singapore airlines (vishnu & jagan)

8/8/2019 Singapore Airlines (Vishnu & Jagan)

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Singapore government majority

shareholder

Number of aircraft: 135Number of employees: 14,066

2,174 Pilots & 6,914 Cabin Crews

Passengers per year: 18.96 million

Number of destinations: 66

Company slogan : A Great Way To Fly

AT PRESENT


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SINGAPORE AIRLINES HAS A RESPONSIBILITY NOT ONLY TOBE AN EXCELLENT COMPANY, BUT ALSO TO BE AN

EXCELLENT CITIZEN OF THE WORLD BY ENHANCING THELIVES OF THE PEOPLE WE TOUCH. WITH THAT AIM IN MIND,WE HAVE MADE MANY COMMITMENTS TO THE ARTS AND

EDUCATION, TO OUR COMMUNITIES, AND THE HEALTH ANDWELFARE OF OUR COUNTRY'S CITIZENS, AND THOSE IN

COUNTRIES WE FLY TO. WITH THIS GOAL IN MIND, WE'VE

ALSO MADE A STRONG COMMITMENT TO PRESERVING THEENVIRONMENT - AND OUR WORLD FOR FUTUREGENERATIONS.


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SIAs mission statement is We are a global company dedicated to providing air

transportation services of the highest quality and to earning good returns for shareholders.

This is underpinned by six core values:

Pursuit of excellence

Safety

Customer first

Concern for staff

Integrity

Teamwork:


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Singapore Airlines is theWorld's Most Admired Airline

and ranked 27th on Fortune

Worlds Most Admired

Companies rankings in 2010.

It has a strong brand nameand is a trendsetter in the

aviation industry, particularly

in terms of innovation, safety

and service excellence,

coupled with consistent

profitability. It has won

numerous award and is an

industry bellwether for aircraft

purchases.


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CONTINUOUS IMPROVEMENT - THE KEY TO COMPETITIVE

ADVANTAGE

Change, improvement and innovation are

vital, explained The business has always

been competitive, but it is getting more and

more difficult to differentiate ourselvesbecause every airline is doing the same thing.

We succeed by continually wanting to

improve, by having the will to do so andrecognizing that every time we reach a goal,

we

always say that we got to find a new mountain

or hill to climb.


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DESTINATIONS


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FLIES TO 66 DESTINATIONS IN 35 COUNTRIES ON FIVE

CONTINENTS


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SIA uses the feedback from its staff together withinformation about other airlines and frommajor surveys to help them come up with new ideas.Mr. Yap added Its the new things thatcreate the wow, the things that customers never expected,and there is a whole realm ofthings that customers dont know they want! We try tostudy the trends. We have ourProduct Innovation Department that continuously looks at

trends and why people behave ina certain manner, why they do certain things. And then wedo a projection over three to fiveyears, we try to follow both the short and long termtrends.f


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Chew Choon Seng,CEO,SIA


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Singapore Airlines have received numerous awards for the

standard of service it provides. It claims to be "The World's

Most Awarded Airline". In the 29th annual Zagat survey by

US pollsters in November 2007, SIA was placed first in both

premium and economy classes while additionally toppingthe poll for its website and for comfort, service, and food in

all classes.

IN FLIGHT SERVICES

CABINSCABINS

SINGAPOREAIRLINES SUITESSINGAPOREAIRLINES SUITES

FIRST CLASSFIRST CLASS

BUSINESS CLASSBUSINESS CLASS

ECONOMY CLASSECONOMY CLASS

CUISINECUISINE


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STRENGTHSBrand name

Cabin crewsCuisine

TechnologyInnovationIn-flight facilities

Timing


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Weakness

Connected with fe

destinationsPricing policy

Infrastructures


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Opportunities

Demand

Technology

New markets

Better flights


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THREATSU.S.Economy

Competition increasing

Fuel priceTaxation

Terrorism

Increasing aircraft price

Accidents


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How we differ from others?

PUNCTUALITYPUNCTUALITY

SCUSTOMIZEDSCUSTOMIZED

SNEWSNEW

TECHNOLOGYTECHNOLOGY

SNEW DESIGNSNEW DESIGN


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Philippine AirlinesPhilippine Airlines

U.S. AirlinesU.S. Airlines

Thai AirlinesThai Airlines


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In its 50-year history, SIA has come a long way. It has become an

industry leader

and innovator, setting standards to which other airlines aspire. At 50, it is

still riding high as it begins a new chapter of its corporate journey.

SIA announced that it is considering inviting foreign talent to join itsboard of directors, to reflect the international nature of its business.

This is to underline its global character and to stay ahead of the

competition. It has also embarked on a major exercise to change its

corporate culture to prepare for the global competition in the new

millennium.

Each person will have his own particular needs and he will want

service that is tailored to meet those particular needs.


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singapore airlines (vishnu & jagan)

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