2013

Herminio Coca

Madelyn D. Guillen

Jomalyn V. Tiletile

September 9, 2013

ABE Physical Fitness Center

Special topics on E-Business

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Table of contents

I. Executive summary

II. Business description

a. Mission

b. Vision

III. Marketing strategies

a. Online advertisement

b. Flyers

c. Word of mouth

IV. Competitive

a. Location and building

b. Equipment

c. Services

d. Personnel

V. Design and development plan

a. Floor plan

b. Interior design

c. Structural perspective

VI. Operation and Management plan

a. Registration/Membership

b. Log in and Proceed to the locker

c. Log out

d. Personnel staff

VII. Financial plans and Projections

a. Estimated cost

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Executive Summary

Physical fitness is the first requisite to happiness. Our interpretation of physical fitness is

the attainment and maintenance of a uniformly developed body with a sound mind fully

capable of naturally, easily and satisfactorily performing our many and varied daily tasks

with spontaneous zest and pleasure. Optimized physical conditioning that maintains

performance, prevents injury and i llness, and speeds recovery is essential to our

readiness.

Business Description

ABE Physical fitness Center is the place where tailored to an individual typically focuses

on one or more specific skills, and on age or health-related needs such as bone health.

Our business is also cited mental, social and emotional health as an important part of

overall fitness. This is often presented in health textbooks as a triangle made up of three

points, which represent physical, emotional, and mental fitness. Physical fitness can

also prevent or treat many chronic health conditions brought on by unhealthy lifestyle or

aging. Working out can also help people sleep better. To stay healthy it is important to

engage in physical activity.

our fitness center is open to all, men and women who are interested especially to those

working in one corner or lack of exercise effort were can cause of lack circulation of

blood (hyper tension disease, aging, and stress) because of weak organs and unhealthy

lifestyle. Those people who are bulky body cause by fatty foods, those people who

experiencing heart attack or mild stroke and to those people want to maintain their

figures or in proper diet for good looking and healthy body.

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ABE fitness center has a complete machines and gadgets/equipment using for the

activities ranging from health related (cardiovascular fitness, body composition,

flexibility, muscular strength and muscular endurance) machines to the skill related

(speed, agility, balance, coordination, reaction time and power) machines where all are

highly acquired day to day inspection for the safety purposes and give satisfaction to

our customers. Cleanliness also is very observant, the location or place is conveniently

to our customer and we have a friendly personnel or instructor to guide and assess you

in doing the activities you want.

Our Fitness center is located within # 65 2 West Crame, San Juan City.

Mission

To provide clients with a state of the art fitness center facility that they can use for main

training their health and improving their look.

Vision

To be one of the most competitive fitness training center who is eager to help those who

wants to be physically fit and healthy through our services offered.

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Marketing Strategies

ABE Physical Fitness Center catering in services line of business and new entrants. Our

business is competitive enough so we should establish our business properly by using

the following strategies to implement our existence in the market. Establishing

relationships with physical trainers within the targeted market and implement a local

campaign and develop and online presence.

Online Advertisement

Through the fast growing of technology, our business is having an advertisement online

to the awareness to the public of our existence. We have also a website to check it out

our clients about our mission and vision as well as the location of our fitness center and

for online inquiries within its webpage. We would use a social media like Facebook for

promotions and to have a conversation and comments regarding our services; tagging

and checking out the entire picture for the satisfaction to our customer.

Flyers

We used flyers to the client who cannot reach the online advertisement. These flyers

are more appropriate in fully establish our existence in the market. This is a form of

small coupon of paper where encoded the location and telephone # of our office, the

images and sketch way to our fitness center.

Word of Mouth

This strategy is inexpensive and traditionally way of encouraging the customer to visit

their place to purchased something for the sake of increasing their sales. Our company

needs this strategy, where other customers will tell or introduce our company to their

family, relatives and friends, so we can also increase sales.

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Competitive Analysis

ABE Physical Fitness Center is not only profit and earning matters but we should go first

by the customer’s satisfaction and addresses their needs and assistance privilege. Our

company has a confidence to compete to the existing industry in terms of services and

friendly environment and also the reasonable price in better and organized equipment

plus convenient location.

The following are the things to be considered as advantages to our company and

reason why our company must be build and establish in the market.

Location and Building

In terms of location and way to our fitness center is very convenient and easily to find.

The building has a wide and big spaces where enough to do freely the activities. The

designs are nice and suit to the business we build. The building is big and clean and

has friendly designs that suit the nature of our business.

Equipment

The equipment’s are nice and new that can attract customer to come and enjoying

using our equipment. Each of equipment is requiring a maintenance and day to day

inspection in order to prevent the defective equipment where one of the additional

factors in terms of expenses, not only expenses but also the service we offered was

affected.

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Services

Our company is having unique service that can offer to the customers. We are not only

earning or profit matters but we catering a true service to our valued clients/customers

to make sure they are satisfied with the services offered and going home with smile on

their faces. Why our service is unique? The company will offer a full service gym

complete with the state of the art fitness equipment showers, towels service and many

other amenities offered by fitness facilities.

While the fitness center will offer equipment for consumer use, our primary goal is to

develop relationships with our clients so that we can provide them with on-going support

for their physical fitness development needs. Unlike other fitness center they just

accommodate their clients and after that, they let the customer do thing without helping

or educating how to use the equipment. Although some customers are familiar with the

equipments much better if we could assist them.

ABE Fitness Center is acknowledging the clients satisfaction from the equipment to the

services we offered, we have a personnel to assist on how to use the equipment from

the socialization through conversation and through our designated personnel we give all

out the best service that we had.

Personnel

ABE Fitness Center has an expert and industrious personnel to assist. All are

responsible enough and has a sense of humor to interact with the customer in order to

satisfy them. Our designated personnel are educated or knowledgeable enough about

the nature of our business so they can interact with the customer’s correctly as possible.

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Design and Development Plan

The following pictures are the perspective of the desired building we going to build as

soon as possible:

Floor plan

Floor plan

This is the floor plan where design for the better allocation and use wisely the spaces of

the building. As we observe it is a big and wide space where can assure the customer

are perform the activity freely and satisfied.

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Interior Design

This is the interior designed where we can see and observe the cleanliness and better

equipment compare to the other fitness center. Have Better allocation of the equipment

and the space where too wide and having a good combination of colors that good in the

eye.

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Structural Perspective

This picture is the perspective to be bui lt, or looks like to be building in order to have a

good better space ambiance and big and wide building to encourage more customers to

come in our fitness center.

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Operation and Management Plan

Operation flow chart

The above chart described the whole flows or process of the operation.

Registration / Membership fee

This is the fist step in order to enter and enjoying using our facilities. The customer

should pay the registration/membership at the front desk.

Log in and Proceed to the Locker.

This stage all clients will proceed to the designated locker or available locker to change

and prepare. In accordance to the compliance of our service code we designate

personnel to assist them whatever they want and to educate them how to use all the

facilities especially to the new members.

Log out

This stage all the customer should sign out before leaving the gym with the knowledge

of personnel in order to monitor who and how many are left in the fitness room.

Registration / membership

fee

Log in and proceed to the locker

area

Log out

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Personnel / Staff

Staff Category

# of Employees Description / requirement

Owner/Manager

3

All student of ABE College Cubao branch, BSBA

Management

Front desk/ Receptionist

1

Have one year experience as a front desk. It must be

good in dealing with customer and have

knowledge in communication skills

Technical Support

Personnel

2

Have one year experience

in fixing all fitness equipment and

knowledgeable about the spare part needed of the particular equipment.

Maintenance and assistant

personnel

4

Responsible enough and approachable to the

customer. They should have knowledge about our

business. They must have good communication skills and have pleasing

personality.

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Financial Plan and Projection

The following data are the projected cost and the financial expense that needs in order

to start up the business. Starting a business is not easy and it is too hard to find a better

location and financial assessment in order to establish the said business.

Estimated cost

Structural Design P 1,500,000.00

Interior Design 1,000,000.00

Equipment and other accessories 1,300,000.00

Employee salary 75,000.00

Permits and other legality 20,000.00

Php 3,895,000.00

The projected capital in order to build and establish the business will be P3, 900,000.00 this is the final amount of projections of ABE Fitness Center.

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4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the fitness industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also

greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2009, at which point the economy will begin a prolonged recovery period. However, Fitness Center operate with great economic stability as people will continue to want to stay in shape and remain healthy despite deleterious changes in the general economy.

4.2 Industry Analysis

There are over 16,400 fitness establishments in the United States. These businesses produce over $7 billon dollars a year in gross receipts. Additionally, the business employs over 250,000 people, and

generates payroll figures of $2.45 billion dollars a year. The industry has experienced a tremendous rate of growth over the last ten years. The fitness industry from 1992 to 1997 experienced growth of more than 18% over the five year period. This industry is one of the fastest growing industries in the United States.

Additionally, the economic tastes of Americans have changed significantly over the last five years as the overall wealth of the country has grown. As Americans now have more access to capital and an increased borrowing capacity, their ability to spend money on brand name and luxury items has also

increased. High end physical fitness compliments the expanded purchasing capacity of Americans. More and more Americans are seeking to improve their physical fitness through non-medical means. However, the growth rate of this industry has slowed with the corresponding recession in the United Stats. More

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normalized growth (with more people signing up for gym memberships) is expected to resume towards the end of 2009.

4.3 Customer Profile

In this section of the analysis, you should describe the type of customer you are seeking to acquire.

These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to

writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one)

then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

The Fitness Center intends to maintain an extensive marketing campaign that will ensure maximum

visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Fitness Center.

5.1 Marketing Objectives

• Establish relationships with physical trainers within the targeted market. • Implement a local campaign with the Company’s targeted market via the use of flyers, local

newspaper advertisements, and word of mouth. • Develop an online presence by developing a website and placing the Company’s name and

contact information with online directories.

5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow the Fitness Center to easily target men and women within the target market. These strategies include traditional print advertisements

and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. The Fitness Center will also use an internet based strategy. This is very important as many people seeking local services, such as gyms, now the Internet to conduct their

preliminary searches. Mr. Doe will register the Fitness Center with online portals so that potential customers can easily reach the Fitness Center business. The Company will also develop its own online website. The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the gym and fitness services that the Company is selling.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

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