Simplifying Social Media - Twitter

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Housekeeping

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Agenda

9.30am Group Introductions

9.40am Session goals

9.50am What is Social Media?

10.10am What can Social Media do for my Business

10.30am Getting started with Twitter

11.00am Tea / Coffee break

11.15am Developing a Twitter Strategy

12.00pm Lets talk metrics

12.20pm Q & A

12.30pm Evaluation & Close

Group Introductions

Who are you?What business are you involved in?What experience have you had of social media so far?What are you hoping to achieve from today?

Session Goals

• To introduce you to Twitter and how it can be used to achieve

tangible business benefits

• To enable you to set up and optimise your Twitter account

• To assist you in developing a Social Media strategy for your

business

• To share knowledge of some of the tools that can be used so

that you can save time and measure the effectiveness of

your campaigns

What is Social Media?

Social Media…

Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues.Wikipedia

The best way to define social media is to break it down. Media is an instrument on communication, like a newspaper or a radio, so social media would be a social instrument of communication.Webtrends

Essentially, social media incorporates the online technology and methods through which people can share content, personal opinions, swap different perspectives and insights into world issues and generally discuss the evolution of media in itself.BigMouthMedia

What can Social Media do for me..?

Traditional Marketing versus Social Media Marketing

What can Social Media do for me..?

AIDA;• Create awareness• Generate interest• Increase desire• Resultant action

Introducing Twitter

What is Twitter..?

• Online social microblogging service

• Started 2006

• 500+ million members

• Around 340 million tweets per day (1 billion tweets every 3 days)

• Current growth @ eleven new accounts per second (almost 1 million per day)

• 59% female / 41% male

• Accessible via computers, laptops, smartphones, tablets & other intelligent devices

Tea / Coffee Break

Talking Metrics…

What are your objectives..?

• More new customers?• Retention of existing customers?• Driving traffic to your website?• Promote a new product and / or service?• Expand your geographic footprint?

Q & A

Evaluation & Close