singapore hotel management case study presentation
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- 1. Holiday Inn Express In Singapore 11/21/2006 Peter Newhook Pat Akey Nicolas Murcia David Malka Daniel Smouha
2. Macro Factors
- High growth economy
- English speaking population
- Low inflation
- Prevalance of North American Banks
- Extremly Stable Government
- Free Trade
- Double taxation.
3. Hotel Specific Factors
- Push for convention business
- Government sponsored tourism initiatives
- Few direct competitors
- Future growth potential
- Point of entry
4. Demographics
- Four official languages
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- Chinese (Mandarin)
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- English
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- Malay
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- Tamil
- Three primary ancestries
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- Chinese (76.8%)
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- Malay (13.9%)
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- Tamil (7.9%)
5. Religions 6. Confucianism
- Ren- Humanity
- Zhong- Loyalty
- Xin- Honesty
- Filial Piety Five relationships
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- Ruler-Subject
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- Husband-Wife
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- Older-Younger
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- Father-Sun
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- Friend-Friend
7. Hofstede Dimensions 48 74 48 8 20 Singapore 23 39 52 48 80 Canada Long Term Orientation Power Distance Masculinity Uncertainty Avoidance Individualism 8. Hofstede Dimensions Continued 9.
- For our expatriated managers and local employees:
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- Access to education
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- Access to health services
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- Disadvantages of expatriation
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- Attitude toward expatriates:
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- Restricted openness in Singapore
Quality of Life 10. Halls High-Context Approach
- Value long-term interpersonal relations
- Value cultural knowledge
- Value commitment, loyalty and trust
11. Location 12. Location Continued
- Katong
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- Proximity to Airport
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- Proximity to the Financial District
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- Proximity to University of Singapore
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- Proximity to East Expressway
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- Less expensive land
13. Added Hotel Amenities
- Multi-denominational prayer space
- Translation Referrals
- Business culture literature
- Key Phrases handbooks
- Multi-ethnic restaurant (mid-scale)
14. Thank You 15. Long Term Relationships
- How do you maintain a good long-term
- relationship with a new business partner?
- The basic understanding of etiquette and culture
- Respect simple rules such as gift-giving and hierarchy during meetings
- Always act to keep face
- Showing submissiveness to elderly
16. Staff Composition
- What staff composition would you recommend?
- Top Level Management- Expatriates
- Middle and lower levels- Locals
- Required Skill Sets
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- Bilingual
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- Knowledge of local customs
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- Knowledge of foreign cultures
17. Vulnerability
- Is Singapore as vulnerable in terms of business risk as other east Asian countries?
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- Sustainable growth
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- Better trade deficit
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- Better government control
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- Less corruption
18. Financial Analysis
- B/E =Fixed Costs
- ADR-VC
- Examine competition to estimate:
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- Average Daily Rate (ADR)
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- Average Occupancy (AO)
- Determine market share we can capture
- B/E Time =B/E
- AO
19. Target Market
- Who is the target market for the Singapore Location?
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- Medium Sized Business Travel
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- Families
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- Road Warriors
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- Local Commuters
20. Competition
- North American Competitors
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- Comfort Inn
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- Hampton Inn
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- Fairfield Inn
- None represented in Singapore