silderm stretch mark prevention and repair … are stretch marks ? • striae gravidarum are linear...
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SilDermStretchMarkPreventionandRepairTrainingPresentation
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PROVEN EFFECTIVENESS FOR STRETCH MARK PREVENTION & REPAIR
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StretchMarksAreaBIGProblem
• 70% of all women & 40% of men will suffer stretch marks sometime in their life (1)
• More worryingly 90% of all pregnant women get stretch marks
• 1 in every 10 UK women has a concern around scarring, sagging or cellulite on their body (3.1m women) (2)
(1) NHSDirectWebsiteUK(2) Mintelbodycarereport2009
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WhatAreStretchMarks?• Striaegravidarumarelineardepressionsoftheskin
causedbyfibro- blastdysfunction1.
• Stretchmarksmaybetheresultof– mechanical factors(stretchingoftheskinowingtothe
development ofsubcutaneous structures suchasinterstitialadipose tissue ormuscle development) or
– biochemical factors(i.e.because ofexcessive glucocorticoidlevels,whichinhibit theactivityandproliferationoffibroblasts2) .
• Stretchmarksmayappearatanystageoflifeandcanberelatedinsomecasestogeneticpredisposition3.
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WhatAreStretchMarks?• striaefrequentlyoccurduringadolescenceand
pregnancy– approximately27%ofadolescent2, andbetween 60%and90%
ofwomendevelopsthemduringpregnancy3,4
• Thisisasaresultofacombinationofmechanicalandhormonalfactors(increasedsteroidhormones2).
• Forstriaegravidarum,someauthorshavesuggestedthatvariablessuchasage,weightgainduringpregnancyorfamilyhistorymayalsoberiskfactorsforthisskinproblem4.
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PreventingStretchMarks
Prevention:• TheskinselasticityhasbeenproposedasanimportantfactorasscoaitedwiththeappearanceofStretchmarks4
• Preventivetreatmentsarethereforefocusedonincreasingtheskinselasticityandimprovingthedermisstructure
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PreventingStretchMarks
• Thiscanbeachievedpartiallybymassage,asmassagestimulatesthefibroblastsinthearea
• Somesafeplantextractscanbeusedtoaddstrengthandpliabilitythroughthestimulationoffibroblasts.
• Theseincreasetheproductionofcollagenandelastinfibers5
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PreventingStretchMarks
SafetyCriticalforrecommendations
• Tetralogyscreenedingredientsonly.
• Maindatabases– Medline– Toxline– Dart– Teris– Lactmed
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RepairingExistingStretchMarks
Repair:- TreatmentoptionsforexistingStretchMarksisdifficult.Optionsinclude- Massagewithcreamsandoil- ClinicallyprovenCreams- Dermabrasion- Lasertreatment
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RepairingExistingStretchMarks
Repair:- Combinationtreatmentisoftenused
- Treatmentgoalsare;- Reducetheredness- Improvethepliabilityoftheskin- Improveindentation
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TheSilDerm™TargetMarket
Prevention Oil
Pregnant women in the first 12 weeks of
pregnancy
Obese customers who intent to loose weight
Repair Cream
Teenagers and puberty
Body builders
New mums
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TheSilDerm™Range
SilDerm™ Stretch Mark Repair Cream for the Repair of existing Stretch Marks
SilDerm ™ Stretch Mark Oil for the Prevention of Stretch Marks
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TheSilDerm™RangeStretchMarkPreventionOil
Oil Containing natural ingredients
Main ingredient is Centralia Asiatica. Vit E derivative.
Strengthens the skin so less likely to tear when the skin expands
Oil smells of Lavender and is easily absorbed.
ClinicallyProven
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TheSilDerm™RangeStretchMarkPreventionOil
- Proven to be stimulate the fibrobalsts and increase the strength of the skin before it expands
- Clinically Proven in a placebo controlled study80% less likely to get Stretch Marks using SilDerm Prevention Oil
- All ingredients have been screened by databases and passed as safe to use during pregnancy.
- Absorbed quickly into the skin
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TheSilDerm™RangeRepairforExistingStretchMarks
Contains two unique, patented plant extracts that repair existing stretch marks
Registril and Daroutoside
• Reduces redness of stretch marks• Improves indentation by 72%
ClinicallyProven
Cream has a pleasant citrus smell and is easily absorbed.
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TheSilDerm™RangeRepairforExistingStretchMarks
Registril
- The combination of;
- A green bean extract, an inhibitor of trypsin and chymotrypsin.
- An antioxidant, rutin, which contributes to stabilizing mast cells and to the anti-elastase properties.
- Two peptides already having demonstrated their efficacy in the reconstitution of the extracellular matrix.
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TheSilDerm™RangeRepairforExistingStretchMarks
Daroutoside
- The combination of;
- two purified plant extracts rich in terpenoids with similar structures in butylene glycol
- Main function is;
- stimulation of collagen synthesis, matrix regeneration
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3- ClinicalData
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SilDerm™PromotionalMessages
SilDerm isaunique rangeofclinicallyprovenproducts for
StretchmarksandScars
TheSilDermrangewillprovide thebestproducts for
youtorecommned.
TheSilDermrangeisatanaffordable
priceforcustomerstotry
TheSilDermrangewillincreasethe
sizeofthecategorybyhaving
products thatworkand
improving choice
*Internal Market Research
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References1Pieraggi.MTetal;StriaeMorphologicalaspectsofconnectivetissue,VichowsArch.APatholAnatHistol.396,279-89(1982)
2.MalloletAl.ProphylaxisofStriaegravidarum,withatopicalformulation.Adoubleblindtrial.IntJ.CosmetSci.13,51-57
3.SinghetAl.StriaeDistensae.IndianJ.DermatolVenerol,Leperol,71.370-2(2005)
4.OsmanHetal.RiskFactorsforthedevelopmentofstriaegravidarm.AMJ.ObstetGynecol.196.62(2007)
5.TenniR.etAl.EffectofthetriterpenoidfractionofCentellaasitaticaonmacromoleculesoftheconnectivematrixinhuman skinfibroblastcultures.ItalJ.Biol-chem.37.69-77(1988)
6DataonFile.SummaryAvaliable