simple socia realtor - social media marketing made simple

Simple Social Realtor Brought to you by: Marc JohnsonNMLS# UT-217471

www.marcwjohnson.com

801-792-7777

[email protected]

Marc Johnson

Simply Social Realtor - What We Cover1.How to use Social Media to let everyone know WHAT YOU DO 2.What plaAorms Realtors should use to maximum exposure 3.Why you should be acGve on 4 to 6 Social Media Sites to drive leads 4.How to simply and manage all your Social Media sites 5.What and how to post to show you are the Real Estate Expert 6.Why you should NOT depend on any one plaAorm 7.What the single most important objecGve of Social Media is

www.marcwjohnson.com | 801-792-7777 | [email protected]

Social Media

The one thing about Social Media is that it will change. What was relevant 2 to 3 years ago is either gone or evolving. Social media is a platform to connect with friends, family, past clients and potential clients. Many Realtors will quit using it for business which leaves a huge opportunities for those who embrace it


Social Media Trends for 2014Google+ to share a larger space

Rise in marketing via Linked IN

Photo/Video content is almost required

Replacement of static with interactive content

Mobile emerging as the main access device


Your Brand

Simple Social RealtorYour

Network

Your Resume

Your Voice

Your Visual

Your Message

Your Visual

Your Niche

Yourself


Male Users

Facebook Mobile Only

Female Users

Greatest Growth

Active User on Facebook

Facebook Facts

189 Million

55-64 Year Old

42%58

1.28 Billion

www.facebook.com/MarcWJohnson


4 Reasons You Should Use Facebook

Social Sharing site The biggest opportunity to communicate w/clients Still the best place to engage with your SOI The average Facebook user is connected to over 200 friends

Facebook


Use mobile everyday

35 or older

Female Users

Active Users

Male users

Linked-In Facts

37%

300 Million

79%

63%

41% www.linkedin.com/in/marcwj


4 Reasons To Use LinkedIn

Think of this as your online resume Easy to maintain Great way to stay top of mind and stay-in-touch professionally Grow you SOI by connecting with current and potential clients

LinkedIn


Tweets per Second

Character Max.

Female Users

Total Account on Twitter

Male Users

Twitter Facts

64%

560 Million

140

36%

640https://twitter.com/marcwjohnson


4 Reasons You Should Use Twitter

•The CIA joined Twitter on Jun 7, 2014 - You should too!

Twitter


4 Reasons You Should Use Twitter

It will help you keep up on what people are talking about It will introduce you to new friends You can create traffic to your blog or Website Can help you build your personal brand

Twitter


Use Instagram DAILY

Character max per post

Female Users

Total Account on Twitter

Male Users

Instagram Facts

68%

150 Million

150

32%

57%http://www.instagram.com/MarcWJohnson/


4 Reasons You Should Use Instagram

Visual Marketing Fastest Growing Social Media Platform (behind Google+) Your Audience IS on Instagram Generates High Quality Leads

Instagram


Should you have a business and a personal Instagram It Depends

If your photos are totally unrelated to your business - maybe http://instagram.com/MarcWJohnson

You may want to have an account just for Real Estate like Georgia Wall

http://instagram.com/kirklandpeach

Remember it can be cumbersome to have 2 accounts You can have just one account for both

Instagram


Female Users

Visit Pinners Pin every day

Male users

Active Users

Visits are via mobile

70 Million

Pinterest Facts

1 out of 5

32%

41%

68%

http://www.pinterest.com/MarcWJohnson/


4 Reasons To Use Pinterest

Think of this as your online brochure Drives more traffic to your web site immediately Brings Google ranking organically vs pay-per-click advertising Grow you SOI by connecting with more potential customers

Pinterest


Pinterest vs

Instagram


2 Reasons to choose Pinterest The “Group Board” Factor: Group boards are not only a great way to organize ideas and bring people together, but they can also have real tangible benefits for your brand and business. ( My Boards ) It is the a great way to “Glam-It-Up” with the things you passionate about and that you want to share

vs


2 Reasons to choose Instagram !

Consumer feedback: It is always great to receive feedbacks from your consumers on what they like and don’t, as commenting on

photos tends to be more popular on Instagram than on Pinterest.

A bit more casual yet effective interaction, Instagram is all about strengthening personal relationship and building loyalty with your clients.

vs


Both are GREAT I have a whole new view on Instagram Some of your clients are going to be on Instagram and some are going to be on Pinterest Instagram is more mobile Pinterest is where you go to get inspiration and collect ideas

vs


Baby Booms Monthly Visits

YouTube more than Cable

Female Users

Active Users

Male Users

YouTube Facts

46%

1 Billion

18-34 Year Old

64%

40%http://www.Youtube.com/MarcWJohnson/


4 Reasons To Use YouTubeThis is where people go to learn YouTube will post directly to your Google+ page Post a “Get To Know You” video Videos on the steps to buying or listing a home (how-to content)

YouTube


Female Users

Greatest Growth

Male users

Active User on Google

Are smartphone users

540 Million

Google + Facts

45 - 54 Year Old

71%

30%

29%

www.plus.google.com/+MarcWJohnson


4 Reasons To Use Google+

Being active on Google+ can drive traffic to your website Google+ is different than any other social media site Don’t treat Google+ like Facebook - you post differently Google+ is more about education than self promotion

Google+


You can use Google+ to begin blogging If your a blogger this is a great place to be recognized Create circles for the people you want to connect with You can invite people from your gmail account to build your circles Bill Gassett

https://plus.google.com/+BillGassett/posts

Google+


Blog

Blogging is clearly a big focus for realtors who want to take advantage of social media and content marketing.

you can control your Real Estate blog, you can set the tone and use it to market yourself share company news or provide interesting information for your customers.

The pressure to produce high-quality content consistently will be a lot higher. It’s another footprint on the Web

Break ?


Know Your Purpose

Who are your clients Make sure you make it all about them What do they need How can you help them Why they should choose you Show them how professional you are


Ideal Client


Medium Income

Looking for their starter home

Late 20’s

No Down Payment

Ideal Client #1


Medium Income

Looking for a larger home

Late 30’s

Medium Down Payment

Ideal Client #2


High Income

Looking for their dream home

Late 50’s

Large down payment

Ideal Client #3


High Income

Looking For A Nicer Home

Early 50’s

Medium Down Payment

Ideal Client #4


Define Your Strategy

Who are your clients? What do you do? What service do you provide? Why should they choose you? Where is your audience? When will you contact them? How often will you engage them?



Know what your goals are Build where you can be your best brand Measure your success Know when to try something new Build your reputations Promote your business Position yourself as the local market expert Network with others Diversify your marketing effort



You will want to post things benefit your clients before, during and after the transaction

Checklists are very popular Decorating ideas Neighborhood info Contests - How much is this home worth


Tell Us A Story

Tell us a story http://www.picmonkey.com/


8 Rules of Social Marketing ____ Listen first to your followers and never stop listening ____ Don’t tell your Customers to ?Like? you and ?Follow? you, tell them why and how they should. ____ Be authentic ____ Be Consistent ____ Ask questions ____ Surprise and delight your customers ____ Share pictures and videos to tell stories ____ Spend at least 30 minutes a day


Rule #1

Listen first to your followers and never stop listening


Rule #2

Don’t tell your Customers to ?Like? you and ?Follow? you…… tell them why and how they should and they will.


Rule #3

Be authentic


Rule #4Ask Questions


Rule #5

Surprise and Delight them


Where Do I Get Ideas

____ Listen first to your followers and never stop listening ____ Don’t tell your Customers to ?Like? you and ?Follow? you, tell them why and how they should ____ Be authentic ____ Ask questions ____ Surprise and delight your customers !

https://storytellit.com/


Expand your reach Amplify your brand Across multiple social media platforms To promote specials and events Capture new fans and followers

#hashtags


Create a Calendar


One Place to Follow

You Can Monitor Multiple Streams in One Place You Can Have A Team Member Manage Your Social Media You Can Cross Post To Multiple Social Media Sites (Google+) You Can Use It Across All Platforms (phone/tablet/computer) Hootlet app right on Chrome

Here Is How I Use It: https://hootsuite.com/dashboard


5 Step Profile Action Plan

____ Create your account

____ Post your picture

____ List your web sites

____ Complete your contact info

____ Let them know who you are, what you do, and why they need you

1.2.3.4.

5.

1st LastFan Page

Blog


How I Use Social Media

Personal - with people I know personally (FaceBook)

Business - Financing / Social Media Marketing (FaceBook)

My Friends - My Family - My Life (Instagram)

What I’m passionate about visually to everyone (Pinterest)

This is where I show you how (YouTube)


How I Use Social Media

This is my Resume - I want your business ( Linked IN )

What people are talking about/ My Niche ( Twitter )

Where I Share Original Content and Expert Advise (Blog)

Information Channel - Pay Attention To It (Google +)

CRM Database with over 5,000 names (CRM)

It’s Been My Pleasure :)

See you at my next Presentation