silentnoisedesign intro

who we are

the name

silent because packaging design speaks for itself when it’s in consistent with the brand and the product

noise because you’ll create a buzz at the POS and more consumers will buy your brand

be honest

creativity is something everyone wants yet no one dares to use

consistency is something everyone claims yet no one follows through on

strategy is something everyone talks about yet no one implements

be honest

what if someone was creative enough to visually execute a strategy that consistently differentiated your brand and consequently built a trustworthy friendship with consumers around the world?

be honest! it‘s time you met silentnoisedesign

the mission

to give you the courage to be a leader in your industry

to engender curiosity among your consumers

to challenge what you consider to be impossible

the team

Recruited from around the world, our hamburg team offers true globbal understanding and first-hand experience with

American entrepreneurship Kimberly Ewton | Concept and Naming

Austrian comfort Christina Daniel | Managing Director

British humour Julia Liebig | Creative Director

German precision Cora Abler | Creative Director

Italian sense for design Roberto Sagna | Designer

Russian glam Alevtina Doering | Design Strategy

the service

silentnoisedesign as part of the Scholz & friends network

integrated communication

consistent brands

strategic planning

brand management

dialogue marketing

above-the-line below-the-line onlinepos &

packagingsports

our challenge | your benefit

Global brands | Visionary perspectivewhere do you want to be with your brand five years from now? craft the perfect answer to this question for your next product launch – and create a feasible, easy-to-extend portfolio structure. do it with packaging that’s simple, useful and above all beautiful.

Flexible formats I One voice address your consumers with product formats that are tailored to their various lifestyle habits and POS experiences. at the same time, enhance your brand’s level of consumer trust with an integrated TTL approach. as a result, you will show your consumers you truly understand their needs.


Differentiation I Increased effectivenessshould consumers trade up to your premium brand? are you healthier for them? greener for the environment? give your consumers the answers to these questions. give them the pertinent reasons why your brand is like no other. shift their brand paradigm. and they will reach for your products on the shelf.


Distribution I Admired presenceonly when the intricacies of distribution channels have been carefully and expertly analysed can sales flourish. embrace the differences between various sales environments with viable and profitable package solutions. discover the potential that lies therein.


International consistency I Cultural relevanthave you been to a super market in bangkok? a boutique in st. petersburg? a drive-thru in nashville? and a warehouse in tokyo? we have. and we can make portfolio adaptations relevant for the consumers in every part of the world – for every phase of the product’s lifecycle.


Ship, stack and store I Feasible beautyaesthetics and practicality go hand in hand and are vital to a product’s economic viability. that’s why we only create packaging that is easily integrated into any sales environment. concepts that are true-to-brand, practical and pleasing to the eye.


Sensing what‘s right I Consumer focustoday’s consumers are classified as “super grannies”, “network families” and “lohas” – just to name a few. but most importantly you have to remember that they are people. they are made of flesh and blood and have hopes of good lives. a strategy that will enable your brand to become an integral part of their lives is therefore paramount. only then can you sense what appeals to their emotional intelligence. only then can you appeal to their desire for indulgence, discipline, adventure or balance.


offices

silentnoisedesign10 employeeshead office in Hamburg offers local services on demand via

offices


deepblue networks180 employeesBerlin, Stockholm, Budapest, Moscow

offices


deepblue networks180 employeesBerlin, Stockholm, Budapest, Moscow

SCHOLZ & FRIENDS300 employeesin 17 European countries: Athens, Belgrade, BerlinBrussels, Budapest, Bukaresti, Düsseldorf, Kyiv, London, Madrid, Moscow, Paris, Praha, Scopjie, Stockholm, Warszawa, Wien, Zürich

branding and packaging services

translation of values5

brand structure & architecture

brand design

sensoric design

artwork

market analysis4

design analysis5

technical drawings & prototyping

packshots & animations

promotional & POS design

consumer insights8

client services

stimulate cultivate

elaborateinitiate

brand & productdevelopment impetus

packaging design

the facts

looking for precedents that could be relevant for your brand? Simply let us know, and we‘ll be delighted to send you applicable case studies in the areas of

Food Brand management

Beverage Graphic design

Cosmetics & health Structural design

Tobacco Brand value enhancement

Consumer electronics Target group specific

DIY Premiumisation

Others Rejuvenation

Distribution challenges

Seasonal challenges

Production specific

silentnoisedesign intro

Design

premium brand

brand paradigm

employees berlin

pos andmore consumers

employees head office

packaging services

offices silentnoisedesign

local services