simply orange juice redesign book

5/19/2018 Simply Orange Juice Redesign Book

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simply

orang

e

Product Redesign by:

Cindy Barzee


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Table of Contents

Redesign Plan 2

Style Guide 3

Label Design 5

Product Photos 7

Advertisement 8

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Redesign Plan

Product Name:

Target Group:

Brief History:

2

Simply Orange, Simply Lemonade, and Simply Lemonade with Raspberry

Children and Adults aged 10-70

Headquartered in Apopka, Florida, Simply Orange Juice Company is proud of the

approach they take with their great tasting 100% juices and juice drinks. Since the

launch of Simply Orange in 2001, they have been making orange juice simple, the

way nature intended. Their not from concentrate orange juice has never contained

added water, sugar or preservatives and is gently pasteurized to ensure that you

always get a fresh squeezed taste experience.

Big Idea:For my redesign, I first decided to change the fonts of the Simply Orange design. Th

fonts are not modern and if changed, their target audience will be more broad. I also

changed the shapes and overall design of the placement of the words. Also, in order

to get a new, modern look, I added vector fruit instead of fresh fruit. This too will also

help in making the target audience larger and help to increase sales. This product

can be pretty pricey and if the design is more attractive and has more of a modern

look, it will stand out to what people are used to seeing now. Most modern designed

food products have very simple designs, so if this juice had a more young, fresh look

it would stand out among other juices on the shelf.


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Style Guide

Copy font:Grand Hotel

Title font:Bright and Beautiful

Colors:Orange

CMYK: 11 46 100 1

RGB: 227 147 60

Pantone: 7564 C

Hex: e3933c

Lime

CMYK: 35 1 99 0

RGB: 176 209 84

Pantone: 583 C

Hex: b0d154

Raspberry

CMYK: 0 76 56 0

RGB: 247 99 101

Pantone: 7416 C

Hex: f76365

Lemon

CMYK: 8 14 99 0

RGB: 240 206 71

Pantone: 115 C

Hex: f0ce47

Fonts:

In the design, Bright and Beautiful is used for the logo and the descriptionsub-heading, as well as the sub-heading on the back label. The logo copy

should be sized at 48 pt and the sub-heading copy at 14 pt. Grand Hotel is

to be used for the explanation sub-headings to add contrast. The copy for

Grand Hotel should be sized at 14 pt. The nutrition facts are Myriad Pro sized

at 9 pt. Each font is used as regular style.

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Style Guide

Logos:The color logos should be used in most forms of print. The grayscale logos

should only be used when necessary to demonstrate the logo. Each logo is

only to be used for its designated flavor of juice. The Simply Orange logo is

the primary logo for most marketing unless other flavors will be individually

marketed. When placing the logo on the label position it 3/4 from the

top and 1 1/4 from the bottom. For size recommendations, use the s as ameasurement like what is displayed below.

4

ss

s

s


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Label Design

original

pulp free

not from

100 pure squeezed

concentrate

orange

simply

all natural

not fromconcentrate

lemonad

e

simply

all natural

not fromconcentrate

with raspberry

lemonad

e

simply

These labels are designed for the 11.5 oz Simply Orange juice, Simply Lemonade

juice, and Simply Lemonade with raspberry juice. The nutrition labels and

nutrition information is only applicable for the 11.5 oz juice. The fresh taste labels

are to seal the lid to the bottle, as seen on the product, to preserve a fresh taste.

Primary labels:

5


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Label Design

fresh

tasteguaranteed

fresh

tasteguaranteed

fresh

tasteguaranteed

6

N u t r i t i o n F a c t sServing Size 1 Bottle

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Saturated Fat 0g 0

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Trans Fat 0g

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Sugars g

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erent ail alues are ased on a 000 alorie diet our ailalues ma e iger or loer deending on our alorie needs

alories 000 500

Total Fat ess tan 5g 0g

S at Fat ess tan 0g 5g

olesterol ess tan 00mg 00mg

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Total arodrate 00g 5g

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N u t r i t i o n F a c t sServing Size 1 Bottle

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N u tr i t i o n F a c t sServing Size 1 Bottle

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Sugars g

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itamin 10 alium Tiamin 15 iain itamin B Folate 0agnesium


alories 000 500


Sat Fat ess tan 0g 5g




ietar Fier 5g 0g


8/10

Product Photos

Originaldes

ign

Newdesign

7


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Advertisement

Poster:

8


10/10

simply orange juice redesign book

Documents

orange juice redesign

orange juice simple

orange design

orange juice company

concentrate orange juice

juice drinks

orange logo isthe primary

redesign planproduct