simone pasqua - l'esperienza di celldynamics

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Simone Pasqua, COO www.celldynamics.it CellDynamics & CellViewer: Simplest way to view cells in real-time

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L'intervento di Simone Pasqua intitolato "L'esperienza di CellDynamics" all'evento Westarter International by Simpler [Bologna, 20 marzo 2014]

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Page 1: Simone Pasqua - L'esperienza di CellDynamics

Simone Pasqua, COOwww.celldynamics.it

CellDynamics & CellViewer: Simplest way to view cells

in real-time

Page 2: Simone Pasqua - L'esperienza di CellDynamics

Problem

In vitro fertilization (IVF)

- The selection of fertilized ovocytes is performed only through visual inspection

- Fertilized ovocytes are cultured on a glass slide (no natural conditions)

- FIVET is performed in a single media (and if it is not the one?)- The success rate is under 30%- The process is stressful for embryos and women- Costs are high

80k€EmbryoscopeFertilitech

IVFLABSmart Biosystem

Page 3: Simone Pasqua - L'esperienza di CellDynamics

Solution

What if we hada video?

CellViewerA natural way to

View cells in real time View drug interactions Reduce time for pre-clinical experiments

Page 4: Simone Pasqua - L'esperienza di CellDynamics

Team

Isabella Castiglioni- 1x successful startup, EMBA

at Bocconi

Fabrizio Bugamelli- Director at AlmaCube

Marco Bottaro- Principal at TTadvisor

Maria Carla Re &Giovanna Cenacchi

- Prof. at University of Bologna

Advisors

Daniele Gazzola, CEO

Physics BSc, Biology MSc, El. Eng. PhD

Great management & team building skills

Ilaria Vigliotta, CTO

Medical Biotech MSc

Biology project manager

Simone Pasqua, COO

Biology MSc

Excellent time management

Federico Zambelli, Costumer Dev.

InnovAction Lab Alumnus

High Creativity & communication

Page 5: Simone Pasqua - L'esperienza di CellDynamics

Backers

Won awards Supporters Partners

Page 6: Simone Pasqua - L'esperienza di CellDynamics

Target market

IVF clinics3,000 clinics perform about 1 million IVF cycles globally, for a market value of about 170m€

30,000 Research laboratories2,000 Biotech Pharma companies and CRO

Global Cell Biology Market: 2b€ - 10% CAGRTotal addressable market: 100m€

Savemoney Save time Save people

lives

Research labs, CROs and Pharma

Segments

Less animal testingPersonalized medicine

Far future potential of the technology

Page 7: Simone Pasqua - L'esperienza di CellDynamics

Entering the market

Now Going big

Direct customer approach Certified distributor

2014 2015 2016

Distribution partnership30 products soldIndustrial production start

First customer

Page 8: Simone Pasqua - L'esperienza di CellDynamics

Financials & Business Model

Breakeven point

COGS MSRP GM

Unit 4.000 € 20.000 € 80%

Disposable 5 € 40 € 87%

Page 9: Simone Pasqua - L'esperienza di CellDynamics

Road To Exit

€ 1,000,000100,000€ 1°step

CEOwith experience

Looking for…

Likely acquirers…

Mark Unger,

Fabrizio Landi,

Introduction to:

Page 10: Simone Pasqua - L'esperienza di CellDynamics

Contact us

Simone [email protected]+39-388 8013267

“At CellDynamics,we believe in

creativity and innovation”

Page 11: Simone Pasqua - L'esperienza di CellDynamics

Go Pro

1. Research labs 2015

2. Biotech-pharma Companies 2016

3. IVF clinics 2017

4.Organ-on-a-chip 10+

5.Personalized Therapy 10+