silverlining photobook concept
DESCRIPTION
We want to create a source for our team to share and make good impression on target audiences by taking hi-quality photos and shooting a few videos of our team's activities. These photos and videos will be made intendedly natural by arrangement with help of a friend who has few experiences on photoshootTRANSCRIPT
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SILVER LINING PHOTOBOOK
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Main idea Create a source for our team to share and make good impression on target audiences
by taking hi-quality photos and shooting a few videos of our team's activities.
These photos and videos will be made intendedly natural by arrangement with help of a friend who has few experiences on photoshoot
Create something together.
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ObjectivesCreate a photobook in 6 categories
Short video clip (<1’30s) about SilverLining by Long and Hoang
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ConceptWhat “serious” nerdy ninjas do in their Cloud Den.
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Message By taking photo our activities, we want to express our tech-y, geeky, nerdy style in
product development seriously to our potential customer. It’s not only about fun stuff, but how we work to build product that we proud of.
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Reason to trust I believe that if we share about how we do things and how we put
our hearts in product development, we can be able to build a brand that people love.
We have awesome stuffs, and we just want to share.
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Audience
Potential customers who go to our website, facebook fanpage and want to know more about us.
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Look and feel
Light and color should be bright. I want it to be energetic,geeky, fun, informal but serious when working to gain people trust, just
not in a professional way.
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Personas
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1. Nerdy Developers and Designers
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2. Client guy :
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What to take picture (1) 1. How we do in a project, step by step
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What to take picture (2) 2. How we work casually
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Staying focus:
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Discussing
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What to take picture (3) 3. Our Entertainment
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Sleep at work
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Snack at work
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Watching some cool Tech movie
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What to take picture (4) 4. Our specials
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Video (1) Hoàng share about technology that we love to use and how we build it
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Video 2 Long share about Silverlining and what we care
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THE END