simple seo tips for real estate pros
TRANSCRIPT
Super Simple SEOOklahoma Association of REALTORS
April 21st, 2014
Our Goals Today• Why search engines work the way they do
• How search engines serve up results
• Understand the competitive real estate landscape
• Stock our SEO toolbox
• The critical nature of content
• Social media, listings, offline networking
Graphic of MoneyWhy does search engine ranking exist?
Why rank pages?
• Search engines are advertising platforms first
• Google, Yahoo!, and Bing sell access to purchasers when they’re shopping
• Results at the top and right of searches are paid advertising slots
• Paying for advertising does not boost your ranking
• Relevance is rewarded above everything else because it…
Keep traffic coming back
What makes a website “good”?
A few ranking factors• Domain Authority
• Lots of relevant inbound links
• Low bounce rate
• Unique content
• Photos & videos
• Fast
• Mobile
Who has the best content?
Fierce competition at the top of the search engines
Your competition
Believe it or not, this is the key to competing on
the Internet.
The Long Tail of Search
• Lower traffic, but higher quality
• Easier to compete
• Perfectly suited for the real estate industry
• Easier to produce content
Long Tail Content
• Start with what you know. Be the expert.
• Make it local
• Put yourself in their shoes, pretend you don’t know what you’re doing
• You don’t have to write exclusively about real estate
• Your e-mail inbox is an excellent resource
The type of content matters
• Website content
• Blog content
• Videos
• Google +
• Social Content
Other factors influencing your rank
• Offline networking for relevant backlinks
• Social Networking to boost your content
• IDX, Listings, and Search Rank
What tools do you need?
Tools of the trade
• Website (required)
• Reporting software (required)
• 30 minutes, three times a week (required)
• Blog platform (optional)
• Social network accounts (optional, but recommended)
Right and
Wrong
You can get penalized
• Black hat tactics
• Don’t stuff keywords
• Don’t use invisible content
• Don’t join link farms
• If a vendor can’t clearly tell you what they’re doing, be careful
Resources
• moz.com
• Google webmaster Tools - http://www.google.com/webmasters/
• Hubspot - blog.hubspot.com
• Our Blog - blogs.alamode.com/agent
