single sourcing content for mobile devices...15 years 145+ projects 18+ knowledge bases saurabh...
TRANSCRIPT
![Page 1: Single sourcing content for mobile devices...15 years 145+ projects 18+ Knowledge bases Saurabh Kudesia Senior Content Publishing Manager MS Software Systems, BITS Pilani EGMP, IIM](https://reader034.vdocuments.net/reader034/viewer/2022050204/5f57d45d53c074780e6b79e4/html5/thumbnails/1.jpg)
Saurabh Kudesia
Senior Content Publishing Manager
Single sourcing content for mobile devices
![Page 2: Single sourcing content for mobile devices...15 years 145+ projects 18+ Knowledge bases Saurabh Kudesia Senior Content Publishing Manager MS Software Systems, BITS Pilani EGMP, IIM](https://reader034.vdocuments.net/reader034/viewer/2022050204/5f57d45d53c074780e6b79e4/html5/thumbnails/2.jpg)
15 years
145+ projects
18+ Knowledge
bases
Saurabh KudesiaSenior Content Publishing Manager
MS Software Systems, BITS Pilani
EGMP, IIM Bangalore
PGDID, Symbiosis Pune
Certified information Professional
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Disclaimer
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Learning objectives
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AUSTRAL IA BRAZIL CHINA INDIA ITALY RUSS IA SOUTH
KOREA
TURKEY UK US
Smart Phone Feature Phone Multimedia Phone
What types of devices do we use
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48%
41%
11%
Smart Phones
Feature Phones
Multimedia Phones
What types of devices do we use
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Business
services/Consulting
33%
Technology
28%
Healthcare
16%
Financial services
12%
Manufacturing
11%
Mobile enable learning assets
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Mobility is the new normal
67%of the people who use a
smartphone for work and 70%
of people who use a tablet for
work are choosing the devices
themselves
905Mtablets in use for work and
home globally by 2017
FORRESTERFORRSIGHTS WORKFORCE EMPLOYEE SURVEY, Q2 2012
FORRESTERMOBILE WORKFORCE ADOPTION TRENDS, 2013
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Mobile apps vs. Mobile websites
Mobile app is a
program that is
downloaded
and installed
onto a user’s
mobile device
Mobile website
is simply a
website
adapted to
tablet and
smartphone
formats
Access
Purpose
Setup
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Mobile personas
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Mobile help
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12:3812:38
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Avoid early pitfalls
*2012. Bersin by Deloitte
One-size-fits-
all
Poor data
collection*
Lack of
intelligence
Common learning experience
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Content on mobile devices
12:3812:38
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Writing style
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Writing style
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Terminology
Tap Press and Hold Slide
Swipe Pinch and Stretch Turn
Point
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Content
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Images
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Tables
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TOC/Hierarchy12:38
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Formatting
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Indexes vs. Search
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Videos
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SEO
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Testing content
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Mobile content as
single-sourcing
strategy
Consider the
environment
and
constraints
Follow best
practices
Recap
Right content, well
designed, to the right
places
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Thank you!