ External Examiner for Under Graduate Engineering Examinations. She has successfully implemented various projects by overseeing the

successful completion of on-site control-ling and monitoring of DHA Co-generation Power Project, the first project of its essence in Pakistan, inaugurated by former President in February 2008.

She has also played a key role in the successful completion of design, engineering, installation, testing and commissioning of various cement plants automation, control and up-gradation projects using Programmable Logic Controller (PLC) as the main communica-tion hub. Ms. Salma is also a member of Pakistan Engineering Council.

Diversity Ambassadors for Siemens Pakistan

The Managing Director Mr. Sohail Wajahat Siddiqui in a letter to the newly appointed diversity ambassa-dors sent the following message

“Congratulations on your appoint-ment as Diversity Ambassadors for

Siemens Pakistan. This places huge responsibility on your shoulders to drive the diversity initiative in the company so that we can stand out as a company that has a truly diverse culture based on merit and no other consideration of gender,

cast, color, race or language. I wish you every success with your endeavors and assure you that the management is committed to the concept of diversity”

MD Congratulates Diversity Ambassadors



Diversity day at Siemens Pakistan in which the Managing Director and CEO MR. Sohail Wajahat Siddiqui took personal interest was highly appreciated by the Chief Diversity Officer (CDO) of Siemens AG. In a letter to the management she wrote

""Dear Sohail, AminThank you so much for taking the lead to drive diversity in Pakistan. Within the global diversity initiative, we are driving diversity to be a business imperative that must be championed by the CEO of each unit personally, so that everyone under-stands that it is all about leveraging on the diversity of our workforce to drive our business. We want to promote greater diversity in terms of gender, nationalities, backgrounds, mix of

experience, expertise, etc. on all organizational levels, as this helps us to be more innovative and competitive. Recently, I was delighted to hear from one new colleague in CF A Germany who joined us from PWC, that she chose Siemens also because she came to know of our diversity drive. It's great to see you all walking the talk to create awareness and involvement of your staff in driving diversity

Best regardsJillSiemens AG Corporate DevelopmentCorporate Executive Development CD E CDO Wittelsbacherplatz 2 80333 München, Deutschland

Diversity day at Siemens PakistanDiversity Day was celebrated at the head office in Siemens Pakistan. Out of 100 female employees, a group of 30 plus engineers, consultants, audit and commercial officers were invited for the inaugural session.

Mr. Sohail Wajahat Siddiqui MD and CEO attended the event to communicate the importance and seriousness of diversity at Siemens Pakistan. He showed his strong commitment towards a diverse workforce and encouraged female employees to come forward and be the brand ambassadors of Siemens Pakistan as an equal opportunity employer.

Director HR Mr. Amin Bandhani in his welcome address explained the reasons behind this diversity initiative and affirmed his commitment towards diversity management in its true spirit.

Ms. Wajiha Alam Siddiqi of HR explained the whole concept behind this diversity campaign and assured that this day is just the launching day of an ongoing diversity management drive which shall address concerns of female employees through collaboration of different modes

of thinking. The aim of this day was to launch a platform to celebrate and encourage diversity at Siemens Pakistan. The diversity goal: “Sustainable Success through diversity” was also unveiled via a poster. Distinguished guest speakers were also invited including Ms. Karen Allawala, CEO Gulfstone Training & Ms. Sumaira Qamar, project coordinator Women Employment Concerns and Working Conditions in Pakistan (WEC-PK) [Employers’ Federation of Pakistan / International Labour Organization] to mark the launching ceremony of this diversity management initiative at Siemens Pakistan. The audience asked several questions from Ms. Allawala regarding work life balance and tips on how to be a successful women executive.

Several presentations on topics such as women at key positions, Women changing the global corporate scene, gender diversity and equal opportunities at Siemens Pakistan kept the audience captivated as these presentations were given by Siemens Pakistan women managers namely Ms. Sadia Kazmi, Ms. Salma Kamal and Ms. Shaista Sualeh respectively.

Ms. Salma explained gender diversity in context with women changing the global corporate scene and focus on work and home life balance. Ms. Sadia explained in detail the choices, chances and challenges that women in Pakistan face in this century while Ms. Shaista inspired the audience with her own story as an example to prove gender diversity and equal opportunity at Siemens.

In the closing remarks GM HR Mr. M.N Arslan thanked the MD & CEO Mr. Sohail Wajahat Siddiqui for taking time out of his busy schedule to help the Human Resources Department in their diversity management drive. He also thanked the guest speakers for their wonderful thoughts and presentation and gave away shields to them as a memoir of their participation.

At Siemens internationally 430,000 employees represent 140 nationalities. Diversity management initiatives like these will boost the confidence and morale of our diverse workforce and help us make diversity our competitive edge!

Diversity


Siemens Pakistan Receives ISO Standard Certification 9001-Siemens Pakistan has received certification under new ISO Standard 9001-2008 for the quality management system by German certification body DQS. . This certification has been received by the company for the last seven years without any report of non conformity.. The head of CQPE Mr.Mansoor Iqbal Khan when contacted said that this was a result of team work and strict vigilance and guidance by CQPE department in Pakistan.


As part of the company campaign to take everyone on board and work together to overcome the present global and local economic crisis the “Cash is King” award was announced. The BU head with the best cash flow was to be crowned in an austere though impres-sive ceremony. The first award

ceremony in this connection was held at the end of the second quarter on 23rd April 2009. The winner was Mr. Akbar Hasware of BU HSS Local.

Mr. Sohail Wajahat H.Siddiqui speaking on the occasion stressed the importance of positive cash flow. He congratulated

Mr. Akbar Hasware and said this contest goes on and after the next quarter we will crown another King of cash.

Later Mr. Hasware was crowned jointly by the MD and CFO

For the second time in a row BU ET PP&A ( Formerly BU HSS Local) won the Cash is King award as the BU with best cash flow in the quarter ending June 2009. Mr.Akbar Hasware head of the BU was crowned (once more) amidst thunderous applause.

The occasion was used as a discussion of best practice example and Mr. Akbar and Mr.Imran Aslam gave a presentation

on their strategy to be cash positive for the second quarter in a row. The presentation was than discussed by the participants and it was decided that more best practice sessions should be held to inform each other of ways and means to overcome similar problems and devise strategies.

The Managing Director Mr.Sohail Wajahat H.Siddiqui outlined the

business environment and the opportu-nities and risks in the coming months. He stressed the need for positive cash flow.

The Chief Financial Officer Mr.Gerhard Wilcke speaking on the occasion congratulated the winner.

Mr.Hasware was crowned jointly by the MD and CFO

Cash is King - 1st Quarter

Cash is King - 2nd Quarter

Performance

Cash is King

10 Siemens Ki Dunya | August 2009 11Siemens Ki Dunya | August 2009

Mr. M. Abdul Razzak has been promoted as General Manager, Transformers with effect from 4th March 2009

Mr. Muhammad Rehan has been promoted as Deputy General Manager, EPGS with effect from 4th March 2009

Mr. Muhammad Mehdi has been promoted as Deputy General Manager, IS & OLM with effect from 4th March 2009

Mr. Noor Us Samad has been promoted as Head of sales ITS (equivalent to deputy General Manager) with effect from 4th March 2009

Mr. Aziz Saifuddin will take over responsibilities as acting controller BU Infrastructure Solutions with effect from 14th January 2009.

Mr. Asad Ahmed has been promoted as General Manager, CIT with effect from 4th March 2009

Mr. Nadeem Ali Kazmi Executive Director & Member Executive Management Siemens Pakistan Engineering Company Limited has taken over as the head of Energy sector of Siemens in Pakistan.Mr.Kazmi has a long and distinguished career with Siemens spanning over 22 years. He has enjoyed key positions in his career including Divisional Director and Executive director Automation and Drives

before taking over this assignment.

Mr.Kazmi is presently on the board of Pakistan German Business Forum and has also served on the board of directors of Pakistan-Canada Trade Committee of Federation of Pakistan Chamber of Commerce and Industries, Pakistan during 1999-2000. He is a well known figure in the business and social circles of the city.

The Management has extended their thanks to Mr. Mohammad Ilyas from whom Mr. Kazmi takes over for his outstanding contribution over the years to the sustained success of Energy in Pakistan.

Zuberi Speaks at 90th Birthday of ILO

The 90th Birthday of ILO (International Labor Organization) was celebrated by Employers Federation of Pakistan at a local hotel. Our Director CC Mr. Zuberi was requested to give a presentation on “Role of Media in fostering business environment”.

The function was presided upon by the provincial Minister for Labor Mr. Ameer Nawab. In his presentation Mr. Zuberi gave interesting statistics about media in Pakistan and outlined areas where media can help in fostering business environment.

Editor’s NoteDear Colleagues

Here is the latest issue of SKD. As you all know we have restricted its publication to twice a year for the purpose of saving costs. This does not however mean that we will compromise in any way on the high standards of editorial content and quality of printing.

Actually since we need to use limited resources for maximum benefit our endeavor will be to increase quality and reduce costs. The result is before you and I hope that you will enjoy the many stories of success that this issue brings to you and will help to invigorate you to duplicate these benchmarks of success.

Let me leave you with a quote

Your chance of success in any undertakingCan always be measured by your belief in yourself

Robert Collier

Nadeem Kazmi takes over Energy Sectorin Siemens Pakistan Retirement of

Mr. Ahmad Pervaiz

Mr. Ahmad. Pervez technical officer responsible for EPN and Power House (Shared Services) retired after 33 years of service. To facilitate him on his retirement Major A.A.Zuberi presented him with a gift. Also present on the occasion Mr. Amin Imtiaz and Mr. Zeeshan Rizvi

Notes

New Responsibilities

More than 40% increase in worldwide energy demand in the coming 25 years

Emerging countries account for two-thirds of the increase in the world’s primary energy consumption Energy diversity will not change fundamentally in the next 10 years

Increase of CO2 emissions risk to global climate

Siemens answers

Market leader for offshore wind energy facilities

Manufacturer of the worlds largest, most efficient gas turbine

Leading provider of HVDC ”Performance Contracting“ offers a complete portfolio for energy efficient solutions in buildings

Energy

Global Network of Innovation - Energy


Facts that prompt questions



Solar Valley: Solar Power to become Cheaper

29 companies and twelve research institutes from Central Germany have one common goal: solar electricity should be competitively priced when compared with conventional electricity. And Solar Valley Mittel-deutschland in Bitterfeld-Wolfen is getting closer and closer to this goal, with the largest individual project

"xµ-Cells” having recently been launched. Designated a Cluster of Excellence by the Federal Ministry for Education and Research just last year, the association has committed itself to reducing the cost of electricity from roof systems by 2015 so that it is cheaper than conventionally generated electricity. The Cluster of Excel-lence's individual projects were approved several weeks ago. The most extensive project, the "xµ-Cells” project, is primarily concerned with minimizing material use. The focus is therefore on producing thinner cells and increasing cell efficiency.

To do this, Solar Valley has enlisted the help of the Fraunhofer Institute for Solar Energy Systems (ISE) in Freiburg. The ISE can demonstrate several record efficiencies with small laboratory cells such as the world's best value to date for a multicrystalline silicon solar cell. The 200 researchers in Freiburg working in the PV sector are already looking forward to working with the scientists from Saxony-Anhalt. "In the past, we have seen good results with the Cluster of Excellence's industry partners in the area of production-related processing,” revealed Dr. Ralf Preu, Department Head of Photovoltaic Production Technology and Quality Assurance at Fraunhofer ISE. The Fraunhofer Centre for Silicon Photovoltaics CSP in Halle will take on the overall scientific co-ordination of the "xµ-Cells” project.

Solar Valley is the silicon photovoltaics centre with the highest concentration of companies in the world. The cluster is made up of 29 companies, seven research and development institutes and four universities in three federal states, mostly from Saxony-Anhalt. All photovoltaic technologies in Saxony-Anhalt are also combined in Solar Valley.

Local Boy Tops the World

Umair Ahmad from E T&D Projects (Engineering) Pakistanbounced to the top in the Global PrimTech* Power User Course

held in Germany, where he is on a six month training delegation; covering the finer aspects of Primary Engineering & Design techniques for Extra-High & High Voltage Substations.

There were, in all, the following eight participants in the said training:

1. Mr. Abdul Samad Siemens UK2. Mr. Alex Etilio Zapata Siemens Peru3. Mr. Alf-Boerge Bonsaksen Siemens Norway4. Mr. Are Johan Hansen Siemens Norway5. Mr. Gustavo Adolfo Valbuena Siemens Colombia6. Mr. Olavi Vaiko Siemens Finland7. Mr. Umair Ahmad Siemens Pakistan8. Ms. Veronika Hoeder Siemens AG

At the end of the course, they appeared in an online examination for certification. Our local boy, Umair scored a 100% and topped the list.

The trainers for this program were Mr. Egon Pickl, and Mr. Kristijan Savor

Message from MD

The Managing director Mr.Sohail Wajahat H.Siddiqui on hearing the news sent this message to the department:

“I am very happy to hear that Umair Ahmad has topped the list in the Global Primtech Power User Training. He has brought pride not only to Siemens but to Pakistan by his performance and

demonstrated that there is an abundance of talent in the country awaiting recogni-tion given a chance to prove themselves. Heartiest congratulations to Umair and the whole department for this outstanding achievement.”

* PrimTech is Siemens AG’s standardized Software tool for Engineering & Design

of High Voltage Substations in true scale 3D.


EnergyPower from the World’s Highest Dam Wall

Siemens is installing a gas-insulated high voltage line (GIL) with a total tube length of about 3.2 kilometers for the world’s largest dam wall, at the Jinping I hydropower plant in China. A GIL’s high performance allows it to transmit larger amounts of

energy than is possible with cables — in this case between the foot of the 305-meter-high dam wall and the overhead line at the dam’s water level.

The power plant poses a formidable challenge: The power generated must be transmitted in the power plant cavern in a vertical tunnel over a distance of about 220 meters. Unlike a high voltage cable, a GIL features a special design that does not entail a risk of fire.

A GIL’s transmission losses are lower than those of high voltage cables or overhead lines. The gas insulation system remains practically unaffected by the passing of time, so the simple, nearly maintenance-free construction ensures a long service life.

Siemens Generates Solar Power for California

Siemens will be installing a steam turbine into the Invapah Solar Complex, the first commercial solar thermal power plant in the U.S. to feature a power tower. The steam will be gener-ated from water heated by thousands of mirrors. The facility in

California’s Mojave Desert is being built by BrightSource Energy. The Mojave Desert also includes Death Valley, where summer temperatures can climb to 45 degrees Celsius. Solar power technologies represent an important component of the

Siemens portfolio of environmental products, with which the company generated €19 billion in sales in fiscal year 2008.

Siemens will be delivering a steam turbine generator with an output of 123 megawatts (MW). When the power plant commences opera-tions in late 2011, it will supply climate-friendly solar power to 35,000 households. The experts at Siemens Energy adapted the SST-900 industrial steam turbine, with reheat, to the special challenges that solar technology poses.

The solar power station will be equipped with individually guided mirrors (heliostats) that reflect the sunlight directly to a boiler at the top of a tower. The heliostats are arranged in an asymmetric arc around the tower. The boiler at the top of the tower produces steam at a temperature of 550 degrees Celsius. This steam is subject to a high pressure and can thus drive a turbine. After the steam has cooled off, it is channeled back into the boiler, where it is reheated to flow through a low-pressure turbine. This reheating process increases the power station’s efficiency under varying operating conditions. In addition to starting up quickly, the turbine can operate flexibly to handle load fluctuations.

Bio-mass heating power station in Böblingen

The SIPAPER Reject Power Station in Böblingen (Germany) has been transforming fine hacked material into electricity and heat since September 2008. Fine wood sieve residue from the surrounding gardens and forests, which would block up the furnace gratings of large power stations are burned in the new heating power station in a combustion chamber at 950 degrees Celsius.

The annual amount of fuel, of about 20,000 tons, creates the energy for supplying 1,500

households with electricity for one year. This is equivalent to a saving of approximately 2.7 million liters of heating oil, the CO2 emission is reduced by 1,300 tons annually.

Global Network of Innovation



Roll Out CeremonyRoll out of first locally produced 220 kV Power Transformer in the history of Pakistan at Siemens Industrial Complex, the moment is celebrated by cutting a cake. Among those present were Mr. Tahir Basharat Cheema, Director General PEPCO and Mr. Saleem Arif, advisor to PEPCO along with Mr. Sohail Wajahat Siddiqui MD Siemens, and Mr. Ishtiaq Ul Haq of Siemens.


Inauguration of Transformer Painting facility was performed by Mr. Udo Neihage.

The painting facility has been carefully planned and designed to take all environmental aspects into account. An exhaust of 35000 CFM is capable to ensure ample breathing & minimal VOC emissions level for the personnel safety inside this painting chamber.

The total chamber area of 1040 sq. ft. &

height of 18 ft. can sufficiently house 2 large standard power transformers at the same time curtailing the previous painting PCT by 50%. With this increase in productivity now the painting capacity is capable enough to cater the enhanced PT as well as the large distribution transformer production demand. On the environmental side the paint fumes exhaust coming out from the chamber is treated inside the remote treatment plant located at the top of the chamber which separates the

paint residues from exhaust before allowing it to the environment.

The design of the painting facility is conceived by BU TR Production engineers in collaboration with Siemens Transformer Sabugo, Portugal & their supplier at Toledo, Spain. Complete fabrication & development work is carried out by local suppliers under the direct supervision of TR Production & Shared Services (SS-1).

Transformer Painting Facility Inaugurated

First 220 kV Transformer Made in Pakistan

History was created when the first locally manufactured 220kV Trans-former rolled out of Siemens Industrial complex in SITE. This was a landmark moment for the power industry not only in Pakistan but the entire region. The first transformer was dispatched to WAPDA network after a simple

ceremony attended by WAPDA and Siemens officials.

Mr. Saleem Arif, advisor to PEPCO speaking on the occasion congratulated Siemens on this milestone. He said that we expect power demand to rise substantially in the coming years and now we can depend on locally produced equipment which was before imported from abroad.

Speaking on the occasion the Managing Director of Siemens Pakistan termed the roll out of this the first power Transformer of 220

kV in the history of Pakistan as a historic moment and a landmark in the indus-trial history of the country. He said this roll out proved that the hard working people of Pakistan can achieve any target if they are provided with the resources, know-how and positive working environment. Mr.Sohail

Wajahat said that Siemens has always set landmarks like being the first to export substantial quantities of engineering goods from the country providing a stable backbone for exports from the country. He said the local manufacture of this huge transformer will not only save foreign exchange but also earn huge amounts of foreign exchange for the country and help develop the power sector of the country. He praised WAPDA for its efforts to encourage local manufactur-ing and said that without such encour-agement it would not have been possible for the local power engineering industry to grow. He said he was very happy that at a time when we were engulfed with depressing news this remarkable feat of locally producing such a power transformer through local resources has provided a positive image of Pakistan and enhanced our image in the world.

Those who attended the ceremony from WAPDA included Mr. Tahir Basharat Cheema, Director General PEPCO and Mr. Saleem Arif, advisor to PEPCO.


An Environment Friendly Approach


Global Network of Innovation - Industry

More than one billion people without drinking water Increasing world population requires efficient production and supply of food and goods

BRIC countries continuously increase their share of global GDP

Growing public demand for security

Siemens answers

Leading developer of systems for the factory of the future

Entire portfolio for mobility systems (complete mobility)

No.1 provider of products and solutions for the entire range of water treatment

Efficient security solutions


Industry



Siemens is considered a partner of choice for fast growing companies planning establishment of solid IT foundations to fuel business growth. The agreement was signed at a prestigious ceremony held in Karachi. Mr. Zulfiqar Ali Lakhani, Managing Director Colgate-Palmolive (Pakistan) and Mr. Adnan Bashir Khan, Head of BU ITS Siemens Pakistan signed the contract on behalf of their respective organiza-tions in the presence of key representatives of both the companies.

As part of this project, Colgate-Palmolive Pakistan, a leading name in Consumer Products sector with reputed household brands such as Colgate Toothpaste, Max, Palmolive Naturals, Brite Maximum Power and many other leading brands, will implement SAP ERP modules including Financials, Supply Chain and Plant Maintenance. This software will provide optimum tracking and management of plant commissioning activities as well as better control over procurement and supply chain operations, enabling increased efficiencies, better supply chain visibility and quicker decision making. Siemens Pakistan would offer complete SAP consulting and training services in this regard to Colgate-Palmolive (Pakistan) project team.

SAP is the world’s no. 1 ERP software system and Siemens, the first company to implement SAP ERP in Pakistan is also the leading SAP partner having to its credit the maximum number of SAP ERP implementations locally. Colgate-Palmolive (Pakistan) Limited, with over two decades of brand excellence has built a reputation as a successful Consumer Products company with the highest ethical standards.

Siemens Pakistan was awarded the SAP Partner Excellence award. In the picture Mr. Hassan Latif Director SAP Pakistan is giving the award to Mr. Noor us Samad of BU ITS, Siemens Pakistan Ltd. for bringing the highest number of net new customers in the year 2008

Siemens Pakistan and Nortel signed an agreement regarding channel partnership, by signing this contract Siemens Pakistan BU-ITS has added yet another Global Network Solution partner in its impressive portfolio of partnerships, Siemens Pakistan already has Global Alliances with Cisco, Systimax (Avaya),

Fujitsu, 3Com, Sun Microsystems, Motorola and HP, and full back-end online support from Siemens AG making it an immensely desirable company to work with.

Nortel is a recognized leader in delivering communication capabilities that make the promise of ‘Business Made Simple’, a reality to their customers.

Nortel's technologies are designed to help eliminate today's barriers to efficiency, speed and performance by simplifying networks and connecting people to the information they need, when they need it. Currently, Nortel has its business in more than 150 countries across the globe.

Siemens Pakistan, ITS provides state of the art turnkey IT-Infra structure Solutions which include:

SAP Centre of Expertise (VAR), SAP Academy Networking Solutions (LAN, WAN, WLAN, MAN, VoIP, IPT, SAN); Hardware Solutions (Servers, PCs, Peripherals); and System Design (Consulting, Engineering, Development);

SAP Partner Excellence Award for Siemens

Siemens and Nortel Channel Partnership Agreement

Siemens to implement SAP ERP software solution at Colgate-Palmolive (Pakistan) Limited

Mr. Adnan Bashir Khan (BU Head -ITS) signed a contract with Mr. Aadil Rauf (Managing Director ) from Nortel for channel partnership. Also visible in the picture are Mr. Shaikh Muhammad Irfan (Deputy General Manger-ITS), Mr Abid Raza Qureshi (Deputy Manger -ITS) and Mr. Noor-us-Samad (Business Manager- SAP Solution) from Siemens Pakistan


IndustryAutomatic Toxicity Test System for Drinking Water

Researchers from Siemens Corporate Technology have devel-oped a fully automatic system to test drinking water for the presence of toxic substances. The lab demonstration model can analyze water samples at a rate of one every 15 minutes and is sensitive to over 100 toxins, including insecticides and chemical weapons. At the heart of the system is a biosensor that measures the activity of special enzymes.

The signal is transmitted electrically, which means that the system is fast, highly sensitive, and durable. Initial talks are now being held to discuss the possibility of developing the demonstration model into a marketable product.

At present, fish are often used to monitor the quality of drinking water. If behave in unusual ways, the water is subject to a thorough check. Around once a week, lab workers also carry out a detailed analysis for toxins. The Siemens system, by contrast, continually removes a sample from the pipe and

tests it for harmful substances. No trained employees are required.

Siemens’ new Protegra CS systems deliver Type II water for healthcare and laboratory markets

Siemens Water Technologies introduces the Protegra CS water system that combines reverse osmosis (RO) and continuous electrode ioniza-tion (CEDI) technologies to produce consistent ASTM Type II pure water quality from a soft water source. Available in four models with flow rates from 120 to 750 liters per

hour, the Protegra CS system can supply pure water to an entire building or to one laboratory with multiple points of use.

The Protegra CS system combines RO and CEDI technologies to produce consistent high quality water. Protegra CS is ideally

suited for higher flow applications, such as feeding autoclaves, glassware washers and environ-mental chambers.

All system components are contained in a single compact cabinet with removable side panels for easy maintenance. These eco-friendly systems can be fully integrated into a central purification system or a loop make-up and delivery system. Water quality sensors throughout the system send data to an easy to read control panel display located on the front of the system

cabinet.

The Protegra CS system uses high-capacity RO membrane, and is designed to remove dissolved solids from the feed water source while sending minimal reject water to drain.

The system also uses a single CEDI module that continually regenerates, eliminating the use of costly chemicals. The

maintenance-free CEDI module consists of ion exchange resins and electricity to remove ions from water, resulting in a purified water quality of up to 17 megohm-cm

Comfortable Office

Siemens Corpo-rate Technol-ogy is working on sensors which can monitor the climate in buildings

and make it comfortable. The scientists develop sensors not only for measuring light and temperature but also for detecting odors and measuring different gases, such as CO2.

The goal of the Siemens researchers is to develop sensors which act as the sensory organs of buildings and pass on their information to a building management system. Thanks to the tiny watchmen, the management system knows, for example, where aggressive substances have leaked or simply where the lights are to be switched off or the windows opened due to too high a CO2 level in the air.




Sajjad Syed MD SAP presenting memento to Mr. Adnan Bashir Khan GM ITS Siemens

Finance Director – AGP; Ms Nusrat Nunshi; SAP ConsultantMr. Akram Ali; Mr Noor us Samad, Head of Sales Siemens ITS

Left to right: Naoko Nomura, Solution Manager BU Life Sciences, Healthcare Sector SAP Japan, Sajjad Syed MD SAP Pakistan and Afghanistan; Mr. Adnan Bashir Khan Head of BU-ITS

Marketing and Sales Team – BU - ITS

SAP organized this event in collabora-tion with its Leading Partner Siemens Pakistan, which has vast implementa-tion experience in leading national and multinational companies including Pharmaceutical Industry. SAP is the

world’s largest business software company with specific solutions for 24 industries. One of these specific solutions is SAP for Pharmaceutical Industry – a comprehensive solution to help manage all aspects and to

empower Life Sciences companies with fluctuating demand and high product complexity to sense and respond faster and smarter to global demand and supply dynamics.

Information Day for SAP Solution for Pharma-ceutical Industry


SAP ERP GOES LIVE at Getz Pharma!

SAP Go Live At PARCO

Siemens Pakistan ITS Business Unit has successfully implemented SAP ERP Solution at Getz Pharma, the fifth largest Pharmaceutical Company in Pakistan, and the country’s largest exporter of Pharmaceuticals. The project was completed in a record time with the scope of following modules: Financial, Supply Chain, MRP, Production Planning and Human Capital Management; a credit that is attributed to the untiring efforts of Getz Pharma and Siemens project teams. Today, the pharmaceutical industry faces new challenges. High inflation of over 25%, devaluation of local currency of over 30%, has increased the cost of

production significantly. In order to counter these external pressures, it is imperative that the company’s manufac-turing departments are efficient, productive and produce quality products, in minimum time. This can only be achieved with automation, effective planning and implementation tools and a supply chain system that enables optimum inventories. SAP is one such tool. SAP ERP software caters to these ambitious and strenuous industry needs. It empowers customers to succeed in the dynamic market, through quantum enhancement in their operating capabili-ties. A Go live ceremony arranged by Getz Pharma to mark the successful implementation was attended by Getz

Pharma’s Top management, ITS project team, and Siemens Pakistan ITS Manage-ment and project team members. In the event Mr. Zeeshan Haryani, Project Manager, shared his views and experi-ences about the timely completion of the project and the challenges faced that were successfully met with team work and the full commitment of Siemens Consulting Team.

Siemens BU ITS Management appreci-ates the dedication of Mr. Zeeshan R Haryani and his team, which led to the timely completion of the project.

Siemens Project Team at SAP Go Live ceremony at Getz Pharma, from Left; Zeeshan R Haryani, Project Manager; Usman Umer (HCM Lead); Osman Khalid (SD Lead); Kashif Shahzad (PP Lead); Adnan Bashir (General Manager ITS); Waqas Begg (FI Lead); Sarosh Saeed (ABAP Lead); Hunain Ahmed (PM Lead); Asim Arbab (MM Lead); Russell Shah (Ass. Project Manager)

Mr. Khwaja Ahmar Imam, who lead the project team during the implementa-tion sharing his insight and experiences about the on time completion of the project and the challenges faced that were met successfully with team work and the full commitment of Siemens Consulting Team.

Visible in the front row of the picture from right to left are Mr. Shahid Mehmood (Head of Corporate Planning – PARCO), Mr. Tariq Rizavi (CEO - PAPCO), Mr. Feroz Jehangir Cowasjee (DMD Finance and Corporate Affairs - PARCO), Mr. Noor Us Samad (Head of Sales and Marketing - Siemens Pakistan ITS), Mr. Ahmed Nadeem Jamal (Head of Internal Audit – PARCO), Mr. Saad Hussain (Head of Corporate Affairs- PARCO). In the second row PARCO’s Management, Siemens PM and team Leads are noticeable.

January 12th 2009: SAP Go Live ceremony at Getz Pharma, Mr. Khalid Mahmood CEO of Getz Pharma is giving a plaque to Mr.Adnan Bashir Khan GM- ITS as an acknowledgement of his full support and cooperation throughout the implementation. Also visible in the picture are Mr. Hanif Ajari (Getz), Mr. Arifullah Qureshi (Getz), Mr. Javed Ghulamali (Getz), Mr. Russell Shah (Siemens) and Mr. Zeeshan R Haryani (Siemens)

Siemens has successfully completed its SAP ERP implementation at PARCO, which further strengthens its foothold in the local market as a leading SAP ERP implementer in the oil and gas sector.

PARCO ERP implementation project

achieved the key milestone of going live. Siemens successful implementation is attributable to the relentless efforts by the team in user acceptance testing of business processes, integration testing, and infrastructure implementation and conducting an end user training session.

A Go live ceremony arranged by PARCO to mark the successful implementation was attended by PARCO Top manage-ment, its project team, Siemens Pakistan ITS Management and project team members.



Percentage of 80+ generation to grow globally Healthcare costs in industrialized nations account for more than 10% of GDP

Number of people requiring daily care will rise to 165 million by 2020 in India and China alone

Siemens answers

Siemens enables early detection of disease by combining state of the art laboratory diagnostics (in-vitro) and imaging technologies (in-vivo)

The company is the world leader for IT solutions in healthcare

Healthcare


Global Network of Innovation - Healthcare



Today, CT scans have become a rapid, accurate, and common clinical diagnostic tool for emergency situations and cardiac studies. Recent advances in multi-detector-row computed tomography (CT) technology have continuously improved the

quality of non-invasive diagnostic imaging. Various studies have demonstrated a high quality CT images for the diagnosis. Studies have been published assessing the diagnostic perfor-mance of CT coronary angiography with different generations of scanners.

At Siemens Healthcare being one step ahead means not only having the most innovative CT scanner but also to prove clinical relevance The recently introduced SIEMENS Dual-Source CT (DSCT) scanner – SOMATOM Definition is characterized by

two x-ray tubes and two corresponding detectors.

The new DSCT scanner system offers unprecedented image quality and detail at lowest patient exposure while ensuring

substantially increased diagnostic speed and confidence at highest temporal resolution, making it faster than Any Beating Heart. DSCT offers a paradigm shift in imaging diagnostics for

improved image quality and clinical capabilities – easier, faster, and better diagnoses.

From emergency to non-emergency cases and from bariatric to pediatric patients, the DSCT scanner can handle them with as low as reason-ably achievable X-ray and contrast dose. Industry’s highest routine isotropic resolution in

combination with the fastest sub-millimeter volume coverage of gives unmatched diagnostic images with DSCT.

More than 400 DSCTs are in clinical use worldwide, not only for daily clinical routines but also for cutting edge research, making it the preferred solution for both general and cardiac imaging.

In Pakistan, leading medical and cardiac institutions have shown their confidence on the World’s first DSCT hence

providing state of the art CT diagnostic facility to their patients. The systems are installed at Pakistan Institute of Medical Sciences, Islamabad;

Armed Forces Institute of Cardiology, Rawalpindi and National Institute of Cardiovascular Diseases, Karachi.

Highlights of SOMATOM Definition

Two X-ray sources and two detectors at the same time Worlds First Adaptive CT More than 400 DSCTs are in clinical use worldwide, (03 In Pakistan) Faster than Any Beating Heart Full cardiac detail at half the dose One-stop diagnosis in acute care Beyond visualization with dual energy Highest isotropic resolution of 0.33 mm and fastest rotation speed of 0.33 sec Cardiac CTA scans without β-blockers

Worlds First Dual Source CT Scanner – SOMATOM Definition


Healthcare Real-time 3D Ultrasound in Just a Heartbeat

Siemens has developed the first ultrasound system in the world that can generate three-dimensional images of the heart

in real time during one single beat.

Such technology can set a new standard in echocardiographic imaging that will improve patient care. Doctors can analyze results and begin treatment more quickly with the new system. The first systems have been delivered recently.

The 3D ultrasound unit is equipped with new transducer technology that features cooling of the transducer, an unprec-edented development that allows it to operate at a higher performance level and to process information much more rapidly. The electronic engineering was co-developed by researchers from Corporate Technology. This, in turn, makes it possible for the first time to record a

complete image within a heartbeat. The new transducer is also smaller and lighter than conventional units.

Siemens Analyzer is a Strong Partner in the Lab

Siemens has developed a laboratory system for diagnostic tests that combines multiple methods of analysis, which

dramatically accelerates work flows. In one hour the system can analyze 200 samples and reliably determine 1,500 diagnostic values.

The multifunctional DIMENSION VISTA™ system can thus be used to conduct nearly all of a hospital’s laboratory tests.

In medical labs, time is of the essence. During peak periods, hundreds of blood or urine samples can arrive hourly at the laboratory of a large hospital. Each sample is tested to

determine an average of almost ten different values, which could indicate a wide variety of illnesses.

As a rule, a medical lab contains various pieces of equipment, and each is used to analyze only a small number of param-eters. The multifunctional DIMENSION VISTA™ analyzer developed by Siemens Healthcare Diagnostics, by contrast, combines four laboratory analysis techniques in one instru-ment. It can carry out 97 percent of the lab tests required in routine and emergency hospital situations, and its current version can simultaneously evaluate about 105 different parameters.

PET Scan of the Entire Body in Five Minutes

Siemens has introduced an imaging device that combines the functions of its most advanced computed tomo-graph (CT) with a high-resolution PET (positron emission tomography) system.

The new Biograph mCT thus combines all the capabilities of molecular imaging and radiology in a single piece of equipment.

It is the only system that offers PET images with a resolution of two millimeters and image contrast four times better than conventional PET imaging*. Now it’s possible to conduct a PET examination in only five minutes.

The CT’s X-ray source rotates around the patient three times a second, and its 128-slice imaging technology makes possible a resolution of 0.33 millimeter.




Dr. Kamran Izhar, CEO Al Razi Health-care, comments, “Al Razi Healthcare is excited to be the first private clinic in Pakistan to offer this broad range of diagnostic services to its patients. The innovations from Siemens will truly set us apart from other diagnostic clinics in Pakistan, making a significant differ-ence to the way we approach patient care. We believe our partnership will create an outpatient facility that offers unrivalled diagnostic imaging services to our patients. Siemens has a strong

local presence and excellent infrastruc-ture to support us in our diagnostic care needs.”

Mr. Syed Asadullah, Director of Health-care, Siemens Pakistan, said, “Al Razi Healthcare’s confidence in Siemens innovative healthcare technologies means patients in Lahore now have the very latest, cutting-edge solutions available to them. This state-of-the-art facility is a fantastic regional showcase for Siemens.”


Mammomat Inspiration, the digital mammography platform designed by Siemens and desig-naffairs, has received the if Product Design Award 2009 and the red dot award: product design 2009. The device for the early detection of breast cancer shows that ease of use, high functional-ity, and unique design can come together beautifully in a single medical engineering product.

Siemens Healthcare and designaf-fairs jointly designed the Mammo-mat Inspiration, the first mam-mography system to incorporate the MoodLight function. Mood-Light is an LED glass panel that can be illuminated with freely selectable colors, producing a comfortable, relaxing effect on the patient.

Since 1953, the if Industrie Forum Design e.V. has presented the, internationally recognized, if

awards annually. The awards celebrate products that excel with a unique combination of function-ality, user friendliness, and esthetics, and meet all the criteria of an innovation. Mammomat Inspiration from Siemens won one of the if Design prizes in the Medicine / Health+Care category. A total of 802 awards were presented among the 2,808 applicants from 39 countries.

With more than 11,000 submis-sions from 61 countries, the red dot design award is one of the largest design awards worldwide. The award, the red dot, is seen as a quality seal for excellent design quality. The jury of noteworthy designers and design experts awarded the Mammomat Inspira-tion with one of the coveted red dot awards in the “product design” category.

Siemens Healthcare to provide Al Razi Healthcare, Pakistan

with State-of-the-art Diagnostic FacilitiesSiemens Healthcare, one of the world’s largest suppliers of integrated and comprehensive healthcare solutions, today announced that it is to supply state-of-the-art diagnostics equipment to Al Razi Healthcare in Lahore, Pakistan.

The recently signed contract will provide Al Razi Healthcare with unrivalled diagnostic imaging services, many of which are not currently available from a single location anywhere else in Pakistan.

Commenting on the deal, Mr. Maurice Faber, vice president Siemens Healthcare Middle East and West Asia, said, “We are very proud to announce this agreement today as this deal will create the first diagnostic imaging centre in the region that is equipped exclusively with Siemens Health-care innovations. As such, the Al Razi Healthcare centre will be a reference site for Siemens in the

region, where we can showcase our full range of diagnostic imaging capabilities and modali-ties, under one roof.”

The deal includes a broad range of Siemens diagnostic equipment including the MAGNETOM Avanto MRI, the ultimate system for hospitals with the most compre-hensive and advanced application range available, the SOMATOM Definition, the world’s first dual source CT with complete range of dual energy applications, the AXIOM Multi M with mobile Flat Detector, the first radiography system in Pakistan to cover the full spectrum of general purpose radiographic applications from skeletal to thorax, pediatric to orthopedic exposures. The project also includes Mammography system, multiple Digital Colour Doppler machines and Digital Radiography / Fluoroscopy unit AXIOM Iconos R200.

Siemens Mammomat Inspiration wins design awards


31Siemens Ki Dungy | August 2009

Wedding ChimesThe editor and staff wish the lucky couples, health, happiness and success in their married life. Their colorful wedding was attended by friends and relatives.

Ms. Aliya Taqi Corporate Communication Officer - Compliance. CC had a surprise party waiting for her on her birthday. All colleagues had gathered in CC depart-ment and than called Aliya to give her a surprise amidst singing of “Happy Birthday to You”. Aliya was pleasantly surprised and enjoyed this diversion from her routine task which is to communicate all compliance related information to the employees under guidance from the RCO. From the Editor and staff of SKD also “Happy Birthday Aliya”

Silver Jubilee of Mr. Imtiaz Syed of Healthcare Islamabad office was celebrated on 1st June 2009. On the occasion Regional/ Health Care Manage-ment and senior colleagues attended the ceremony where Mr. Asadullah presented a cheque and letter of congratulations to Mr. Imtiaz Syed.

A farewell party was hosted by Director CC, Mr. Zuberi for Saima Alnoor of CC who left Siemens due to her plans to migrate to Australia. Colleagues of Saima attended the party which was held at a local popular restaurant. Gifts were exchanged and everyone felt that she will be missed by all.

Nabiha Ahmed of CC tied the knot with Muhammad Ahmed Awan

Lubna Muddassir of ECC-PGL tied the knot with Syed Muhammad Muddassir

Mehdi Yasir of IIS BD tied the knot with Beenish Yasir

Faraz Khan of CIT tied the knot with Sumera Faraz

Farewell for Saima Alnoor

Silver Jubilee of Mr. Imtiaz Syed

Surprise Party for Aliya Taqi

30 Siemens Ki Dungy | August 2009

Staff of CC hosted a surprise party for Director Corporate Communications Mr. Zuberi on his birthday. Apart from CC staff few other colleagues were also invited and the group walked into Zia Zuberi’s office with Mango ice cream, flowers and a line drawing portrait of him.

Here is a group on the occasion.

25 years service Jubilee of Mr. Mohammad Ashraf - ED MV Engineering & Design department TR was celebrated recently. The event was participated in by departmental colleagues, BU & Divisional management. The management praised the commitment and long association of Mr. Ashraf with the company. In the picture Mr.Ishtiaq Ul Haq is presenting a bouquet to Mr. Ashraf.

Realize that your words may carry more weight than you think, and that there is a difference between what you say and what is heard. Authority and position give your words extra clout. You know you're the same person the kids feel free to argue with, that you don't always have the answers, that sometimes you just think out loud, like most people. You don't see yourself as different, but you are. When

you take on the mantle of management, your words change in the ears and minds of employees. What may seem like a casual discussion to you often seems like a life and death dialogue to employees. They go home at night and tell their partners and families what an incredible, brilliant, awful, or rude thing you said. You may have just been testing the waters. Employee’s often mistake such explorations as official decrees. If you casually remark, "It would be nice to have a new cafeteria," you can be sure that, word will spread that the boss said we're getting a new cafeteria. As an exercise that will give you a sense of this, multiply the intensity of your words fivefold, and then mentally listen to your conversation again. "A leader has two important characteristics; first, he is going somewhere; second, he is able to persuade other people to go with him." Sohail Wajahat H.Siddiqui

Word of Advice from MDChoose Your Words Carefully

Our Director CC Mr.Zia Zuberi was invited to join The International IPRA (International Public Relation Association) Jury to determine

the winners of the IPRA Golden World Awards 2009 which met in Warsaw Poland. The Jury consisted of about 40 academ-ics and PR professionals from around the world. The IPRA judges chose 30 category winners out of 126 finalists

selected from 342 entries received from 42 countries. The IPRA Golden World Awards have established themselves as the true “Oscars” of the international public relations industry.

Director CC Selected for IPRA Jury

Mr. Naukhez Arslan Speaks at Management Conference

Service Jubilee of Mr. AshrafSurprise party for Zia Zuberi

Mr.Naukhez Arslan General Manager Human resources gave a presentation on " Human Management Perspective" at the " Management Confer-ence 2009" organized by Department of Commerce University of Karachi.The conference was held at the local

Marriott hotel and attended by more than 500 students and faculty. Mr.Arsalan advised the students to add value to what they have learned so that they can be competitive in the human resource market.He said each individual is a product and just like other products unless there is value addition it cannot compete successfully.This unique approach gave the participants much to think about and they received this presentation with enthusiasm. Mrs.Dilshad Zafar head of the department of commerce appreciated the participation of Mr.Arslan and the support of Siemens in encouraging its officials to devote time to such activities.

Glimpses

32 Siemens Ki Dunya | August 2009 33Siemens Ki Dunya | August 2009

Secretarial training session 2009 was held at HO conducted by Mr. Nadeem Akhtar of Kaizen Forum and Mr. Haris Lodhi. Mr. Nadeem Akhtar, an IBA faculty member, gave a lecture on Time Management & Priority Settings while Mr. Lodhi made a

presentation on Super Secretary. The session was concluded by Mr. Babar Baig by stressing on the importance of customer services. Group Photograph of the participants was taken after completion of training.

Secretarial Training Session 2009

Increasing Productivity: Avoid DistractionsScenario & Solution

The phone never stops ringing, the colleagues never stops interrupting or visiting your desk. If this is the workplace environment, then we may have a problem with distractions. Too many distractions can lead to a loss of productivity and an, increasing sense of frustration.

Increasing productivity in work can be easy if one learns to ORGANIZE, PRIORITIZE and FOCUS.

Few ways to cut short distractions are:1. List down and organize all your tasks.2. Prioritize your work load.3. Be focused on completing one task at a time.

OR

In case of a situation where multitasking is desired, keep focused on priority task first till it is released for further execution from your end.

AdvantageIf you get your job done well and on time and within budget you may be asked or called on to become involved with new assign-ments or projects. This will provide you with an opportunity to extend skills and most probably be consideration for promotion.

DangerIf you are not productive, you could be overlooked.

ConclusionProductivity is never an accident. It is always the result of a commit-ment to excellence, intelligent planning, and focused effort. (Paul J. Meyer) By

Aliya TaqiCC

Siemens Outplay Standard Chartered Bank

Siemens Pakistan totally outclassed Standard Chartered Bank in a friendly cricket match. Batting first Siemens made 122 with Syed Waseem making 45 and Naveed Shehzad 27. In reply Standard Chartered could only put 113 runs on the board. Top scorers for Standard Chartered were Nabeel Butt 50 and Saadi 27.

Our Own SPL

Well folks, we have our own version of the IPL. Yes! a SPL and this is certainly more innovative than the IPL. This game is for the fast and furious only. Limited overs match that is so limited that once you are on

the crease you start firing from the word go because you do not have 50 or even 20 overs. You have just 10 overs and by the time you are through there is no strategy session required because the game is over as far as your side is concerned. This idea was conceived and successfully executed by me and I would like to share with you how it all happened.

I joined Siemens last year. As a sports enthusiast, I discovered Siemens employees were not much into sports because of the nature of their work and tight working schedule. I hold the opinion that one of the reasons for injecting young blood into any organi-zation is to reinvigorate the competi-tive spirit and provide a spurt of activity and energy. Therefore, through personal initiative, I took on the responsibility of organizing a cricket team and a full season of matches with other organizations in the region. My aim was two-fold. Firstly, introducing a sport like cricket would not only bring people from different BUs on one platform but also foster team work, social networking and cohesion. Secondly, it would provide us with the opportunity to reach out and network with people working in the corporate sector. Such relationships can pave the way for personal as well as professional cooperation, understanding and benefit. The formula I applied was simple. I wanted to ensure that our activity would prove entertaining and time efficient. Therefore, instead of having 50 over matches which presented the obvious issue of time commitment, I decided to have 10 over matches every Saturday. Emails were circulated, a trial match was held and a team roster was formed. The cricket team now plays

weekly cricket matches with organiza-tions such as Packages Pvt. Ltd., UBL, Standard Chartered Bank, Shell Pvt. Ltd. etc. Since inception, word of our weekly meets has become increasingly popular within and outside Siemens and we now have more teams willing to compete against us. Our future plans include formulation of a local cricket league and hopefully with time we will achieve that target also. What about the long term? Can’t afford Cheer Leaders so we will keep it to basic cricket and just enjoy an evening out with friends from within the company and outside.

By

Aitezaz Ahmed Khan Business Coordinator BD Lahore

Zia Zuberi Represents Siemens at CSR SeminarA seminar on “Business Ethics and Corporate Social Responsibility” was organized by Bahria University, Karachi

Campus. Major national and multina-

tional companies participated in the seminar. From Siemens Mr. Zia Ul Islam

Zuberi Director Corporate Communica-tion presented the now well known Siemens documentary “ Light for Life” based on the Siemens project for

earthquake affected people of Azad Kashmir. This documentary is about the first phase where 40 houses in village Sharda Maidan, the rural health centre and mother and child centre were provided solar power. In the second phase 150 houses in village Butnara were provided the same facility. In addition Mr.Zuberi also

highlighted the high ethical standards pursued by Siemens in its dealings and the strict adherence to compliance as company policy.

The documentary and the efforts of

Siemens in the field of CSR and compliance were greatly appreciated by the large number of students and faculty present on the occasion.

A question answer session followed and discussion was held on a number of topics relating to ethics and CSR.Group picture taken at the conclusion of Compliance

COMBOX training conducted by Mr. Gerhard Wilcke to all commercial officers during the month of July 2009.

Compliance COMBOX Training

Head Office Karachi Regional Office Lahore

Miscellaneous


Performance Management

Introduction:

Performance Manage-ment encompasses such activities which ensure that goals and targets of an organiza-tion are met in an effective and prolific way.

Therefore it is used to maximize the perfor-

mance by accountability and motivate the people to do their best to increase the profit of an organization. The sources of accountability include performance appraisals, evaluations, discussions and the results that come because of their efforts. Hence it can be said that performance measurement is a part of performance management.

What is Performance Management?

As mentioned earlier, Performance Management helps to meet the goals of an organization in an efficient manner. It emphasises on the idea of judging the employees on the basis of the outcome they produce. For this employees must be trained as to how they can develop themselves and what is expected from them so that they will be able to improve their work methods.

It is imperative to set goals, set a clear direction of work, and tell them how feedback is provided in order to have an effective Performance Management system. There should be a clear process of performance appraisal to check the development and growth of an employee which is purely based on the results produced not on their personalities.

Why Performance Management?

Performance Management eliminates the “Look busy, do nothing,” concept. The performance of the people depends only on their attitude towards work and the results they produce for the profit of organization. The employee may be considered as loyal to the organiza-tion if he keeps himself busy with the mundane tasks leaving an impression on others that he/she has a lot to do,

Performance Management eradicates this misconception.

An effective Performance Manage-ment system helps in setting of goals of an organization and the efficiency needed to achieve it. Therefore the activities of the employees ensure the parallelism of activities with the goals of that organization.

Performance Management helps in ensuring that it depersonalizes the issues. In this kind of management, goals are set and work is planned, perfor-mance and attitude towards work is measured by the supervisor, it is then accounted via performance appraisals or evaluation forms then the one with a high rating will be rewarded.

Therefore the whole judgment system will become unbiased differentiating the employees only on the basis of their performance rather than their personali-ties.

Accountability factor will motivate the employees to give their best and make positive use of the resources as much as possible.

Performance Management encour-ages communication between employee and supervisor via discussions and feedback.

Equitable treatment will be given to the employees irrespective of any favors so that he/she will not feel demotivated.

All the activities will be in alignment with the vision and mission of the particular organization.

Types of Performance Management:

There are several types of performance management depending on the area where this Performance Management approach is implemented:

1. Business Performance Management:

This type of Performance Management comprises of the methods that help in developing the efficient and effective use of manpower and available resources of the business units of an organization.

2. Operational Performance Management:

It refers to the discipline which focuses on the methods that help in improving the business performance among different organizations.

3. Application Performance Management:It is a set of processes that refers to supervision and maintenance of the software application used in an organiza-tion.

4. Project Performance Management:

It is related to performances related to a specific project i.e. performances regarding scope of project, available resources, time frame in which that project should be completed etc.

Value of Know-HowA giant ship engine failed. The ship's owners tried one expert after another, but none of them could figure out how to fix the engine.

Then they brought in an old man who had been fixing ships since he was young. He carried a large bag of tools with him, and when he arrived, he immediately went to work. He inspected the engine very carefully, top to bottom.

Two of the ship's owners were there, watching this man, hoping he would know what to do. After looking things over, the old man reached into his bag and pulled out a small hammer. He gently tapped something. Instantly, the engine lurched into life. He carefully put his hammer away. The engine was fixed!

A week later, the owners received a bill from the old man for ten thousand dollars.

"What?!" the owners exclaimed. "He hardly did anything!"

So they wrote to the old man a note saying, "Please send us an itemized bill."

The man sent a bill that read:

Tapping with a hammer...... ......... ........ $ 2.00 Knowing where to tap.......... ......... ...... $ 9,998.00

By: Hiba Zaheer I DT Design


Study Tours to Siemens PakistanAs part of our CSR activities the company spends considerable resources in arranging study tours for students of Engineer-ing Universities, Business colleges, Technical institutes, Technical institutes of the Armed Forces of Pakistan, Government and semi government organizations, Utilities and other organiza-tions from across the country. For the majority of these institutions these tours are mandatory

and part of their syllabus.

The tours are coordi-nated throughout the company with the delegates being greeted on shop floors by concerned technical persons to answer any query. Siemens imposing Industrial complex has four factories on its premises i.e. Motors, Transformers, Switchboards and Diesel Generating sets including the 220 kV Transformer factory the only one of its

kind in Pakistan that represents a great learning experience for the visitors.

These tours add value to the knowledge of the visitors giving them an opportunity to see practical application of the theories they are taught. Here are glimpses of the tours in the last few months. Most of the groups are photo-graphed with our visit coordinator Mr. Sohail Mehmood of CC.

Miscellaneous


Light for Life Screened for Various Audiences

Screening of Siemens Documentary “Light for Life” for various educational institutions, alternative energy confer-ences and seminars and government officials continues with great success. Everyone appreciates not only the dedicated service of Siemens but also the quality of the documentary. The documentary when shown to the task force preparing the road map for solar energy in the province evoked this

interesting response from Mr. Yasin Malik who said “ If you produce such good documentary you will close all film studios in the country”

The institutions where the documentary was released included the Solar Energy seminar at Usmania Institute organized by IEEEP Karachi chapter. A large number of students, faculty and dignitaries were present. It was greatly appreciated by all and enhanced our image considerably.

The documentary was also shown to a very large audience at Bahria University during their CSR seminar. Copies of our CSR report were also distributed to the audience and Director CC Mr. Zuberi briefly spoke outlining Siemens CSR activities. Other multinationals also

participated but our CSR report and the documentary really stole the show and the director and audience were very impressed by our well documented activities. A question and answer session was also held at the end.The Documentary was also shown at Goethe institute Karachi during a workshop on alternate energy. Top names from the alternate energy sector including concerned government officials were present on the occasion.

The documentary is also regularly shown to students from Engineering Universities and technical institutions including those associated with the technical branches of the armed forces of Pakistan during their visits to Siemens Industrial complex for their study tours.

A company wide campaign was launched to raise funds to help the family of the deceased truck driver, who had lost his life last year, in an accident in Kashmir, while he was taking materials for

Light for Life Phase II the Siemens Solar project for earthquake affected people of Azad Kashmir.

A total of two hundred and thirty five

thousand rupees were collected (Rs. 235.000). It was decided that instead of paying cash to his widow, we should arrange an investment for a permanent source of income for his family. The safest and the most convenient invest-ment was Behbood Saving Certificate.

Siemens employees delegation headed by Dr.Suhail Qureshi visited his village (in Haveli Lakhan, Distt. Okara) and paid Rs. 10,000 cash for immediate needs of the family. Behbood certificates could not be bought in the name of the

widow as she did not have an NIC number so she was asked to make an NIC card.

Once she made her NIC and the affidavit, confirming that she is widow the concerned employees visited National Saving Center in Haveli Lakhan and invested the remaining amount of Rs. 225,000 in Behbood Saving Certifi-cate in her name. Now she will be getting about Rs. 3,000 every month.

The 7th Pakistan Oil, Gas & Energy Exhibition( POGEE) was held recently at the Karachi expo centre. Siemens ITS joined the show, keeping in mind its product offering for turnkey IT solutions

and the expertise it has in the Oil & Gas sector. Being a complimentary product to the venue itself, Siemens ITS not only entertained the corporate, but also students and regular citizens, who were keen to change their careers and jump on board the SAP team of professionals in Pakistan.

Worth mentioning, is the key role played by the ITS marketing team who had prepared the kiosk in an eye catching manner. Also, by inviting consultants from various modules each day, they

ensured that every one got their due share to represent Siemens at this corporate extravaganza.

Campaign to Help Family of Driver Bears Fruit

Siemens ITS at POGEE


Success through Uncharted Waters

Orientation session for new employ-ees was organized by HR recently. Heads of all Corporate Departments gave presentations about their departments followed by Q & A.

The event was very well organized and the new employees left the session better informed about the role of Corporate Departments and how their services can help business growth.

Orientation Session for New Employees

The Inauguration of PABX Exchange at Siemens Industrial Complex SITE took place on 04.07.2008 .

On the occasion a group photograph was taken with MD and CFO. Left First Front: Mr.Nadeem, Mr. Ramzan Technicians Mr. Masood Hasan Manager FMD, Mr. Sohail Wajhat H. Siddiqui MD & CEO, Mr. Rasheed Operator , Major (R) A. A. Zuberi Director S. Services. Left Last Row: Mr. Zeeshan Rizvi DGM S. Services, Mr. Gerhard Wilcke CFO, Mr.Yasir Solangi and Mr. Mashkoor Operator.

Our Managing Director Mr.Sohail Wajahat H.Siddiqui gave a presentation on “Success through uncharted waters” to Pakistan Business Network. This is an extensive network of local business-

men and the event was attended by a cross section of businessmen belonging to different industries.

Mr. Amir Madhani of Business Network in a letter of thanks had this to say about the presentation “Your presentation on “Success in Unchar-tered Waters” was very informative and

thought provoking. It is time for all of us to be prudent as well as innovative to pass through this difficult economic situation. The feed back from the participants were very positive and everyone appreciated your views on the present economic difficulties and how to find ways to come across.”

PABX Exchange Inaugurated

Miscellaneous


Sounding Board meeting in Beijing China

RCO Pakistan, Mr Naveed Iqbal Ansari, has been made LoA and BPC’s Sounding Board member by Corporate Compliance Office. He represented Middle East, West Asia, India, Eastern Mediterra-nean Regions / Clusters in Sounding Board’s meeting in Beijing, China in April 2009. Sounding board’s objectives include evaluation, efficient approval mechanism and implementation of change requests for both LoA and BPC tool and its global rollout thereafter.

A Visit to Siemens – Japan

Supporting the Global Compliance Organiza-tion Mr. Syed Ali Mohsin, Regional Compli-ance Office – Pakistan, visited Siemens - Japan in March 2009 to support compliance activities and training of new compliance colleagues. In this assignment he mentored the colleagues mainly on areas relating to:

Business Partner compliance due diligence tool Limits of Authority tool Anti-corruption Kit and related improvements Annex 14 Self Assessment for Cat -1 and Cat -2 companies Gifts and hospitalities Offence reporting Compliance reporting and review templates to Siemens AG

“It was a true learning experience working in an entirely different culture and environment. Dedication and professional approach of work demonstrated by Japanese colleagues is appreciable and perceived to be a benchmark that can be followed” says Syed Ali Mohsin.

Visit was highly appreciated and considered to be a success towards Global compliance organization by Compliance Global Coordinator – Asia Pacific region.

"We have made it our objective to be among the leading companies in Compliance and the HelpDesk is one of the most important tools in that regard". Chief Compliance Officer, Dr. Andreas Pohlmann

Compliance working procedures, processes, guidelines and tools are continuously enhanced; this results in better, effective and efficient compliance program. Seeking the same objective HelpDesk tools enable employees to actively contribute and increase efficiency of compliance program.

Brief description of tools available on Compliance HelpDesk is as follows:

Compliance Helpdesk Consists of Five Parts

Helpdesk tools could be accessed through link:

http://intra.siemens.com.pk/en/Compliance/helpdesk.htm

Compliance Helpdesk Update

"Tell Us" “ Find It"

“ Approve It" “ Improve It"

"Ask Us"

The Compliance HelpDesk “Tell Us”function provides global, round-the-clock facilities for making statements on compliance-related breaches.

Do you have any questions about compliance? You can ask them at any time via the Compliance HelpDesk“Ask Us.”

With “Improve It” you can help to improve the Compliance program by adding your ideas and suggestions.

Use “Find It” to search for compliance related information, such as FAQs, policies & guidelines or training material.

Compliance Helpdesk&

Monitoring

“Approve It” is the platform for approval requests regarding gifts and hospitality

38 Siemens Ki Dunya | August2009

First address to the Constituent Assembly of Pakistan

“One of the biggest curses from which India is suffering .....- I do not say that the other countries are free from it, but I think our condition is much worse – is bribery and corruption. That really is a poison. We must put that down with an iron hand and I hope that you will take adequate measures……”Quaid-e-Azam M. Ali Jinnah founder of Pakistan.

ComplianceRoadshow

Chief Compliance Officer of Siemens AG Dr. Andreas Pohlmann and Compliance Coordinator of Asia Pacific region Mr. Frank Schmidt visited Siemens Pakistan on February 19, 2009 to conduct Compliance road show with senior management, heads of business units and corporate departments, where they spoke of Siemens achievements as well as challenges and opportunities that lie ahead for Siemens.

In particular Siemens Pakistan compli-ance performance and achievements in 2007-08 were highly appreciated.

Highlights from the roadshow are as follows:

A painful chapter is now closed and a resolution is reached with German and US authorities last year; which is considered to be significant achieve-ment of compliance program. Authorities have appointed Mr. Theo Wagel (Ex German Finance Minister) as compliance monitor to oversee compli-ance program and activities indepen-dently. Compliance program has been successfully implemented globally and strengthened compliance organization plays a vital role to avoid systematic deficiencies, failures and misconducts. Siemens has a best in class compli-ance program and on this basis has started to fight corruption with “Collec-tive Action”. Siemens is now an official member of the Partnering Against Corruption Initiative (PACI) of the World Economic

Forum (WEF). PACI brings together over 140 major companies from around the world to support the fight against supplier-side corruption in the private sector through joint activities. It is critical that both - leadership and employees - move from a rules based culture to value based approach towards compliance. Rules and regula-tions have their own importance but developing a culture of highest values and ethics is a key to success. Simplifying rules and regulations is one of the most important requests that we were able to glean from the results of the compliance perception survey. New gifts and hospitality guidelines is first step towards it.

Chief Compliance Officer and Compli-ance Global Coordinator also visited factory premises of Siemens Pakistan accompanied by Chief Executive Officer Mr. Sohail Wajahat H. Siddiqui.

Compliance


Information Security ForumCorporate Information Technology is

developing a propri-etary web-based learning portal for users that prefer a Web-based Training for Information

Security Awareness. The content of the forum will be customized to show Information Security issues. This method of delivery would leverage significant cost savings, and allow users to train at their own convenience.

Information Security WebsiteCorporate Information Technology maintains a comprehensive webpage on Information Security. The content of the website comprises of the following:

Policies and Guidelines to protect you from internal and external threats IS Training material such as self- training programs Checklists to ensure that you are following the program correctly Videos of real-world threats Presentations Handouts/ Flyers, and Latest News

In future, we will be developing an online Information Security incident reporting portal, which will also be available on the website.

Your Local IS Rules

The protection of sensitive information is important and all employees are required to give it due importance. By protecting yourself and the systems entrusted to you,

you are protecting your co-workers, Siemens network and data and, ultimately,

the customers who are depending on you. With the increasing volume and complexity of cyber security threats, we must be aware of how to

protect ourselves and the information in our care. There might be several situations in which we put our knowl-edge at risk. It is essential to be aware of these risks and to avoid them as far as possible.

Dangerous SituationOne of the fastest ways to compromise

a system is to simply walk up to an unattended workstation and access the system. E-mail access,

confidential records and personal files can be easily compromised. Users should remain cautious and must lock their workstations or shut down completely to avoid misuse of their systems.

Email Caution E-mail messaging is a wonderful tool but it can be used in a number of ways. Phishing, for example, is a fraudulent attempt made through E-mail, to steal your personal information. Employees must ignore such emails – otherwise they will lose vital information stored on their hard disks. Employees using Corina Remote Access Solution, or whose PCs are not linked to the Corporate Intranet have to take added precaution.

Computer viruses – What can you do?Your system can be exposed to spyware,

viruses or a Trojan horse sometimes just by clicking on a link and visiting a malicious site. Our department works to ensure that Siemens’ virus

protection programs are up-to-date. Every two to three days the entire intranet automatically updates itself with virus protection applications. In case of concern about such a threat, contact Corporate Information Technol-ogy immediately on Ext: 2073.

Making your contribution to Information Security

Awareness is crucial to avoid risks. Just by being aware of security issues at your workplace you can make an immense contribu-tion towards

Information Security.

By

Natasha BegCIT


Spreading Information Security Awareness

The most valuable assets of any organization are its people, information, operations and systems. Companies face threats to these assets everyday in the form of computer viruses, network attacks, fraud, industrial espio-nage, and even natural

disasters. Protecting the safety, confidentiality, integrity and availability of these assets is essential to maintain-ing profitability, compliance, public image and a competitive edge.

The increasing digitization of everyday life and stronger measures for protect-ing sensitive corporate data has generated an enormous demand for Information Security solutions and services. “The market for security technologies overall has grown. Use of new material and security mechanisms,

as well as development of innovative application scenarios for modern high-security technolo-gies, must guarantee improved protection,” says Ulrich Hamann, CEO of Bundesdruckerei GmbH, in

assessing Information Security growth.

Demand for adequate protection of the IT Infrastructure has increased tremen-dously at Siemens Pakistan. This is a result, in part, of Corporate Information Technology’s continuous awareness of

the risks of unwanted intrusions, data manipulation and distribution of malicious software. The imple-mentation and compli-ance of Information Security rules will be successful when all

persons are acquainted with the required measures. Hence, developing a Security Awareness Program has been constructive in effectively implementing the measures needed to keep your data safe and secure. Information Security Awareness provides the greatest return on investment and has had the greatest positive impact on Siemens.

Be Aware, Be Secure

The motto of our campaign is “Be Aware, Be Secure.” The aim is to raise

employees’ awareness and change their habits. After all, how effective can measures such as building security, encryption programs and firewalls be, if employees are not conscious of

Information Security in all that they do. Information Security is considered to be of supreme importance.

To ensure the highest level of data security, as well as seamless operations at Siemens, Corporate Information Technology is effectively educating the users to equip them with the required Information Security knowledge in order to make Information Security successful throughout the company.

Information Security Awareness program leverages a vast store of content and training delivery methods to provide users with an unparalleled security awareness program. The program comprises of the following components:

Training Material Instructor led Information Security Awareness training sessions. Information Security Forum – Interactive, self-paced, web-based training. Customized awareness collateral including posters, flyers, brochures, etc. Information Security Videos. Information Security Manual/ Guide lines.

Training SessionsThere is no better method of security awareness knowledge transfer than an Instructor-led Information Security Awareness Session. With attention grabbing topics such as phishing scams, email security, Corporate Information

Technology ensures that our instructors have the best content and course to present.

Couple this with videos of real-world threats and vulnerabilities; Informa-tion Security training

sessions are able to provide users with vital information about concrete remediation steps.

Corporate Information Technology Drills Path to Secure Siemens

Corporate Information Technology

News from Cluster Middle East


Middle East




Siemens Egypt has launched an Internal Energy Saving Campaign carrying the slogan: "Lead the Change… Save Energy".

The objective of this campaign was: to create awareness among Siemens employees about the need to save energy, to reduce energy consumption and the electricity bill by 10%, raise awareness about Siemens Environmen-tal Portfolio, to build a positive corpo-rate image towards our customers and to the public in general, and finally to become a Green Building.

The campaign was launched with an “Energy Saving Day” on Thursday June 18th, 2009 within Siemens Egypt premises and in the presence of Mr. Mohamed El-Mahdi − Chairman & Managing Director − who presented a speech at the staff cafeteria to encour-age the employees about the impor-tance of Energy Saving and talked about

the huge Siemens Environmental Portfolio. “Energy Saving Ambassadors“ − from across different business units and

corporates − have participated in organizing as well as preparing and arranging the event. On the Energy Saving Day, the employees were greeted at the entrance with chocolate bars carrying the campaign slogan and they came to work wearing the campaign T-Shirts.

They showed their cooperation and support for the campaign, as they used the stairs instead of the elevators and switched off the unused lights all over the building to save energy.

Posters and flyers were displayed all over the building carrying several messages on how to save energy. In addition, stickers for closing the doors and switching off the lights, computers,

printers, .. etc. carried the messages: “Close the Door” and “Switch Me Off”.

Siemens believes that the best way to ensure that our planet stays green isn't only by recycling and conserving energy, but also by teaching our

children to do the same. With this concept, Siemens distributed to its employees activity booklets for their kids on energy and energy saving. Moreover, Siemens Egypt has dedicated a section on its Energy Saving page on the Intranet under the name “Junior Energy Savers” that includes many activity sheets (ready for downloading) that can assist employees in teaching their children about energy saving in a fun and interactive way.

Green balloons and green plants were decorating the cafeteria to strengthen the message of green environment and green building. In addition, an energy saving cartoon (movie) was played on the LCD screen in the cafeteria.

Energy Saving Ambassadors interviewed employees and asked questions about energy and energy saving.

By the end of the day, Mr. El-Mahdi announced the winners of the energy saving quiz and handed the prizes in a friendly atmosphere filled with an interactive team spirit. The employees were gathered for group photos at the reception area.

Siemens Egypt Energy Saving Day

Middle East


Siemens Egypt I IA/DT wins the complete electrical and automation packages for “Nile Sugar”.“Nile Sugar”, a subsidiary of “Orascom”, is the first fully private beet sugar company in Egypt. Its production capacity is 125000 tons/year in the present phase and is expandable up to 250000 tons/year. The project is intended to produce high quality white

sugar, which is mainly for export. The first package won was the automation and instrumentation after a fierce competition from several well-known manufacturers. The project was acquired on technical basis due to the reputable experience that Siemens possesses in the Sugar industry as well as the availability of a local commissioning and after sales service setup. Siemens S.A.E.

was a consortium partner with Siemens AG covering the local commissioning. In April 2009, Siemens S.A.E. was awarded the contracts for the supply of Sinamics Drives and Motor Control Centers (MCC’s). The MCC’s are executed through Siemens local Sivacon partner “EMAS”. “Nile Sugar” will start commis-sioning in October 2009 and the production is planned in March 2010.

The project stands as a mile stone not only for the increase in local added value in Sugar projects, but also due to the collaboration between the head office and the local regional companies.

Siemens Egypt is moving to “SPIRI-DON” - “SAP”Siemens Egypt is currently preparing to move to “SPIRIDON” – “SAP”. During a

preparation and follow up meeting of SPIRIDON - SAP implementation, Mr. El-Mahdi − Chairman & Managing Director − stated that there are two major factors “manpower and tools”, which lead to the success of the business in any organization. According to Mr. El-Mahdi: “Siemens has excellent employees and we need to improve our tools. For that reason, we decided to move our ERP system from “Globe” to “SAP”, which is the world and the Siemens standard. Moving to “SAP” is not only a challenge, but is also going to mark a new era for our organization”.Both our employees and this tool will enable us to drive the business faster and more efficient. With SPIRIDON, we have to change; we have to adjust our processes to get the best benefit out of it for Siemens. Why moving to “SPIRIDON” – “SAP”? For the past few years, Siemens S.A.E. had exceeded the “Globe” capabilities (average usage at globe = 15 emp. /country). The ability to meet new business requirements. Aligning with the countries from the Middle East Cluster. Efficiency in consolidating reports.



Solmssen Conducts Town Hall Meeting in Qatar

Peter Solmssen, member of the Manag-ing Board, General Counsel of Siemens AG and head of Corporate Legal and Compliance made his first visit to Qatar this quarter. He also addressed the second Siemens Town Hall Meeting in the country.

Around 80 employees from the regional company of Siemens WLL, Siemens Healthcare and Siemens AG project offices in the country attended the meeting.

Opening the afternoon meeting, Wolfgang Muth, CEO of Siemens WLL, provided a brief overview of the business climate in Qatar. He pointed out that the Middle East and Qatar are one of the least affected areas, but at the same time, there were serious challenges and increased competition to face in the markets where Siemens operates.

Solmssen took the stage shortly afterwards and spoke highly of the impressive growth that he had observed in Qatar. He outlined the results of the second financial quarter at Siemens AG and commended the satisfactory performance of the Middle East Cluster. He highlighted the major role that the Middle East region plays in the company’s global scenario. “In this time of crisis,

Siemens needs the economic strength of the Middle East more than ever,” he said. Solmssen also provided updates for a variety of key company topics includ-ing compliance initiatives, the S,G&A programme and Siemens’ organisational structure.

A Q&A session at the event gave employees the change to put forth their questions to Solmssen and Muth.

To a question about Siemens’ strategy to face the crisis, Solmssen said, “We hold strongly to our principles of best service and best technology” he said, “Lowering margins is not the answer and I don’t think this would necessarily help us win projects, as we cannot build things with inadequate margins”.

In response to another question, Solmssen endorsed the success of the Siemens One approach and stressed on its relevance in a company with a portfolio as diverse as Siemens. He also highlighted the fact that the strength of Siemens is in its country managers.

“The country CEO is the face of Siemens and this is where Siemens has a real competitive value,” he said.

Middle East


Siemens’ strong global commitment towards supporting scientific education is visible in the region too. The company recently signed two Memorandum of Understanding (MoU) contracts with the Higher Colleges of Technology (HCT) in the UAE.

The first MoU was signed between both parties in March. As a result, business leaders in the Middle East and North Africa (MENA) region will now be able to enhance their leadership skills through a new senior leadership course that Siemens and the HCT are introducing in the region.

The HCT and Siemens will offer state-of-the-art leadership development based on the Siemens Leadership Excellence courses.

Siemens is responsible for designing and

delivering the course curriculum, while the HCT will provide the logistical and technical support for the program in the region.

In addition to the leadership course, students of the HCT, Dubai Men’s College (DMC) will soon have highly specialised engineering technology available at their finger-tips. In line with the second MoU, signed in June, Siemens will equip a high-tech labora-tory in the HCT Centre of Engineering Excellence on the DMC premises with the very latest in engineering equip-ment.

The laboratory is expected to be functional by November 2009. Siemens will also be responsible for providing the engineering laboratory with the learning resources for automation and drive technologies.

“Siemens already has an extensive alliance with HCT, and this partnership takes us toanother level. We will be facilitating learning by adapting and extending professional skills and knowledge to the future of tomorrow. We are pleased to be involved in shaping this country’s future engineers”, said Joachim Kundt, CEO, Siemens LLC.

The HCT is a distinguished educational institution in the UAE dedicated to developing the national workforce of the country.

Siemens and the HCT have had a long association. Siemens actively supports HCT with internship opportunities in its expansive business areas. Siemens also participates in the various industry related conferences organised by the Higher Colleges.

Dr. Tayeb Kamali, Vice Chancellor, HCT and Marion Horstmann, Vice-President, Siemens AG Corporate Human Resources sign the MoU for the leadership course in March

Siemens signs two MoUs with Higher Colleges of Technology


Siemens to supply high-voltage switchgear for power supply to nitrogen production plant in the United Arab Emirates

Siemens Energy is to supply gas-insulated 220 kV high-voltage switchgear (GIS) on a turnkey basis for power supply to an air separation plant for nitrogen production at a

plant currently being built by Linde Engineering Division in Abu Dhabi. As of late 2010, the Linde Group and the Abu Dhabi National Oil Corporation (ADNOC) will through their joint venture Elixier produce nitrogen for gas recovery in the United Arab Emirates.

The scope of supply encompasses gas-insulated 220 kV high-voltage switchgear, 120/140 MVA power transformers, auxiliary power systems, and protection and instrumentation & control systems for the substation. It also includes all civil engineering services including ventilation, air conditioning and fire protection equipment, logistics, installation and commissioning. The order is worth EUR60 million. The switchgear is scheduled to come on line in late 2010.

Siemens to expand competence in solar business

Acquisition of stake in Italian solar thermal specialist Archimede Solar Energy (ASE) Siemens Energy is to acquire a 28 percent

stake in the Italian solar company Archimede Solar Energy SpA. and thus expand its competencies for solar thermal power plants. ASE is the sole producer of solar receivers operating with molten salt as the heat transfer fluid.

Siemens is market leader in steam turbine-generators for solar thermal power plants. By combining these two technologies Siemens wants to enhance the efficiency of these plantsand further reduce the produc-tion costs for solar power.

Precautions against Flu Pandemic

As the world is preparing for a looming Flu pandemic, it is important for us to know some of the measures that we

can individually take to protect ourselves from this disease. It is also important to understand that to develop an effective and safe

vaccine is time-consuming process and such a vaccine may not be readily available esp. in third-world countries so we must rely on and adhere to personal protective measures.

Infection Control Measures

Personal Measures:

Avoid crowds (events, cafeterias, clubs, stores, cinemas, theaters, etc.). Avoid enclosed premises (lifts, conference rooms, etc.). Avoid close physical contact (influenza can only be transmitted within a distance of 1.2 meters). Do not shake hands when greeting someone. Always wash your hands thoroughly after contact and

before eating. When coughing or sneezing use linen to cover face and mouth. Use disposable handkerchiefs, and make sure they are disposed of safely (preferably in sealable bags or other suitable containers). Postpone any non-urgent visits to the doctor. Ensure rooms are thoroughly venti lated.

The following personal measures may also be necessary:

Wear breathing masks (closely fitting mouth-nose protection), esp. when going outdoors. Avoid contact with sick people as far as possible. When such contact is unavoidable (e.g. within the family), comply strictly with the requisite protective measures (such as wearing face masks, or disinfecting your hands frequently). Make greater use of home workstations. Avoid using public transport. If there is any suspicion that you have been infected, do not go to work, but consult your doctor immediately (if necessary, initially only by telephone).

Use of buildings / facilities

The use of lifts should be restricted. (They should only be used by disabled people and in special cases.) Provide hand disinfectant in wash rooms and toilets. Clean door handles frequently with disinfectant. Close canteens.

Conferences and meetings

Conferences and meetings must be kept to a minimum. When necessary, the relevant protective measures for

personal and building facilities must be taken. Preference must be given to alterna-tives (Net meeting, etc.).

BY

Dr. Kamran K. FaruqiCMO


Power and Water for the United Arab Emirates

Siemens Energy has secured an order from Abu Dhabi for construction of the

Shuweihat II combined cycle power plant with integrated seawater desalination facility. The company will build the plant as a turnkey project

together with the partners Doosan Heavy Industries and Samsung Engineering & Construction approxi-mately 200 kilometers west of Abu Dhabi. After the scheduled start of operation in September 2011, the plant will generate 1500 megawatts of electricity net and feed approximately 455,000 cubic meters of water daily into the local drinking water network. Project developer is GDF Suez. End customer is the local energy provider Abu Dhabi Electricity & Water Authority (ADWEA). The value of the order for Siemens is more than EUR350 million.

Siemens continues to invest in wind energy R&D to reduce investment risks and improve project econom-ics for wind farm owners and operators

Siemens Energy has entered into a cooperative research and development

agreement (CRADA) with Lawrence Livermore National Laboratory (LLNL) to conduct atmospheric modeling research that is expected to help

operators and owners operate wind farms more efficiently, while providing more power to power grids. Under the CRADA that will span two years, Livermore will provide high-resolution, numerical weather prediction models to forecast power generated by the wind. Siemens will translate Livermore’s forecasts of wind speed and wind direction at each turbine into power collected.

“Accurate and timely forecasts of power availability will enable turbine owners and operators to generate optimal bids on wind turbine production and,

in turn, maximize both financial benefit and grid support,” said Henrik Stiesdal, Chief Technology Officer of Siemens Wind Power. “More accurate predictions also could reduce the investment risks in wind-powered projects and could improve the design of tall wind turbines to withstand the high-turbulence environment higher in the atmosphere.”

Siemens receives first wind power order from Turkey

Siemens has received a turnkey order for the supply of 13 of the new SWT-2.3-101 wind turbines from EnerjiSA

Power Generating Company. The machines will be installed in the Çanakkale-Mahmudiye wind farm in the North Western part of Turkey. The contract covers the

delivery, installation, commissioning of the turbines and part of the civil works. Furthermore, a 12 year service and maintenance contract has been signed. The installation of the wind turbines is scheduled to be finalized in 2010.

Airtricity secures Siemens wind turbines for the Butendiek offshore wind farm in Germany

Airtricity, the renewable energy division of Scottish and Southern Energy (SSE), signed an agreement with Siemens

Energy for the delivery of 80 SWT-3.6-107 wind turbines for the Butendiek offshore wind farm in the German North Sea. The offshore project, with a capacity of 288 megawatts

(MW), shall be commissioned in 2012.

The Butendiek project is located 34 kilometers off the island of Sylt at a water depth of 20 meters. “The Butend-iek project enjoys one of the best

conditions among the German offshore projects,” says Martin Huss, Project

Director and General Manager at Butendiek Offshore Windpark GmbH & Co. KG., the project company for the offshore wind farm.

Airtricity acquired the Butendiek project from the community founded developer OSB Butendiek in 20

Siemens to build wind turbine production facility in the U.S.

Siemens intends to build a new produc-tion facility for wind turbines in the state of Kansas. Initially, 400 new jobs

are expected to be created in the new wind turbine production facility in Hutchinson, Kansas. When

production begins at this facility, Siemens will be able to even more effectively meet the strong demand for wind turbine equipment in North and South America in the future.

Construction of the 300,000-square-foot nacelle production facility is scheduled to begin in August 2009. A nacelle is mounted on top of the tower and supports the rotor. It houses a wind turbine’s major components for electric power generation, including the gearbox, the drive train and the control electronics.

The nacelles to be produced in Kansas will weigh 90 tons and the first nacelle

is expected to be shipped in December 2010. All nacelles produced in Hutchinson will be used in the company’s reliable 2.3-MW wind turbine product family. Initially,

the factory’s planned annual output is approximately 650 nacelles – or 1,500 megawatts (MW).

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