sille krukow, behavioural design
TRANSCRIPT
Hi
Sille KrukowChief Behavioural Designer
MAKE LIFE EASY!
CORRECT PROCEDURE
CORRECT PROCEDURE
CORRECT PRODUCTS
INFORMATION
OPPINION & AWARENESS
INCENTIVES
“We want to buy the
products that meet
our needs” “We want to be
healthy!”
“We want to save
money”
KNOWLEDGE
BEHAVIOUR
AMBITION
CUES & GUIDES
SITUATED CHOICE ARCHITECTURE
80%
45%
30%
PREDICT HUMAN ERRORS
IN THE FUTURE…
MAP BEHAVIOUR
EVIDENCE-BASED SOLUTIONS & DECISIONS
