Silverpop EngageClient User Group

July 28, 2010

Overview

• Kalmbach

• Where we were

• How we have grown

• Recent Initiatives

• Future

• Top 10

• Waukesha, Wisconsin

• 270 employees

• 16 magazines, 15+ special issues

• 200+ Books in Print

• 30 Websites

• Calendars, Videos, Shows

• and More!

Types of E-mail Promotions

• Magazine newsletters

• Stand alone messages

• Show promotions

• Surveys

• Confirmation/Transactional

Time for a change

2007 UnityMail

• Outdated

• Growing Pains

• System Crashes

• Limited Scheduling

Monthly E-mail Sends

Unique Opt-ins

Gross Opt-ins

E-mail Metrics Today

• 650,000 unique e-mails

• 1,600,000 opt-ins

• 6,000,000 e-mails sent per month

• 99.2% Deliverability

E-mail/Contact Building

• Web-Sites– Quick sign-up– Registration

• Subscription Orders

• E-Catalog

• Print

• Events

• Sweepstakes

Newsletters

Stand Alone Promotions

Recent Initiatives

• Welcome Campaigns

• E-bills

• E-renewals

• Re-marketing

Welcome Campaigns

E-bills

E-renewals

Oops!

E-renewals accidently sent twice

$20,000 in additional revenue

Re-send

Re-send

• Re-send– Non-opens– 4 days later– Same creative– Different subject– 50% +revenue

Future

• Build our lists

• Automate

• Improve Templates

• Lifecycle Marketing

• Dynamic Content

Top 10

Silverpop EngageClient User Group

Questions?