simplification deck september 13
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![Page 1: Simplification deck september 13](https://reader034.vdocuments.net/reader034/viewer/2022051612/54c655534a7959b1098b468e/html5/thumbnails/1.jpg)
Simplification update: Ad formats August 2013
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It should be simpler.
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Simplification is the effort to provide advertisers with a consistent and intuitive experience that leads to effective advertising results.
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1 Streamline our ad units to eliminate redundancies
2 Provide consistency across our ad formats
3 Bring the best of sponsored stories to all ads
Update on the three pillars of simplification
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Update on the three pillars of simplification
✔ Streamline our ad units to eliminate redundancies
Launching September 10 Provide consistency across our ad formats
In planning Bring the best of sponsored stories to all ads
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Consistency across ad formats
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Updated formats: Consistent, performance-driven
• Larger image drives more engagement, better performance
• Same aspect ratio across News Feed (mobile and desktop) makes buying more predictable
• Similar elements appear in each placement—message, media, post details
• Comparable designs across different ad units reduce complexity in our products
Desktop News Feed Right column Mobile News Feed
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So what does this mean for you?
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Showcase your brand or products with larger images (ex: Page likes)
8x larger
4x larger
New format Existing format
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No more struggling with different aspect ratios in desktop and mobile News Feed (ex: Offers)
1:1
2:1 Difficult to optimize across placements
Same ratio 1.9:1
New format Existing format
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Page post link ad optimized to drive online conversions with larger, clickable image
New Page post link ad
Existing Page post link ad
Page post photo ad w/ URL
3.5x
larger image than existing Page post link
Clicks offsite
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Detailed comparisons by ad format
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Page post link ads
* Grayed out screenshot means the format is changing for that placement
* *
Desktop News Feed Right column Mobile News Feed
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Offer ads
* *
*
* Grayed out screenshot means the format is changing for that placement
Desktop News Feed Right column Mobile News Feed
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Page like ads
* *
*
* Grayed out screenshot means the format is changing for that placement
Desktop News Feed Right column Mobile News Feed
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Event ads
* *
* Grayed out screenshot means the format is changing for that placement
Desktop News Feed Right column Mobile News Feed
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Schedule and details of changes
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Simplified ad formats launch on September 10
• To give you more flexibility to optimize creative, we will also begin rolling out the ability to select specific placements
• You will be able to select News Feed only or right column only placements
• We will begin rolling out in Power Editor and API on Sept 10, then expand to Ads Create tool in following weeks
• We will continue to make improvements over the coming months for even more consistency and efficiency
• As of Sept 10 all interfaces will prompt you to create these redesigned ad formats
• You may not create ads in these new formats before Sept 10
• Existing ads will continue to run in current formats if they aren’t compatible with new designs
• All details about the new formats are in our updated Ads & Sponsored Stories Guide
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Update on the three pillars of simplification
1 Streamline our ad units to eliminate redundancies
2 Provide consistency across our ad formats
3 Bring the best of sponsored stories to all ads
![Page 21: Simplification deck september 13](https://reader034.vdocuments.net/reader034/viewer/2022051612/54c655534a7959b1098b468e/html5/thumbnails/21.jpg)
Update on the three pillars of simplification
✔ Streamline our ad units to eliminate redundancies
Launching September 10 Provide consistency across our ad formats
In planning Bring the best of sponsored stories to all ads
![Page 22: Simplification deck september 13](https://reader034.vdocuments.net/reader034/viewer/2022051612/54c655534a7959b1098b468e/html5/thumbnails/22.jpg)