January 16, 2014 www.jegi.com

Since 1987

2014 JEGI Media & Technology

Conference

Time Warner Center New York City

JEGI Sector Insights:

Tech Trends Driving Transformation

Daniel Avrutsky

2

Daniel Avrutsky

David Clark

Scott Peters

Richard Mead

Chris Calton

Daniel Avrutsky Managing Director

Top 10 Tech Transformations of Past Decade

3

Virtualization

Open Source

Cloud

Stack Consolidation

Devices

SaaS

Platforms

Mobile Ubiquity

Social

Big Data

10 years ago Today

Cloud Drives Innovation

4

Three Year Cost for Processing Power to Model Next-Gen Drug Molecules

$5,000,000

$18,000

A Whole New World

5

No Facebook Before 2004

No Hadoop or YouTube Before 2005

No Twitter Before 2006

No iPhone Before 2007

No Snapchat Before 2012

A Lot Has Happened in the Tech Ecosystem

6

Next Five Years

7

Personalization 2.0

Market Places

Sensor Galore

Payments Revolution

What Else?

David Clark

8

David Clark Managing Director

Daniel Avrutsky

David Clark

Scott Peters

Richard Mead

Chris Calton

Marketing Technology M&A

9

$30+ billion in M&A Value 2010-2013

Marketing Services Stack

10

Platform

Development

Infrastructure

Interaction

Media Property

Marketing Message

Digital Application

Digital Service

eCommerce

Category Channel Device Time / Place

User

Presentation

Personalization

“…a new class of low-powered, low-cost transmitters that can notify nearby devices of their presence, providing apps a whole new level of location awareness”

Apple – June 2013

iBeacons

11

Devices can launch apps knowing who you are, where you are, and what you’re doing

iBeacons presents users with offers and information, and launches media or branded content

iBeacons Feature Set

12

Cheap wireless technology that does not drain your battery

Free global radio spectrum that eliminates hardware compatibility issues

Very accurate interior location from 200 feet to one foot

300+ million users already, built in every Apple phone/tablet for three years

Using new fingerprint security allows for secure commerce transactions

A LONG LIST OF CLEVER FEATURES

iBeacons Use Case - Navigation

13

Tolman: Welcome to the Museum of Natural History! You have entered via the basement level, and we see you have purchased tickets to the dark space exhibit, which starts at 3PM. Please take the stairs directly ahead of you to the main lobby to obtain your tickets. I will guide you from there.

Server Calls

Location Awareness

Mapping

Reservation and Ticketing Systems

CRM

eCommerce

iBeacons Use Case - Concierge

14

Amir: This is an urgent notice from American Express Platinum and Delta Airlines. I hate to tell ya… Please confirm your travel plans or tap here to speak with an American Express representative.

Server Calls

Event Notification

Reservation System

CRM / Customer Care

eCommerce

Third-party services

Scott Peters

15

Scott Peters Co-President

Daniel Avrutsky

David Clark

Scott Peters

Richard Mead

Chris Calton

Traditional Advertising Model

16

PUBLISHER ADVERTISER CONSUMER

BRANDVOICE

Forbes Evolution – Brand Voice

17

Online contributor platform with real-time performance metrics to efficiently manage a pool of experts

1,300+ contributors generating 400+ pieces of new content a day

Leveraging the same platform to allow brands to become contributors

Teaching brands how to create authentic content of value

Forbes is Now Being Paid by Their Content Creators

Key Benefits of Branded Content

18

Brands

Publishers

Consumers

Enables brands to expand beyond promotional marketing; become authentic and credible source of information

Leveraging Forbes’ infrastructure, brands can dramatically improve their digital distribution via real-time performance tools

Increased distribution and content sharing driving shift from paid to earned; allows brands to unlock vast content archives

Leverage infrastructure to create vast new pools of content

Create new, recurring revenue streams from subscriptions

Significant lifts in both traffic and search results for publishers

Publisher relationship evolves from media partner to technology partner

GREAT CONTENT

The Lines Continue to Blur

19

Can Everyone Play Well in the Sandbox?

Agencies Publishers

Agencies Content Creators

Brands Publishers

What’s Next? Native Advertising

20

“The headline is the new banner ad” – Forbes 2013

Enhanced Capabilities for Publishers…

“Promote” content across the digital ecosystem for its brand clients as a paid service

Develop new revenue streams, while providing valuable distribution capabilities for brand clients

Leverage the unique advantage of their brands to provide credibility to their advertisers’ content

Provide timely recommendations to consumers for contextually relevant content

Examples of Participants

21

Branded Content Platforms

Brands with On-Staff Content Creators

Native Advertising Solutions

Brand Connect

Paid Post

Brand Post

Brand Voice

Richard Mead

22

Richard Mead Managing Director

Daniel Avrutsky

David Clark

Scott Peters

Richard Mead

Chris Calton

Growing B2B Market Share & Margins Through Technology

23

TOTAL ADDRESSABLE TECHNOLOGY ENABLED B2B MARKET

CURRENT B2B MARKET

PENETRATION

Summit Professional Networks’ Approach to Audience Monetization Hierarchy

24

MILLIONS HUNDREDS

OF THOUSANDS

TENS OF THOUSANDS

THOUSANDS HUNDREDS TENS

IMPRESSIONS TO CLICKS TO LEADS TO 1-ON-1 COMMUNICATION

WEBSITES

SEARCH

MAGAZINES

NEWSLETTERS

VIDEO

SOCIAL

APPS

MICROSITES & SMART SITES

CONTENT: WHITEPAPERS, BRIEFS

CONTENT: CASE STUDIES

VIRTUAL CONFERENCES

TOOLS/CALCULATORS/WIDGET

WEB SEMINARS

F2F EVENTS

INC

RE

AS

ING

DE

CIS

ION

RE

AD

INE

SS

& D

EP

TH

OF

EN

GA

GE

ME

NT

DECREASING REACH & INCREASING TARGETING

SALES CALLS

Applying Technology to B2B Events

25

Developing CRM Databases

Marketing to Buyers & Sellers

Operational Efficiencies

Customer Experience

Community Building

eCommerce

TOTAL ADDRESSABLE TECHNOLOGY ENABLED B2B MARKET

CURRENT B2B MARKET

PENETRATION

Cvent: The $1.4 billion tech solution

26

Sizeable Addressable Global Market

Ability to Scale

Enables Event Operators to Focus

Social Networking

eCommerce

Cvent Enterprise Value as of 01/15/14 Source: CapitalIQ

TOTAL ADDRESSABLE TECHNOLOGY ENABLED B2B MARKET

CURRENT B2B MARKET

PENETRATION

139,000 Events & Meetings

managed in 2012

187,000 Event planner &

hotel users

200,000 Hotel & venue

profiles

1.1 Million Meeting RFP’s sent

in 2012

13.9 Million Hotel room nights requested in 2012

Lift Off - Attractive Valuation Implications for B2B Investors

27

B2B Valuation Prospects

Chris Calton

28

Chris Calton Managing Director

Daniel Avrutsky

David Clark

Scott Peters

Richard Mead

Chris Calton

Cutting Edge Circa 2003

29

Technology Reform

30

Current Market Dynamics

31

Implementation of the ACA

Mass adoption of EMRs

Formation of Accountable Care Organizations and other risk sharing models

Greater pricing & quality transparency

Slowdown in cost increases

Recent Industry Milestones

Unstructured Data

Decision Support and Evidence - based Medicine

Interoperability

Security

Patient Engagement

Care Coordination

Current Challenges

Innovation Leaders

32

Tech solutions that capture unstructured clinical content for integration into patient’s record

Transforms multi-function devices and scanners into secure message platform

• Helps achieve Stage 2 of Meaningful Use

Kno2TM enables secure exchange of

clinical documentation over SureScripts network

Innovation Leaders

33

Provides care management

technology solutions using proprietary algorithms

Effective delivery of quality care to high risk patients

• Identifies costs to help

manage risks

• Measures quality and performance

• Promotes data-driven decision-making

January 16, 2014 www.jegi.com

Since 1987

2014 JEGI Media & Technology

Conference

Time Warner Center New York City

JEGI Sector Insights:

Tech Trends Driving Transformation