Grow Your Email ListsSIMPLE TIPS TO GET MORE SUBSCRIBERS

Presentation by ApogeeINVENT

Why worry about your mailing list?

You lose nearly 25% of your mailing list each year.

Email marketing has the highest ROI of any digital marketing

medium..

That is why it is important to always be growing your list.

Presentation by ApogeeINVENT

The Power of Email Marketing Case Study:

Forbes recently published an article about a self-published author who makes nearly half a million a year just using Facebook to build his email marketing list and selling to his subscribers.

Email is a powerful tool, but only if you have the right list. So how can you build a subscriber list?

Let’s explore…

Presentation by ApogeeINVENT

Tip 1: Have a sign up page or pop up

How prominent is your email sign up? Be sure you have a sign up form on all your web pages, and in an easy-to-find location. Pop ups are back in style, so consider using a pop up window to ask for website visitor’s emails.

What does a great email sign up look like?

Tell them what content you will send.

Will you email them weekly, daily, monthly?

Use eye-catching words on your submit button.

Presentation by ApogeeINVENT

Tip 2: Add an email signature link

Include a link to your email sign up in your email signature, and if you have employees, ask them to do the same.

Lindsey Winsemius, VP

ApogeeINVENT.com

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Presentation by ApogeeINVENT

Tip 3: Encourage sharing or forwarding

How to get people to share your content:• Create exceptional content• Include a share or forward link in the head of your emails• Include social media sharing buttons.

Remember, the easier it is for people to share, the more likely they will!

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Tip 4: Offer something for free This is the secret to many brands’ success in building an email list. Create something of value, and require an email before users can access the content.

Valuable Content to Collect Emails: ◦ Articles◦ eBooks◦ Whitepapers◦ Webinars◦ Checklists

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Tip 5: Use your blog Guess what? If you have a blog, you’re already creating great free content. Use that blog to collect emails!

Include a prominent email sign up form on your blog (at the top, on the sidebar, or as a popup) to collect visitor’s emails. Get the most out of your content.

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Tip 6: Use your Facebook Page Facebook makes it tough to reach your fans unless you want to used paid promotions.

Here’s how to make the most of your Facebook fans: COLLECT THEIR EMAILS so your message lands in their inbox.

How can you collect emails from your Facebook fans?◦ Link the call to action button provided by Facebook to your sign up page.◦ Promote your sign up page on your Facebook wall.◦ Show fans what they are missing, like exclusive email offers.◦ Promote your free content (see Tip #4).

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Tip 7: Use Social Media Besides Facebook, you have many social sites that can help build your mailing list.

Ask your followers to join your mailing list, and give them a good reason to do it.Free contentSpecial promotionsExclusive contentValuable information

Pin it, post it, tweet it anywhere you can!

So many social networks,

so little time..

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Tip 8: Guest blog Know some popular blogs in your industry? Are you a pretty decent blogger? Those are a great opportunity to guest blog and link to your email sign up page.

Their readers become your subscribers. Done.

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Tip 9: Cross-promotion Make a deal with partners in the industry to share your content with their mailing list, and in return you promote their content to your mailing list.

You will automatically have access to twice the amount of leads you did previously.

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Tip 10: Use offline events You can collect emails offline, too!

Events to collect emails:◦ Trade shows◦ Meetup groups◦ Focus / discussion groups◦ Your child’s birthday party (just kidding, but you get the idea)◦ Anywhere!

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Tip 11: Use Paid Marketing Don’t be afraid to use advertising to grow your list. Subscribers are valuable.

Google Adwords or these other top paid advertising platforms can really pay off (pun intended).

Use a webinar or free content offer to entice people to click through to your page and enter their emails. Paid advertising can give your offers that extra jump in traffic to really succeed.

Presentation by ApogeeINVENT

Now start building your mailing list!

While you’re at it, you can show your appreciation and get more great tips by

joining our mailing list.

Thanks. It means a lot to us.

Apogeeinvent.com

Presentation by ApogeeINVENT