singapore nordstrom final
DESCRIPTION
Singapore PEST and Nordstrom SWAT to see if the two would be a good fit for one another.TRANSCRIPT
Singapore and Nordstrom
Team 6 PresentationMarch 15, 2007
Unique & Diverse
A World of Contrast
NordstromDesigner Fashions
Customer Service #1
Singapore
Singapore At a Glance
History of Singapore
1869
200618261994
19221990
1959
19451946
1965 1998 2002
19411942
Politics• Parliamentary Republic
– 3 branches
• Legal system (English based)
• Stable government• Low corruption• Harsh laws
Economics• High per capita income• One of the busiest ports in
world• Low inflation• Low unemployment• Free market• Export & tourism driven• U.S.-Singapore Free Trade
Agreement (USSFTA)
Sociological• Many practiced religions• 4 official languages
– English as official business language.
• High literacy rate• Population: 4.5 million• Taught to be socially
responsible
Technology• $3.4B was spent on R&D• Superb communications
network including wireless communications
• Large producer of semiconductor packages
• Wide variety of digital media
Nordstrom• Exceptional service and
affordable luxury goods
History of Nordstrom
18871901
1923 19601963
19711975
19782001
20071985
2000
$1B+
19951998
.com
Present
Strengths• Excellent Customer Service
• Strong & defined culture / brand
• A shopping experience
• Diverse & classy advertising
• Upscale/niche market
• Strong EPS $2.55
• $0.14 Dividend
Weaknesses• No clear differentiation amongst competitors• Mature industry• No large presence, sales or
discounts
Opportunities• Affluence of Singaporeans• Affinity for high-end western
brands• No U.S. “department stores” in
Singapore• Shopping is a popular leisure
activity• Over half the tourism income
comes from retail sales• Partnerships & Alliances are
favored• Prefer fixed-priced department
stores
Threats• Current Asian, Indian & British department stores • Crowded & highly competitive retail environment• Home-made tailoring• Made in Singapore