simply better synthesis ®. synplicity confidential synplicity founded in 1994 –ken mcelvain,...
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Simply Better Synthesis®
Synplicity Confidential
Synplicity
• Founded in 1994– Ken McElvain, Alisa Yaffa
• Investors– Andreas Bechtolsheim, Prabhu Goel,
Bernard Aronson (now CEO)
• World-Wide Sales
• More Than 1600 Installed Seats
• More Than 500 Customers
Synplicity Confidential
Synplify
• VHDL and Verilog FPGA/CPLD synthesis– IEEE1076, IEEE1164, VHDL’93, IEEE1364 Compliant
• High performance, sophisticated, synthesis engine
• PC and UNIX (HP & Sun) platform support
Synplicity Confidential
Company Milestones
Founded
QuickLogicOEM Agreement
Synplify First Customer
Shipments
Timing-Driven SynthesisSynplify 2.5e
FSM Compiler20 Architectures
Synplify 2.6b
InsightDistributionAgreement
HDL AnalystSynplify 3.0
1994 1995 1996 1997
Nov AprFeb Aug Jan AprOct Dec
Shipped 1000thLicense
Signed Lockhee
dAgreem
ent
July
Bernard AronsonNew CEO
Synplicity Confidential
Design Flow Overview
VHDL Verilog
Third-Party Simulators
(Verilog / VHDL)Gate_level Verilog &
VHDL
Timing Constraint
s
TCL ScriptsSynplify
X Make / M1 P&R
XNF(Netlist)
Synplify Overview
Easy-to-use
Extremely FAST
HighestQuality
of Results
Full-Featured
Synplicity Confidential
The Synplify Advantage
• Extremely efficient mapping to coarse-grained functions– If hardwired carry logic is available, Synplify uses it
• Context-sensitive module generation
• Technology-specific RTL and logic optimizations
– Ensures global decisions are made right
– Takes full advantage of the target device’s architecture
Direct Synthesis Technology
Synplicity Confidential
Speed Without Compromise
• 10X to 100X faster compile times than alternative tools
• What does this mean?– Better quality design through more “what-
ifs”
– Increased productivity, less waiting for compiles
– More cost-effective solution
Synplicity Confidential
• Specify clock frequencies for multiple clock networks in MHz
• Specify timing constraints in nanoseconds
• Put timing commands in TCL script or directly in the HDL code
Timing Driven Synthesis Features
FF FF
CLK = 25 MHz
Logic
FFLogic
define_input_delay=7ns
Synplicity Confidential
HDL Analyst
Instant cross-probingfor super-fast debugging
RTL-level schematics are ideal for designers
new to HDLs
Gate-level schematics enable experienced HDL designers to tune their design for
maximum performance
Synplicity Confidential
Product Summary
• Direct Synthesis Technology maps directly to Xilinx architecture giving the best results
• HDL Analyst improves HDL source code quality through interactive cross-probing
• Extremely fast and easy to use
Synplicity Confidential
Product Release Status
• Incremental Release 3.0b– XC4000XV support
– New mapper optimized for M1 Flow
– Available on web in mid-November
• 3.1 Release targeted for Q1 ‘98– Quality of Results focus
– Better mapping for Xilinx devices
Synplicity Confidential
Programs and Activities
• Dedicated Partner Program Specialist– Marie McAlister coordinating technology exchange & joint
marketing plan with Andy Wu
• Regular Technology Exchange Meetings– New architectures, M1 developments, integration and flows
• Joint Promotion Activities– Direct Mail, Web-based activity
• Xilinx FAEs – Program of licensing all Xilinx FAEs & Support personnel on a 6-
month, rolling basis
• Memec- Insight Common Distributor Relationship– Special Xilinx-only Synplify available through Insight at a lower
price point
Synplicity Confidential
Sales Organization• U.S.: 3 Regional Sales Offices with FAEs and Telesales
support– Western Team in Sunnyvale -Richard Bradley (sales), Kavita Snyder (sales),
Angelina So (FAE) 408-617-6000
– Central Team inDallas -Mike Holyfield (sales), Steve McCarthy(FAE) 972-448-8767
– Eastern Team in Boston-Denny Watts (sales), Michael Wurts (FAE) 617-740-4056
• International– France- Advanced Logic Systems -Switzerland- Logmatic AG
– UK- ALT Technologies -Germany- MTC
– Japan- Pacific Design -South Africa- Parsec Components
– Italy- EDA Systems Srl -Indonesia, Philipines-PTC System
– Scandinavia- Hardi -Australia- Silicon System Solutions
– South Korea- JOOHONG
See http://www.synplicity.com/contact/offices.htmlfor the latest sales & distributor contacts
Synplicity Confidential
Marketing Activities
• Synplify training material on Xilinx intranet
• Joint customer seminars / training
• Customer success story campaign– see CAE & Annapolis stories in your literature kit
• CD ROM direct mail piece– 10,000 CDs mailed in August & September
– Xilinx installed base plus EE Times mail list
– Leads directed through Insight
Synplicity Confidential
Access to Synplify Software
• Provide free 20-day evaluations– Customers e-mail a form to us generated
from our licensing wizard
• Provide free software to all Xilinx FAEs and support personnel
Synplicity Confidential
Synplicity Contacts
• Xilinx / Synplicity Vendor Relationship– Marie McAlister (408) 617-6033 or
• Insight Distribution Relationship– Maureen Cassidy (408) 617-6032 or [email protected]
• Technical Support– (408) 617-6000 or [email protected]