siinda premier conference budapest may 14-16, 2014 - trevor nadeau
TRANSCRIPT
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Selling Solutions Using Big & Data Little Datain Today’s New Environment
Trevor NadeauManaging Director EMEA
BuzzBoard, Inc.
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SMB Vertical Engagement Program
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We All Have AccessTo Lots of SMB Clients and Listings (big data)
Plan
et F
itnes
s
Atla
nta,
GA
(212) 912-2500
Cross fit Will CountyLearning Tree(646) 329-6392
Infu
se Y
oga
Spa
Hanover Square New York
(815) 937-5201Chicago, ILChicago Rush
Wellington Cable CarRES Software
Alta
mon
t, IL
Des Plaines, ILBean Products
North Charleston, SC
Short J R Milling Co.
Kank
akee
, IL
Motion Fitness
(618) 483-5179
(312) 850-4438Accents Flowers & GiftsCentralia, IL
Goizueta Business SchoolTacoma, WA
EVOPizzeria
Heidanes Hidden Timbers(815) 685-1337Pa
latin
e, IL
Evergreen Park, IL
Strafford, PA
Centralia Recreation Complex(843) 225-1796
(618) 532-3214
(404) 727-6270
(773) 880-8055Crete, IL
Carl'
s Sh
oes
Hendricker Funeral HomeTable Grove, IL
Quincy, IL
Carl's ShoesMount Carmel, IL
Glass Station Pizza Alley
Denver, CO
Denver City Living
Mount Sterling, IL
Boxer Country Kennel
(618) 262-4444
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We All Want to Convert Them Into Digital Advertisers
Google AdWords
WebsitesSEO
SMO
Facebook Pages
Twitter Pages
Google+Business
Pages
MobileWebsite
MapListings
DirectoryListingsOnline
Banners
ReputationManagement
Social mediaMonitoring
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Meet Sam, a digital media sales rep for a local media agency in Chicago.
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Sam seems to have some luck at selling responsive design sites to restaurants with mobile optimized websites.
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IDC research indicates that Sam spends on average…
6.4 hours creating presentations
5.8 hours searching for client-related information
2.3 hours searching for marketing collateral
14+ Hours Per Week!
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Sam’s Employer Wants to Help Him Sell More
Digital – So Using a Pizza Industry
Infographic They Give Sam Research and Easy
to Understand Data
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Americans Eat Pizza!
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Clearly The Pizza Chains
Know How to Do It
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Thanks to the Infographic
Sam Now Knows How to
Help the Small Guy
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Sam stops for a coffee to find his next sales opportunity.
BuzzBoard Sales Engagement Platform
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Sam uses BuzzBoard to identify all pizza restaurants with non-responsive websites within 5 miles of his location and have more than 100 Facebook Likes.
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Sam adds to his prospect list and gets an appointment but first reviews the research BuzzBoard has completed on Connie’s Pizza.
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This is what the sales call should look like.
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Remember This From the Infographic?
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Connie’s Pizza Web Presence Audit
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Connie’s Pizza Google AdWords Analysis
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Using Big Data to Influence Little Data is a Winning Combination
Big Data
Little Data
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Ditch The laptop and Engage with Your Customers