Singapore Airlines’ 44th AGMOverview of Strategic Initiatives

29 July 2016

Growth of Middle Eastern Airlines

Expansion of Low-Cost Carriers (LCCs)

STRUCTURAL CHANGE IN THE INDUSTRY

LCC PROLIFERATION

Southeast Asia has world’s highest LCC penetration rate

25%

23%

22%

22%

14%

9%

2%

2%

8%

43%

35%

28%

29%

21%

18%

11%

6%

8%

56%

39%

36%

31%

25%

21%

20%

10%

9%

0% 10% 20% 30% 40% 50% 60%

South East Asia

Europe

Latin America

North America

World

South West Pacific

Middle East

North Asia

Africa

LCC Capacity Share (%) of Total Seats 2005 2010 2015

Strengthening our Premium Positioning

Multi-Hub

Portfolio

New Business Opportunities

KEY STRATEGIES

PRODUCTS & SERVICES

STRENGTHENING OUR PREMIUM POSITIONING

Premium Economy and First/Business Class retrofits

SilverKrisLounges

IFEEnhance-ments

Customer Experience Management system

• Modern Fleet 2016 – Launch of A350-900 2017 – New cabin products (A380) 2018 – Re-launch of ultra-long-range flights to

NY and LA as A350-900ULR launch customer 2018 – New medium-haul cabin products on

A350 & B787-10

STRENGTHENING OUR PREMIUM POSITIONING

NETWORK • Strengthening Key Markets Growth of European and US footprint New Destinations

Dusseldorf Non-stop to San Francisco Canberra & Wellington

Expanding network & connectivity through partnerships

Strengthening our Premium Positioning

Multi-Hub

Portfolio

New Business Opportunities

KEY STRATEGIES

PORTFOLIO

Regional Long-Haul

FullService

LowCost

Posi

tioni

ng

Extend Market Reach

Markets

PRIVATISATION OF TIGER AIRWAYSDELISTING COMPLETED ON 11 MAY 2016

Network coordination

Operational and backroom

Commercial activities

Enables:

Seamless cooperation in all aspects of the business

Full synergies within the SIA Group

Strengthening of benefits to SIA Group Portfolio Strategy

New profit generation opportunities

Strengthening our Premium Positioning

Multi-Hub

Portfolio

New Business Opportunities

KEY STRATEGIES

New growth engines in large and expanding markets

Complements and strengthens Singapore hub through synergies

Taps into large and growing Indian market Complements SIA’s operations to the West

Strong budget travel market Avenue for Scoot to grow beyond the Singapore

hub

MULTI-HUB

Strengthening our Premium Positioning

Multi-Hub

Portfolio

New Business Opportunities

KEY STRATEGIES

Group AirlinesSQ/MIScoot

Tigerair(Earn/Burn

partners wefSep15)

Expand across customer segments

Expanding KrisFlyer

AirlinesSQ/MI

Airline Partners

Star AllianceOthers

KrisFlyer Airline PartnersStar Alliance

OthersVirgin Australia

Vistara(Conversion w VA + Earn/Burn w

VA/Vistara)

Expand geographically e.g. Australia, India

Non-Airline PartnersBanks, Hotels,

Supermarkets/Pharmacies, others (Close to 200 non-air partners)

Expand across categories

Non-Airline PartnersBanks,

Hotels etc.

NEW REVENUE & BUSINESS OPPORTUNITIES

Airbus Asia Training Centre

Inaugurated on 18 Apr 2016 at the Seletar Aerospace Park

22 customers have signed up for training courses

AATC has five full flight simulators for the A320, A330, A350 and A380 currently

Once fully functional, AATC will be able to accommodate more than 10,000 trainees a year

NEW REVENUE & BUSINESS OPPORTUNITIES

THANK YOU