since 1929: history & vision 2030press.yonsei.ac.kr/upload_file/bbs/161018_e연세출판...5 y...

YONSEI

UNIVERSITY

PRESS

SINCE 1929:

HISTORY &

VISION 2030

2 YONSEI UNIVERSITY PRESS

3

YONSEI UNIVERSITY PRESS SINCE 1929: HISTORY & VISION 2030

The history of Yonsei University Press dates back to 1929 when the Press was founded in as the Yonhi College Press. The Press obtained the formal approval from the Ministry of Education to establish Yonsei University Press in 1955. We will reach the

90th anniversary of its foundation in 2019.

Yonsei University Press (YUP) has embraced, as its mission, the obligation to organize the academic heritage and traditions of Yonsei in a systematic way, also to make these scholastic accomplishments more accessible at home and abroad. YUP is currently expanding to prepare for the emergence of mobile contents, as well as continuing the publication of quality books for domestic and foreign University education.

Under the motto “Vision 2030”, YUP aims to be one of the top 10 University Presses in the world by the year 2030, when Yonsei celebrates the 101st anniversary of YUP’s first publication in 1929 for the first version of Urimalbon by Choi Hyun-Bae.

YUP privileges authors with an incentive system for outstanding academic publication and educational books, and also securing a widening range of readership through the establishment of the Press’ family brand, Cheongsong Media. YUP also has made more expeditious systems available such as the Google Books Program, in order to serve worldwide customers in a better manner.

I hope you will join us in the forthcoming information age, and be an active member of this movement as authors and readers for YUP’s online digital content production as well as offline publishing.

YUP will connect each one of you, serve you, and contribute to society.

On behalf of Yonsei University Press, I extend my best wishes.

Sincerely,

So-Young Sohn Executive Director

Yonsei University PressOctober, 2016

Greetings!

손 소 영


YONSEI

UNIVERSITY

PRESS:

HISTORY1929. 4. Yonhi College Press is established.

Choi Hyun-Bae, the first Chief Director of Yonhi College Press, publishes the first version of Urimalbon (1929.04.13).

1930. 12. Yonhi College Press publishes the first collection of Humanities Research of Yonhi College, Joseon Umoon Yungoo (The Study of the Written and Spoken Language of Joseon).

1953. 6. Yonhi Chun-Chu re-issues Yonhi Chun-Chu (college newspaper) and publishes general books.

11. Yonhi College Press is relaunched as Yonhi Chun- Chu Press.

1955. 10. YUP obtain the sanction of the Ministry of Education to establish Yonhi University Press and begin to publish research papers, academic books, and university textbooks.

1957. 1. Yonhi Chun-Chu Press is renamed as Yonsei University Press (YUP).

1960.12 YUP publishes the first Korean language book, Hanguk’eo Kyobon I (An Intensive Course in Korean I) authored by Park Chang-Hae.

1965. 9. Park Chang-Hae’s Hanguk’eo Kyobon II (An Intensive Course in Korean II ) is published.

1969. 3. YUP publishes 15 titles of quality educational books by Kyoyang Chongsŭ Hyupŭihoe (The Publication Committee of a series of Educational Books).

1971. 4. Working directors of the twelve university presses gather at Yonsei University, and the Association of Korean University Presses is officially founded.

* First president of the AKUP : Jun, Hyung-Kook (the Chief-Director of YUP).

1972. 1. YUP signs a contract with Paragon Book Gallery and obtain a contract to be an exclusive distributor in the USA and Canada.

4. YUP donates five thousand volumes of books to the national Maeulmoongo (a village library) movement.

1973. 10. YUP publishes the Press’100th book.

1974. 3. YUP issues feature publication of the first Daehakmoongo (University Library Collection).

Urimalbon, 1929

Hangukeo Kyobon I,1960

5


2003. 2. YUP publishes Hypertext authored by Yoo Hyun-Joo, the first volume in the basic concepts of literature series.

11. YUP finishes the publication Hong Yi-Sup Jeonjib (the Complete Works of Hong Yi-Sup) for a complete set of twelve volumes.

2004. 3. YUP publishes Segye Yunghwa’sa gang’ŭi (Lecture on the History of International Film) authored by Yang Jung-Taek et al., the first volume in the Media & Art series.

6. YUP is relaunched and renamed as Yonsei Daehakkyo Daehak Chulpan Munhwawon (the English designation remained Yonsei University Press). And Jinli-Jayu Pyunjibsil (the editorial office of Jinli-Jayu) is merged into the Press.

2005. 5. YUP publishes Yŏnse ŭi palchŏn kwa Han'guk sahoe (The Progress of Yonsei and Korean Society), in celebration of the 120th anniversary of the foundation of Yonsei University.

7. YUP publishes Lee Kyo-Ho Jeonjib (the Complete Works of Lee Kyo-Ho < set of nine volumes>).

2006. 5. The directorship of YUP is given to a general professor, unlike its previous history where the position had been given to the Vice President of Administration.

7. The copyright to Korean language textbooks, including Hanguk’eo Series (Korean Language Series— older version), is exported to China (Beijing World Publishing Corporation / 世界图书出版公司北京公司).

2007. 1. YUP becomes a self-governed organization.

4. The copyright for Hanguk Yuhaksa (History of the Study of Korean Confucianism) authored by Bae Jong-Ho, is exported to Japan (Chisen Shokan / 知泉書館).

6. YUP publishes the Press’ first volume in the series Yonsei Korean Language (level 1 - level 3).

7. The copyright to Korean language textbooks, including the Korean Language in 100 Hours

1981. 8. YUP publishes the English edition of Imjin Changch'o authored by Lee Jong-Young.

1983. 11. YUP publishes Chung In-Bo – Damwon Chung In-Bo Jeonjip (The Complete Works of Damwon Chung In-Bo < set of six volumes>).

1985. 2. YUP publish Hangyul Kim Yun-Kyung Jeonjib (The Complete Works of Hangyul Kim Yun-Kyong).

6. YUP publishes the language textbook Yonsei Foreign Language Institute’s TOEFL.

7. YUP publishes Yonsei Daehakkyo Baek’Nyeon’Sa (A One Hundred Year History of Yonsei University).

1988. 5. YUP publishes the Press’ 300th book.

1992. 10. YUP publishes the English and Japanese editions of Hanguk’eo Series 1-3 (Korean Language Series 1-3).

1994. 2. YUP publishes Hong Yi-Sup Jeonjib (The Complete Works of Hong Yi-Sup < set of six volumes>).

1995. 2. YUP publishes Paik Nak-Jun Jeonjib (The Complete Works of George Paik).

1997. 10. YUP publishes IMKS Special Lecture Series (the Institute for Modern Korean Studies, the Graduate School of International Studies, Yonsei University).

Damwon Chung In-Bo Jeonjip, 1983

Appenzeller, 1985

100 Masterpieces of the Renaissance, 2007

Introduction to Politics, 2010

6


book Series, is exported to China (Beijing World Publishing Corporation /世界图书出版公司北京公司).

2008. 11. Publication of the Yonsei University Magazine, Jinli-Jayu (Truth- Freedom)’, is transferred to the Office of Public Affairs.

2009. 6. YUP completes the publication of the book series Yonsei Korean Language (level 1 - level 6).

2011. 9. The office of Yonsei University Press is moved from Yongjae Hall to Muak-haksa.

12. YUP and the Institute of Humanities of Yonsei University sign a memorandum of understanding on the publication of A Library of Language and Society.

2012. 4. YUP publishes Choi Hyun-Bae Jeonjib (The Complete Works of Choi Hyun-Bae < set of twenty-eight volumes>).

5. YUP publishes the series, Korean Language for University Life and Academic Korean Language.

2013. 1. YUP is reorganized as an executive agency.

YUP publishes the Press’ 1,000th book.

2. YUP reforms and reorganizes the publication deliberation system.

9. Cheongsong Media, the subsidiary publishing label of YUP, is launched and initiates its publishing business. Cheongsong Media publishes the Media’s first book Health & Exercise (authored by Paik Il-Young) in the same month.

2014. 2. YUP newly plans and develops dictionary content. - Chinese-Chinese-Korean and Korean-Korean-Chinese Bilingual

Dictionaries.

7. YUP promotes the future project Vision 2030.

12. YUP introduces and conducts a special support program for outstanding authors.

2015. 1. YUP is awarded as one of the outstanding executive agencies in 2014.

4. YUP enters into partnerships with the international distributor.

5. YUP publishes a number of books celebrating the hundred year history of Yonsei University’s campus bodies.

- 100 Years: Stories and Histories. - College of Liberal Arts Yonsei University. - A One Hundred Year History of the College of Commerce and Economics.

6. YUP publishes Yonsei Chinese-Chinese-Korean Bilingual Dictionaries.

8. YUP publishes Mastering Noon Nopi: The Art & Science of Marketing in Asia, authored by Chang Dae-Ryun, as the first volume in the Global MOOC Textbook series.

10. YUP publishes Kim Dae-Jung Jeonjib (The Complete Works of Kim Dae-Jung <set of ten volumes>).

11. YUP participates in international book fairs: - Frankfurt Book Fair and The Guadalajara International Book Fair.

2016. 2. YUP is awarded as one of the excellent executive agencies (2015, 2016).

5. The publication right of Cheongsong Media is registered with the government.

8. YUP launches the following services: Google Books / Google Play Books.

10. YUP reorganizes the history of Yonsei University Press.

YUP renews the official home page of Yonsei University Press and launches new interactive website.

외환위기로부터 나라경제를 구하다1997년 12월~1998년 9월

외환

위기

로부

터 나

라경

제를

구하

다1

99

7년

12

월~

19

98

년 9

월

연세대학교 김대중도서관 편

연세대학교 대학출판문화원

외환위기로부터 나라경제를 구하다1997년 12월~1998년 9월

Ⅰ

Ⅰ 김대중 전집 편집위원회

김도형

-편집위원,연세대학교사학과교수

김삼웅

-편집위원,전독립기념관장

김성재

-공동편집위원장,전문화관광부장관

류상영

-공동편집위원장,연세대학교국제학대학원교수

문정인

-편집위원,연세대학교정치외교학과교수,

연세대학교김대중도서관장

김대중 전집 편집실무진

류상영

-연세대학교국제학대학원교수

장신기

-연세대학교김대중도서관연구원

정효은

-연세대학교김대중도서관기록연구사

연세대학교 김대중도서관

연세대학교 김대중도서관은 김대중 전 대통령의 시설 및 사료

기증으로 2003년 11월 3일 설립된 아시아 최초의 대통령도서

관으로서, 객관적인 학술연구기관과 모범적인 전직 대통령 도

서관을 지향하고 있다. 김대중도서관은 민주주의, 빈곤퇴치,

평화의 3대 아젠다를 구현하기 위하여 사료 수집과 보존 및

관리, 연구와 출판, 교육, 전시, 그리고 국제협력 등 다양한

활동을 전개하고 있다. 김대중도서관은 김대중 연구와 한국학

연구의 세계화를 위한 국제적 허브가 됨과 동시에 성숙한 전직

대통령 문화를 정착시켜 한국의 민주주의를 더 발전시키는데

공헌할 수 있기를 기대한다.

사진설명_재임기 노벨상 수상 통보를 받은 후에 노벨위원회에 보낸 사진 (2000년 하반기)

Ⅰ

제1권 외환위기로부터 나라경제를 구하다

(1997년 12월~1998년 9월)

제2권 4대개혁으로 경제체질을 개선하다

(1998년 10월~1999년 4월)

제3권 복지국가와 사회통합의 초석을 세우다

(1999년 5월~1999년 11월)

제4권 민주주의와 인권 신장으로 국격을 높이다

(1999년 12월~2000년 5월)

제5권 남북화해와 협력의 새로운 장을 열다

(2000년 6월~2000년 12월)

제6권 한반도 평화를 위한 실용주의 외교를 펼치다

(2001년 1월~2001년 7월)

제7권 지식정보화 강국의 꿈을 이루다

(2001년 8월~2002년 2월)

제8권 문화와 자긍심의 꽃을 피우다

(2002년 3월~2003년 2월)

제9권 국가 원로와 국제 평화지도자의 길을 걷다 1

(2003년 3월~2007년 3월)

제10권 국가 원로와 국제 평화지도자의 길을 걷다 2

(2007년 4월~2009년 8월)

<김대중 관련 주요 사료 출간물>

■ 연세대학교 김대중도서관 편, 『김대중연보 1924-2009』,

시대의 창 (2011)

■ 연세대학교 김대중도서관 편, 『김대중 저작 목록집』,

연세대학교 대학출판문화원 (2015)

값 50,000원

김대중전집1-1_표지.indd 1 2015-10-15 오후 1:49:00

외솔 최현배 전집 1

연세대학교 출판문화원

1926년판

조선민족갱생의 도(동아일보연재본)

외솔 최현배 전집 1

외솔 최현배 전집

조선

민족

갱생

의 도

(동아일보연재본) -1926년

판

연세대학교 출판문화원

1

최현배전집금박01.indd 1 2012-04-02 오후 2:30:08

01권-최현배 전집 표지-좌수.indd 1 2016-10-10 오후 5:08:42

Choi Hyun-Bae Jeonjib, 2012

Chinese-Chinese-Korean Bilingual Dictionaries, 2015

Cheongsong Media, the subsidiary publishing label of Yonsei University Press

Mastering Noon Nopi: The Art & Science of Marketing in Asia, 2015

Kim Dae-Jung Jeonjib I, 2015

Yonsei University Press Since 1929: History & VISION 2030

1920s – 1950s Foundation of Yonhi College Press, the precursor of Yonsei University Press

1920s – The Beginning of Yonhi College Press: bearing the mission of the times

Choi Hyun-Bae, the first chief director of Yonhi College Press, served as a professor of Yonhi College during the period of Japanese occupation. Even under Japanese oppression of the Korean language, he established Yonhi

College Press and published, for the first time, the first version of Urimalbon, the compiled-collection of teaching materials for the Korean language and literature, in 13th April, 1929. This book was consisted of his handwritten academic manuscripts and research documents created with students. Urimalbon, published by Yonhi College Press, had a profound effect on the exclusive use of Hangeul and horizontal writing started by Yonjun Times (the precursor of Yonsei Chun Chu—college newspaper), in 1935. Yonhi College Press was the driving force behind Yonhi College’s existence as a stronghold of vigorous research and scholastic affection on the Korean language and literature, during the dark period of Japanese occupation.

The history of Yonsei University Press (YUP) began on April, 1929 when Yonhi College Press was established. Shortly after its establishment, Yonhi College Press published the first version of Urimalbon, the compiled-collection of <Sorigal> by Choi Hyun-Bae on April, 1929 and published Joseon Umoon Yungoo (The Study of the Written and Spoken Language of Joseon) the next year (1930). Earlier than Joseon Eomunhak hoebo (The Bulletin for the Study of Writing and Language of Joseon), Joseon Umoon Yungoo was the embodiment of the results of investigations of literature and linguistics. It also indicates YUP’s effort during the period of Japanese occupation to preserve Korean literature and language.

After years of social change—the national liberation from Japan, the Korean war—and followed educational legislation—Decree on Standards for the Establishment of Universities and Colleges by the presidential executive order, in 1957, Severance Medical College and Hospital and Yonhi University merged to form Yonsei University. Accordingly, Yonhi Daehakkyo Chulpanbu (Yonhi University Press) was renamed Yonsei Daehakkyo Chulpanbu (Yonsei University Press). Yonsei University Press (YUP) was primarily focused on the self-production of university textbooks and the publication of academic, educational books for Yonsei Univeristy students. YUP also aimed to contribute to the academic progress of Yonsei University by presenting Yonsei’s scholastic achievements to the public through research papers and books.


first version of Urimalbon (Choi Hyun-Bae), 1929

Joseon Eomunhak hoebo, 1930

9


At the same time, YUP started to share and play a fundamental role at the University: ‘the spread of knowledge by publication’.

1960s – 1970s Introducing Korean Culture and Popularizing Specialized Knowledge

YUP promptly met the needs of the times— a rapid increase of Korean overseas immigration in the 1960s to 70s under the changed internal and external circumstances. At that time, YUP started to introduce the most famous

Korean literary works. By 1972, YUP became the nation’s biggest publisher of books printed in foreign languages.

Furthermore, YUP became the leading figure in social contribution by participating in the national Maeulmoongo (a village library) movement in 1972, hosted by Kyunghyang Shinmun and the HQ of the Maeulmoongo movement. In 1974, YUP also paved the path for the opening of University scholarship to the public by issuing the Press’ feature publication Daehakmoongo (University Library Collection)— a collection of unpublished academic works and creations by the faculty of Yonsei University, the first University library collection of the Korean University. YUP published and distributed professional literatures to general bookstores such as The History of Modern Korea by Hong Yi-Sup, Hankuk Minjok Kyohee Hyungsungsa (The Establishment of the Christian Church in Korea) by Min Kyung-Bae, and Jaah Wa Muah (Myself and No-self) by Kim Ha-Tai. This was appreciated in terms of introducing professional expertise to the public.

Up until the late 1970s , YUP published a significant number of English editions of popular books for foreign readers, including 10 volumes of Hankuk ŭi Munhwa (Korean Culture) Series, Nanjung Ilgi (A War Diary) by Yi Sun-Sin, and Hankuk Eumsik Joribŏb (The Recipes of Korean Dishes). These efforts were recognized nationally, with YUP receiving a prize in the Korea Book Awards for outstanding publication in 1975 and 1977 for the publication of Hanguk Mukyo ui Yoksa wa Kucho (History and Structure of Korean Shamanism) and Hanguk Yuhaksa (History of the Study of Korean Confucianism). The 1960s and the 1970s were a momentous era in the assertion of YUP’s sense of identity and character as the ‘export of Korean language textbook and introduction of Korean culture abroad,’ which continues to this day.

Meditations of the Lover (Han Yong-Woon, Translated by Younghill Kang·frances Keely), 1970

Folk Tales of Old Korea (TAE HUNG HA), 1993Korea Sings:Folk and Popular Music and Lyrics (TAE HUNG HA), 1997


1980s – 1990s Establishment of the Academic Tradition of Yonsei University and the Identity of Yonsei University Press

1980s – Emergence of the academic tradition of Yonsei University “Going through the hardship of the time”

F rom the 1980s to the 1990s, Yonsei University Press started to question the Press’ identity as a University press. In those days, YUP published a wide variety of books from almost every possible

academic field, however, the very identity of Yonsei University Press had not yet emerged. Not only this, but the social climate of that time represented by the May 18 Gwangju Democratic Movement, the ceased- publication of journals, and the emergence of men of letters through the literary coterie magazines led to social preferences for publishing to so-called participative literature rather than the belles-lettres, This meant YUP was taking a heavy financial risk by publishing purely academic books.

Nonetheless, YUP maintained its scholastic excellence and professionalism as a University press and was an eleven-time winner of the Outstanding Publication Awards and the Annual Recommended Books during 1980 through 1989. In addition, YUP also published several books of monumental significance to commemorate the 100th anniversary of Yonsei University. These publications were especially important, in terms of showing the academic tradition and distinctive scholastic atmosphere of Yonsei? such as the publication of Chung In-Bo Jeonjip (the Complete Works of Chung In-Bo) in 1983, Hangyul Kim Yun-Kyung Jeonjib (the Complete Works of Hangyul Kim Yun-Kyong), Yonsei Daehakkyo Baek’Nyeon’Sa (a One Hundred Year History of Yonsei University), and One Hundred Years of Yonsei in Pictures in 1985. YUP’s accumulation of a sizable amount of academic accomplishments, dating from the Yonhi College period, was recognized with YUP winning the 18th (1984) and 20th (1986) Annual Recommended Books with its two Complete Works series.

1980s – 1990s Yonsei University Press

The Complete Works of Damwon Chung In-Bo < set of six volumes>, 1983

11


1990s – Reinforcing the very identity of Yonsei University Press

In the 1990s, Yonsei University Press strengthened its own characteristics through the reorganization of the Committee of Publication, for the purpose of more professional publication, and focused publication

of religious books. Korean language textbooks were printed by Yonsei Hanguk’eo Hakdang (The Korean Language Institute) with the education of Korean language and Bible study as their main objectives. As Yonsei Hanguk’eo Hakdang (The Korean Language Institute) grew and reorganized their business, and also expanded to Los Angeles, YUP focused on the publication of Korean language textbooks to support their expansion. Focused-publication of religious books also reflected a core characteristic of Yonsei University, founded as a Christian school. In particular, the five-volume Hanguk Jongkyo Sasangsa (History of Religious Ideas in Korea), gave a general description of the origin, history, heritage, and social role of Christianity, Buddhism, Jeungsangyo, Shamanism, etc., in Korea. Hanguk Jongkyo Sasangsa also helped the understanding of its readers by translating original texts from these religions into the Korean language. YUP published Hong Yi-Sup Jeonjib (the Complete Works of Hong Yi-Sup), in 1994, and Paik Nak-Jun Jeonjib (the Complete Works of George Paik), in 1995, as a way of solidifying the academic tradition of Yonsei University.

Yonsei University Press, during this period, experienced substantial growth quantitatively as well as qualitatively, notwithstanding the rapidly changing internal circumstances—such as IMF Financial Crisis. YUP kept publishing textbooks for Korean language courses, in addition to the expansion and advancement abroad of the Korean Language Institute. YUP also vigorously kept pushing forward the publication of religious books. These steps also serve as a momentum to form another significant identity of Yonsei University Press. Furthermore, it was responsible for the publication of Yonsei Daehakkyo Baek’Nyeon’Sa (a One Hundred Year History of Yonsei University) and the Complete Works series of Kim Yun-Kyong, Chung In-Bo, and George Paik who are founding fathers of Yonsei’s academic traditions. These publications are of profound significance in that they not only offering later scholars fundamental data for these figures, but also preserve the records and history of Yonsei University in a broader, ideological context.

Paik Nak-Jun Jeonjib, 1995Hanguk Jongkyo Sasangsa, 1991

Hong Yi-Sup Jeonjib, 1994


2000’s – Stepping on the Path to “Daehak Chulpan Munhwawon”

I t was the 2000s that the Yonsei Daehakkyo Chulpanbu (which signifies Yonsei University publication department

in Korean), changed its name and overall system to become Yonsei Daehakkyo Daehak Chulpan Munhwawon (which signifies The Center for Publication and Culture of Yonsei University in Korean), although the official English designation stayed the same as Yonsei University Press. As YUP hired new specialists for publication sales, printing, editing, and production, the Press also set up team units for these tasks and assigned professional members to these units? two staff members on sales marketing and three staff members on editing and production. Through this improvement, YUP increased the expertise and competence of the Press’ staff members.

With the merger of Jinli-Jayu Pyunjibsil (the editorial office of Jinli-Jayu) into Yonsei University Press in March 2004, YUP’s overall system relaunched as Yonsei Daehakkyo Daehak Chulpan Munhwawon. Previously, the chief-director of Yonsei University Press had taken full responsibility for the whole business of YUP, but the new system change led to devolvement of this responsibility to the Vice President for Administration of Yonsei University, serving as the Chief-Director of Yonsei University Press.

Attempts to enhance and disseminate the an academic tradition of Yonsei continued throughout the 2000’s, YUP

published Lee Kyo-Ho Jeonjib (the Complete Works of Lee Kyo-Ho) and Yŏnse ŭi palchŏn kwa Han'guk sahoe (Progress of Yonsei and Korean Society) to celebrate the 120th anniversary of the foundation of Yonsei University. Throughout the 2000s, Yonsei University Press continued expanding its publication of high-quality academic books, demonstrated through its selection as the Outstanding Publications of the Year by the Ministry of Culture and Tourism and the National Academy of Sciences for twelve consecutive years beginning in 2004. YUP played a major role during the 2000’s in expanding the public base for academic educational books and exporting them to the world. In 2005, YUP became the first University Press in Korea ever to sign a direct deal with Amazon.com, and in 2006 YUP pioneered advances as the Press distributed three hundred titles of academic educational e-books through Kyobo Book Store. As YUP signed an agreement, in July that year, with Beijing World Publishing Corporation (世界图书出版公司北京公司) to export its copyright, YUP’s deal became the first export of copyright of Korean language textbook to a foreign nation.

The transfer of the editorial office of Jinli-Jayu to the public relations office demanded a new operational system with Yonsei University Press. Besides this, questions were raised over Vice President’s concurrent holding the directorship of YUP. The arrangement made it difficult not only for the Press’s management not to respond immediately to demands, but also to develop strategies for the future. Thus, it was determined that the directorship— position of Executive Director— of the Yonsei University Press was to be given to a general professor.

2000’s – Yonsei University Press

Yonsei Korean Language Level 1 (Yonsei University KLI), 2009Sky, Wind, Star, and Poetry (Yun Dong Ju), 2011 Universe of Korea (Nailseong), 2016

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Publication of Korean Language Textbooks - Enhancing the Characteristics and Studying Promotional Policy for the Field

Yonsei University Press was able to benefit from the course-book fees which had been included in tuition until the early 2000s; however, with almost every textbook

for college lectures being published by external publishing companies, there was need for a brand new revenue-making business to cope with the situation. This led to YUP’s adoption and execution of new strategies beginning in 2007: the production of feature publication, publication of textbooks for the compulsory liberal arts courses, attracting print-materials of campus bodies, augmenting professional publishing staff, implementing intensive marketing strategies, and organic management of YUP’s book-sales network.

To improve the stability of the overall profit structure of YUP, YUP published Yonsei Korean Language (completing its publication in 2009) containing the most innovative design and illustrations. It was a follow-up publication to the Hanguk’eo Series (Korean Language Series), which was used by the Korean Language Institute for teaching Korean Language, and the innovation was possible only through a bold investment in the book series. The success of the Yonsei Korean Language series and its increased sales performance which was heavily indebted to Hallyu (Global Korean Wave) produced the sales revenue of textbooks that were much higher than that of academic educational books. In turn, Yonsei University Press re-invested the revenues that arose from the sales of Yonsei Korean Language back into the publication of professional literatures and the development of Korean language textbooks. As a result, the sales of YUP’s Korean language textbooks

consistently went up and its revenue reached 1.5 billion won.

YUP also conducted ‘a public hearing on the future development/promotional strategy of Yonsei University Press', discussed with the graduate students and the faculty solutions for how to improve Yonsei University Press. In response to the public hearing, YUP prioritized the following missions; implementing aggressive marketing strategy, publishing the translation of foreign literatures, playing an active role in projects related with the agenda of Yonsei, developing quality academic books, the export of Korean language textbook, production of feature publication, and maximizing the benefits as a University Press. The Media & Art series by the Institute of Media Arts, The Basic Concepts of Literature Series by the Institute of European Society and Culture, A Library of Language Society and Culture by the Institute of Humanities were designed and published during this time.

In 2012, in celebration of the 565th Hangul Day, YUP and Oesolhoe (Choi Hyun-Bae Memorial Society) jointly worked on the project to publish Choi

Hyun-Bae Jeonjib (the Complete Works of Choi Hyun-Bae) containing his handwritten academic manuscripts and various copies/editions of his work. To this end, YUP collaborated with Yonsei University Library—where he worked—and converted various copies that had been in the custody of private collectors until then, into the photographic images. YUP’s hard efforts had came to fruition as the Press finally published a facsimile edition of Choi Hyun-Bae Jeonjib (the Complete Works of Choi Hyun-Bae < set of twenty-eight volumes>). The noble endeavors of Choi Hyun-Bae who dedicated his life to keeping hangul (Korean Language) were re-created eighty three years after his milestone—the first version of Urimalbon, first published in 1929.

Choi Hyun-Bae Jeonjib, 2012


2010’s ~ Yonsei University Press Leading Multi-Media Culture and Globalization

A s Yonsei University Press was reorganized as an executive agency, the Press was standing at a critical

crossroads. In those days, YUP concentrated on creating higher consumer brand recognition to make Yonsei University Press a world-class publisher. To this end, YUP reformed and reorganized the Press’ publication deliberation system. Through the innovation, YUP built up a preliminary review system and publishing standards to strengthen the Press’ academic merit and profitability, and made every book printed at YUP to pass a review system. Not only this, but the Press also introduced a cost accounting system as a way of consolidating the soundness of inventory asset by taking reasonable cost analyses. Meanwhile, YUP began to appoint external publishing specialists as members of the committee of deliberation and review, giving YUP a wider, deeper range of specialties in terms of management and publication.

To overcome the restrictions as a university press and promote YUP’s new inclusive image, YUP launched Cheongsong Media as a brand new subsidiary publishing label of Yonsei University Press, and initiated its publishing business in 2013. As a part of foreign business, YUP signed the agreement in 2014, with

Linking Publishing Corporation (聯經出版事業公司) in Taiwan to export its copyright of Yonsei Korean Language, and YUP re-confirmed the outstanding fame of the textbooks of the Korean Language Institute throughout Asia. In the same year, under the newly-signed contract with an International distributor with a warehouse in the US, YUP constructed a worldwide distribution system which allowed for easier and quicker distribution of the Press’ books to the world. With the purpose of overcoming the limitations of the domestic publishing market, YUP has strengthened the Press’ oversea marketing including the Press’ participation in the Frankfurt Book Fair and the Guadalajara International Book Fair since 2015.

In particular the Yonsei Chinese-Chinese-Korean Dictionary, published in 2015, introduced a bilateral interpretation of a dictionary for the first time in the world. It not only is the optimal Chinese reference books, but is also a channel of cultural interchange between Korea and China. Yonsei University Press is awaiting the publication of Standard Korean-Korean-Chinese Bilingual Dictionaries followed by Yonsei Chinese-Chinese-Korean Dictionary, and Chinese brief edition of the Korean-Korean-Chinese Bilingual Dictionaries, which will be published in accordance with the contract with Peking University Press of China. As the history of Yonsei University Press proves Yonsei University Press has kept changing to adapt to the changing environment and needs, and currently YUP is working to lead the industry in the era of ‘online’ and ‘globalization’.

2010’s – Yonsei University Press

Yonsei Chinese-Chinese-Korean Dictionary, 2015

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Yonsei Univeristy Press: VISION 2030– Toward the Top 10 University Presses in the World

Yonsei University Press has launched a movement of enriching the substance and planning for sustainable development to achieve the Press’ goal of VISION 2030. VISION 2030 stands for YUP’s

mission of 1) moving up the Value to boost Yonsei’s status in the domestic and international community, 2) Internationalization, 3) strengthening Scholarship, 4) building the Infrastructure for strengthening the competitiveness, 5) Obligation to increase profits, and 6) expanding the cooperation and Network with other agencies.

To begin with, YUP is working to get a potential reader by maximizing the promotion effects through upgrading the Press’ official website and publishing a webzine. By utilizing the latest systems as Google Play Books program as well as Kyobo Bookstore’s e-book, Amazon Kindle, the Press also aims to secure and allow multi-device access to the readers. YUP is improving the Press’ readiness for the market change ‘from off-line to online’ through these steps; forming IT partnerships with portal sites via dictionary DBs, the enlargement of YUP’s overseas business cooperation, and discovering a new content replacing the demand for paper books in the long term. As a result of these steps-ahead preparations, Yonsei University Press have been awarded for the excellent executive agencies two years in a row (2015, 2016) in recognition of its excellent business performance and distinctive improvement in the operations management.

Yonsei University Press will celebrate the 90th anniversary in 2019. The Press has published more than 1.2 - 1.3 thousand titles, and distributed 900 titles since 1955. As of 2015, Yonsei University Press secured 2.67 billion won in annual revenue, 445 million won in revenue per employee and this figure corresponds to the world’s leading university presses. All members of Yonsei University Press are working together with great pride, to enter the list of the top 10 university presses in the world by 2030, which will mark the 101st anniversary of Yonhi College Press’s first publication of Choi Hyun-Bae’s Urimalbon (1929), under the motto ‘VISION 2030’.


Value Internationalization Scholarship Infrastructure Obligation Network

Value for Upgraded Status of Yonsei

Enhanced International Status

Strengthening Scholarship

Building the Infrastructure for Global

Competitiveness

Obligation to Increased Profit

Expanding the Cooperation and Network with Relevant Institutions

Scholastic value•Activate publication review committee • Develop publication plan for

dictionary • Diversify publications of academic

books • Provide support for publication in-

school study results•Launch Cheongsong Media

Profitability •Pioneer diverse sales market • Export copyrights of Korean language

textbooks• Secure channel and clients for overseas

distribution • Develop Korean language textbooks for

international campus students • Contact authors to attract liberal arts

textbooks

•Promote projects for school policies

Create environment for publication• Devise ways to attract excellent

academic books and provide support • Prepare a reward program for high

performing authors • Ensure digital contents development

and seek partnership • Develop lecture textbooks for global

Mooc and K-Mooc

Enhance sales competitiveness• Publish series of literature & series books • Contract with foreign distribution

partners & clients• Export Korean language textbooks (the

U.S. South America, etc.)• Participate in international book fair &

symposium• Develop the textbook of liberal arts • Expand use of textbooks for cultural

studies/ major studies class • Foster e-book and app-book market• Digitalize lecture textbooks for global

Mooc and K-Mooc

Excel in scholastic publication• Complete publication of dictionary• Plan publication for enlarged edition of

dictionary (English, Japanese edition)• Continue publishing Yonsei collection & series

of publication

Secure overseas publication market• Gain a foothold in publication markets in

North and South Americas • Promote development of Mooc textbooks• Secure metadata for dictionary • Enter into metadata market

Preparation and Innovation (~2015) Step foward and Stability (2016-2019) Progress (2020~2030)

Yonsei University 50 Yonsei-ro, Seodaemun-gu, Seoul, 03722, Korea.Tel. 82-2-2123-3380~2 Fax. 82-2-2123-8673 http://press.yonsei.ac.kr e-mail: [email protected]

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