singleplatform presentation florist
DESCRIPTION
Grow your small business with digital marketingTRANSCRIPT
© 2013
Grow Your Small
Business with
Digital Marketing
© 2013
Nicole ArnoldThe Marketing Maven
Little Cottage Services, LLC
810-569-6459
Facebook.com/LittleCottageServices
@nicoleslittleco
© 2013
The web is where we go to find things
– 97% of internet users look for local goods and services onlineSource: BIA/Kelsey, User View Wave VII, March 2010
We're looking for businesses nearby
– One in five searches is local, which means someone is looking
for a product or service nearbySource: Google user data, April 2010
We look for things when we're on the go
– Three out of four smartphone users have contacted a business
they found on their phoneSource: Google/Ipsos, "The Mobile Movement: Understanding Smartphone Users," April 2011
Businesses that can be found online are growing faster
– Over the next three years, businesses that make use of the web
expect to grow 40% faster than those that don't.Source: BCG Report, "The Connected World: The $4.2 Trillion Opportunity," March 2012
© 2013
Hansel & Gretel
A Fairy Tale About
Digital Marketing
The goal is to get
them there
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Understanding
the
Digital Media
Landscape
ALTIMETER GROUP
© 2013
Overwhelmed?
© 2013
Social Media Marketing
Building your social network of
fans, followers, and connections,
using relevant and interesting
content that is shared, allowing
you to reach and engage more
people and drive more
business.
© 2013
Be Where Your Customers Are
The sites that your
customers and
members are using
The sites that your
partners & suppliers
are using
The sites that your
competitors are using
© 2013
Straight from the cats Meouth
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Share Your Expertise & Be Yourself
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Managing Your Time
How do you
post on all
the networks
and still run a
business?
© 2013
ONE STOP
Prices, Products,
Services, Hours,
Photos & Specials
© 2013
BEFORE SINGLEPLATFORM
© 2013
AFTER SINGLEPLATFORM
© 2013
YOUR STOREFRONT. UP TO DATE.
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YOUR STOREFRONT. YELP.
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YOUR STOREFRONT. GOOGLE.
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YOUR STOREFRONT. EVERYWHERE.
© 2013
BUSINESS BENEFITS
• BloomNet continually provides SinglePlatform with your flower shop's information, including updated product offerings and pricing based on the BloomNet Floral Selection Guide.
• SinglePlatform has built the capabilities and relationships to share your business data with the leading content companies on the web.
• Without lifting a finger, your flower shop is now positioned to reach millions of customers across the web.
© 2013
New Features
Coming!
See what your customers see.
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You got them there, now what?
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Capture Their Information
of consumers will fill out
a card to receive email
alerts when asked to by
a clerk at a local small
business.
Source: Transact Media Group
57%
22
© 2013
Capture Their Information
• Text to join
• QR Code opt-in
• Sign-up on your
website
• Mobile apps
• At checkout
23
© 2013
• Lots of physical, measurable response
• Easy to brand with colors, logos, etc…
• 4x the ROI of direct mail*
• Helps to measure and monetize social media
• Authentic engagement with a one-to-many tool
Highly visible, delivered right to the inbox!
email is hard to beat for real
marketing value
* Direct Marketing Association
24
© 2013
Listen & Respond to Your List
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Track Opens & Clicks
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The Wind & The Sun
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Q & A
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BloomNet Features• Bloom Net has the best rebate in the industry for outgoing orders.
– 1 - 19 orders sent out in a month you receive a $3.00 rebate on each order.
– 20+ sent in a month you earn a $5.00 rebate on each order
• Bloom Net Business Management system. Designed by florist for florist
– One system does it all Everything you need, for less than you expect
– Features At A Glance
– Point of Sale
– Order Management
– Business Management
– Financial
• Credit Card Processing
– Exceptional service, simple pricing,
• Directory Online
• Bloom Net Hosted Websites
© 201330
Grow with Constant ContactGet results fast, with affordable, easy-to-use engagement marketing
tools and free coaching.
Send personalized
email newsletters and
expand your audience
with our list-building
tools.
Manage your events
online: send invites,
create an event
homepage, and
promote registration.
Turn fans into customers
with coupons, downloads,
and contest on Facebook
and get new likes and
email sign-ups.
Reward loyal customers
with shareable local deals
and capture contact
info every time
you sell.
Get found by millions
online and manage
your business info
across the web, all
from one place.
Transform your
communications into
conversations with
online surveys and
polls.
Email Marketing EventSpot Social Campaigns SaveLocal Single Platform Online Survey
© 2013
Nicole ArnoldThe Marketing Maven
Little Cottage Services, LLC
810-569-6459
Facebook.com/LittleCottageServices
@nicoleslittleco