Siemens Mobile PhonesA65 PresentationJuly 2004

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Simply ColourfulTarget Group

Entry levelProduct Segment

• Female = Male (50:50)• For all age groups• Low income• Focus on mainstream functionalities

Socio-demographics

• The most important things in my life are my family & a few close friends.

• My mobile must be easy & intuitive to handle.• I mostly use my phone for calls & messaging.• I cannot afford an expensive phone.

What makesthem tick

A65

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Key FeaturesKey Featuers

• 4k colour display

• Clear structured keypad

• Polyphonic ringtones

• High-value finishing

• Java

• MMS

• Voice recording

• QuickPic Camera with integrated flash

A65

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Highlights

• Exciting on-board games:• Magic Pictures• Stack Attack Junior

• Download of new Java applications

• Attachable QuickPic camera with integrated flash

• Headset Purestyle

Applications Accessory Devices

• Up-to-date candy bar design• High-quality finish• Clear structured keypad• Good feedback on key pressure

Design Technology

• Display: 101 x 80 pixel,4k colours

• Tri-band• White display back-lighting• Polyphonics (16 chord)• Java, MMS

A65

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Consumer oriented & sophisticatedDesign

OverallClear and straight forward design with large and precise keys

Form Factor Extremely compact yet refined proportions and athletic surfaces

Material & Finishing Two-tone metallic paint for a richer colour scheme, chrome detailing for a boost in value

A65

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Weight/Volume/Dimensions• 74.8 g• 71.8 cm3: 100 x 44 x 19 mm

Standby / Talktime• Up to 250 h / 300 min

(standard battery)

Camera• Attachable QuickPic camera

with flash accessory

Display• 101 x 80 pixel, 4k colours, 5

lines

Battery• Li-Ion 700 mAh

Hardware Software

Messaging• MMS• Picture messaging (EMS)• Extra-long SMS• SMS to group• AMR recording• MMS to E-mail

Data Transfer• GPRS multislot class 8

Internet Access• WAP 1.2.1• WAP 2.0 content provisioning

TechnologyTechnology A65

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Original Accessories – portfolio EMEA

Li-Ion BatteryEBA-510

Headset BasicHHS-500

Belt CaseFCL-600

Travel ChargerETC-500/510

HeadsetHHS-510

Car Kit PortableHKP-500

Car Charger PlusECC-600

Desk Top ChargerEDC-510

Products compatible with 65 series*

For bulk only

Tour CaseFCT-650

Headset PurestyleHHS-610

Desk Top Stand

QuickPic CameraIQP-500

Data CableDCA-500

Car Charger

* Backwards compatible

Data Cable USBDCA-510

Products compatible with 55 series*

Accessory Devices A65

Fashion& Carry

EnergyHandsfree

PortableCar

SolutionsOffice

Multi-tainment

Fashion& Carry

Energy OfficeCarSolutions

HandsfreePortable

Multi-tainment

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IQP-500 QuickPic camera

Capture situations and emotions by taking a snapshot. Share pictures instantly by sending them from mobile to mobile via MMS, vendor-independently

• Integrated flash

• Picture check on mobile display

• MMS resolution mobile to mobile with160 x 120 pixel, colour

• VGA resolution mobile to PC over the airwith 640 x 480 pixel, colour

• QuickPic camera clips on to the mobile

• Pictures stored and managed in the phone

• Small and light to carry (approx. 35 g)

Colour preliminary and subject to change

Accessory Devices A65

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Original Accessories – News

Headset Purestyle• Headset with a high-value design for mobile handsfree usage• It offers optimised wearing comfort with holder and earpiece hinge

Car Charger Plus• Take it easy – fixed small housing to connect phone and headset• It allows charging and phoning at the same time!

Accessory Devices A65

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Personalisation

The logos and animations available make the A65 a stylish and trendy companion reflecting the user's personality

Polyphonic ringtones

A wide range of polyphonic ringtones provides a new dimension in sound and offers many ways to express emotions

Fun & entertainment

The phone becomes a very personal device with new applications:Magic Picture puzzle and Stack Attack Junior Edition

Application profile

.

.

.

Applications A65

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Consumer Benefits

Best Price / Performance Ratio

• 4k CSTN colour display

• Full EMS

• MMS incl. AMR recording

• Java

• 1.6 MB user memory for pictures, animations & ringtones

• WAP

• Supports attachable QuickPic Camera with flash

Simplicity

• Well-structured keypad layout

• Good feedback on key pressure

• Large navy-key

• Intuitive MMI

Consumer Benefits A65

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Customer benefits

Feature set• MMS with voice recording• EMS, SMS, Java• WAP• GPRS class 8• Tri-band• Attchable QuickPic Camera with flash as accessory

Customisation• Operator logo• Surf&fun icon• Profiles• Operator-specific hotkey settings

User experience• OTA-download of ringtones, bitmaps and animations• One-touch access to operator portal and services via hotkeys• Four-way navigation key• Well-known coloured Siemens MMI

Customer Benefits A65

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Support of Operator Services

Experience the world of data services

• Mobile Internet access via WAP

• Data download over the air (OTA) via SMS or WAP

• Fast data transfer thanks to GPRS class 8

Provide content for the phone's Java platform

• Take advantage of the phone's Java platform to run vivid applications

• Download content from the operator portal via WAP

… and more supporting features

• 4k colour display with 101 x 80 pixels

• Attachable QuickPic Camera with integrated flash accessory

Customer Benefits A65