silo thinking is dead: long live the silooisd.brookes.ac.uk/seminars/resources/sunand-prasad.pdf ·...
TRANSCRIPT
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Silo Thinking is Dead:
Long Live the Silo
Sunand Prasad Senior Partner, Penoyre & Prasad LLP
Oxford Institute of Sustainable Development 22•10•13
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“I don't intend
to build in order
to have clients;
I intend to have
clients in order
to build”
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“Construction is to architectures as
printing is to writing.”
Distinguished architect/academic ca 2001
so,
Architecture is the end; everything
else is just the means
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Professional Institutions
1897
1909
1976 1868
1818
1834
1914
1929
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The Divorce of Architecture and Resource
1834 Measuring: Money, short term Financial Resources
1834 Surveying: Assets, long term Financial Resources
1960s Planning: Social & urban Resources
1990s Project Management: Time Resources
201? Sustainability: Environmental Resources
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A B C D E F G J K L M
Conventional plan of work: sequential design, concept to detail
design construct prepare
operate
carbon counting > need for new design process
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A B C D E F G J K L M
Carbon aware Plan of Work: Simultaneous multidisciplinary design
design construct prepare
operate
carbon counting > need for new design process
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A B C D E F G J K L M
More carbon aware Plan of Work: constructors part of design team
design construct prepare
operate
carbon counting > need for new design process
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A B C D E F G J K L M
How up upstream and how down downstream?
des con prepare
operate
but what is a project?
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challenges to
orthodox professionalism
•Working with incomplete information
•Working with contingent states as the norm
•Co-creation to harnesses best knowledge
•Everyone is an expert
•Knowledge transfer is superfast, superficially
•Ambiguous position of professions – played up by
politicians
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Questions
• Are professional ethics themselves a barrier to true
multidisciplinary and co-creative work?
• Can a fixation with a holistic approach inhibit effective
action?
• What are the limits of multidisciplinarity?
• What is a project?
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Information Knowledge Imagination Wisdom
how to intelligently deploy:
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Small Practice
Schools
Retail
Planning
Procurement
Sustainability
Conservation
Knowledge Communities and Professional Institutions
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Conservation
Small Practice
Schools
Retail
Planning
Procurement
Sustainability
Conservation
Knowledge Communities and Professional Institutions
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Conservation
Small Practice
Schools
Retail
Planning
Procurement
Sustainability
Conservation
Knowledge Communities and Professional Institutions
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Sustainability
Knowledge Communities and Professional Institutions
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Sustainability
Knowledge Communities and Professional Institutions
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In praise of silos
• The complex nature of modern knowledge fields
• Innovation needs deep understanding >
specialization as well as crossing boundaries
But
• Our knowledge only has traction when combined
with other disciplines
• Need to specialize in generalization > the need for
active synthesis of deep knowledge
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Education
• Designing to embrace resource limits
• Designing as teamwork
• The development of attitude as important as skill
• Recognising that Education influences Ethics