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May 2013

Disruption: There’s an App for That

Simon Khalaf, President & CEO

@FlurryMobile

@FlurryMobile

@SimonKhalaf

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Disruption: There’s an App for That

Worldwide in-application events measured by Flurry (Trillions)

Source: Flurry Analytics, January 2009 – January 2013

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0.1

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1.0

1.1

1.2

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Jan2009

Mar2009

May2009

Jul2009

Sep2009

Nov2009

Jan2010

Mar2010

May2010

Jul2010

Sep2010

Nov2010

Jan2011

Mar2011

May2011

Jul2011

Sep2011

Nov2011

Jan2012

Mar2012

May2012

Jul2012

Sep2012

Nov2012

Jan2013

Trill

ion

s

Music

Gaming

M&E

Social

Networking

Logistics &

Travel

Retail

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20

40

60

80

100

120

140

160

180

Dec 2010 Dec 2011 Dec 2012

Sources: comScore, Alexa, U.S. Bureau of Labor Statistics, Flurry Analytics

70

162

66 72

168

94

70

168

127

Mobile Applications Web Browsing Television

How Mobile Stacks Up Against TV and The Web

U.S. Web vs. Mobile App vs. TV Consumption, Minutes per Day

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BROWSER (20%)

APP (80%)

Games, 32%

Facebook, 18%

Safari, 12%

Productivity, 2%

Social Networking, 6%

Utility, 8%

News, 2%

Entertainment, 8%

Android Native, 4% Opera Mini, 2%

Other, 6%

Source: Flurry Analytics, comScore, NetMarketShare

It’s An App World. The Web Just Lives in It.

Time Spent on iOS & Android Connected Devices

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0

2

4

6

8

10

12

14

16

18

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2008 2009 2010 2011 2012

App Revenue Is Scaling

Mobile Revenue per Year

Bill

ions

($)

Source: eMarketer, Mary Meeker (KPCB)

Virtual Goods Advertising

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U.S. display advertising and digital goods revenue

Faster Revenue Ramp than The Web

0

2

4

6

8

10

12

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1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Bill

ions

($)

Source: eMarketer, Flurry, Comscore

MOBILE APPS WEB (BROWERS)

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Retail Revenue Growth

Growth in Sales within Commerce App, 2011 to 2012

Retailers with Apps Online Marketplaces

257%

Source: Flurry Analytics- Sample Size 48 Apps, 22 million MAUs, sale of physical and digital goods (no IAP)

($4.2 Billion in 2012)

147%

($22 Billion in 2012)

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Disruption Across Multiple Industries

387%

268% 247% 237%

206% 198%

107%

Social Media &Entertainment

Shopping Productivity Utilities Travel Gaming

132%

Source: Flurry Analytics Dec 2011- Dec 2012

WW Session in iOS and Android Apps (Dec 2011 – Dec 2012)

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Distribution of time spent in media apps

A Closer Look at Media & Entertainment Apps

Networks 22%

Studios 20%

2nd Screen Apps 11%

Emerging Media 37%

Others 10%

Source: Flurry Analytics

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Sources: Michael Zimbalist; Nielsen National People Meter; comScore Media Metrix Flurry

0%

10%

20%

30%

40%

50%

60%

70%

5:00AM

6:00AM

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10:00AM

11:00AM

12:00PM

1:00PM

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3:00PM

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5:00PM

6:00PM

7:00PM

8:00PM

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11:00PM

12:00AM

1:00AM

2:00AM

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% o

f Aud

ienc

e S

hare

TELEVISION MEDIA APPS

Media & Entertainment Apps Behave Like TV

Daypart comparison, people 15+ using medium, U.S.

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Distribution of time spent in commerce apps

The Rise of the App & Mortar Economy

Source: comScore, Flurry Analytics Dec 2012

Retailers 27%

Online Marketplaces

20% Purchase Assistance

17%

Price Comparison

14%

Daily Deals 13%

Others 9%

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Shopping Apps: Usage by Gender

Distribution of Users by Age & Gender

5%

13%

19%

16%

2%

7%

10%

13% 14%

1%

13-17 18-24 25-34 35-54 55+

Age Group

Source: Flurry Analytics

FEMALES

MALES

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Shopping App Usage: Gender and Daypart

Hourly Usage by Gender

0%

1%

2%

3%

4%

5%

6%

7%

8%

9%

10%

5:00AM

6:00AM

7:00AM

8:00AM

9:00AM

10:00AM

11:00AM

12:00PM

1:00PM

2:00PM

3:00PM

4:00PM

5:00PM

6:00PM

7:00PM

8:00PM

9:00PM

10:00PM

11:00PM

12:00AM

1:00AM

2:00AM

3:00AM

4:00AM

Source: Flurry Analytics

FEMALES

MALES

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up to 5 min 5 min to 20 min over 20 min

24%

62%

14%

Shopping App Usage: Time Before Purchase

Time spent in apps prior to making purchase

Source: Flurry Analytics

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May 2013

Thank you!

@FlurryMobile

@FlurryMobile

@SimonKhalaf