Similar merchandise

On our website on the links bar at the top of the page there is a link that is called ‘store’ we have added this to our website so our audience can buy products that support our artist. For example we could offer items that are personalised to Soraya such as t-shirts, lanyards, phone cases and bags.

So we know what products to offer we can look at other artists to see what they sell as merchandise. By looking at google shopping and their websites we have discovered many products that other similar artists have to offer for fans which we should consider adding to our website.

By taking a screen-grab from one website that sells merchandise we can see the huge list of potential products we could offer for our artist ‘Soraya’ the most suitable items for our artists are; t-shirts, stickers, iPhone cases, galaxy cases, posters, pillow cases, bags, mugs and cards. To create our own we could look into websites that allow you to add personalised images to products such as phone cases.

Phone cases Looking at other artists and bands, here are some images that show phone cases for their audience.

This image shows that just Ellie Goulding alone has many cases for phones. The cases for this artist has a lot of lyrics used from her songs for the case, for example one says ‘anything could happen’ which is taken from one of her popular songs. As well as lyrics a lot of girly colours are used and one or two cases have photos of her. Apart from this, the cases are quite simple and are not over the top.

The idea we could get from this could be lines from the song we are using or just a single edit of a photo of Soraya.

Other similar artists phone cases

Lana Del Rey has a similar look to what we plan to create. Her merchandise is also quite arty and uses a lot of colour, however we would make ours less girly by using less pinks and more purples and blues. Both of these similar artists use mainly images on their cases and few lyrics.

Lanyards Looking at various websites there is very little popularity for lanyards as products available to audience. This is good for our artists as it gives a unique product which is not often found. Creating a lanyard would offer something new to fans which they can wear to gigs and concerts which they can attach posters/tour information on. Below are some examples of some lanyards used in music.

Looking at just these two examples, both use dark colours which looks more professional. We should use bright colours so they stand out and we could also add card designs to hang from the product.

Bags Again using the same examples of Ellie Goulding and Lana Del Rey as they have the same genre, they both use a variety of popular lyrics and images. Most bags have either an image or a lyric and rarely have both so this is something we should consider when creating our own items.

Also on this same website, under the category of tote bags, there is a refine button that you can choose what is shown on the product which is another good idea for our store on our website. The filters show images, drawing or text which the audience can choose from.

T-shirts There are different types of clothing items available for other merchandise sites and for other artists. There are different style t-shirts as well as hoodies.

The t-shirts for Ellie Goulding are a mix of lyrics and images but again are either of the two rather than both seen together which looks good as it is not over the top. The t-shirts are quite basic and are mainly white with small detail.

Stickers and posters

The posters and stickers use the same image/text but for this item they are mainly images which are more colourful then other products. Posters come in different sizes which we should consider and stickers we should consider the use for the sticker such as car stickers or any other use.

The images again link to lyrics of the most popular songs and have images of the artist which has been edited a lot to make look a lot brighter and attractive.

Throw pillows

Once again, Ellie Goulding has used the same images and lyrics that she has for all her other merchandise.

Another artist, Lorde has used similar ideas such as basic designs which are mainly images of her.

Vampire weekend also a similar genre to ours also uses the same colour and theme to their merchandise as it uses purple and blues and uses lyrics and images for products,

Mugs

The mugs I have chosen here all have lyrics/text on them rather than just one image as some that had just an image looked too much where as text was more basic and simple but more effective as there wasn’t too much to look at. The two images to the left also gave an idea of using Soraya's signature for products as it connected and gave more to fans. The colours all use faded or subtle brightness which again makes it look more effective.