sille talvet 13.12.2013. vh marketing tools via hanseatica mobile application via hanseatica travel...
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Sille Talvet13.12.2013
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VH marketing tools
• www.viahanseatica.info• Via Hanseatica mobile application• Via Hanseatica travel guide • Via Hanseatica promotional map• Via Hanseatica presentation in international fairs
• Matka, Finland• Reisen, Hamburg• Leisure without borders, St.Petersburg
• Via Hanseatica small promotional items• FAM tours to tour operators• FAM tour to journalists and VH main stakeholders
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www.viahanseatica.info
• Ready by 15th of January 2014
• Webpage with general info• Travel planner with over 700 objects, including also
• Events• Predefined routes
• In 5 languages (EST; RUS; LAT; GER; ENG)
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www.viahanseatica.info
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VH mobile application (Android & iOS)
• In 5 languages (EST, LAT, RUS, ENG, GER)
• On-line and off-line modes
• Map with the same functions as web (with “near me” function)– Find object by categories and names
– Find near-by objects
– Select and save your favorite objects
– Get information on objects and events (location, short description, opening hours)
– Best objects shall be presented also with audio files
• View of pre-planned trip (using URL code) – no travel planning – Travelling by planned route
– Finding other objects on the route
• Small phrasebook to help traveller in our region – Numbers, greetings, food, drinks, emergency etc.
• Info
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VH mobile application (Android & iOS)
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VH travel book• Fictional story: Mark and Nadia with their children Alexander and
Maria are travelling from St. Petersburg to Riga
• Includes sites, museums, accommodation and eating places.
• Describes activities, emotions and brings out the specifics of the place visited.
• Includes map, where all objects in the book are indicated (includes index for easier search)
• Includes information on TICs, tourism portals and emergency objects (police, hospitals etc.)
• Minimum 30 objects per country described in more detail
• Estonian writer: Sass Henno
• To be issued in 5 languages (EST, LAT, ENG, GER, RUS)
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VH promotional map
ENG
GER
RUS
FIN
EST
LAT
7500
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Participation in tourism fairs• Presenting Via Hanseatica
– MATKA (Helsinki, Finland) - 16th – 19th January 2014
– REISEN (Hamburg, Germany) – 5th – 9th February 2014
– Leisure without borders (St.Petersburg, Russia) – 3th – 6th April 2014
• On a need basis we will take along materials of our network members. We also wait for proposals to make interactive sessions in fairs.
• Our partners shall take along Via Hanseatica materials to fairs not directly participated by VH (Balttour Riga, Tourest Tallinn, ITB Berlin etc, Adventure Vilnius, MITT Moscow).
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Small promotional items
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FAM tours for tour oprators
• 2 tours (each 3 days)– LAT-EST (Riga-Tartu) April 21st -23rd 2014
– EST-RUS (Tartu – Gatchina;St. Petersburg) April 24th -26th 2014
• 4 tour operator representatives per country
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FAM tour for journalists and VH stakeholders
• LAT-EST-RUS (or RUS-EST-LAT)• 6 days• Early summer 2014• Approx 50-55 persons (depending on the bus)– approx 15 per country
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Visibility
• Road signs– Approx 300 (100 in Russia
– Approx 40 object signs (20 in Russia)
– 22 info-boards (8 inRussia)
• And 9 info-terminals with www.viahanseatica.info (5 in Russia).