Signage • The most important piece of advertising,

– Your LOGO, and sign• Main Objectives

– Visibility– Recognition

• Your sign conveys an image about your co.• Signage

Limitations • Space• City Code (size limitation,design, color)

– No “LED” signs in Monona

• Costs–Sometimes a vendor will give you a “free”

sign (Pepsi) (MG Scoreboard)• Speak to a Graphic Artist before hand

Sign Considerations• Shape-Square, Oval, Round, Triangle, etc.• Size-Dimensions • Colors –Background color, lettering color, logo color

• Material – Wood, Plastic, Metal• Lettering – Font Style, Logo Design• Lighting – Backlit, Neon, Spot Lighted

Sign Considerations cont.• Message Board – ABS, Monona State

• Inside Signage – Matching Styles, exit, bathroom, hours, policies, (Kalahari)

• Placement – Front, Side, Top of Building, Eye Level?

#9 Signage• Importance of signage• Develop your sign/ Logo.

–Develop Logo–Then develop signage for your business

• Answer all of the questions in packet, –pg 4