single opt-in or double opt-in for your email

7/30/2019 Single Opt-In or Double Opt-In for Your Email

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Website url:

http://www.thomastimeasytips.com

Facebook Page:

http://www.facebook.com/bigdreammastermind

Single Opt-In or Double Opt-In for

Your Email Marketing Campaign?
http://www.thomastimeasytips.com/http://www.facebook.com/bigdreammastermindhttp://www.facebook.com/bigdreammastermindhttp://www.thomastimeasytips.com/


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Opt-in email marketing is also

called Permission-Based

email marketing.

Visit www.thomastimeasytips.com for more to

get updates from us.2


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In the last few years, Opt-In

email marketing has been

able to produce the bestresponse rates as

compared to other onlinemarketing methods


get updates from us.

3


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Opt-In email marketing gives

a much higher rate of

deliverability andconversion rate, like click

rates and opening rates.




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Moreover, you can perform a

lot of tasks including auto-

responses andsegmentation to get more

personal and direct with yourcustomer base.




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This way, you can increase

sales and provide better

customer service.




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Opt-In email comes in TWO

different forms :




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Single Opt-In

Double Opt-In




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In this presentation, I will

give you some ideas about

each of them and theirbenefits and drawbacks,

based on past experiences.So, stay tuned.




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A Single Opt-In list can be

easily created by inviting

members to join through aweb form.




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You can also send an email

asking a person to

subscribe to the list.




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Once readers reply to the

email or send a filled form,

they are subscribed to thelist.




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On the other hand, a

Double Opt-In list is also

called a Confirmed Opt-Inlist.




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It requires a subscriber to

reply to a specific

confirmation message toactivate his/her

subscription.




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Single Opt-In

vs

Double Opt-In




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Benefits of Single Opt-ins




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Single Opt-in

Benefit #1

Easier & Convenient for aUser




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A Single Opt-in list is always

easier and convenient for a

user.




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With such lists, a user does

not need to look for any extra

emails in the inbox to click aconfirmation link.




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The subscriber starts

receiving mail instantly.




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Single Opt-in

Benefit #2

Quick Way to Build anEmail List




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One major benefit of Single

Opt-In email marketing is that

subscribers get added to yourlist immediately.




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On the other hand, one major

disadvantage of a Double

Opt-In list is that many peopledont confirm their

subscription.




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As a result, you lose many

sign-ups.




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This way, Single Opt-Ins aremuch better if you are already

paying to acquire emailaddresses.




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With a Single Opt-In, your listwill grow quickly.




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Drawbacks of Single Opt-ins




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Single Opt-in

Drawback #1

Lack of Respect for UsersPrivacy




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Every internet user considershis/her privacy to be

extremely important.




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A Single Opt-in sign upprocedure is not much

concerned about privacyand data control.




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When users notice it, they

may be very concerned.




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In fact, many online privacycertifications also require you

to use a Double Opt-In emailmarketing system.




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Single Opt-in

Drawback #2

Reputation at Risk




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Without a Double Opt-Insystem, many bad addresses

can easily enter your emaillist.




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This may include mistyped

email addresses too.




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It can have a major impact onthe senders reputation.




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It will add to the statistics ofundeliverable addresses.

Your workload will increasetoo.




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Benefits Of Single Opt-in




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Double Opt-in

Benefit #1

Superior Quality ListProtection




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It wont matter how muchyour email marketing list

grows if it does not primarilyinclude superior quality

addresses




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A Double Opt-in emailmarketing system allows you

to include high qualityaddresses in your list.




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Double Opt-in

Benefit #2

Instant Communicationwith Subscribers




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Double Opt-In system givesyou the ability to instantly

communicate with yoursubscribers.




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With a subscription mail, youcan start communicating with

them instantly.




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This allows you to initiatecommunication while they are

still thinking about you aftersigning up.




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Drawbacks Of Double Opt-in




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Double Opt-in

Drawback #1

Slow List Growth




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With a Double Opt-In system,

your list will grow slowly.




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Since it will also require morework for users, they may

avoid subscription.




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Moreover, many users dontclick confirmation mails

and their accounts may getdeactivated even when they

wanted to continuesubscription.




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Double Opt-in

Drawback #2

Lost Addresses




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As mentioned earlier, whetherits because a confirmation

email goes to the junk orspam folder or they lose

interest,




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many subscribers will notfollow through with confirming

their subscription to your list.




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Thus, you will lose manypotential marketing leads.




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The Conclusion




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When we talk about choosingbetween a Single Opt-In and

Double Opt-In system,theres no right and wrong.




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The decision will depend on alot of factors.




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You will have to ensure thatyour reputation and quality of

email list is protected.




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You will also need toEVALUATE your customer

base, list growth and so on.




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In case you are unsure, itwill be better to choose the

side of caution and goahead with Double Opt-In.




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However, its only you whocan determine whats best for

business.




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Thus, try to choosewisely. Website url:

http://www.thomastimeasytips.com

Facebook Page:http://www.facebook.com/bigdreammastermind
http://www.thomastimeasytips.com/http://www.facebook.com/bigdreammastermindhttp://www.facebook.com/bigdreammastermindhttp://www.facebook.com/bigdreammastermindhttp://www.facebook.com/bigdreammastermindhttp://www.thomastimeasytips.com/

single opt-in or double opt-in for your email

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