Martha  G  Russell  Senior  Research  Scholar,  HSTAR  

Execu8ve  Director,    mediaX  at  Stanford  University  

April  2015  

Simpler,  Gentler  Design  Priori8es  That  Befit  Human-­‐Centered  Design:  

The  re-­‐intermedia8on  of  financial  services    

In  a  period  of  Exponen8al  Change,  Empowerment  will  accelerate  Abundance  

•  Exponen8al  Growth  means  our  EARTH  will  have  over  9  Billion  inhabitants  by  2050  

•  New  algorithms  driving  value  exchanges  •  I  will  describe  

– Considera8ons  for  human  beings  – Request  and  invita8on  

•  The  algorithm  for  abundance  is  empowerment  

Service  Ecosystems  exist  in  the  context  of    Communi8es  

Wholeness  Indicators  •  Regional  func8on  

–  Middle  class  housing  –  Fit  housing  –  Owner  Occupancy  –  Business  and  service  

organiza8ons  –  Immigra8on  

•  Community  func8on  –  Crime  index  –  Families  not  in  wealth  –  Access  to  retail  –  Life  span  

•  Family  func8on  –  School  holding  power  –  Few  crisis  services  needed  –  Low  need  for  foster  care  

•  Youth  func8on    (school  enables)  –  Gradua8on  rate  –  SAT  Scores  –  Voter  Turnout  –  Teacher  Reten8on  

Russell,  M.G.,  and  Smith,  M.  A.  (2011)  “Network  Analysis  of  a  Regional  Ecosystem  of  A_erschool  Programs,”  A_erschool  Maaers,  Winter.    

Russell,  M.G.,  and  Smith,  M.  A.  (2011)  “Network  Analysis  of  a  Regional  Ecosystem  of  A_erschool  Programs,”  A_erschool  Maaers,  Winter.    

Martha  G  Russell,  AHFE  2012  

Many  Community  Systems  

Many  Community  Systems  Are  Broken;  Many  Are  Fragile.  

“No Rocking Chair for Me!” http://www.nytimes.com/2010/10/19/health/19brody.html

7  

Augmenting the Brain

8

Mandate for Creativity

9

Reinventing Workflow

10

Agile Networks

11

Platform Economy Network Orchestration Relational Capital

We  Have  Survived  Previous  

Transforma8ons          

2  –  4  –  8  –  16  -­‐  ?  Zero  

Prin8ng  

. . . to this. From this . . .

Medicine  

•  What  can  we  learn  from  the  past?  •  What  ques8ons  do  we  need  to  answer  to  produce  an  abundant  future?  

•  Nanotechnology  –  Nanofinance    

Digi8zing  the  Human  

Experience  

Sensors  

Value  Exchange  

Abundant  Opportunity          

Abundance  Depends  on  Empowerment  

Personal  data  ecosystem  

 Compu8ng  Infrastructure  hap://www.vaqueronet.com/coloca8ng.php  

hap://www.alpheuscommunica8ons.com  

Service Operations

hap://mashable.com/2009/04/30/facebook-­‐friends-­‐page/  

Social Network

Technology Infrastructure and Support

compu8ng  plajorm,  human  behavior,  content,  financial  value  

 

 

New  Algorithms  •  Online  services  and  interac8ve  experiences  contain  embedded  code  

•  Code  guides  opera8ons  and  interac8ons  •  Apps  and    systems  learn  about  their  users  and  promote  emo8onal  bonds  

•  Across  the  spectrum  of  learning,  entertainment  and  commerce  –  Context  drives  the  meaning  –  Inten8on  drives  the  value  –  The  Digital  Self  interacts  with  the  imagined  “other”  

New  Algorithm      

Total  Engagement  

New  Algorithm  –  I  AM  my  Content  

New  Algorithm  -­‐  Shared  Aaen8on  

Cogni8ve  and  Affec8ve  Load  

New  Algorithm  -­‐  No  Forgelng  

New  Algorithm  –  Blended  Iden8ty  

Iden8ty  is  Dynamic:  Mo8va8on  &  Persuasion  

Iden8ty  is  Social  

Iden8ty  is  Visual  

Iden8ty  is  Personal  

Trust,  Transparency,  Security  

Empower  =  Embed  Digital  Rights  

Consumer Bill of Digital Rights

Information Disclosure Confidentiality of Information Security of Information Participation in Advertising Decisions Respect and Nondiscrimination Complaints and Appeals

Dawn  of  the  Privacy  Economy  

People  organize  by    

Ideas  Inspira8on  Opportunity  Meaning  Velocity  Trust  

Dawn  of  New  Customer  Ecosystems  

Design  and  develop  with  human  rights  and  empowerment  as  guiding  principles.  

Enable  stories  about  the  future  we  want  to  create.  

Memberships  for  Discovery  Collabora8ons  

CSLI

Eng

EE Psy

Ed

SSP

SCIL

SCAnS

PBLL

GSB

Ling CHIMe

Art

Discovery Collaborations Span Stanford Labs

School of Education; Education and Learning Sciences

Digital Art Center

Graduate School Of Business

Communication Between Humans and Interactive Media

Stanford Center for Innovations in Learning

Project Based Learning Laboratory

Symbolic Systems Program

Engineering & Product

Design

Center for the Study Of Language & Information

Stanford Center for Anatomical Imaging

Computer Science

Psychology

Linguistics

Phil

Philosophy

Law Center for Legal Informatics

LIFE Learning in Informal and Formal Environments

CS

Electrical Engineering

SHL Stanford Humanities Lab

VHIL Virtual Human Interaction Lab

PBLL Work Technology & Organization

CIBR Interdiscipinary Brain Research Center

Des Stanford Joint Program in Design d.school

at S T A N F O R D U N I V E R S I T Y

Deep Knowledge with Wide Applicability IN  THE  HEART  OF  SILICON  VALLEY  

 IN  A  CULTURE  OF  RAPID  ITERATION,  WHERE  DISRUPTION  IS  CELEBRATED,  WHERE  TALENT,                        INFORMATION  &  CAPITAL  RESOURCES  FLOURISH  THE  ISSUE  IS  NOT  THE  RATE  OF  TECHNOLOGY  TRANSFER  

 THE  ISSUE  IS  THE  EFFECTIVENESS  OF  INNOVATION  AND  KNOWLEDGE  TRANSFER      WE  CALL  THIS  “COLLABORATIVE  DISCOVERY”  

The  mediaX  approach    WORK  ON  BOLD  IDEAS  WITH  BUSINESS,  TEST  SUCCESS/FAILURE  CONDITIONS,      ITERATE  RESULTS  QUICKLY,  TRANSFER  INSIGHTS  AT  EVERY  STAGE  

at S T A N F O R D U N I V E R S I T Y

H-STAR

HUMAN SCIENCES AND TECHNOLOGIES ADVANCED RESEARCH INSTITUTE

mediaX at Stanford University

What  can  we  do  together    that  neither  of  us    can  do  alone?  

Stanford University

Thank  you  Discovery  Collabora8ons  What  can  we  do  together  that  neither  of  us  could  do  alone?    Martha.Russell@stanford.edu  650-­‐646-­‐1331