since 1949 ideas and insight for the equipment pro · 2016-04-14 · discussing or referring an...

Since 1949 Ideas and Insight for the Equipment Pro

www.ConstructionEquipment.com • SGC Horizon, LLC2013 mEdIA kIT

A C T Io N -TA k E R S

67% 20%

An independent study conducted at the 2011 CONEXPO-CON/AGG Show identified the unmatched receivership of Construction Equipment.

Which publications do you receive addressed to you personally and which are passed along to you by others?

Construction Equipment’s circulation of 75,882* represents a qualified market of decision-makers functioning in roles of management, supervisory field and operating staff, fleet and shop superintendents, engineers and more. With a strong editorial focus, real-world applications and innovative business ideas, Construction Equipment is a trusted buying resource for thousands of solutions-focused professionals.

100% of Construction Equipment’s audience can specify, select and/or approve the purchase of materials, construction equipment or supplies.*

In the past year, 82%** of subscribers have taken one or more actions as a result of advertisements in Construction Equipment, including:

Discussing or referring an ad/article to someone else in the company

Requesting additional information or visiting an advertiser’s website

Recommending, specifying or buying a product or service advertised

u N m AT C HE d RE C E I v E R S HIP

84%72%61%

Source: 2011 CONEXPO-CON/AGG Show Attendee Readership Study conducted by Irwin Broh Research

87%

39% 13% 52%

40% 12% 52%

Construction Equipment

Equipment Today

Equipment World

personally addressed / pass-along / total

Construction Equipment is read with nearly twice the regularity of its two closest competitors.

Which of the following do you read regularly (at least 3 out of 4 issues)?

Source: 2011 CONEXPO-CON/AGG Show Attendee Readership Study conducted by Irwin Broh Research

Construction Equipment

Equipment Today

Equipment World

total

82%

42%

42%

*June 2012 BPA statement**Signet AdStudy, January 2012

Print MAt tErS.Construction Equipment’s audience totals 75,882 recipients. Fully 90%* receive the print edition only. There is no stronger argument that b2b print remains your industry’s favored delivery method of product and market news.

E XPEriEncE countS.For market and product coverage with integrity, readers want editorial teams who know where the construction equipment industry is humming, and where it’s headed in the future. Advertisers trust an integrated marketing and sales team that not only knows the industry, but also knows the ins and outs of publishing and all of its offerings. The Construction Equipment editorial/sales team has 297 combined years of experience in your industry and 257 combined years of experience in publishing. We are your industry’s number one resource for solutions.

C o N S I S T E N T RE A dE R S HIP

How to Set a Fuel Strategy>> PAGE 17

SUMMER 2012

AEMP Takes Safety Stand>> PAGE 22Applications Drive Tire Strategies>> PAGE 31

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Military Fleet Masters>> PAGE 270812EM_Cover.indd 1

7/25/12 12:13 PM

AEMP

Construction Equipment is the official publishing partner of the Association of Equipment Management Professionals’ (AEMP) Equipment Manager. This specialized supplement is mailed quarterly with the magazine to more than 10,000 fleet managers in both public and private sectors. And, bonus distribution at the AEMP Annual Conference stretches your brand visibility even further, helping you maintain lasting impressions.

Construction Equipment’s online strategy aims to utilize three different content repositories to be the ultimate equipment-buyer’s resource site:

EditoriAl includes magazine articles, e-newsletters, webinars, videos and more

dirEc tory of SuPPl iErS creates easy access to a list of manufacturers, distributors and rental outlets

MAchinE SPEc if icAt ionS dAtAbASE CE features SpecCheck, which provides readers with online access to competitive machine specifications

S T R AT E GIC P A R T NE R S HIP S

IN T EGR AT Ed m A Rk E T ING

Industry professionals rely on the experienced Construction Equipment editorial and sales teams as trusted partners to design, publish and promote their association magazines and event directories.

off ic iAl Show nE wS Publ iShEr: conE XPo-con/Agg 2011

Video and journalistic content gathered both before and during this major industry event provided comprehensive coverage and easy audience access:

More than 200,000 preview issues sent to North American and international buyers prior to the event

100,000 official map books distributed at the show

Daily news content gathered and distributed at the show

Pre-show and official show news sites

Product, news and videos deployed through 104,000 Show Daily e-newsletters

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2013 EdI T oRI A l C A lENd A R CirCuL ation: 75,88 2*

M o n t h J a n U a R y f e b R U a R y M a R c h a p R i l M a y J U n e

a d C L o S E 1 2 / 7 / 1 2 1 / 7 2 / 8 3 / 8 4 / 8 5 / 1 0

Buying FileConcrete Pavers Asphalt Pavers Excavators Compact Track

LoadersPickup Trucks Telehandlers

AttachmentsDemolition Attachments

Excavator Attachments

Compact Track Loader Attachments

Pickup Truck Accessories

Telehandler Attachments

Maintenance Management

Lubes & Fuels Outsourcing Tire Safety Hydraulic Systems

Truck EvaluationsTom Berg’s Hands-on Trucking

Tom Berg’s Hands-on Trucking





Equipment Evaluations

Walt Moore’s Hands-on Earthmoving


Off-Road Evaluations

Earthmoving, Lifting, Paving Reports






Special ReportsAnnual Report & Forecast

The Management Challenge

Running Green The Management Challenge

Asset Management for Equipment Managers

Equipment Executive: Dr. Mike Vorster & Andy Agoos






Technology for the Fleet Manager

Technology Today: Pat Crail, CEM



New Products: Market Watch/Market Watch Lite

New-machine introductions in earthmoving, paving, lifting, compaction, attachments, trucks, light equipment and maintenance products






Bonus Distribution

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World of asphalt

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Marketing ServicesSignet adStudy

EquiPMEnt E XPErtS

Mike Vorster Dr. Mike Vorster is the David H. Burrows Professor Emeritus of Construction Engineering at Virginia Tech, a 50-year veteran of the industry, and is the author of “Construction Equipment Economics,” a handbook on the management of construction equipment fleets.

Tom Berg Tom Berg is one of the top truck editors recognized by readers and manufacturers alike. Tom has been writing for Construction Equipment for 15 years.

*June 2012 BPA statement

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Mini Excavators Articulated Dump Trucks/Haulers

Trenchers Roller/Compactors Backhoe LoadersConstruCtion

EquipmEnt top 100 neW

pRoDUctS iSSUe

Buying File

Mini Excavator Attachments

Site Prep Attachments

Backhoe Loader Attachments Attachments

Fuel & Lube Trucks Welders & Light Equipment

Field Maintenance Shop Facilities Service CranesMaintenance Management




2013 Heavy Trucks Tom Berg’s Hands-on Trucking Truck Evaluations



Equipment Evaluations





Earthmoving, Lifting, Paving Reports Off-Road

Evaluations

Construction Equipment/AEMP Fleet Masters

Running Green The Management Challenge Special Reports







Asset Managementfor Equipment

Managers



Technology Today: Pat Crail, CEM Technology







New Products: Market Watch/

Market Watch Lite

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Bonus Distribution

Signet adStudyMarketing Services

EquiPMEnt E XPErtS

Andy Agoos Andy Agoos has spent more than 40 years in the equipment, service and maintenance side of heavy equipment. He has held senior management positions with Neff Rentals, Hubbard Construction Co., Austin Industries and Caterpillar.

Pat Crail, CEM Pat Crail is the fleet information manager for the John R. Jurgensen Cos. He chaired AEMP’s Technology Committee through the development of the AEMP Telematics Data Standard and serves on the organization’s board of directors.

www.HousingZone.com

MAY 2012

MARKET LEADERS 2012 Todd Jackson and the

other leaders from the top 20 markets are a step above the competition

Protecting Margin and Mark-up

14i i

REMODELERS’ EXCHANGE:

Outdoor Living40 PRODUCT TRENDS:

David Alan Yoho on “price buyers”

50 EXTERIOR/REPLACEMENT BUSINESS:

2012 JESSE H. NEAL AWARD WINNER

Irving Convention CenterIrving, Texas

STATE + LOCALPROJECTS9 Ways to Win More Public-Sector Work20

BIM: UP IN THE CLOUD41

AIA/CES DISCOVERY COURSE

BRICK, STONE, AND MASONRY45

August 2012

www.BDCnetwork.com

August 20122

www.BDCnetwork.comwww.BDCuniversity.com

One-of-a-Kind Green | 04

Homes that make a strong design statement while delivering a high level of energy and resource effi ciency

Mark Richardson: Using Strategic Relationships to Grow Your Business | 02

At this LEED Platinum-registered custom home in Portland, Ore., the design-build team used wood that was either reclaimed or from FSC-certifi ed forests. Builder: Jonathan Orpin; Architect: Ty Allen; Interior designer: Maxine Bromfi eld

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JULY 2012

Designing for Millennials4 Projects Geared for the Burgeoning Gen Y Market

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Anatomy of a Best-Selling PlanPage 54

5 Proven Ways to Optimize Framing0

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5 Proven Ways to Optimize FramingPage 60

August 2012 www.HousingZone.com

oning Gen Y Market

101 Best New Products

Breakthrough Products for Residential Construction

Located in the West Los Angeles neighborhood of Mar Vista, Four was designed for young working couples, with features like ground-fl oor fl ex space and large second-fl oor decks.

SPEc if icAt ionS (cont.)2013 rAtESCirculation: 75,882* I All Rates Are Gross

S p a c e U n i t R a t e ( x )

1x 3x 6x 12x

Two-Page Spread $28,930 $26,480 $25,675 $23,960

Full Page $17,095 $16,905 $16,530 $14,200

1/2-Page Island $12,560 $12,230 $11,960 $10,810

1/2 Page $11,645 $11,415 $11,105 $10,045

1/3 Page $9,620 $9,430 $9,202 $8,465

1/4 Page $7,595 $7,445 $7,300 $6,885

gE nE rAl inS t ruc t ionSTerms and Agency Commission: 15% of gross billing for display advertising space, color, special position premium, provided account is paid within 30 days of invoice date. 1½% charge per month on accounts 30 days or more in arrears. No cash discount. Commission is not allowed on mechanical or special charges, including those for artwork, photos, printing, reprints, backup of inserts, tip-ins, and all other special handling requirements. In the event of non-payment, publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher. Agency commission will not be paid if the submitted ad material requires additional work by the publisher.Short Rates and Rebates: Advertisers will be short-rated if within the 12-month period from date of first insertion they do not use the number of insertions contracted for upon which their billings have been based. Advertisers will be rebated if within the 12-month period they have used sufficient additional insertions to earn a lower rate than that at which they have been billed.Rate Protective Clause: Rates are subject to change on notice and become effective for all advertisers with the stated specific issue and all issues thereafter. However, advertisers may cancel or amend their contracts without incurring short rate adjustment if they have fulfilled their contract terms through the issue preceding that with which the new rates are effective.Publisher’s Copy Protective Clause: In consideration of the acceptance of any advertising from the advertiser and/or the advertising agency for publication at the rates set forth in this rate card, the advertiser and/or the advertising agency represents and warrants that all material delivered to the publisher for publication shall be free of libel and that publication thereof will not violate or infringe any copyright, trademark, right of privacy, or any other statutory or common law property right of any person, and that the advertiser and/or the advertising agency will indemnify, defend and save harmless the publisher, its agents, assigns and successors against any claim, demand, costs, expenses and damages, including reasonable attorneys' fees incurred by the publisher, arising out of or in connection with any breach by the advertiser and/or the advertising agency of any of the foregoing.Premium Charges: Cover and preferred position rates listed above.Advertising That Simulates Editorial Content: Advertisements that in the opinion of the publisher resemble editorial material or the publication’s editorial format will carry the word “Advertisement” in at least 10-pt. type at the top or bottom.Regulations Not Stated Elsewhere in Rate Card: See specific and detailed reference in item No. 14 of this publication’s listing in Standard Rate and Data Service (SRDS).Cancellation of Orders: Cancellation of space orders must be in writing and will not be accepted after closing dates.

MAil ing inS t ruc t ionSAdvertising material, insertion orders, correspondence and copy should be addressed to: Traffic Department, Construction Equipment, 3030 W. Salt Creek Lane, Suite 201, Arlington Heights, IL 60005-5025. Coordinator: Erica Rivera · [email protected] · 847.391.1049

Ac cE P t E d d ig i tAl forMAt SPress-optimized PDF using Acrobat Distiller’s PDF/X-1a job options is the required format (300 dpi, CMYK color). PDFs prepared for use on the Web are unacceptable. Any other type of file may require the use of an outside vendor and will result in additional charges.

Unless a SWOP ad proof is submitted, publisher will not accept responsibility for the integrity of the ad.

Ad Art uPloAd inS t ruc t ionSFor ad art uploads and additional ad information, go to www.scrantongillette.com/adart.

SPEc if icAt ionS

www.sgchorizon.comwww.scrantongillette.com

ME chAnic Al dAtAPublication Trim Size: 9” x 103/4”Printing: Web offset. Printing is wet, all colors going down simultaneously with one impression.Binding: Perfect BoundBleed: See below for bleed specifications.Mechanical Requirements: SWOP Specifications apply.Standard Unit Size in Inches: Spaces to be charged at standard unit rate can be used only in the forms and dimensions shown here.

Ad SizESTrim Size: 9” x 103/4”

Black & White — full page: subtract $3,000; spread: subtract $4,000Back Cover — plus 20% Inside Front Cover Spread — plus 15%TOC — plus 15% Inside Back Cover Spread — plus 10%Special Positions — plus 10%

Sgc horizon MAgA zinESVisit www.sgchorizon.com to view rates, specifications, market overviews, media opportunities, research and editorial calendars for all of the SGC Horizon publications.

For advertising opportunities, contact Rick Blesi at 847.954.7931or [email protected].

2013 R AT E S & S P EC If IC AT IoN S

S p a c e U n i t S p e c i f i c a t i o n

Non-Bleed Bleed

Two-Page Spread 16½” x 10” 181/4” x 11”

Full Page 8” x 10” 91/4” x 11”2⁄3-Page Vertical 51/4” x 10” 53/4” x 11”

1/2-Page Spread 16½” x 47⁄8” 181/4” x 5½”

1/2-Page Vertical 37⁄8” x 10” 4½” x 11”

1/2-Page Horizontal 8” x 47⁄8” 91/4” x 5½”

1/2-Page Island 51/4” x 73⁄8” —1⁄3-Page Vertical 2½” x 10” 3” x 11”1⁄3-Page Square 51/4” x 47⁄8” —

1/4 Page 37⁄8” x 47⁄8” —1⁄6 Page 2½” x 47⁄8” —

E d i tor iAl + Publ iSh ing of f icE3030 W. Salt Creek Lane, Suite 201 · Arlington Heights, IL 60005 847.391.1000 · F: 847.390.0408www.ConstructionEquipment.com • www.sgchorizon.com

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*June 2012 BPA statement

since 1949 ideas and insight for the equipment pro · 2016-04-14 · discussing or referring an...

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