simple drawings big business uxlx 2013 louise w. klinker
DESCRIPTION
Lightning talk given at UXLX 2013TRANSCRIPT
SIMPLE DRAWINGS BIG BUSINESS @LOUISEKLINKER
LOUISE KLINKER, SENIOR UX DESIGNER AT 1508 A/S
SIMPLE DRAWINGS BIG BUSINESS @LOUISEKLINKER
SIMPLE DRAWINGS BIG BUSINESS @LOUISEKLINKER
SIMPLE DRAWINGS BIG BUSINESS @LOUISEKLINKER
I CAN’T DRAWEVERYONE CAN DRAW
SIMPLE DRAWINGS BIG BUSINESS @LOUISEKLINKER
WE ARE ALL VISUAL THINKERS!
SIMPLE DRAWINGS BIG BUSINESS @LOUISEKLINKER
WE NEED…
SIMPLE DRAWINGS BIG BUSINESS @LOUISEKLINKER
AND A FEW TOOLS…
SIMPLE DRAWINGS BIG BUSINESS @LOUISEKLINKER
CAN YOU DRAW THESE?
SIMPLE DRAWINGS BIG BUSINESS @LOUISEKLINKER
Blank slide
DRAW THE PERSON NEXT TO YOU
30 SEC.
SIMPLE DRAWINGS BIG BUSINESS @LOUISEKLINKER
STOP AND SHOW IT TO THE PERSON
SIMPLE DRAWINGS BIG BUSINESS @LOUISEKLINKER
OVERCOMING THE BARRIER OF SHOWING YOUR SIMPLE DRAWINGS TO OTHERS
THE BIGGEST CHALLENGE
SIMPLE DRAWINGS BIG BUSINESS @LOUISEKLINKER
DRAWINGS ARE BIG BUSINESS BECAUSE THEY SAVE US TIME
SIMPLE DRAWINGS BIG BUSINESS @LOUISEKLINKER
SIMPLE DRAWINGS BIG BUSINESS @LOUISEKLINKER
IT WORKS BECAUSE…
SIMPLE DRAWINGS BIG BUSINESS @LOUISEKLINKER
THE WORLD IS MESSY - BY VISUALIZING A PROBLEM YOU ORGANISE IT
SIMPLE DRAWINGS BIG BUSINESS @LOUISEKLINKER
IF YOU CAN VISUALISE THE PROBLEM YOU CAN PROBABLY ALSO SOLVE THE PROBLEM
SIMPLE DRAWINGS BIG BUSINESS @LOUISEKLINKER
RESEARCH SHOWS…
SIMPLE DRAWINGS BIG BUSINESS @LOUISEKLINKER
DEATH BY WORDS
SIMPLE DRAWINGS BIG BUSINESS @LOUISEKLINKER
ENSURES THAT YOUR ARE ALL ON THE SAME PAGE
SIMPLE DRAWINGS BIG BUSINESS @LOUISEKLINKER
SAVE TIME IN BETA MODE
SIMPLE DRAWINGS BIG BUSINESS @LOUISEKLINKER
THIS IS WHERE ISAVE TIME USING SIMPLE DRAWINGS
SIMPLE DRAWINGS BIG BUSINESS @LOUISEKLINKER
EXPLAIN WHAT A MEETING OR PROCESS IS ABOUT
SIMPLE DRAWINGS BIG BUSINESS @LOUISEKLINKER
SIMPLE DRAWINGS BIG BUSINESS @LOUISEKLINKER
SIMPLE DRAWINGS BIG BUSINESS @LOUISEKLINKER
DEVELOP AND SHARE IDEAS
SIMPLE DRAWINGS BIG BUSINESS @LOUISEKLINKER
CONCEPT CATALOGUES
SIMPLE DRAWINGS BIG BUSINESS @LOUISEKLINKER
WIREFRAMES
SIMPLE DRAWINGS BIG BUSINESS @LOUISEKLINKER
EXPLAIN CONCEPTS
SIMPLE DRAWINGS BIG BUSINESS @LOUISEKLINKER
SIMPLE DRAWINGS BIG BUSINESS @LOUISEKLINKER
PLAN AND MAKE AGREEMENTS
SIMPLE DRAWINGS BIG BUSINESS @LOUISEKLINKER
SIMPLE DRAWINGS BIG BUSINESS @LOUISEKLINKER
Blank slide
PLAN TOGETHER
SIMPLE DRAWINGS BIG BUSINESS @LOUISEKLINKER
TEST SCENARIOS AND FLOWS
SIMPLE DRAWINGS BIG BUSINESS @LOUISEKLINKER
SIMPLE DRAWINGS BIG BUSINESS @LOUISEKLINKER
VISUAL REPORTING
SIMPLE DRAWINGS BIG BUSINESS @LOUISEKLINKER
SIMPLE DRAWINGS BIG BUSINESS @LOUISEKLINKER
SIMPLE DRAWINGS BIG BUSINESS @LOUISEKLINKER
TAKE AWAY
SIMPLE DRAWINGS BIG BUSINESS @LOUISEKLINKER
1. ANYONE CAN LEARN TO MAKE SIMPLE DRAWINGS
2. THE BIGGEST CHALLENGE IS TO OVERCOME THE BARRIER OF SHOWING OTHERS
3. IT IS BIG BUSINESS BECAUSE SIMPLE DRAWINGS SAVES US TIME
1. SIMPLE DRAWINGS CAN BE USED IN ANY PART OF THE UX PROCESS - FROM PLANNING AND STRATEGY TO CONCEPT, TEST AND WIREFRAMING
SIMPLE DRAWINGS BIG BUSINESS @LOUISEKLINKER
QUESTIONS?
SIMPLE DRAWINGS BIG BUSINESS @LOUISEKLINKER
THANK YOU :)
SIMPLE DRAWINGS BIG BUSINESS @LOUISEKLINKER
RESSOURCES
SIMPLE DRAWINGS BIG BUSINESS @LOUISEKLINKER
GODTAT GÅ VIDERE MED…
SIMPLE DRAWINGS BIG BUSINESS @LOUISEKLINKER
http://www.slideshare.net/int
elleto/seesortsketch-pen-
paper-tools-to-get-from-
research-to-design-ia-
summit-2010-version
http://www.ted.com/talks/sunni
_brown.html
http://www.danroam.com/tools/http://www.napkinacademy.co
m/
http://www.smashingmagazine.
com/2012/08/03/i-draw-
pictures-all-day/
http://www.businessweek.com/st
ories/2008-02-20/doodling-for-
profitsbusinessweek-business-
news-stock-market-and-
financial-advice
Blank slide
APPENDIX
SIMPLE DRAWINGS BIG BUSINESS @LOUISEKLINKER
A FRAMEWORKFOR MAKINGUSEFULLDRAWINGS
SIMPLE DRAWINGS BIG BUSINESS @LOUISEKLINKER
WHO/WHAT
HOW MUCH
WHERE
WHEN
HOW
WHY
PORTRAIT
GRAPH
MAP
TIMELINE
FLOW
MULTIVARIATE PLOT
*FRAMEWORK BY DAN ROAM
WHO/WHAT
SIMPLE DRAWINGS BIG BUSINESS @LOUISEKLINKER
HOW MUCH
SIMPLE DRAWINGS BIG BUSINESS @LOUISEKLINKER
WHERE
SIMPLE DRAWINGS BIG BUSINESS @LOUISEKLINKER
WHEN
SIMPLE DRAWINGS BIG BUSINESS @LOUISEKLINKER
HOW
SIMPLE DRAWINGS BIG BUSINESS @LOUISEKLINKER
WHY
SIMPLE DRAWINGS BIG BUSINESS @LOUISEKLINKER
WHY DO THESE DRAWINGS WORK? WHATFRAMEWORKS ARE USED?
SIMPLE DRAWINGS BIG BUSINESS @LOUISEKLINKER
WHO/ WHAT
HOW MUCH
WHO/ WHAT
HOW
WHERE
AIRBNB
SIMPLE DRAWINGS BIG BUSINESS @LOUISEKLINKER
WHO CAN EXPLAIN WHAT AIRBNB IS?
SIMPLE DRAWINGS BIG BUSINESS @LOUISEKLINKER
