Proprietary and Confidential

Signiant OverviewMore than transport …

Content Supply Chain Management

| Proprietary and Confidential Copyright 2010 Signiant Inc

Signiant Snapshot

• Content Supply Chain Management software company Signiant is trusted by organizations to deliver content supply chain management software. Our solutions automate, integrate, and propel, global distribution of their valuable content to enable new businesses.

• Corporate Headquarters: Burlington, Massachusetts, USA• R&D Center: Ottawa, Canada• Sales Offices: Los Angeles, San Francisco, London, New York, Munich, Singapore, Paris

• Investors: North Bridge, BCV, VIMAC, McLean Watson

• Founded in 2000, spun out from Nortel• More than 10,000 Signiant Media Agents Deployed• More than 400 customers• Successfully Deployed to Support Some of the Most Complex Digital Media Distribution Initiatives

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Recent News

Vancouver Olympics• Signiant Delivers Online VOD for NBC’s Coverage of the

Vancouver Winter Games

Avatar• Deluxe® and Signiant Team to Deliver Avatar for a Same-Day

International Release

FIFA World Cup• Signiant Provides File-Based Workflow Connectivity for ESPN

and Lasernet

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Recent Customers Announcements

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Trends

• Tape to File Based Workflows• Every Organization Has Initiative

• Change in Distribution Windows• Digital, International, Same Day Date

• Format Migration: SD HD 3D• Creating Larger and Larger Files

CreateFiles

Bigger Files

Many Files

Many Locations

Faster

Connect Supply Chain

Impact

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CSCM Market Climate

Physical Media Distribution(e.g. Tape / Shipping)

• Expensive

• Time Delays

• Environmentally Bad

Unmanaged Solutions (e.g. FTP)

• Inefficient Network Optimization

• Tracking

• Security

Internal CSCM Solutions• Cost Effective

• Maximum Control and Visibility

• Enables New Business

Niche Service Providers

• Expensive

• Limited Reach and Penetration

• Large File Inefficient

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More than Transport …

Content Supply Chain Management “for files what FedEx is for packages”

1. Accelerated Content Transport

2. Central Management

3. Content Process Automation

4. B2B Content Peering

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Sample Media Customers

Broadband

Services

Media

Services

Sports

On-Line

Cable Channels

Broadcast and Film

Content Syndication7

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Sample Enterprise CustomersPublic Sector Financial Services Technology

Healthcare

Telco Consumer ProductsEnergy

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Signiant Product Portfolio

Content Distribution Management (CDM)

Content Transporter

Content Point

Media Exchange

Content Transfer Engine

Automate and manage the flow of content throughout the enterprise content supply chain from production to distribution. Content Supply Chain Management for more than 15 Nodes with Transport, Central Management, Content Automation , B2B Peering

Browser-based application that enables users to get content where it needs to be faster and more easily than ever before. Users can exchange content with other users, systems and applications regardless of location and size of digital assets. Interactive Workflow.

Centrally manage the accelerated , secure movement of content throughout a medium B2B network of locations – including partners.Transport Network of 5-15 Nodes with Centrally Management and Light Automation

Accelerated secure movement of content of between two locations or connect to other Signiant enabled partners.Point-to-Point Transport or Tributary Transport - 2-5 Nodes

Development toolkit to enable web applications – commercial and custom with browser based accelerated, secure file movement.Embedded Transport for Rich Media Web Applications

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Content Supply Chain Management Component

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ManagerCentral Management Control from anywhere

Multi-Tenant / Multi-Business

Centrally Stored Adaptive policy engine

Media AgentsPerforms File Transfers and Automates Processes

Multi-purpose capabilities

Heterogeneous OS support

Media ExchangeWeb Application Server for

User-User Transfers

User-Portal Transfers

Interactive Workflows

Java Web Client

Media Exchange User

Network

Media Agent

Media

Agent (s)

Media Agent

Media Exchange Server

AdministratorMedia Agent

Media Exchange User

Manager

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An Enterprise Class Solution Solving a Range of Business Needs

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| Proprietary and Confidential Copyright 2010 Signiant Inc

Application Use Cases

•Collaborative Content Creation

•Review and Approval

•Content Syndication

•Content Aggregation

• M&E

•Medical Imaging Exchange

•Data Transparency

• Medical

•Collaborative Design

•Product Launch

•eCommerce Distribution

• Product Development

•Exploration Data Acquisition and Syndication

• Oil and Gas

•Collaboration

•Active Archive

•Application Consolidation

•Content Distribution

•Hosted Applications / SaaS

• Cloud

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Signiant Sources of Value

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Proprietary and Confidential

Product Overview

| Proprietary and Confidential Copyright 2010 Signiant Inc

Content Store

CDM ManagerMajor Functionality

Media Exchange

User(s)

Workflow Modeling Engine

Security

Administrator

Automation Engine

SAP Transport

Component Plug-Ins

https

Media Agent

Media Agent

Media Agent

Manager PeeringModule

Network

Editor

Media Agent

Application Server

Job Template LibraryMedia

Exchange

MediaMover

CustomTemplate(s)Central

Management

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Key Capabilities

B2B Services

Multi-tenancy, Content Network Peering, Service Based Scale

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Key AttributesWeb-based central console

Adaptive policy engine

Workflow modeling engine

Tracking, reporting & auditing

Data confidentiality and integrity

Certified delivery

Firewall friendly

Supports Windows & Linux

Dashboard status view

Central Management

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Bandwidth Control

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Accelerated Transport

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Comparison Bandwidth Efficiency of Signiant vs. TCP for 40 GB Payload

Key AttributesEnables high speed transfer on a global basis

Software-Based with Layer 7 Intelligence

Virtualized, Dynamic Bandwidth Allocation

Latency Compensation: UDP Based Transfers up to 200X Faster than TCP

Carrier Grade Reliability and Resiliency, Automatic Restart

Advanced Data Differencing

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Managed Acceleration

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Comparison Bandwidth Efficiency of Signiant vs. TCP for 40 GB Payload

Key AttributesHigh latency compensationTransport acceleration & advanced data differencingUDP based transfers up to 200x faster than TCPBandwidth managementCarrier grade reliability and resiliencyMinimization of data (compression) & round-trip delays (protocol)Network Resiliency including protocol failover and file check pointing

TCP

• Doesn’t “Fill the Pipe;”Low Efficiency

Signiant Acceleration Protocol

• “Fills the Pipe” and Multiple Virtual Pipes with Job or File based bandwidth and priority control.

UDP/WAN Acceleration

• “Fills the Pipe – Indiscriminately;” Increases Efficiency: Typically 90%+

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Enterprise Security

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Key AttributesSupport All Major Security Services – AD / LDAP

Data Confidentiality and Integrity

Up to 256 bit AES Encryption

Built-In Certificate Authority

Certified Delivery to Validate Delivery

Seamless Firewall Transversal

Reporting and Auditing

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Content Process Automation

Key AttributesAutomate Tasks to Reduce Labor and Ensure Lights Out Operation

Signiant Integrated Product Program for 3rd Party Integration

Reusable Components and Scripts: easy configuration of customer specific business processes

Open Architecture: Web Services (SOAP)

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Media Integration

Key AttributesReusable Components to Build Workflow Templates

Components Enable Media Agents to control third party products and processes

Standard and Custom Components for commercial and custom products.

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| Proprietary and Confidential Copyright 2010 Signiant Inc

How It Works

Workflow Modeling Engine

Workflow Designer1

2

3

Job Template Library

User(s)

Automation Engine

Media Agent

4

5

6

Scheduler Supervisor

Media Agent

7

8

1. Workflow Designer creates or modifies a job template by laying out job template components in a s

2. Sequence and mapping inputs to outputs. The job templates is saved in the job template library database

3. A job is created from a job template by: a) an operator supplying job parameters and a schedule, through the administrative interface or b) an external trigger. External triggers include media exchange package submissions and third party applications calling Signiant’s job scheduling APIs

4. Scheduler monitors system for jobs to run and tells the Supervisor to run a job using a specific job template and job parameters.

5. Supervisor requests and receives the job template from the job template library database and merges this with the job parameters.

6. Supervisor passes relevant job template components and job state information to Agents for execution

7. In the case of a file transfer components, the supervisor contacts the controlling agent who in turn connects with one or more slave agents to perform the data transfer

8. Agents report the execution status of each component back to the manage

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B2B Peering

Key AttributesManager Peering Module – Connect multiple Managers together to exchange content across Signiant B2B NetworksEnables Managers to share trust and agents – and contentExtends enterprise security across organization boundariesGranular Security to include access controls and restrictions for file systems, script execution, user name and workflow access

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Product CapabilitiesIncludedOptionLimited Scale

Automated Transf

ers

End User

Initiated

Transfers

Acceleration

Security

Central

Management

Customizatio

nAutomation

Integration3rd

Party Produc

t

B2B Peerin

g

Content Supply Chain ManagementContent Distribution Management

Unlimited With MX

With MPM

Small Transport Network SolutionContent Transporter

5-15 Nodes

dropbox

Point-to-Point Transport; Tributary/DistributaryContent Point

2-5 Nodes

End Point Mgt

Person-to-Person Collaboration; User Initiated Transfers /ProcessesMedia Exchange

1000s of

Users

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Media Exchange

Browser-based application that enables users to get content where it needs to be faster and more easily than ever before.Users can exchange content with other users, systems and applications regardless of location and size of digital assets.Initiate Interactive Workflows1000s of UsersEmail-like InterfacePortal-like sharing

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Media Exchange

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| Proprietary and Confidential Copyright 2010 Signiant Inc

Media Publish Point

Media Exchange Add On ModuleIncludes Category Functionality for Portal ApplicationsPublish/Retrieve and Browse

Media Exchange

Sender

files package

Create

Package

Network

Media Exchange

Receiver

filespackage

Media Publish Point

NewsSports AdsCat

egor

ies

Upload toCategory

Browse Categories and Download

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Content Transporter

Centrally manage the accelerated , secure movement of content throughout a medium B2B network of locations – including partners.

Transport Network 5-15 NodesIncludes:

Accelerated TransportCentral ManagementLight Automation – Media DropBox, Media Aggregator, Media Distributor

Content Store

CT Manager

Security

Administrator

Automation Engine

SAP Transport

https

Media Agent

Media Agent

Media Agent

Network

Application Server

Central

ManagementMedia Mover

Media Agent

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Content Transporter

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Content Point

Accelerated, reliable, secure transport of content of between two locations or connect to other Signiant enabled partners.

Point-to-Point TransportTributary Transport Node2-5 Nodes

Includes:Accelerated TransportFile Movement ManagementDrop Box Automation

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Proprietary and Confidential

Selected Use Cases

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Use Case: Distribution and Consolidation

Distribution

ServersCDN

Internet /

IPTV

Users

CATV

Mobile

Broadcast

Stations

On Line

Media Stores

Distribution

PartnersContent Creation Organizations

(e.g. “The Office”)

Private Infrastructure

TranscodeMICAH

Web App / Oracle Storage Archive

Public Cloud

Signiant Central Media Manager

Signiant Media Agent

ImpactStandard Platform Across All Business – moving over 28M files annually for creation, management and distribution

Enabled the scale of their Digital Media business – revenue >$1B

Easily bring on new projects and partners – Hulu and Olympics - $25M in two weeks

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Micah and Cloud Computing

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Los Angeles

Mt. Laurel

.com Japan China

Transcoding

Farm

Main

Archive

1 Year

Archive

Working

Library

Game

Location

Game

Capture

Archive

Retrieve

Archive

Use Case: Collaboration

ImpactEnables East and West Coast collaboration for highlight show creation to successfully meet tight deadlines – using HD content.

Optimized bandwidth by 1100% - savings estimated to be $100,000s annually

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Use Case: Collaboration

ImpactCollaboration: Enables East and West Coast collaboration for highlight show creation to successfully meet tight deadlines – using HD content. Optimized bandwidth by 1100% - savings estimated to be $100,000s annually.

Tapeless Game Exchange: Eliminate shipment of 130,000 tapes annually – resulting in $Ms in savings.Enable fast exchange of files for scouting over the network while maintaining competitive balance.

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Priority Queuing Based on League Schedule – 200TB Exchanged – other leagues potentially 5-10X

College Scouting – 100s TB

Culver

City

Automated Processes

Signiant B2B CDN

32 Teams – League Office – NFL Network/Films

Mt.

Laurel

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Use Case Managed Delivery: Microsoft Xbox & Zune to Akamai

Signiant

CDM

CDN

Origin

Storage

Three Use CasesLibrary Sync

• 100’s of TB, 24/7 automation, exception handling, high reliability, multi job streams

Daily Updates• Integrate with DAM,

transcode & publishing

• Deliver updates every 5 min to daily

• Guarantee delivery (multiple files); send cont to publish system.

• Automated exception

Hot Origin• Top 50 titles delivered to

two origin servers

• Workflow #2 with dual stream & content deletion

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CDN

CDMImpactDelivered over 5000 Media Assets to each CDN and 1000s to other Distribution Points

Enabled Complete Automation to Publish the Content – end-to-end all the way to nbcolympics.com

Over $25M in Incremental Advertizing Revenue

Use Case Digital Event Distribution: Beijing Olympics

Beijing IBC

CDNStaging

Servers

Live

ServersTransform

Automated Processes

Microsoft

ECN

Other Distribution Partners

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Use Case International Distribution: Fox and Disney Long Form Content

• ImpactEnabled the timely delivery of prime content internationally – reduced the rebroadcast time from weeks to days.

Increased WAN throughput by 1000% - saving millions – 200GB packages delivered in under 8 hours internationally using the public Internet.

Avoided Paying VAT on “Intellectual Content” - $100,000s on each show

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Media Exchange

User (s)

Internet

Burbank

18 Dubbing

Locations

DubbingReference

Material (10GB)

Dialogue Tracks

Media Agent

Central Media

Manager

Media

Exchange

Media Agent

Internet

Audio Mixing London

Media Agent

Digital Cinema Processing

Opticals – Film Prints

Toronto

Media Agent

IMAX Processing

Film Masters

Collaboration Distribution

Use Case: International Versioning

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3,200+ Vendors

Supplying

Content to iTunes

56,000 iPhone

Application Suppliers

ITS

Transporter

Signiant

CTE

CDN

ImpactEmbedded in Transporter to power Apple iTunes supply chain enabling the timing submission of assets

Over 200 Primary Suppliers using Signiant to Submit Content

Enabled large Video and HD Content supply – the faster growing segment of the iTunes Store

Staging

Servers

Live

ServersTransform

Automated Processes

Use Case Aggregation: Apple ITunes Store

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Use Case: Aggregation and Distribution

Video Portal

Content Suppliers:

Film Studios

TV Networks / Channels

Sports

Kids Programming

TV Replay

Staging

Servers

Live

Servers

Content Partner

Signiant Enabled

Content Partner

Content

Servers

Broadband

NetworksInternet

Content

Servers

Hard

Drives Hard

Drives

135 Mb/s

1 Mb/s

ImpactEnabled NBC to move over 5000 titles in 2 weeks prior to Hulu launch automatically and as files over the network – savings estimated to be $300k

Optimized bandwidth by 800% - savings estimated to be $100,000s annually

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Private

Infrastructure

Use Case: Collaboration

Distribution

Partners

Fox Business Units

Signiant Central Media Manager

Signiant Media Agent

ArtesiaDAM Storage

Fox Business Units

ImpactConsolidated Infrastructure Across Multiple Bus

BU’s can now collaborate – regardless of geography – Impact is measured to be over $1M/annually

Transcode

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Use Case: Content Aggregation To Playout

DMZ

Aggregation

ServerContent

Store

Playout Center,

Amsterdam

Broadcasters

Signiant Agents

VirusScan

Playout

Logic: Proper Directory Mapping; API level notify

Quarantine

Fail

Conform

Logic: if media and xml are in right form - skip

Pull Trigger, presence of all:

.mov

.ocl / .xml

.m2v

.wav (3)

XML

Transform

Media

Transcode

Automation

System

Playout

Server

Transmission Infrastructure

Archive

ImpactFile based vs. Tape Delivery resulted in over $3.6M cost savings annually (100+ assets/day)

Labor Savings from automating processes = $1.1M Annually (manual processing of assets)

Enables Digital Media Centre to Scale their business without adding – 4 using Signiant (growing to 53 channels) and more.

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Use Case: Distribution

Playout Server

@Playout Center

Content

Store

Syndication

Partners

IPTV

Live

Playout50Mb/s

MPEG File

CMMOperator

QC

1

1

1. Content Asset is automatically received from play out center into Content Store

2. Operator Schedules Job – selects Asset and Profile (defines Content Format and Destination)

3. Asset is moved to DNE XML App to create EDL (defines language tracks, ad breaks)

4. Asset is moved to Conform to add audio tracks, insert promos or remove ad breaks

5. Asset is moved to Transcode where content is transformed into profile format.

6. Asset is sent to QC

7. Asset is delivered to partner location

3 4 5

6

DNE

XML

App

ConformTranscode

7Network

Network

ImpactFile based vs. Tape Delivery resulted in over $2M savings annually

Labor Savings from automating processes = $300K Annually

Enables Discovery to Scale their Digital Media Business – 18 partners and growing

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Amateur

Videographers

Website with

Media

Exchange

Installed

Distribution or Playout

Servers

Internet Intranet

Website

Signiant Enabled

File Transfers

Use Case: Contribution

ImpactAll file base workflows from day 1 – operating globally in SF, Rome, London – estimated savings annually $1,000,000s

Over 20 Workflows Implemented – expected to grow to 300. Savings from consolidation of archiving to SF – a single workflow is $136,000 annually.

Enable Videographers to submit content over the network reliably and fast – enables a competitive advantage – “news needs to be Current”

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Use Case: Consolidation, Collaboration and Hosted SaaS

BT TowerBT Customers (e.g. “ITV”)

Transcode

MosaicHosted DAM

Storage

Public Cloud

Signiant Central Media Manager

Signiant Media Agent

Network

ImpactEnables BT to offer SaaS to their customers – overcomes a substantial barrier – moving and processing large files over the WAN

ITV (and more customers) moved to a hosted model – saving millions and enabling BT to offer new services.

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Signiant

CDM

Impact5 Locations Outside of Main Campus doing development, localization, Test (QA/QC)

Remote Sites Code Replicated to Main Development Campus Build Environment Automatically

Data Replicated Over WAN – 1.3-1.5TB/Day Automatically

Reduction In Labor

Status Console for Users

Automated Processes

Use Case Collaborative Product Development

Main Development Facility, San Jose

Signiant Agents

Build Systems

EngineersEngineersEngineers

Store

Engineers Engineers

StoreStore

Engineers

Store

Engineers

Store

Engineers

Store

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| Proprietary and Confidential Copyright 2010 Signiant Inc

Use Case Managed Delivery: Microsoft Xbox, Zune and Office

Use Case: OfficeMove 600MB Packages quickly to the CDNs.

Track the movement  of packages and receive the certified delivery.

Flag and do error handling when problems came up.

Resume transmission after a link has been restored using our check-pointing.

Schedule file delivery and prioritize files – patches, xml and large virtual images.  Sending them in the right order is extremely important.

Build Environm

ent

Staging Server

Publish Server

(silver)

“Gold” Server

Alternate Language Versions

Origin

Server

ECN

CDNs Users

Signiant Agents

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Signiant

B2B

CDN

ImpactMove 100’s TB/Day

Enable Quick, Automated Movement of Large Data Sets between Organizations connected via the WAN

Secure and Easy Data Exchange

Low Cost Data Distribution

Real Time Data Visibility / Transparency

Complete Audit Trail

Central Processing Vendors

Use Case Medical Imaging / Data Collaboration: CRO

Sponsor CRO

Regulatory

AuthorityImaging Centers

Investigator

Sites

Archive

Imaging Blood

Central Processing

Biomarker ECG

diagnosisAutomated Processes

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Library of Congress NAVCC in Culpeper, VA

Signiant Central Media Manager

Signiant Media Agent

Network

Use Case: Aggregation and Archive

Private Infrastructure

Storage

Applications

DAM/Processing

Content SuppliersImpactFully Digital Aggregation of Assets

Over 7PB of Content Archived

Solution Scales to 1000s of Content Suppliers

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| Proprietary and Confidential Copyright 2010 Signiant Inc

Oil and Gas Exploration

Signiant

CT

GEMS UK

Customers

Impact

More Reliable Faster Data Acquisition from Ships

Faster Distribution to Partners

Signiant Powered Content

Portal

Ad Hoc

Customers

Public

Network

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Content Supply Chain Management www.signiant.com